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Senior Integrated Marketing Program Manager

We are seeking a Senior Integrated Marketing Manager to lead programs for the Education and Government vertical. The Senior Integrated Marketing Manager will support the Senior Manager, Integrated Marketing Strategy – Education and Government in planning and owning the execution of integrated marketing campaigns, including reputation, demand, engagement and enablement.

This role will combine planning with hands-on program creation, and the ideal candidate will own goals, strategy, and programs, as well as supporting the day-to-day tactical needs of a busy team. You will work closely with solution marketing, content marketing, digital, creative, customer advocacy, field marketing, and paid media teams while optimizing the marketing mix across channels to drive conversion into the pipeline.

Responsibilities:

  • Produce integrated marketing campaigns from inception to optimization with a cross-functional marketing team including demand generation, project management, web and online marketing, corporate communications, content marketing, social media, creative services, events, field and partner marketing, sales teams, and third parties.
  • This will include:
  • Working with cross-functional groups including solution marketing to develop the overarching strategy, including appropriate messaging, content, and stories from which to build campaigns; and then using the content in appropriate channels;
  • Crafting tailored programs for the key decision makers and influencers in a buying decision;
  • Managing and monitoring program spend to ensure budget decisions are optimized and meet quarterly and yearly targets;
  • Working with project managers to develop and monitor project plans and schedules;
  • Coordinating the various external/internal teams working on the campaign;
  • Working with corporate sales development on effective follow up and sales plays;
  • Ensuring programs are set up properly in various marketing tools including Salesforce.com, Marketo, Demandbase, Drift, Integrate, Tableau, Workfront and SalesSPOT (Highspot);
  • Monitoring campaign effectiveness, goal attainment, and providing recommendations for optimization;
  • Monitoring and communicating progress toward goals, and adjusting where needed to stay on target to meet company goals;
  • Presenting key programs and assets to internal constituents including product marketing, sales teams, and third parties.
  • The ideal candidate is analytical and results driven and has experience in B2B marketing, enterprise software and SaaS.

Requirements:

  • 7-10 years of integrated marketing experience in B2B software industry, planning and driving impactful demand generation programs
  • Proven track record to effectively execute integrated marketing programs on both a strategic and tactical level
  • Ability to work across groups and get results with external and internal constituents
  • Ability to lead project related budgets and track and monitor campaign performance and spend
  • Ability to carefully analyze program results and performance trends and make data-driven decisions
  • Collaboration and team coordination skills required
  • Outstanding written and verbal communications skills
  • Enterprise software/B2B marketing experience required
  • Bachelor’s degree required

Compensation:

  • $36.29/hour – $48.39/hour

Cypress HCM

Job Title: Digital Marketing Manager

Are you a reliable and motivated Digital Marketing Manager with a strong sense of initiative and drive?

Do you possess the confidence and expertise to lead digital marketing campaigns to success?

Are you highly organized, with a natural talent for managing multiple projects at once, and an insatiable desire to expand your knowledge and skills in the field?

Do you excel in a dynamic role that offers ample opportunity for creativity and variety in your work? If so, we want you to join our team as our new Digital Marketing Manager!

As the Digital Marketing Manager, you will be responsible for developing and implementing digital marketing strategies that drive business growth and customer engagement. You will work closely with the Account Executive and Creative Services Manager to identify and prioritize marketing initiatives, and you will be responsible for overseeing their execution and optimization.

Key responsibilities:

  • Develop, present and implement quarterly strategic marketing plans that align with client’s business goals and objectives
  • Develop and implement marketing calendars based on client marketing plans
  • Communicate the vision and strategy of the clients business goals pertaining to the marketing plan
  • Work with Creative Services Manager to manage marketing projects from start to finish, including planning, execution, and optimization
  • Work with Creative Strategist to determine the appropriate voice, channel, and message for each marketing initiative
  • Stay up-to-date with the latest digital marketing trends and incorporate them into the marketing plan
  • Collaborate with the creative and digital team to create engaging content that resonates with target audiences
  • Manage the client marketing budget and ensure that all initiatives are delivered on time and on budget
  • Work with Digital Marketing Analyst to measure and report on the effectiveness of marketing initiatives and make data-driven decisions to improve performance
  • Facilitate monthly reviews and reporting of marketing initiatives with the client

Qualifications:

  • Bachelor’s degree in marketing, communications, or a related field
  • 5+ years of experience in marketing, with a focus on project management and digital marketing strategies
  • Strong brand influencer and business growth leader
  • Familiarity with social media and digital platforms, such as Twitter, Facebook, Instagram, email marketing, and Google Ads
  • Experience building complex marketing programs and reporting on the results
  • Ability to thrive under pressure and work independently in a fast-paced environment
  • Solid organizational and time management skills
  • Strong project management skills
  • Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
  • Knowledge of marketing automation tools and experience with email marketing, social media, and content marketing
  • Excellent analytical skills, with the ability to interpret data and make informed decisions
  • Experience managing budgets and delivering projects on time and on budget

  • If you are a skilled Marketing Manager with a passion for project management and digital marketing, we would love to hear from you. Please apply today to join our dynamic and growing team.

What to Expect:

  • Initial Phone Interview
  • In Person Interview
  • Final Interview

UNrestricted MKTG

Who we are:

Hi, we’re Supergoop! Since 2005, we’ve been changing the way the world thinks about sunscreen. Today, we’re as committed as ever to creating feel-good sunscreen that you’ll really want to wear. Because protecting your skin’s health is what we’re all about.

Every. Single. Day.™

Who you are:

You are a detail-oriented team player who is hyper-organized and excited to learn and take on the role of Manager, Paid Media at a growing brand. Reporting to the Director, Digital Media, you’ll be a part of an innovative, fast-paced team that is dedicated to building a best-in-class media program that reflects Supergoop!’s brand values. You will support the Marketing team in developing and executing our paid media strategy, collaborating with DTC and Sales to maintain a consistent brand voice and message across all paid programs, and continually keep a finger on the pulse of digital marketing trends.

Role & Responsibilities

  • Help create a best in class, full funnel media strategy to acquire new customers and nurture our existing database while staying true to our brand message.
  • Liaise with media agency partners to manage day-to-day performance and brand campaigns.
  • Analyze data and KPI metrics across media tactics and synthesize insights to report back to senior leadership.
  • Collaborate cross-functionally with other members of the marketing team to bring to life 360 activations for the brand.
  • Brief in media assets and work closely with Creative and Project Management teams to help facilitate a timely delivery.
  • Oversee influencer boosting strategy with emphasis on TikTok and IG Reels.
  • Stay up to date with beta product offerings across key platforms to identify new testing opportunities.
  • Drive international growth by working with regional teams to provide best practices and media oversight.
  • Work with retail teams to manage and advise on CoOp campaigns for key sales accounts.
  • Manage invoices and monthly budget accruals in coordination with finance.
  • Perform competitive analysis within the industry and identify new media platforms and trends as they arise.

Job Qualifications

  • Bachelor’s degree or equivalent work experience
  • 5+ years of experience in digital and/or paid media, on the brand, retailer or agency side. Beauty industry experience is a plus!
  • Strong understanding of the Digital Media landscape and emerging trends.
  • Well versed in media KPIs, specifically in Branding/Awareness and Direct Response.
  • Comfortable analyzing dashboards and data to draw meaningful insights.
  • Experience and/or familiarity with the following channels: Paid Social, Display, Search, CTV/Streaming, Audio, OOH, Print and Affiliate.

Supergoop! shines bright for you and offers employees:

  • Comprehensive health benefits including medical, dental and vision
  • Generous vacation and holiday policy
  • 401k with company match
  • Product discounts
  • Employee Referral Program
  • Company and team off-sites
  • Bright and sunny offices in San Antonio and New York City

Supergoop!

Founded in early 2020, GLTCH Group is the leading gaming and esports agency, providing brands with access to gaming audiences at scale. An end – to – end agency in its truest form, the agency’s key services include: Ideation, planning and buying, strategy and insight, production and delivery and reporting.

With a best-in-class team that pride themselves on creating and delivering authentic and “media first” executions. No idea is too big, no platform out of reach. Connecting brands with gamers authentically runs deep into the agency’s core DNA. Gamers first. Always.

We are looking for a creative Social Media Manager to manage multiple TikTok accounts for the brands we work with. The ideal candidate will have an in-depth knowledge of TikTok as a platform and will be tasked with strategising content plans, creating exciting content and engaging with the TikTok community, with the overarching goal of growing the TikTok accounts while maintaining high levels of engagement. The Social Media Manager will also take the lead on the paid media budget, analyse growth and engagement of the TikTok accounts, and provide clients with regular reports and status updates.

This is a hugely exciting opportunity for someone looking for a social media management role, allowing for high levels of creativity and autonomy in a young and vibrant media company.

Key responsibilities 

  • Developing and executing best in class social strategies for multiple gaming TikTok accounts, focused on high growth and engagement.
  • Creating engaging content taking into account the account’s target audience, Client desires and current trends.
  • Working alongside the design team to ensure quality produced content.
  • Community management, including engaging with like-mannered content and responding to comments.
  • Management of dedicated paid media budget to effectively boost key content pieces.
  • Regular account performance analysis including growth and engagement rates.
  • Working alongside the wider media team to deliver influencer based content. 
  • Leading on communicating with clients about new content ideas and performance.

Requirements

  • 1 year minimum experience working in a similar role. 
  • Extensive experience of social media platforms, especially TikTok.
  • Experience working with paid media budgets, particularly on TikTok.
  • Excellent attention to detail, especially in reporting/analysis.
  • Creative thinker able to come up with fresh concepts for optimal social media engagement.
  • Comfortable working to account growth and engagement targets.
  • Confident in constructively feeding back to clients on performance. 
  • Knowledge/interest in gaming.

Perks 

  • Competitive salary  
  • 30 days annual leave (in addition to Bank Holidays) 
  • Hybrid working – 2 days WFH, 3 days in central London office (Oxford Circus)
  • Monthly team socials
  • Annual company trips
  • Dog friendly office 
  • Huge opportunity for career growth and development.

To apply, please send your CV to [email protected] 

GLTCH Group

Salesforce Marketing Cloud Production Manager

The ideal candidate has experience managing multiple campaigns/projects/journeys building and executing email programs from start to finish, including production and QA, in Salesforce Marketing Cloud

1:1 Marketing (email, SMS, direct mail) is one of the fastest growing channels at LG. As the 1:1 Marketing team, we are charged with maximizing growth and customer lifetime value in the channel by sending the right content, to the right customers, at the right time. Leveraging advanced machine learning models, tapping into our proprietary CDP, we partner with a multitude of cross-functional stakeholders and partners to deepen our relationship with our customers.

Responsibilities / Duties:

  • Testing, set up and deployments
  • Troubleshoot production-related issues within SFMC
  • A/B or multivariant testing
  • Automation of campaigns and set up complex user journeys in Journey Builder
  • Build personalized or dynamic emails and landing pages in SFMC
  • Segment and pull dynamic subscribers for campaigns automated emails
  • Ability to resolve basic HTML/CSS coding issues quickly
  • Knowledge of CAN-SPAM and email /SMS regulation
  • Ability to configure and set up data models (data extensions, shared data extensions, automations, etc)
  • Collaborate with key stakeholders to identify and drive innovative 1:1 marketing solutions that achieve business goals and raise the bar for customer experience with each engagement.
  • QA and approve all email campaigns to ensure creative content, links, and copy are all correct.
  • Assist Sr. Managers with reporting setup and proactively sharing on timely basis with key internal / 3rd party stakeholders — KPI tracking, key trends and insights
  • Optimize enrollment process for all CRM capture initiatives, including onboarding, email and text programs
  • Work closely with the wider LG team to ensure that campaigns and messages are aligned with wider customer propositions and brand guidelines.
  • Track best practices, resources/tools, monitor industry trends, and make recommendations for growth

Qualifications

  • Intellectual curiosity
  • 3+ years’ experience executing and managing email marketing campaigns within SFMC, required
  • Strategic thinker with a customer-first mindset; a desire for creative problem solving; demonstrated experience leading and influencing cross-functional teams to support initiatives
  • Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities
  • Persuasive and articulate with excellent relationship-building skills; able to communicate complex ideas effectively
  • Knowledge of analytical tools such as SQL, Excel
  • Basic HTML skills, required
  • AMPScript proficiency, preferred
  • Strong understanding of Email Service Providers (preferably SFMC) and Customer Data Platform
  • Experience working with multiple marketing channels and compliance considerations for each (CAN-SPAM, double opt-ins, etc)
  • Strong understanding of CRM platform metrics
  • Knowledge of coding emails in HTML and CSS

HS Ad North America

About ADM Protexin Ltd

ADM Protexin Ltd manufacture innovative, research based live bacteria products of the highest quality for the veterinary, human, agriculture and equine healthcare markets. With head office, manufacturing and distribution facilities based in Somerset, ADM Protexin distribute to over 90 countries worldwide.

Your Responsibilities

• Develop the brand strategy and plan for the Protexin brand Equine range together with commercial team

• Execute a communications strategy to drive awareness of the Protexin range for key Equine needs through social media or other channels

• Execute a influencer/recommendation strategy through key sponsorships, shows & events and networking with key yards

• Renovate the brand packaging and assets in line with Protexin brand overhaul in 2023

• Develop NPD strategy together with commercial team for new products

• Assist in developing the DTC website with key brand content

• Support sales team with any key national account/wholesaler presentations

• Be the knowledge base for all things Equine in ADM Protexin: Market and competitive understanding

• Manage brand performance indicators to provide insight to business on Protexin Equine brand

• Manage budget for activity

Your Profile

• Microsoft office: good proficiency with good presentation skills on powerpoint especially.

• Social Media articulate and understanding of measurement and analytics.

• Confident, articulate, numerate, analytical, literate

• Demonstrable ability to self-motivate and manage multiple priorities with strong attention to detail

• Ability to analyse problems to develop solutions and using initiative to get desired results

• University degree in business/management/marketing preferable

• Must have 3-4 years brand management experience dealing with commercial teams

• Experience of equine business or ownership of horses would be advantageous

• Must be able to travel overnight for work purposes and to Somerset/London offices

Your Future Perspective

• Challenging tasks, short decision-making processes and a high level of personal responsibility in a modern work environment with flexible work time models

• Room for innovative thinking and growth with the possibility to manage your own career path.

• A company culture which promotes continuous learning and diversity.

• Excellent career opportunities in a world leading nutrition company.

• An attractive remuneration including a variety of social benefits like subsidized health & fitness offers.

• ADM is a company where managers and colleagues are encouraged to discuss and enable the flexibility that is needed to meet the demands of work and life through a Hybrid working arrangement

• Additional benefits and support for maternity and paternity leave

• ADM are an advocate of having a workforce who are aware of their mental health. In addition to our network of Mental Health First Aiders, all new starters to the business will be enrolled in ‘Mental Health Aware’ training within three months of joining the business.

ADM Protexin

We have been a leading figure in publishing for more than 500 years. We have always been a forward-looking organization, maximizing the technology for the day, but the digital revolution is bringing enormous change, fast. That same spirit of adventure and entrepreneurialism is critical to our future success. In a fast-changing publishing landscape, OUP welcomes the inquisitive, the inventive, and the ambitious; people who challenge the conventional, and pioneer the possible.

ABOUT THE ROLE

As the Associate Marketing Manager (Journals) you will lead and direct strategy on your associated journal lists, based on departmental goals and objectives. You will be responsible for the development and implementation of strategic marketing plans for key journal lists and key high value products including: development and implementation of key content strategies, social media strategies, targeted eCampaign strategies, third-party event/conference strategies and approach for engaging advocates to support our goals and enhance end user engagement with OUP, ensuring journal marketing priorities are in alignment with journal editorial strategies.

Other duties will include:

  • Communication with key stakeholders, ensuring marketing strategies are successfully communicated across key internal and external stakeholders
  • Leading and directing campaigns for your journals, including developing and implementing strategic plans to identify key topics and products and target areas for driving engagement with researchers
  • Development and implementation of key content strategies within key journals, creating content collections in key areas to support driving usage
  • Development and implementation of third-party event/conference strategies, identifying opportunities to engage with conferences on a digital format
  • Analysis, providing regular reporting on performance against KPIs and critical measures of performance and effectiveness
  • Market Knowledge, developing best practice channel and campaign analysis, to measure success/failure or growth/decline, to feed into continuous improvement of understanding discipline researcher market

We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.

ABOUT YOU

  • Strategic understanding of, and experience in, marketing
  • Proven understanding of, and experience in, marketing to a range of audiences
  • Strong analytical skills
  • Proven effective communication with external and internal customers – negotiation and influencing
  • Experience in publishing (preferable)

BENEFITS

We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.

We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.

Please see our Rewards and Recognition page for more information.

Oxford University Press

Our client, a prestige beauty company, is looking to hire a Senior Manager of  Digital Marketing, Content and eCommerce in their NYC office at a hybrid. This person will report into Global Marketing and be responsible for building awareness and conversion through yearly activation and communication plans. 

 Job Duties Include:

  • Have a passion for pop culture, social media, and trends to and to use those for unique and innovative approaches to the companies 360-degree communication plans
  • Collaborate with Global Marketing on key launches and activations with the ability to create and develop comprehensive media and communication plans that will drive brand awareness and sales across all channels
  • Work directly with external digital agency partners to develop strategic communication plans 
  • Contribute recommendations for future initiatives and give on insights, trends, and competitor activity 
  • Identify premier partners for digital content creation and lifestyle photography
  • Lead the process of creating ideas for media, eCommerce and social media posts and have team execute said ideas 
  • Manage communication with external agency on internal brand website updates
  • Recommend testing strategies to optimize performance from delivery to purchase to other engagement by backing up with clear objectives and measures of success
  • Keep the brand at the forefront of developments in digital marketing consistently reviewing new technologies
  • Generate and sustain a budget tracker of media spend to guarantee  the company is not overspending and they are delivering maximum ROI
  • Partner with brand team on influencer activations across multiple media platforms

Job Qualifications Include:

  • Minimum 5+ years of related experience, preferably in beauty and/or luxury
  • Experience with external agencies / vendors with the ability to build and maintain strong, collaborative relationships with agencies and media partners
  • Experience with Amazon and ecomm platforms, a plus
  • Experience with Google Analytics, SEO/SEM optimization, paid social campaigns
  • Self-motivated and solutions-oriented professional, with proven ability to deliver creative marketing solutions on time and within budget

Salary: $110k-$115K

**PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future. While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!

Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
Pyramid Consulting Group, LLC

Brand Overview:

ascena is a leading national specialty retailer offering apparel, shoes, and accessories for women through our brands Ann Taylor, LOFT, and Lou & Grey, Lane Bryant and Cacique. We operate ecommerce websites and over 1200 stores throughout the United States.Ready to apply? We currently have an opportunity for a Sourcing Coordinator, Knit Tops to join our team located at our Times Square Tower-ANN-New York, NY 10036.Position Overview:

The Sourcing Coordinator provides administrative and other ad hoc support to the Sourcing group. The primary function of this role is to assist with the purchase order process, from the point of issuance through final revisions, and to assist with the management of sample tracking.

Role and Responsibilities:

  • Maintain Bamboo Rose system
  • Request samples Line Review Samples & update agent allocation
  • Responsible for all PO requests and revisions
  • Assist with request and tracking of all samples
  • Assist with the creation and maintenance of certain seasonal re-cap charts, lab dip charts and other ad hoc requests
  • Maintain departmental files within the Sourcing systems
  • Work collaboratively with Merchandising and Merchandise Planning to gain alignment on information needed to create POs and on revisions to POs
  • Communicate with Far East Sourcing partners and other functions
  • Assist with departmental projects on an as needed basis

Experience and Qualifications:

  • Bachelor’s degree, in a related field of study, or equivalent functional experience
  • Detail oriented, with strong organizational capabilities
  • Strong verbal and written communication skills
  • Flexible/adaptable in a fast paced, team oriented environment
  • Proficient in Microsoft Office applications
  • Passion for our client and our brand
  • Proactive and positive attitude
  • Team Oriented
  • Previous production experience preferred but not required

The target hourly rate for this role is: $25.44 – $26.44. Actual compensation within that range is influenced by a wide array of factors including, but not limited to, skill set, level of experience, and other job-related factors.

Location: Times Square Tower-ANN-New York, NY 10036

Position Type: Regular/Full time

Equal Employment Opportunity

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.

ANN INC (Ann Taylor | LOFT | Lou & Grey)

Hybrid with 2 days a week in any London WeWork

We’re partnering with a London-based free-from bakery brand who are looking to expand their marketing team by adding an Assistant Brand Manager to report to the Head of Brand. They are currently listed in four major retailers and are currently repositioning the brand so this is an extremely exciting time to join as it gives you the opportunity to influence their visual identity and tone of voice. You will have exposure to Shopper Marketing, NPD and Digital whilst working closely with external agencies.

This is a hugely exciting role for someone who wants to broaden their skills across brand/marketing within a high-growth and innovative brand. If you’re currently in a Marketing Executive or ABM position or simply just want to expand your skillset – this will be perfect for you!

Roles and Responsibilities

This role has a keen focus on brand strategy and ensuring brand plans are stuck to whilst hitting business objectives. You will be responsible for shopper marketing and social media/content creation guaranteeing the brand tone of voice and communication is the same across all channels. Working closely with the Head of Brand and the product teams, you will be designing packaging and NPD/EPD with the help of external agencies. This role will give you the opportunity to learn of an experienced Head of Brand and Marketing Director within the FMCG space.

Skills & Attributes

In order to thrive in this position, it’s crucial that you have at least 2 years’ experience in a Marketing/Brand position within an FMCG company. This business is extremely fast-paced so being organised and having excellent attention to detail will allow you to work quickly but efficiently! The team is lean so you will have responsibility from day 1, therefore the ability to be flexible and be a team-player is essential as they want you to love working with them as well as work hard!

You should be comfortable using Adobe Suite from day 1, as you will be expected to throw your hands in at content editing before it goes live on social channels/packaging. If you have experience in shopper marketing, NPD and digital that would be a dream. And last but not least, you must be passionate about food because where would any food brand be without passion?!

Benefits

Their basic salary is competitive with an opportunity for a performance-based annual bonus as well as a 4% pension contribution. They have 33 days holiday (including BH) and tailored training programmes from day 1 to help you grow in your role but also personally. They are extremely keen for employees to feel valued and empowered to thrive so have extra learning and development opportunities.

This role can be based either in Edinburgh or London.

YF hire for brands that cherish an environment that’s inclusive for all and diverse, where every idea and perspective is valued. There is no discrimination based on ethnicity, religion, sexual orientation or gender expression, disability, age, national origin or marital status. We encourage applications from all.

YF Recruitment

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