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Production Types

Job Types

Skills

  • Staff / Crew

The opportunity.

This is an exciting opportunity to define and execute a strong digital strategy across your fascia’s website. Passionate about digital retail and optimisation this is an opportunity for someone who takes a hands-on approach to manage and trade their website, while still mentoring and coaching their team. Joining at a period of high performance and significant investment into digital, this is an amazing opportunity for someone to grow and develop the performance of our digital business.

The responsibility.

  • Responsibility for the success and delivery of digital sales; including forecasting profit and revenue targets
  • Work with Group Head of Digital Trading to define, develop and deliver a Digital strategy in line with the key brand and business commercial objectives for your fascia
  • Manage effective trading performance structure, including meetings, and insight packs, working collaboratively across all key departments to capture customer and market insight and feedback, ensuring that the week-to-week performance movements are incorporated into the forecast and remedial actions taken where appropriate.
  • Devise and drive a performance and data analysis plan to inform and support growth using analytical tools.
  • Present ideas and analysis to wider teams to align business processes and projects
  • Lead and own with key stakeholders the Digital trading calendar, ensuring campaigns, promotions and trading initiatives are actioned and executed with the optimisation of customer journey always in the forefront
  • Work with the Digital Marketing team to ensure product & trading strategies are supported and aligned with the digital marketing strategy for all channels including SEO, PPC, Paid Social, Affiliates and Loyalty
  • Accountable for optimisation of site navigation, customer journey and product placement strategies to drive online improvements to conversion rates and online KPI’s
  • Working with the CRO and UX teams to contribute to and influence the prioritisation of the development roadmap

Qualifications

  • Valid working rights for the EMEA countries
  • Analytical with strong reporting skills, advanced Google Analytics and Excel user
  • Experience working within e-commerce platforms
  • At least 5 years of experience in a similar Digital role in a retail or consumer brand

Additional Information

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

  • Think without limits and take the team with you
  • Own it and back it
  • Not hesitate and act with purpose
  • Be commercial and customer-focused.

Frasers Group

Marketing Assistant: Brand Marketing & Communications

Level Up is hiring a full-time Marketing and Branding Assistant to join our team. As a professional, you will work across teams to provide the knowledge, resources and tools that help deliver exceptional quality service to our clients, win in the marketplace and support growth and profitability.

With Level Up, you have the opportunity to develop your career through a broad scope of engagements, mentoring and formal learning. That’s how we develop outstanding leaders who team to deliver on our promises to all of our major clients and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities. Sound interesting? Apply today!

Marketing and Branding Assistant Position Summary:

As a Marketing and Branding Assistant, you will be working closely with practice and business development professionals, you will play a pivotal role in helping us meet our go-to-market objectives and achievement of our revenue goals. You’ll work independently and at certain times work with and manage others, receiving general direction rather than direct supervision.

Responsibilities Include:

  • Work with marketing practice leaders to identify our buyers’ business issues and needs
  • Develop/Co-develop and execute strategic marketing programs that use a variety of channels of communication (thought leadership and industry conferences) that align with these issues/needs and the practice’s overall strategy
  • Assist the marketing lead with developing and managing marketing budget
  • Working closely with subject matter experts, manage the creation and distribution of thought leadership papers/surveys/reports and marketing collateral
  • Engage in peer-to-peer network roundtables, seminars, impacts and industry events
  • Work effectively in a team environment, communicating clearly with team members
  • Lead events for our field marketing campaigns

Marketing and Branding Associate Requirements:

  • Open to training of advanced marketing and communication principle
  • Proven talent at building relationships and influencing without authority to gain support and commitment from others; mobilize people to take action; motivate others to meet strategic goals
  • Ability to effectively engage with senior sector leadership
  • Demonstrated teamwork and leadership skills, including the ability to develop junior staff
  • Determination, drive and enthusiasm and ability to work independently
  • Strong Communication Skills
  • Ability to commute to the St. Louis area on a daily basis

Please submit your resumé or LinkedIn profile to apply today!

Level Up Campaigns

Trowbridge BA14

£25,000 – £28,000 per annum – permanent full time (37.5 hours) + 28 days holiday (Inc bank holidays)

Marketing Executive required to join the team at Knees Home and Electrical.

Knees Home and Electrical are recruiting a marketing executive with a strong creative flare to join our ambitious team to help grow and execute our marketing campaigns.

Who are We?

Knees Home and Electrical is a 140+ year retailer who in the last 3 years has been ramping up its presence to become a regional power house of leading electrical and homewares brands. With an ambitious growth plan we are entering into a new phase to evolve our offering. 

Where do you fit in?

As a marketer with a bit of a design flare you will be a major contributor to the look and feel of a future Knees Home and Electrical. You will be working on all aspects of marketing from search advertising to brand management, design and strategy.

What are the job requirements?

Our ideal candidate will have at least 3 years’ experience in/with:

  • Ecommerce marketing experience
  • Social media campaign management
  • Email automation campaigns – Mailchimp
  • Strong design skills (Adobe Photoshop/Illustrator/Indesign)
  • Google Analytics, Google Merchant Centre, Google Search Console
  • Basic SEO knowledge
  • Facebook Business Manager/Facebook Marketing
  • WordPress / Woocommerce 
  • Excellent Excel skills

What does the role involve?

Core responsibilities including but not limited to:

  • Support in implementing and tracking digital campaigns across search, social media and email
  • Advising to create Google ads, editing and updating Google Merchant Account, Google Analytics and sync to Woocommerce and social media.
  • Ownership of Facebook Business Manager, advanced use of Facebook Creative Hub and Ads Manager, creating campaigns, analytics, setting up audiences.
  • Creating and designing a variety of email automation pipeline campaigns using Mailchimp – analysing and reporting outcomes.
  • Website updates, with the ability to edit WordPress, and work with basic HTML code.
  • Working with video/artwork production agencies, bloggers, influencers and experience with email outreach.
  • Working as part of a small team reporting to, and working closely with the group marketing director.

Where does the job lead?

We’re a small company and are expanding quickly. There is scope to take on more responsibility as the company grows.

APPLY NOW

To apply please send your CV and a cover letter to [email protected].

Knees Home & Electrical

Gosnells, are the craft meadery that’s taking over the world from our base in

Peckham, South East London.

They have been producing the finest craft mead from the best honey since 2014, and

now we’re looking for a Marketing and Social Marketing Manager to join us on this

incredible journey.

The role

As the Marketing and Social Marketing Manager, you’ll be the creative mastermind

behind their online presence, bringing Gosnells to life across the website, social

channels, and in real life.

They want someone who’s not afraid to experiment and take

risks, coming up with some wild and unconventional ideas and then figuring out what

works and what doesn’t. Using our brand plan, you’ll shape our content calendar to engage and expand their community of followers, and integrate it with our offline campaigns and activity.

You’ll need to have a natural creative ability and a love for all things digital to communicate effectively with our audiences across different channels.

Key Tasks:

Social

> Oversee the day-to-day social media and digital strategy, working with

our meadery team and external agency support

>Identify and develop new channels, like TikTok, Twitter, LinkedIn, and

Youtube, as well as booking guests and act as a producer for our podcast

> Manage relationships with media outlets, influencers, and other

partners to maximize exposure for Gosnells

Content

> Use Adobe and Canva to create and optimise creative assets for our

different channels, including Instagram, Facebook, and more

Strategic Partnerships

> Collaborate with the sales team to develop and execute promotional

campaigns and events, and develop and own Point of Sale for Gosnells

Your DNA

-> You’ll need to be entrepreneurial and influential with good communication and

networking skills to build awareness of Gosnells, by identifying and

developing opportunities

-> You’ll comfortable learning new things by trying them out, and getting stuck

in to a range of marketing executions

-> 2+ yrs experience and knowledge of traditional marketing.

-> Strong knowledge and understanding of social media

platforms and analytics

-> Online copywriting experience for websites and emails.

-> Basic technical knowledge of HTML, web publishing and

Adobe Suite

???? Salary: up to £35k

???? Logistics: Peckham / adhoc WFH

Perks:

???? 25 days annual leave + bank holiday

???? Staff training budget

✨ Quarterly socials

???? Discounts on company products, and free stock

???? Flexible working (hours and location) available on request

Copy Club

Job Title: Product Marketing Manager V

Location: Menlo Park, CA

Duration: 06 Months Contract

Pay Range: $115-$120 an hour on W2 without benefits.

Summary:

The core role of a product marketing manager (GTM) in Business Integrity is to lead global go-to-market strategy, narrative development, goaling, prioritization, and packaging for products and policies related to Business Integrity. The successful candidate will partner with multiple teams to influence new product development, mitigate product risks, lead the development of global launch plans to bring products to market, and identify opportunities to improve existing products.

Responsibilities:

  • Lead development, socialization, and execution of global, comprehensive go-to-market strategies for Business Integrity product/policies
  • Craft narratives to explain Business Integrity product/policies to internal and external partners and clients.
  • Guide and partner with cross-functional teams (both global and regional) in developing client communications, product documentation, and sales collateral
  • Create leadership briefings, client communications, and sales collateral for Business Integrity products/policies.
  • Distill and surface market feedback from various channels to product teams for new and existing Business Integrity products/policies.
  • Set the outbound priorities for our suite of Business Integrity products/policies and work with partner teams to ensure those priorities ladder up to Facebook’s overarching strategic goals
  • Manage high priority, fast moving decisions and communication planning.
  • Work with PR to devise launch strategies for featured products.

Minimum Qualifications:

  • 8+ years of work experience, including work in marketing, product, consulting, communications, or information technology
  • Experience in a product marketing capacity (partnering with product management or engineering to represent market/customer requirements and supporting product launches across multiple stakeholder audiences)
  • Communication experience with technical, business, and external stakeholders
  • Track record of collaborating with cross-functional teams to drive results.
  • Experience setting priorities, problem solving, multi-tasking, and working independently.
  • BA/BS degree

Preferred Qualifications:

  • Experience in the advertising sector

“U.S. Tech Solutions, Inc. is an Affirmative Action, Equal Opportunity Employer. Our employment decisions are made without regard to race, color, religion, gender, national origin, age, disability, marital status, veteran or military status, or any other legally protected status”

US Tech Solutions

Marketing Director – FMCG Drinks

South Yorkshire – Hybrid (3 days)

Parkinson Lee Executive Search are looking for a Marketing Director for a fast growing NPD driven innovative drinks organisation.

Reporting into the MD, this role is crucial to the ongoing growth that our client has achieved over the last few years. As a natural strong leader, you will be instrumental in driving the team to success. The team covers; Design, PR & Digital Content, Brand, Customer Marketing & Events and Insight.

Key Responsibilities:

• To provide leadership, direction and management of the marketing team for a portfolio of brands

• Work closely with the board to influence the broader business and deliver profitable growth for existing Brands and develop new opportunities or new Brands

• Work in hand with the Sales Director to ensure the sales team are given up to date market intel and marketing support

• Be the leading brand ambassador for the business – further developing and defining the brand narrative as well as the creative both internally and externally

• Define brand opportunities through market landscape and consumer analysis to maximise commercial product opportunities

• Spearhead the exploration of Digital – content marketing, SEO and social media to provide added value to existing customers and acquire new ones

• Continue to build proactive relationships with external partners and agencies

• Work in partnership with the team to present customer specific range plans, focusing on all aspects of commercialisation (POS, merchandising, storytelling, promotion/launch and product placement)

Requirements:

• High performing Manager across Marketing and Commercial Experience ideally within the drink industry

• Proven track record in developing and delivering brand growth plans

• Some On-trade experience preferred

• Strong leadership and communication skills

• Highly numerate and commercial thinking with a clear ability to present robust and compelling insight / direction

• Ability to lead and develop a high performing team of marketing professionals

• Focussed on delivering results and both continuous personal and professional development

• Strong business and financial acumen and understanding of overall business objectives with a proven track record of delivering sustainable and profitable growth

This is fantastic opportunity for a commercially focused Marketing leader to join a innovative, rapidly growing FMCG business.

In return our client is offering a basic salary of £90,000 – £120,000 + Excellent Executive level benefits

For more information please contact Sarah-Lee Neesam at Parkinson Lee Executive Search.

Parkinson | Lee Executive Search

Our beauty client is seeking a Senior Director of Integrated Marketing Communications. This new role focuses on leading and executing 360° brand marketing, innovations, and creative initiatives across all channels such as brand and retailer .coms, social media, digital platforms, events, and partnerships for a Beauty brand. With a consumer-first approach, you will lead the digital and experiential activation from concept to execution in alignment with overall brand and business plans. This role is responsible for evergreen content, campaign, and digital strategy across touchpoints and leading a team of content strategists, content producers, community managers, and digital managers to produce data driven results. This position operates on a hybrid schedule out of their New York City office.

  • Salary range: 190k-210k, based on experience

Responsibilities

  • Lead and oversee the marketing campaign planning process and strategy development in accordance with overall brand and digital growth plan including Social, Campaign, and Digital Marketing strategy
  • Innovation identification and deployment oversight
  • Coordination with paid search and paid social initiatives
  • Cross-category and department calendar management and coordination
  • Email / CRM development and oversight including .com homepage, editorial, PDP, and CLP development and oversight
  • SEO / event and partnerships management; BA/Influencer coordination and campaign briefing
  • Build and manage a team of digital marketing professional to execute and optimize campaigns and evergreen content programs / calendars and production to achieve clear objectives
  • Develop creative and content translating core brand messages to engaging best in class assets engaging online consumers across various channel formats
  • Lead platform marketing and social digital transformation initiatives
  • Digital platform and campaign identification and development
  • Drive sales funnel goals and meet new consumer acquisition, performance, ROAS, and engagement
  • Plan and manage digital marketing, social, and innovation budget, forecast, and spending accountability in accordance with P&L
  • Lead .com ecommerce external and internal partnership and strategies including social shopping channels, measurement, and planning
  • Establish and maintain close cross-departmental and category working relationship with internal stakeholders and teams to drive consistent campaign messaging and growth
  • Oversee analytics, reporting, and building of dashboards or ways of monitoring to share results on business
  • Delivery of monthly business insights, trends, reporting, and action roadmap to executive leadership and cross-functional partners
  • Develop and drive innovation roadmap to drive brand relevancy and continued growth metrics
  • Oversee on-site SEO and UX improvements to drive higher value and organic traffic quality
  • Partner with cross-functional teams (product, retail, creative) to develop advertising assets, landing pages, editorial, emails, influencer campaigns, BA campaigns, and partnerships to drive successful campaigns at launch and beyond
  • Partner with IT and Development teams to implement and drive best in class 360° data logic and system flows

Qualifications:

  • BS / BA or University degree in marketing, communications, business, or similar field, MBA preferred but not required
  • 12+ years of experience in digital marketing, social, and creative in-house or across agencies
  • Experience leading multiple departments and projects across the full consumer marketing funnel (customer acquisition, conversion, and engagement) and across the marketing mix (including online and offline channels)
  • Expert knowledge of digital and social best practices, agencies, vendors, and functions
  • Well-versed in vendor negotiations and contract building with a roster of existing relationships across platforms and vendors
  • Experience creating and managing creative production agencies and marketing budgets to drive demand creation, process, and campaigns across multiple projects and teams
  • A background in owning and managing multiple budgets, forecasting, and delivering on monthly goals of spend, ROI, KPIs, and engagement growth
  • Proven success in leading team(s) to develop comprehensive 360° marketing campaigns and cross-category integrations
  • Must be a strong strategic thinker, able to translate quantitative and qualitative data / insights into strong marketing strategies with a data-driven mentality
  • Strong presentation skills
  • Experience with channel testing and methodology, lifecycle marketing programs, and juggling multiple departments across channels and content
  • Strong decision-making skills and an understanding of where projects fit into overall company, budgetary, and category strategies
  • Ability to operate independently and bring ideas and solutions to issues raised
  • Expertise in launching, managing, and continuing to evolve owned digital platforms, ideally with a focus on DTC ecommerce and multi-category merchandising
  • Digitally native and well-versed on marketplace evolutions and trends
  • Experience working with external agencies and vendors to bring internal projects to life
  • Experience working with analytics platforms (Sprinklr, Google Analytics, etc.) and in overseeing analytics departments
  • Knowledge and experience with social engagement and content best practices
  • Strong experience with Excel, Google docs, PowerPoint
  • Knowledge of paid media landscape and internal and external options
  • Excellent project management skills
  • Ability to work in a fast-paced, collaborative environment
  • Experience building, leading, and developing a team of direct reports

If you meet the required qualifications and are interested in this role, please apply today.
The Solomon Page Distinction
Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.
About Solomon Page
Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.
Opportunity Awaits.
Solomon Page

Product Marketing Manager – Innovative Software – Up to £65k + Benefits + Remote working

Looking to use your product marketing expertise to take the lead with developing marketing strategy within a fast grow SaaS company? Our client, an innovative software company, are in the search for a strategic and confident Product Marketing Manager to execute exciting product launches, go to market strategies and take marketing to the next level. This is a fully remote role, that will offer an ambitious Product Marketer a chance to really get under the skin of a fast-growth brand as they expand globally.

As Product Marketing Manager, you will plan and executive product launches and product marketing strategies that align with the marketing objectives and increase market share. You will help to define product positioning, monitor data and budgets, report on KPIs and carry out competitor research to assist development of marketing plans. Using your interpersonal and collaborative skills, you will lead cross-functional teams to develop go-to-market plans, informed by market analysis and your understanding of customer trends.

Our client need a confident communicator who acts as a product expert, representing the product at remote industry events, webinars and media interviews, and build relationships with key stakeholders (including influencers and industry organisations). You will be responsible for defining and shaping the growth strategy plans, so strong project management skills are a must! For this role, it is essential that you are commercially-minded, organised, creative, and a problem-solver who can manage multiple projects at once.

What do I need?

  • Strong experience in product management & marketing
  • Experience in developing product strategies
  • A history of creating and executing marketing plans
  • Experience in brand launches and positioning
  • Stakeholder management experience
  • Excellent communication & presentation skills
  • A keen understanding of consumer and market trends

A highly organised and communicative Senior Marketing Manager, Product Marketing Manager, or Marketing Specialist will thrive in this role – so if you are experienced in product management, then send us your most up-to-date CV today!

Are you looking for a different role? Spotlight Recruitment would love to support your search. Join our community of 85,000 followers by clicking on the Spotlight logo and keep updated on our latest marketing, digital and communications roles. Spotlight Recruitment is an equal opportunities employer, and all applications will be considered according to our equal opportunities policy.

Spotlight Recruitment

About the job

Rookwood Pottery is looking for its next leader in Marketing to help grow the company by connecting our beautifully handcrafted products with those who love and appreciate them! For over 143 years Rookwood has been stunning the eye and stirring the soul with its one-of-a-kind creations. We are in need of someone with both the eye for art, and audience understanding to engage our customers and take us to the next level. If you’re up for a challenge, appreciate art, and love all things Cincinnati, then you might just be the right candidate for our Marketing Position!

·       Title: Marketing Manager

·       Reports to: President

·       Works closely with: Creative & Photography

General Overview

The position for Marketing Manager is one that requires a high level of execution as the company has an incredible assortment of product to market and support. With two main divisions, Rookwood’s marketing efforts are primarily bucketed by our Pottery products and our Architectural Tile products and are sold instore and online. You might think that these are two very different audiences, which they are at times, but at Rookwood we sell products that elevate the everyday from bowls to backsplashes!

One thing to note once you’re here is that whether you’re on the studio floor crafting the product or you’re in an office selling it, we’re all dealing with handmade works of art that are both designed to be enjoyed and admired. In a sense, we make the “Art” of modern living!

The position should be filled by one who’s inspired, a visionary, and has insatiable curiosity about life! Someone who’s a talented storyteller through the written word and creative imagery, who has a discerning eye, attention to detail, and upholds high standards for the brand.

The right fit for this position should be effortless in a sense… Your natural tastes and esthetics should be aligned to both understand and appreciate the arts as well as items made entirely by hand. Rookwood is not looking for someone to come and mold the brand into something it’s not, but rather someone who’s passionate about supporting and growing one of America’s oldest ceramic institutions. A company that makes handmade products, produced in the United States, primarily through a woman workforce and woman ownership, and has been doing so for 143 years.

Although the title is one that Manages our Marketing, we’re looking for someone that’s highly skilled and motivated, who’s prepared to do the work of the work, as well as be heads up and strategical. Someone who’s committed to building and protecting our brand value, influence and support customer loyalty, and someone who can create and maintain marketing systems that assure our products are both well received, and the results are measured.

The Marketing Manager position is one of cross-functional collaboration, creative problem solving, innovative thinking, and always consumer-focused and results-oriented. 

Specific Responsibilities

Social Media

  • Develop and deploy social content and then it’s ongoing management.
  • Generate content whether through the photo department or use of your own phone. 
  • Plan and manage regular social planning meetings with Sales & Marketing, Product, and administrative teams. 
  • Create and present planned monthly social calendar to President and Sales.
  • Create BTS (Behind the Scenes) video and short stories featuring product being made.

Marketing

  • Owns high-level Pottery and Tile Campaign & Content Strategy and Direction
  • Supports both Tile Product Strategy and Retail with Product strategy and Key focuses areas.
  • Owns Annual Marketing Calendar down to weekly execution plan.
  • Owns Reporting of Marketing Results and Key KPIs
  • Responsible for driving department forward via new channels, departmental improvements, channel improvements and increased effectiveness and more.
  • Owns Events & Instore Signage
  • Owns Partnerships
  • Owns Media Coordination for Press and Events
  • Owns Influencer Initiatives

Digital

  • Owns Website content strategy & execution and ongoing site optimization.
  • Owns Social platforms like Facebook, Instagram, as well as all other online presence. 
  • Own Digital Ad Deployment and Strategy and Reporting.

Public Relations

  • Cultivate strong relationships with like-minded community partners to create programming and cross-promotional strategies to support company partnerships and initiatives. 
  • Be an enthusiastic team member at Company held or sponsored events and assisting when necessary.
  • Create content and serve as the local contact for press releases and press opportunities. 

Meetings

  • Participate in weekly Marketing Team calls with Creative and Photography.
  • Attend weekly leadership meetings and one-on-ones.
  • Participate in weekly financial reviews with administration.

Desired Skills And Qualifications

  • A passion for all things Rookwood!
  • Extraordinary communicator, enthusiastic storyteller, exceptional writing skills and visual aesthetic
  • Demonstrated analytical skills / metrics driven
  • Strong planning and project management competencies
  • Demonstrated ability to communicate with senior and executive leadership
  • Skilled in multi-tasking and managing several priorities at once
  • Ability to maintain good working relationships with guests, team members, external business partners and third party vendors
  • Business oriented and consumer driven
  • Ability to act as ambassador of Rookwood Pottery and demonstrate confidence in his/her knowledge of the history, brand values, vision, and direction
  • Working knowledge of Adobe Creative Suite, Microsoft Office, and Asana
  • Experience working within Shopify web platform strongly preferred
  • Knowledge of the local art community is beneficial.
  • Interest in / working knowledge of advancements in technology and best practices related to website, digital marketing, and social media
  • Proactive, Flexible, Curious, Positive Attitude, Team Player 

Education / Experience

  • Bachelor’s Degree in Marketing or Business Administration – preferred
  • 4 to 5 years related experience in marketing or social media

Rookwood Pottery is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristic. The EEO is the Law poster is available here: https://www1.eeoc.gov/employers/poster.cfm

Rookwood Pottery

“Grown Brilliance is an emerging lab-grown diamond jewelry brand in the United States taking its business direct-to-consumer through an e-commerce pureplay website featuring high-quality lab-grown diamond jewelry in the luxury goods space. Our mission is to bring affordable luxury to consumers on a frictionless e-commerce platform. The Company is supported by a vertically integrated jewelry manufacturing supply chain.”

 

Responsibilities

  • Develop and execute growth marketing strategy and tactics for all channels, including SEO, SEM (paid search), social media, affiliate marketing, influencer marketing, email, and other paid media, while also uniquely positioning the brand to speak to our target consumers
  • Working with external and internal resources, oversee the execution of digital spend/programs from conception through execution to ensure strategic alignment remains intact
  • Manage return on ad spend (ROAS) while simultaneously increasing brand awareness
  • Create, measure and manage the total marketing budget
  • Conduct competitive and market analysis to determine both best practices and key differentiators
  • Craft tone of voice, messaging, and overall brand positioning in the market to consumers
  • Create a customer experience plan with metrics across all customer touchpoints, from acquisition to retention.
  • Partner cross-functionally with other teams to build a digital road map and deliver best-in-class digital marketing
  • Knowledge of the consumer and develops data-backed business and consumer insights to drive e-commerce business success
  • Drive digital analytics practice by clearly defining objectives, generating reports, providing performance analysis, and developing recommendations for optimization
  • Qualifications

    • · Results-oriented, proactive player-coach who is able to lead a team and roll up their sleeves
    • · Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
    • · Coaching, developing and managing direct reports
    • · Proficient in marketing analytics and market research
    • · Comfortable with ambiguity and evaluating risk/opportunity
    • · Able to develop budgets
    • · Familiar with financial planning and strategy
    • · Strong time management skills and experience working on cross-functional teams
    • · Outstanding communication and interpersonal skills.
    • · Up-to-date on the latest trends and technologies in digital marketing.
    • · Proven working experience of over 7 years in digital marketing
    • · Bachelor’s or master’s degree in marketing or a related field

    Grown Brilliance

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