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Position: Channel Director – Drug and Public Sector – North America
Location: New York, USA
Job Type: Hybrid – Chicago area, New England, or NY metro area)
GENERAL SUMMARY OF POSITION
The CPG Drug and Public Sector Channel Director is a senior-level position on the North America commercial team, responsible for developing and executing strategies to drive sales and growth within the Drug and Public sector channels. This role requires strong leadership, business acumen, and an understanding of the unique dynamics and expectations of Drug and Public Sector customers. The Channel Director will work closely with cross-functional teams, including sales, marketing, product development, customer service, demand planning to ensure alignment and maximize channel performance. This position is responsible for achieving the sales and profit objectives determined annually for the channels.
Key Responsibilities:
Channel Strategy Development: Develop comprehensive channel strategies for the drug and public sector channels, considering market trends, customer needs, and competitive landscape. Identify growth opportunities, potential partnerships, and new market segments to enhance channel performance.
Sales and Revenue Generation: Drive sales and revenue growth within the drug and public sector channels by establishing and maintaining strong relationships with key accounts. Collaborate with the sales team to develop and execute effective sales strategies, promotional programs, and pricing strategies.
Key Account Management: Serve as the lead HC point of contact for key accounts within the channels. Partners with broker sales team to build and nurture strong customer relationships with key stakeholders, understand their business objectives, and proactively address their needs. Ensure customer satisfaction and drive customer loyalty.
Cross-Functional Collaboration: Collaborate with internal teams, including marketing, product development, sales operations, operations, and finance, to align channel strategies with overall business objectives. Provide insights and recommendations to support the development of products and marketing initiatives tailored to the channels.
Trade Marketing: Partners with trade marketing and marketing, to develop tactical programs that enhance brand awareness, increase household penetration and drive brand loyalty, profitably. Demonstrates an ability to apply the Category Growth Platform, and associated insights to drive share and shopper value for the retailer.
Trade Fund Management: Manage annual trade promotion funds to budgeted rate. Consistently work to lower rates, improve trade promotion impact and/or shift non-working trade spend to investments that drive better impact or improve brand awareness, household penetration and loyalty.
Business Development: The channel directors actively seek, pursues, develops, and executes new business proposals and revenue building initiatives with major existing customers that will help enhance competitive position or advantage.
Market Analysis and Forecasting: Monitor market trends, competitive activities, and shopper behavior within the channels. Conduct/initiate regular market analysis, including sales performance, market share, and customer feedback, to identify opportunities and potential risks. Utilize available retail sales and inventory as other data-driven insights to develop accurate sales forecasts and adjust strategies as needed. This position is responsible for developing and securing approval for an annual business plan for these channels.
Team Leadership: Provide leadership, guidance, and mentorship to a team of broker managers and internal supporting staff. Set clear performance expectations, conduct performance evaluations, and provide coaching and development opportunities to enhance team effectiveness.
Qualifications and Requirements:
- Bachelor’s degree in business, marketing, or a related field; MBA or other advanced degree is a plus.
- 7+ years of experience with a proven track record of success in channel management or sales leadership roles, preferably within the CPG drug and/or public sector channels.
- Strong knowledge of the CPG industry, including familiarity with all channels.
- Demonstrated success in driving revenue growth and achieving sales targets.
- Proven ability to lead without direct authority, especially as it relates to external sales agencies.
- Exceptional communication, negotiation, and relationship-building abilities.
- Analytical mindset with proficiency in sales data analysis and forecasting.
- Strategic thinking and problem-solving skills to identify opportunities and overcome challenges.
- Flexibility to travel as required to meet with customers, attend industry events, and visit regional offices.
- Intermediate skill level in Microsoft Office suite, especially Excel and Power Point.
- Ability to navigate and leverage Power BI or similar data management tools.
Note: The provided description is a general outline of the Channel Director role for the Drug and Public Sector Channel Director. Actual job responsibilities and qualifications may vary depending on the specific company, industry, and market conditions.
Additional requirements:
- Estimated travel up to 50% (sales and commercial team meetings, customer meetings, industry events, broker meetings)
Associated Behaviors and Attitudes
- Curiosity
- Agility
- Entrepreneurial Spirit
- Being results – oriented.
- Ownership of tasks
Due to high number of applications, we would like to inform you that only selected candidates will be contacted.
Confidential
At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.
Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.
We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.
The Social Media Marketing and Community Manager will be responsible for the planning and development of social media marketing and other content to foster positive sentiment and engagement for the Proactiv brand. As a strategic lead, this position will ensure that all social support of marketing and engagement initiatives deliver on the brand’s overarching strategy and KPIs. The Social Media Manager will work closely with the Creative, Digital, Customer Experience and Brand teams to help meet brand objectives.
The ideal candidate is an active listener with strong interpersonal communication skills as well as a natural collaborator who can ask and give feedback to both business owners, and internal and external stakeholders. This person has a passion for bringing best practices into the business while actively sharing business perspectives, knowledge and lessons learned to contribute and support a best-in-class global standard.
Essential Functions
Manage Social Media Marketing:
- Lead the calendar and development of best-in-class social content across all channels to drive brand awareness, engagement, and advocacy.
- Support influencer strategy by building strong relationships with consumers that dialogue with the brands on Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest.
Guide Content Creation and strategy:
- Work closely with PR and SEO agencies and brand teams to drive eyeballs and brand conversation on Proactiv channels.
- Leverage basic graphic design and copywriting skills to help develop creative content that can be leveraged across various channels (organic and paid).
- Post user generated content on brand’s owned sites and social media accounts according to brand voice and messaging strategy.
- Assist with facilitation of content creation with industry experts.
- Create a social media messaging playbook and update when needed.
Track Analytics:
- Track key social KPIs for engagement with weekly / monthly / quarterly reports to gain insights and inform future content.
- Oversee annual budget for organic content & coordinate with paid social teams.
- Utilize analytics platforms and survey competitive landscape to share insights and trends in real-time.
- Track Amazon reviews and respond in a timely manner to positive and negative reviews.
- Other duties as assigned.
Education, Knowledge, Skills, & Abilities
- Bachelor’s degree from a four-year college/university in Marketing, Business or related field required
- Three (3) or more years of social media and community management experience (agency or client side) is required
- Personal Care/Skin Care/Lifestyle experience is preferred
- Knowledge of the digital media space, ideally in beauty or personal/skin care is preferred
- Basic graphic design or copy experience preferred/ideal
- Experience with paid and/or organic social media / beauty influencers across channels such as Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok, etc.
- Extensive experience with Social Media Management Systems and Social Listening/Analytics tools. (e.g. Listen First, Traackr, Curalate, Social Flow,Hoot Suite, etc).
- Excellent, clear writer with attention to detail, grammar, brand tone, and voiceStrong creative eye and a passion for current and future trends within social, digital and user generated content.
- Digital native, comfortable working in a fast moving, dynamic environment on multiple brands with multiple stakeholders and agencies.
- Ability to develop internal relationships, demonstrate a team-building attitude and gain cross-functional/peer cooperation.
- Excellent knowledge of Excel, PowerPoint and Word; comfortable presenting to all levels within the organization.
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Note: Please, no external agencies or third parties.
Alchemee (formerly The Proactiv Company)
Location: Remote
Position Type: Full Time / Direct Hire
We’re looking for a data science driven product leader to chart the go-forward direction a a next generation SaaS marketplace solution.
Using your background in AI, you are tasked with the critical goal of growing the network and creating increased value for network participants, you will be focused on increasing the number of visitors to the site, the conversion rate of visitors to registered users and registered users to customers, creating workflow capabilities that provide simplification and efficiency to users, utilizing AI models to create a dynamic marketplace that optimizes value based on network conditions, define market opportunity size, fit, and differentiation for new capabilities, and adjust parameters to improve outcomes for buyers and sellers.
What you’ll do:
- Utilize AI models to create a dynamic marketplace that optimizes value based on network conditions.
- Define market opportunity size, fit & differentiation for new capabilities.
- Create a cohesive product strategy and roadmap that brings to market solutions that maximize value for buyers and sellers.
- Ensure success through data-driven monitoring of financial targets, such as customer retention, upsell, and new logo generation. You’ll lead the problem solving if these metrics are off target.
- Drive the product direction across engineering, sales, marketing, and finance. Partner with sales and marketing to drive commercial success.
- Own and manage the product offerings for a customer segment including releases, roadmaps and go to market activities such as pricing, messaging, customer engagement, sales pipeline generation and sales enablement.
What we’re looking for:
- 10+ years working for SaaS search, advertising solutions, and building advertising revenue based on searches performed by users
- 4+ years working with AI models to create a dynamic marketplace that optimizes value based on network conditions
- Skills in data science / machine learning / artificial intelligence so as to dynamically evolve a marketplace.
- Expertise leveraging SEO and SEM strategies on other solutions
- Proven track record of substantially growing a company with a network and advertising-based business models and dynamically evolving a marketplace
- Highly skilled at defining portfolio and investment decisions that balance new customer needs, install base requirements and long-term differentiation
- Knowledge and ability to improve product management processes, outcomes, and ongoing results
- Thirst for data (product usage data, product financial data, install base metrics, NPS feedback, voice of customer data points, etc) and the expertise to utilize this information to make informed decisions.
The Brixton Group, Inc.
Position Summary:
EG America is seeking a highly motivated and experienced Director of Digital to lead the development and execution of EG America’s Digital Strategy and oversee all aspects of our digital marketing strategies. This role will be responsible for driving digital transformation and revenue growth by identifying new digital opportunities and implementing innovative solutions by developing and executing of comprehensive digital marketing plans. This will be inclusive but not limited to the SmartPay Rewards roadmap, in collaboration with the Marketing and Loyalty team. This role will work closely with cross-functional teams to ensure our digital strategy aligns with overall business objectives and drives growth and ensure the Digital Marketing efforts align with the overarching EG America Marketing goals and strategy.
EG America is a convenience store operator with nearly 1,700 company owned and operated locations across the United States. EG America’s corporate support center is located in Westborough, MA.
Responsibilities:
- Develop and implement a comprehensive digital strategy inclusive of digital marketing strategies that align with overall business objectives and marketing goals.
- Lead digital transformation efforts by identifying new digital opportunities and implementing innovative solutions.
- Collaborate on digital marketing efforts, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media, email and sms marketing, and content marketing.
- Develop and maintain a roadmap for digital initiatives and prioritize projects based on business impact and resource allocation.
- Identify and manage risks associated with the digital strategy and provide solutions to mitigate those risks.
- Develop and maintain a deep understanding of customer behavior, trends, and preferences to drive effective digital solutions and marketing campaigns in conjunction with the marketing team.
- Collaborate with cross-functional teams, including IT, marketing, operations, and customer service, to create and execute integrated solutions and campaigns that maximize ROI.
- Analyze customer behavior, trends, and preferences to inform digital strategy.
- Analyze and report on key performance indicators to continuously optimize digital strategy and marketing initiatives.
- Manage budgets, forecasts, and resource allocation for all digital activities.
- Stay up to date with industry trends and best practices in the digital space and use that knowledge to inform strategy and tactics.
- Develop and maintain relationships with external vendors and partners.
Working Relationships: Who will they interact with (specific departments, vendors etc.)
Requirements & Qualifications:
Minimum Education: Bachelors or equivalent experience
Preferred Education:
Minimum Experience:
- Minimum of 8 years of experience in digital strategy and or marketing, with at least 5 years in a leadership role
- Experience working with various digital marketing tools and platforms.
- Proven track record of developing and executing successful digital strategies and marketing campaigns that drive revenue growth.
Preferred Experience:
Licenses/Certifications:
Soft Skills:
- Strong analytical skills with experience in data-driven decision making.
- Excellent communication, presentation, and interpersonal skills
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Passion for staying up to date with emerging trends and technologies in the digital space.
Other Requirements:
Travel: Minimal
Hours & Conditions: Monday – Friday 8 hour day in office setting
Physical Requirements: Ability to maneuver and regularly lift and or move up to 10 pounds, frequently lift and/or move up to 25 pounds.
EG America
Job description
Our handmade jewelry studio is seeking a creative individual to help us in our retail shop.
We need someone who can do a little bit of everything retail! Essentially: pack orders, work in our retail store, upload products to Shopify (plus more), answer emails, etc! We have a lot of fun at work but we also work very hard. Our ideal candidate will have a creative background, is familiar with Macs and Shopify, a great attitude and appreciates an uplifting feminist environment.
IF YOU:
- have great attention to detail
- have used Shopify or related online markets
- Quickly learns how to use ever-changing software
- enjoy interacting with customers
- understand basic SEO
- have retail experience (keyholder/leadership experience a bonus!)
- communicate well with customers in person or on the phone
- have the physical stamina required in a busy shop
WE OFFER:
- $15-$18/hour starting pay, based on experience
- paid time off
- a fun & welcoming work environment
- flexible scheduling
HOURS:
- Full time or part time including *some Saturdays* between the hours of 9-5:30.
- no nights
- no Sundays
We strongly prefer a candidate that believes in science, equality and vaccines.
Benefits:
- Employee discount
- Flexible schedule
- Paid time off
Schedule:
- Day shift
- No nights
- Weekend availability
COVID-19 considerations:
We encourage giving each other space, and ask that everyone be responsible with regards to health. Feeling bad? Stay home. Not vaccinated? Wear a mask.
Freshie & Zero
G’day techies. We’re looking for international IT professionals who want to give Australia a go. It’s easy as with NRI’s support – we’ll help you and your family with Visa requirements and cover the costs of your flights down under. Once you’re here, you’ll be working with some of the most iconic Australian brands and get to work (and play!) the Aussie way.
THE OPPORTUNITY
As a Change Manager, you will be passionate, dynamic, and looking to showcase your passion for organizational change and working with like-minded teams. You will be someone who can join any environment and establish yourself as a subject matter expert as well as a trusted advisor. You will grow with the business as we define new service offerings and better ways to serve our customer’s needs.
You will be responsible for end-to-end change planning, analysis, and strategy input, as well as the management and delivery of all facets of change activities. You will assess impact and gap analysis, and continue to develop and deliver detailed and comprehensive communications and training.
DESIRED EXPERIENCE
- End to end Change analysis / management including strategy, planning, and implementation.
- Effective stakeholder engagement and management so that change is aligned against the project vision.
- Experience working in complex and dynamic environments.
- Pragmatic & collaborative
- Team focused & outcomes driven.
- Natural relationship builder
- You are an ‘out of the box’ thinker.
- Adaptable & thrive in high pressure environments.
- PROSCI Certified or experience in PROSCI methodology desirable.
WHAT MAKES US NRI?
Transformative digital solutions take more than IT expertise. They take a partner you can count on. With an eye for precision and the vision to help you progress. Who can move quickly to find the right ways forward – so that you’re always ahead of tomorrow.
We’re that partner for countless businesses. Designing, implementing, and managing digital solutions that are as personalised as they are progressive. That open the doors to greater digital success – across business, government and beyond.
We deliver everything from business strategy and consulting through to infrastructure and managed IT services. We’re backed by a global reach that makes us a truly game-changing alternative in the digital services space – with local decision-making and authority. And we’re powered not just by technology, but by passionate people who are fearlessly committed to getting it right for our customers.
Transformative digital solutions take the right team, making the right moves at the right time. You’ve found yours with NRI
Please note, to be eligible for this role you will need to meet minimum VISA requirements
If the above sounds like you, please click apply!
DIVERSITY & INCLUSION
We celebrate the diversity of people, and we pride ourselves on ensuring everyone belongs. As an equal opportunity employer, we want to create opportunities for everyone and will consider all applications without bias.
We value our collaborative culture and work together to support a variety of community organisations and social issues.
Please note: due to the number of applications NRI receive, you may not hear back from us regarding the outcome of your application.
NRI Australia & New Zealand
ATENTO is a multinational company that provides Consulting, BPO, and Contact Center services, with a presence in more than 13 countries and is recognized as one of the 25 best in the world, according to the Great Place to Work Ranking.
Job Description: Digital Marketing Operations Manager
On-Site. Miramar, FL
Position Overview:
We are seeking a highly skilled and experienced Digital Marketing Operations Manager to join our dynamic marketing team. As the Digital Marketing Operations Manager, you will be responsible for overseeing the implementation and optimization of digital marketing campaigns, managing marketing technology platforms, and ensuring seamless operations across various digital channels. This role requires a strategic thinker with a strong understanding of digital marketing, exceptional project management skills, and a passion for driving results. The ideal candidate is a detail-oriented individual who can thrive in a fast-paced environment and effectively collaborate with cross-functional teams.
Key Responsibilities:
1. Digital Marketing Strategy:
– Collaborate with the marketing team to develop digital marketing strategies aligned with business objectives.
– Identify key performance indicators (KPIs) and metrics to measure campaign effectiveness and make data-driven recommendations for improvement.
– Stay updated on industry trends, emerging technologies, and best practices to drive innovation and optimize digital marketing efforts.
2. Campaign Management and Optimization:
– Oversee the end-to-end execution of digital marketing campaigns across various channels, such as email, social media, paid advertising, SEO, and content marketing.
– Monitor campaign performance, analyze data, and generate reports to identify areas for optimization and achieve desired results.
– Implement A/B testing and other optimization techniques to improve conversion rates, customer engagement, and overall campaign effectiveness.
– Collaborate with internal and external stakeholders to ensure seamless campaign execution and timely delivery of assets.
3. Marketing Technology Management:
– Manage and optimize marketing technology platforms, including marketing automation, CRM, analytics tools, and content management systems.
– Conduct regular audits of marketing technology infrastructure to ensure data integrity, system integration, and compliance with industry standards.
– Stay abreast of advancements in marketing technology and recommend new tools or enhancements to streamline operations and enhance marketing capabilities.
4. Team Collaboration and Leadership:
– Work closely with cross-functional teams, including marketing, sales, design, and IT, to align digital marketing initiatives with broader organizational goals.
– Provide guidance, support, and training to team members on digital marketing tools, processes, and best practices.
– Foster a collaborative and innovative culture within the team, encouraging knowledge sharing and continuous learning.
5. Budgeting and Resource Management:
– Assist in developing the digital marketing budget and allocate resources effectively to maximize return on investment.
– Monitor campaign expenses and ensure adherence to allocated budgets.
– Evaluate vendor proposals, negotiate contracts, and manage relationships with external agencies and service providers.
Qualifications and Requirements:
– Bachelor’s degree in marketing, communications, business, or a related field. A relevant master’s degree is a plus.
– Proven experience (3 years) in digital marketing, with a focus on campaign management, marketing technology, and data analysis.
– Strong understanding of digital marketing channels, including email marketing, social media, paid advertising, SEO, and content marketing.
– Proficiency in using marketing technology platforms, such as marketing automation, CRM, analytics tools, and content management systems.
– Exceptional analytical skills and ability to derive actionable insights from data.
– Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
– Strong communication skills, both written and verbal, with the ability to effectively present and explain complex digital marketing concepts to diverse stakeholders.
– Up-to-date knowledge of industry trends, emerging technologies, and best practices in digital marketing.
– Strong leadership qualities with the ability to collaborate and motivate cross-functional teams.
– Detail-oriented with a commitment to delivering high-quality work.
– Certifications in digital marketing platforms (e.g., Google Analytics, HubSpot, Salesforce) are highly desirable.
Atento is an award-winning global CX solutions company that creates amazing experiences for the world’s best brands and their customers. We’re an ambitious team of innovators, risk-takers, and game-changers: the kind of folks who thrive on solving complex problems.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Atento
*Candidates can only sit in Pennsylvania, Delaware, Virginia, North Carolina, Washington DC, Maryland, New Jersey, or Metro NY*
We are seeking a skilled and experienced Pricing and Promotions Product Owner/Manager to join our dynamic retail team. As the Product Owner/Manager, you will be responsible for overseeing the pricing and promotions team and ensuring the smooth operation of our home-grown pricing application built on .NET and Azure platforms. This role also encompasses e-commerce functionalities, making it a crucial position within our organization.
Responsibilities:
- Collaborate with stakeholders, including the pricing team, product catalog team, and merchant team, to understand their requirements and translate them into actionable plans.
- Develop and maintain product roadmaps, ensuring that they align with business objectives and customer needs.
- Take ownership of retail pricing and product applications, as well as omnichannel applications that support internal retail customers.
- Conduct market research within the retail domain to identify opportunities for new feature development and stay up to date with industry trends.
- Lead cross-functional teams in the delivery of projects, ensuring timely and high-quality execution.
- Foster a collaborative environment, building strong relationships with team members and stakeholders to create a sense of excitement and engagement in the work being done.
- Regularly assess the performance and effectiveness of the pricing application, making necessary adjustments and improvements.
- Troubleshoot and resolve any issues or challenges related to the pricing and promotions application.
Requirements:
- 5+ years of experience in a Product Owner/Management role, with a proven ability to build and execute product roadmaps.
- Strong experience working with stakeholders, such as pricing teams, product catalog teams, and merchant teams, to understand their requirements and translate them into actionable plans.
- Previous ownership of retail pricing/product applications or omnichannel applications in a retail setting.
- Excellent interpersonal and communication skills, with the ability to collaborate effectively in a highly collaborative environment.
- Demonstrated ability to drive new feature development through market research and independent analysis, rather than solely relying on stakeholders.
- Familiarity with .NET and Azure platforms is preferred.
- Strong problem-solving skills and the ability to think strategically.
Join our team and play a vital role in shaping the pricing and promotions strategies for our retail business. We offer a collaborative work environment, exciting projects, and opportunities for professional growth. Apply now and become a part of our innovative retail team!
TalentBridge
MAJOR FUNCTION:
Must have plumbing industry background and specification activities. Extensive experience with collaborating with architects, designers, builders, and mechanicals for specifications and follow-up purposes. Self-starter with excellent territory management ability, and a strong ability to work independently; Strong interpersonal, verbal, and written communication skills are a must; as well as excellent presentation skills such as Excel and PowerPoint. Extensive CEU and “Lunch & Learn” experience. Cold calling and prospecting skills needed. Ability to multi-task. Strong organizational skills. Experience in training on technical items and selling high end plumbing products. Enjoys working in a team environment plus strong Interaction with colleges and universities.
COMPETENCIES:
- Develop new leads, follow up on existing ones, and specify TOTO products to architects, designers, builders, owners, mechanicals, facilities, and universities. In developing new projects
- Maintains regular in-person contact with specifiers of residential and commercial plumbing products
- Maintain close relationships with TOTO Sales and Branding departments
- Introduce new products and present updated information.(Lunch & Learn, CEU and Presentation in person).
- Establishes new relationships with specifiers to gain sales and market penetration
- Practice efficient and effective territory management of outside sales contact with firms and individuals in the specification market
- Develop and maintains accurate database of industry contacts
- Coordinates and fulfills requests for sample materials
- Work on regional and national trade shows and exhibitions, i.e.: Green build, AIA, ASPE
- Cultivates industry information such as trends, competitor’s information, and market changes thru daily activities
- Develop close relationships with mechanical contractors, builders, developers, architects and designers to drive specifications and secure business opportunities
- Scheduling of product training with key customers and conduct insightful and stimulating presentations which encompass all aspects of TOTO’s brand message and product advantages
- Additional duties as assigned
SPECIFICATIONS:
- Bachelor’s degree in sales, marketing, or a related field
- 3 plus years of relevant professional work experience
TOTO USA
Government of the District of Columbia
Office of the Chief Financial Officer (OCFO)
Advertising Manager
$100,631.00 – $129,669.00 Annually
This position is in the Office of the Chief Financial Officer (OCFO), Office of Lottery and Gaming (OLG), Communications and Marketing Division. The incumbent will support overall brand awareness and the sale of game tickets across the Lottery’s existing portfolio of games, including traditional Lottery, iLottery, and Sports Betting.
Duties include, but are not limited to:
- Oversee advertising agency creative development and production efforts for television, storyboards, media buys, radio, print, and digital ads; working collaboratively during all TV pre-production meetings and shoots
- Monitor and analyzing results of advertising and promo campaigns and making recommendations
- Lead and manage all aspects of advertising and paid media channel strategies and content development, including digital advertising and paid social media; partnering with internal team and advertising agency to develop and execute advertising plans
- Ensure advertising and promo campaigns are compliant and within the brand guidelines budgets; and leading a team which coordinates consumer and store events
- Performs other related duties as assigned
Minimum Qualifications
Five (5) years of progressive experience performing the related duties and responsibilities such as: developing and leading successful advertising and promotion campaigns within budget and brand guidelines; overseeing creative development and production efforts through various media formats (i.e., tv, social media, print, radio, digital ads, etc.); and monitoring and analyzing results of advertising and promo campaigns to identify enhancements. In addition to outstanding communication skills both written and oral, incumbent must have one (1) year of experience monitoring the work and performance of lower-level employees, strong project management skills and the ability to prioritize and meet deadlines.
For initial review, please submit your resume to [email protected] or to the Office of the Chief Financial Officer, Human Resources Division, located at 1101 4th Street, SW, Suite W220, Washington, DC 20024.
To complete an application or for additional details related to this vacancy, please visit www.cfo.dc.gov and reference announcement number: 23-AD-DCLB-0007
The OCFO offers a competitive salary and benefits package including medical, dental, retirement, and educational assistance.
The Office of the Chief Financial Officer is an EQUAL OPPORTUNITY EMPLOYER
Office of the Chief Financial AnalystOfficer (OCFO)