General Staff Jobs

Social Media Manager

We are delighted to be working exclusively with Great Influence to help them find a brilliant Social Media Manager to join them on a permanent basis. You will be creating social media content and managing the channels for some of the UK’s most influential entrepreneurs & business leaders.

The role

• To manage their client’s social media channels across LinkedIn, Instagram, TikTok and Twitter
• Develop and create content to be used across social media platforms, with a large focus on writing copy for LinkedIn + Twitter
• Researching and consuming your clients’ media (podcasts, books, publications), to deep dive into their world and understand their values, motivation, and ideas
• Working with internal teams to understand client requirements and develop content strategies, using insights and data.
• Liaising with Account Managers on client content plans, and formulating strategies that are both planned and reactive.
• Keep Great Influence at the forefront of Social Media platform updates

Job details

• Salary negotiable
• Based in Manchester (hybrid working)

What they’re looking for

• Somebody who is native to social media and understands how the platforms work
• Creative writer
• Interest in business and entrepreneurship

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles!

We are more than happy to discuss any reasonable adjustments that you may require.

Interested? Please apply now.

We look forward to hearing from you!

We Are Adam

RockawayMore is a food, beverage and hospitality full-service, boutique agency specializing in developing forward-thinking strategies that move in stride with today’s changing landscape of public relations, digital marketing, and social media. We believe that a harmonized approach across all platforms – is not only the most effective way to market brands, but today, the only way to market brands.

Presently, RockawayMore is hiring for a Social Media Director to join our account management team and lead our clients to success. As the Social Media Director with RockawayMore, you will oversee all activities and personnel related to social media management, advertising, and content creation for all social media clients. In order to succeed in this role, you must have experience working with hospitality and restaurant brands and their associated social  media platforms. Ideal candidates will have 8+ years experience in social media campaign management and creating digital content that effectively drives followers, likes, engagement, and conversions, as well as 3+ years experience in employee management/leadership. So, if you like to work in a fast-paced environment and meet our requirements, we would like to hear from you.

Experience:

• 8+ Years Social Media Management
• 3+ Years Employee Management

Skills:

• Thorough understanding of social media, digital marketing, and general marketing strategies.
• Strong project management experience.
• Excellent problem solving skills, especially in client relationship management.
• Deep understanding of existing and emerging social media platforms with experience finding opportunities to scale or build new capabilities.
• Proven track record of ideating and delivering social media campaigns that drive impactful results and engagement.
• Proven ability to manage a team of skilled professionals.
• Excellent verbal, written, and video communication skills.
• Excellent leadership and managerial skills.
• High level of self-awareness.
• Broad knowledge of current events, including political, social, and technological trends.
• Strong organizational skills with superior attention to detail.
• Fluency in Google Suite (Docs, Sheets, Slides, Drive) and Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) and social media scheduling software. 
• Fluency in all social media platforms including Instagram, Facebook, LinkedIn and TikTok as well as fluency in various schedules platforms. 
• Proven track record in social media ads management
• Ability to multitask, be analytical and meet deadlines.

Duties/Responsibilities:

• Oversees all activities related to UGC, influencer management, and social media services, with an emphasis on video content creation.
• Acts as an expert on all areas of social media management, advertising, trends, and updates.
• Ability to lead a team of 3+ Social Media Managers and create benchmarks for growth.
• Establish an influencer marketing strategy; lead negotiation with influencers; identify and onboard influencers; and integrate content into our service offerings for our clients.
• Develop strategy to generate more video and reels content, coaching team members on social media strategy, and video content creation.
• Leads weekly team meetings geared toward improving social media/advertising tactics and processes utilized by the social media team.
• Manages team projects and ensures they are completed on time and on budget.
• Ensure client satisfaction and quality standards are met with all team projects.
• Create and drive short-term and long-term social media growth strategy, with an emphasis on video content.
• Create calendars and manage social media accounts for multiple clients.
• Guides Social Media Managers in creating video content, social media strategy, copywriting and/or graphics that effectively drive followers, likes, engagement, and conversions.
• Maintains current knowledge of online marketing opportunities and trends, web analytics, and optimization techniques, particularly in the realm of social media marketing through Tik Tok and Instagram Reels, to ensure social activities are aligned with consumer engagement.
• Strategizes with all department heads to improve internal and interdepartmental processes.
• Communicate with other Account Leads to ensure efficient and productive client relations.
• Coaches Social Media Managers on a regular basis regarding the utilization of social media tools, content creation, and campaign development.
• Provides both verbal and written disciplinary action as needed.
• Conduct interviews for new hires in the social media department.
• Perform other related duties as assigned.

Move to the Top of the List:

• 3+ Years hospitality/restaurant specific experience
• Experience in a Social Media agency managing various accounts 
• Videography and photography skills

Benefits and Compensation

• $70,000 – $75,000 base salary
• Medical, dental and vision health benefits
• Paid vacation days
• Unlimited paid time off (PTO)
• Opportunity to participate in company IRA
• Gym stipend
• Cell phone stipend
• Hybrid office schedule with a minimum of 1 in-office day per week

Rockaway is an equal opportunity employer and all qualified candidates will receive consideration without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law. Candidate ideally resides in South Florida, but considerations will be made for all qualified candidates

RockawayMore

Company Overview:

Audience is a cutting-edge SAAS tool that helps businesses scale through audience growth and engagement. Audience has been in business for 12 years and work with over 4,000+ clients in the media space. We are eager to build a marketing team to sustain growth into new verticals and need a marketing coordinator to help us get there. 

Job Description:

We are looking for a Marketing Coordinator to join our team and work under the Marketing Director. The successful candidate will be responsible for managing our content calendar, coordinating blog and social media content, implementing email and newsletter content, coordinating webinars, and outreach to influencers and partners. This role requires excellent communication and writing skills, familiarity with SEO, content strategy, and paid marketing strategy. Bonus points if you have video editing or graphic design skills.

Responsibilities:

• Develop and manage a content calendar that aligns with the company’s marketing objectives
• Create and coordinate blog and social media content, email newsletters, and other marketing materials
• Coordinate webinars and work closely with our sales team to ensure that our webinars are a success
• Reaching out and communicating with partners and influencers
• Coordinate materials for trade shows and in-person events
• Monitor and analyze the performance of our marketing campaigns to ensure that we are meeting our objectives and goals
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices

Qualifications:

• Bachelor’s degree in marketing, communications, or related field
• Has experience in digital marketing, with a focus on content creation and coordination
• Excellent communication and writing skills
• Familiarity with SEO, content strategy, and paid marketing strategy
• Experience with video editing or graphic design is a plus
• Strong organizational and project management skills

This position is a hybrid office/remote role which would require 1-2 days a week in office. If you’re passionate about marketing, enjoy working in a fast-paced environment, and are eager to take on new challenges, we’d love to hear from you! 

Audience

With Jéan is a direct to consumer e-commerce fashion brand, entering its sixth year of operation and growing at a rapid pace. 

We are looking for a Social Media Manager in New York City to assist with the responsibilities outlined below. The right candidate will have a high interest in fashion, previous experience, creative and strategic thinking skills for developing effective marketing campaigns and great communication skills. We’re looking for someone highly creative who is looking for an opportunity to work closely alongside the company Founders to build and create a strong social media presence.

Responsibilities

• Develop and implement social media campaigns
• Monitoring key performance indicators (KPIs)
• Update social media content across all channels – Facebook, Instagram, Tik Tok and Pinterest
• Engage with customers and followers on a daily basis
• Creating written and visual content across several social media platforms
• Building brand awareness by engaging relevant influencers
• Establish relationships with influencers and arrange gifting send outs
• Overseeing customer service provided via social media
• Develop content regularly for all social channels and assist on large campaign photo shoots
• Monitoring and analyzing trends and competitor performance
• Run weekly/monthly reports on social performance
• Run company social media advertising campaigns via Facebook Advertising
• Ensure content is always on brand

Skills and Qualifications

• Minimum 2 years experience as a social media manager or a similar role 
• Experience in creating social media strategies
• Experience with Facebook Advertising
• Knowledge of best practices for social media platforms such as Facebook, Instagram, Tik Tok, Pinterest, etc.
• Experience with video/Tik Tok making
• Excellent verbal and written communication skills
• Craft engaging content
• Organized and able to multitask
• Fashion orientated
• Must be based in New York City

Additional Information: 

Competitive pay with an initial 4 month contract with the opportunity for growth and advancement. 

All your information will be kept confidential according to EEO guidelines.

Email resume and cover letter to [email protected]

With Jéan

Overview:

When you are part of the team at Duquesne Light Company, you’ll do important work, like helping to deliver safe and reliable electricity to nearly 600,000 customers every single day. We’re creating a dynamic and sustainable future by unleashing the boundless potential of the grid. In other words, we don’t just keep your lights on, we keep your life on. Your work will have real-world impact, and you’ll be supported in achieving your career goals.

Position Summary:

The Category Manager as directed by the Manger, Procurement will be responsible for developing and executing category plans for the strategic sourcing of various spend categories, primarily Engineering and Construction Services but may also include Information Technology, Corporate Services, and MRO. Responsible for cross functional sourcing and contracting activities to leverage Duquesne Light Company’s services and materials spend.

Key Responsibilities:

• Creates, implements, and manages multi-year category sourcing strategy(ies) for assigned categories to generate value for the company.
• Leads cross-functional strategic sourcing teams that include representation from the end user community
• Analyzes spend data and identify opportunities to increase spend opportunities with diverse suppliers (including local and regional)
• Partners with internal stakeholders to understand current and future business needs, as well as external resource requirements, in order to create and execute project pipeline
• Influences key internal stakeholders to engage sourcing as a key partner in order to drive cost out of their 3rd party suppliers
• Drives a measurable reduction in year over year total cost of ownership for assigned categories
• Manages supplier qualification, RFP, supplier selection, contract development, implementation, purchase or blanket orders, compliance, and ongoing supply management processes
• Conducts regular reviews of supplier scorecards and operational metrics to drive continuous improvement of suppliers
• Leverages e-sourcing and spend analysis tools to drive incremental year over year cost savings
• Provides external industry benchmarking to better assess strategy and solutions within procurement
• Drives process improvements to create efficiencies in sourcing procedures

Scope

Primary focus is on daily deliverables, outputs and reporting. Typically accountable for managing one’s own time and work flow. Responsible for using prescribed guidelines to analyze situations and solve problems. Work is typically of moderate complexity requiring the incumbent to draw on previous knowledge to perform role. Continues to build knowledge base and develop capabilities by partnering with more experienced staff as needed.

Decision Impact

Problems and issues faced are vague but may be recognizable based on past experience. Accountable for some direct level of reasoning and decision making in straightforward situations based on precedents.

Education/Experience Requirements:

• A minimum of a bachelor’s degree in Business, Supply Chain Management, Engineering or Finance; Master’s degree preferred
• A minimum two years’ experience in sourcing various materials or services.

Preferred:

• Advanced knowledge of contract terms and conditions
• Exceptional ability to engage cross functional teams and influence decision making process.
• Must be able to navigate a complex organization structure to solve problems
• Advanced contract negotiation skills
• Demonstrated experience with successfully developing and executing multi-year sourcing category strategies
• Strong analytical skills required
• Strong knowledge of the strategic sourcing process and practical application of the process to sourcing projects
• Strong influencing, project management and change management skills
• Excellent teamwork skills
• Must be able to work within all functions and levels of an organization.
• Experience in increasing supplier diversity spend
• ERP system experience: Maximo experience strongly preferred.
• Familiarity with the Power Advocate Energy Intelligence Platform a plus or web-based tools, such as e-Sourcing, Spend Analytics, Contract Management.

Duquesne Light Company

Job Summary

The Digital Applications Manager is the subject matter expert of their product, the visionary for their product(s), the problem solver for the team, and the overseer of the team’s delivery. You create product strategy by developing hypotheses, evaluating data, analyzing market and competitive trends, testing ideas in the market, iterating, and ultimately formulate product direction based on evidence and insights. While keeping in alignment with business priorities, you take customer needs from concept to launch, focusing on timely delivery, product quality, and an effective user experience. You’ll be the go-to person for building and optimizing the entire experience for customers or internal users – from websites and apps, to internal tools and systems.

To achieve these goals, you are an integrator, leading a cross-functional team by fostering a creative and collaborative environment aligned toward a collective mission. You are consistently problem solving, bringing the team together, and considering the expertise of all team members. You are ultimately accountable for the success of our digital products and delivering high-quality experiences.

You must demonstrate success at leading a team with a shared vision, facilitating effective communication, creating trust and ensuring on-time project delivery. You need to balance experience, market knowledge, and data-driven insights to make impactful decisions.

Knowledge, Skills and Abilities

Education: Bachelor’s Degree or professional level of knowledge in a specialized field, or equivalent, related experience.

Experience: 8 or more years – or Bachelor’s Degree equivalent plus 10 or more years.

Knowledge: Advanced knowledge of practices within field. Integrates and evaluates new advancements in industry, concepts, techniques and standards to contribute to successful business results. Considered an expert in the field within the organization.

Decision Making: Makes novel and complex high-impact decisions interpreting company policy, for which there is no set procedure. Decisions influence success for projects of significant impact importance, client relationships, expenses and or ability to meet organizational objectives, both short- and long-term.

Supervision Received: Work is performed without appreciable direction. Exercises considerable latitude in determining objectives and approaches to assignment.

Leadership: Plans and conducts assignments generally involving the larger more complex projects. May lead or direct projects of significant importance.

Problem Solving /Operations/Direct Work Involvement: Develops solutions to problems of unusual complexity and or impact which require a high degree of ingenuity, creativity and innovation. Challenges are frequently unique and solutions may set precedents for future decisions. Works on the most complex and high impact problems.

Client Contacts: Manages the most difficult complex situations and or high impact internal external relationships. Serves as prime consultant to senior and other management on high impact and complex projects and external spokesperson for the organization on significant matters pertaining to policies, plans, and objectives, as applicable. Communication may influence significant matters pertaining to policies, programs, and long-range objectives for major business segments.

Additional Knowledge, Skills and Abilities

Bachelor’s Degree

Cross-functional team management and leadership experience

Excellent at developing and articulating vision and strategy that meet business goals

Collaborative problem solving and working style to drive change through influence; honed interpersonal skills

Strong financial analysis and modeling skills and an understanding of business metrics

Demonstrated writing and verbal presentation skills enabling her/him to prepare and present information and recommendations to a diverse and often senior audience

Proficient with Word, Excel, and PowerPoint

8+ yrs experience bringing new technology products to market

8+ yrs experience with agile development processes and recurring release cycles

MAPFRE

An exciting opportunity has arisen to join one of the world’s most successful, purpose-led businesses, our client, a leading global FMCG company with Brands such as Dove, Knorr, Persil and Magnum, as a Digital CMI Manager based at their iconic Head Office in Blackfriars, London (will involve a mix of working from home and working from the office).

This is a full-time temporary role to last until the end of April 2024, working a 36.25-hour week, to start ASAP. This role is paying up to £63,000 per annum, pro rata, depending on experience.

Dove is our biggest brand when we combine BW and PC, contributing significantly to the BPC turnover. It is the #1 brand in 8 out of the top 15 countries, and beyond the top 15, Dove is also #1 in another 19 countries.

In this role, you’ll partner with Dove Masterbrand teams working closely with (1) Dove Digital Team, (2) Dove Others Say-Influencer/ PR Comms Team, (3) Dove Media Team, (4) CMI BG and BU, PDC, Hive and D&A, (5) UL Data and PRM Teams, (6) DMC Teams, (7) Dove Digital /Others Says Agencies, (8) Best Practitioners (within and outside UL)

Key Accountabilities

Data Strategy & DDM

• Owning and executing Dove’s Global audiences, partnering with the Dove brand teams, category CMI, Media and DDM to land a consistent strategy across the brand.
• Building critical learning on Dove’s DDM Initiatives: furthering (and pioneering) audience segmentation, establishing KPIs, setting internal & external benchmarks, guiding content ‘big’ learning – partnering with categories and sub-brands directly

Digital Content & Performance

• Leading the full cycle of insights (qual, quant, advanced developmental research, and performance tracking) for our digital content
• Leading in-market tracking & performance for Dove digital campaigns (FB, YT and increasingly Instagram, TikTok) in partnership with research and media agencies, PDC towards optimization and creating a virtuous cycle of improvement
• Being an expert on both Seek and Interrupt Content for emerging channels & platforms; similarly lower funnel content for dComm conversion / social commerce performance marketing
• Understanding the role connected packaging has and exploring the earned media value of organic content on the brand

Influencer Marketing & New Models

• Leading insights, measurement and learning on Dove’s Others Say Pillar, looking at social influencers, brand as a publisher, iCommerce and online editorial with the objective of driving superior effectiveness and efficiency; and future proofing our Others Say program with next level spaces /platforms
• Identifying and driving funnel metrics and impact metrics for Others Say and PR
• Leading integration of media and digital learning and insight into the communication strategy planning/channel allocation process

Search & CXX

• Driving & supporting next level development and implementation of Dove’s Search framework
• Delivering and land CXX reporting & insights using a range of digital data sources across Dove’s key markets

Best Practices & Analytical Excellence

• Co-creating best practice on Dove and activate these into projects/campaigns and always-on programs, including forays into voice/ screenless future/ iCommerce
• Leading analyses using in-house tools like BGS, MTM/DMPT, CXX Dashboards, DDM Dashboards, Search Consoles, Google Analytics, Adobe Stack. FB Audience Insights etc.) to input into the Dove Digital Ecosystem for impact & efficiencies
• Synthesizing data and analysis into impactful, action-oriented deliverables for internal stakeholders, which includes creating a one-house dashboard for integrating data streams from agencies, media etc. towards a virtuous cycle of insights and action

Key Skills Required

• You have a wealth of CMI/research experience, as well as PRM/DDM/Digital Media.
• You have working understanding of online and offline advertising landscape; and are curiously engaged in Web1/ Web2 and Web 3 experiences for brands and marketing
• You understand media metrics & the application of golden media rules
• You bring a passion for content and media insight both, not one or the other
• You have a passion for the digital world and its implications for brands, from influencer marketing to dComm content to website & UX best practices
• You continuously ‘push the ceiling’ on your digital awareness and skills – & of CMI teams around you
• You are comfortable using a wide range of analytical tools (traditional and new) to inform campaign performance, brand equity and growth to inform campaign performance, and willing to get your hands dirty with dashboards and a wide pool of datasets
• You are well versed with traditional pre-testing methods for TV, Digital but are equally excited about using advanced learning, & analytical tools to fuel insights
• You excel at platform analytics for real time impact (Facebook, Instagram, Twitter, You Tube)
• You are able to use & connect data to drive compelling stories, but are not afraid to share your opinion based on experience, learning & inspiration
• You are as comfortable working with junior marketeers as presenting to a GBVP
• You display high levels of comfort with interdependence- working closely with /in collaboration/ partnership with Marketing, CMI, PRM, PDC, Media, Mindshare, External Agency Partners like MetrixLab, Kantar, Traackr and Cision
• You understand that ultimately all we do on digital needs to drive growth/return

Unilever

Manitoba Hydro is consistently recognized as one of Manitoba’s Top Employers!

Great Benefits

• Competitive salary and benefits package.
• Defined-benefit pension plan.
• Nine-day work cycle which normally results in every other Monday off, providing for a balanced approach to work, family life and community.
• Flex-time and partially remote work schedule (providing the option to work remotely 3 days per 2 week period), depending on nature of work, operational requirements and work location.

Manitoba Hydro is a leader among energy companies in North America, recognized for providing highly reliable service and exceptional customer satisfaction. Join our team of Manitoba’s best as we continue to build a company that supports innovation, commitment and customer service.

The Director of Digital is at the forefront of Manitoba Hydro’s digital ambition to enable the business, customers, and employees to adopt new digital practices and technologies that will deliver simpler, faster, and better services, enable insight-driven decision making and yield more efficient and effective operations. Reporting to the Vice President of Digital and Technology (D&T), the Digital Director is a key member of the D&T Executive Leadership Team. The Director of Digital is responsible for the Corporation’s data strategy and roadmap, leveraging digital innovation and new ways of working to enhance customer and employee experience.

The Digital Division includes three departments: (1) Data & Analytics Practice Department; (2) Digital Innovation Hub Department, and (3) Modern Digital Workplace Department.

Responsibilities:

• Leads the definition, creation and implementation of the enterprise data strategy and assures the ongoing relevance, of Manitoba Hydro’s data strategy.
• Works with Executives, Enterprise Excellence and Legal to enable enterprise data governance, and to create a culture that manages data as an enterprise asset. Using a federated style of data analytics, a key responsibility will be, influencing stakeholders to maintain accountability for their data and associated business outcomes and at the same time ensuring the development of technology, processes, capabilities, and data management practices are in alignment with key business outcomes.
• Responsible for enabling the business to improve data trust (quality) by establishing effective mechanisms to measure and monitor the quality of strategic, operational and production data.
• Responsible for putting into place a programmatic approach for enterprise information management to identify, prioritize and execute the enterprise data and analytic initiatives with clear line of sight to enterprise strategies and business outcomes.
• Responsible for leading the development and deployment of the enterprise’s data and analytics capabilities for digital business. In a federated style, the business will be developing data analytic products that drive insights and actions. This role will be a key enabler in influencing the business to develop self-service analytics capabilities, at the same time put in the processes, standards, and guidelines so that the integrity of the enterprise data estate is maintained.
• Collaborates with business stakeholders, the Director of IT and the Director of Cyber Security & Enterprise Architecture to design, solution, implement and ensure long-term sustainability of the enterprise data estate and associated strategy.
• Collaborates with business and Information Technology Division stakeholders to transition to a product-oriented IT operating model with cross-functional product teams that deliver both Change and Run using agile delivery methods.
• Build critical strategic partnerships across the enterprise that enables and encourages agile and innovation approaches to remove technical roadblocks, explore unseen opportunities and influence value-driven outcomes.
• Identifies, advocates, and builds consensus around digital solutions that support employee and customer experience.
• Responsible for managing the strategic relationship with Microsoft vendor, and the Microsoft platform strategies including M365, Power Platform, and Azure Data Platform and the SAP Analytics Stack.
• Responsible for leading a fast-follower information technology innovation approach with the appropriate processes, tools, and metrics to support new growth opportunities and overall business goals.
• Responsible for the development and sustainment of Digital Division performance management, in alignment with enterprise business priorities and outcomes.

Qualifications:

The successful applicant will possess:

• A University Degree in an appropriate discipline with ten years of related management experience demonstrating progressively greater responsibility or an equivalent combination of related education and experience.
• 10+ years relevant experience.
• Relevant work experience in the Utility industry would be an asset.
• Demonstrated experience with the following:
• ability to work in an agile, fast-paced environment, dynamic would be an asset.
• building formal and informal professional networks.
• maintaining and extending networks within, across and external to organizational boundaries.
• soliciting information on the enterprise’s direction and goals, as well as the industry’s competitive environment, to determine how the digital function can add value to the organization, employee experience, and customer satisfaction.
• guiding enterprise leadership to take an “outside-in” view of the digital possibilities for the future of its industry.
• employing sound judgment in determining how digital innovations will be deployed to produce business value.
• generating ideas, and critically evaluates future scenarios.

The successful applicant will also possess a demonstrated proficiency in all of Manitoba Hydro’s Executive Competencies including:

• Principled Leadership
• Agility
• Strategic Solution Builder
• Driving Execution
• Influence
• Optimizing Talent

Apply Now!

Visit www.hydro.mb.ca/careers to learn more about this position and to apply online. The deadline for applications is APRIL 3, 2023.

We thank you for your interest and will contact you if you are selected for an interview.

This document is available in accessible formats upon request. Please let us know if you require any accommodations during the recruitment process.

Manitoba Hydro

Salary circa £40k DOE

Key purpose:

This new role will be split across the training and marketing teams with an overall responsibility for revenue generation through IRM’s Business Advisory, corporate accounts (training). The role will sit within the marketing team and provide B2B marketing expertise for IRM Trading.

We are seeking a commercially driven individual with demonstrable experience of business development, key account management, sales/telesales, lead prospecting and lead generation.

The B2B Marketing Manager will play a key role in positioning the IRM as the global leader in the uptake of training products and promoting consultancy services and other services to our corporate clients.

You will ‘own’ the B2B marketing plan, bringing your own style, expertise and ideas to the role in order to deliver the B2B objectives.

Key responsibilities

• Work with the Marketing Team and IRM Business Advisory to market test and develop the Institute’s corporate offer and go to market plan and strategy (new business proposition)

• Use data and research to develop strategic marketing plans and activities to expand IRM’s influence, improve its brand and increase sales, gross income and margins nationally and internationally with corporate clients.

• Implement B2B marketing plans and activities, making cost effective use of all available marketing channels, including events, email, social media and partners and marketing collateral, to promote IRM’s influence and brand and increase sales, gross income and margins nationally and internationally

• Work with other members of the Marketing Team to ensure marketing campaigns are integrated into, and aligned with wider marketing activity

• Collaborate with the marketing/training team to put into practice a plan for measuring B2B marketing activities through, for example, Hubspot – via a marketing funnel / process to score leads

• Provide regular reporting on B2B activity for presentation to the Senior Management Team/Marketing team

• Regularly review collateral and online presence so that it is kept up-to-date and relevant for corporate audiences

• Regularly carry out market analysis to identify existing and potential customers and their strengths and weaknesses in order to identify and implement actions that will ensure IRM and its qualifications, products and services are positioned advantageously against competitor offerings.

• Identify events and exhibitions in relevant industry sectors

Institute of Risk Management

***Please provide a link to a current and relevant portfolio of YOUR work inside your resume or cover letter. Please ensure that work includes examples of recent video content produced solely by you. Applications without a portfolio will not be reviewed.***

POSITION OVERVIEW:

We are looking for an exceptional social media pro who is an enthusiastic and energetic leader, one who deeply values and actively champions connecting with people through brand building, influence, innovative content, and storytelling via social media. With a genuine passion for thinking outside of the box and staying ahead of trends, this seasoned social media expert will lead, grow and continue to evolve both the Gameday Couture and Shop The Soho brand’s social media presence.

The Senior Manager, Social Media + Content will be responsible for developing the strategy and execution for all organic social media channels. You will be tasked with developing best-in-class programs that grow key channels, engage our community and achieve key brand and business metrics. 

The ideal candidate comes with extensive social media experience across all major organic social channels, a proven track record in creating and implementing innovative campaigns and a proven track record in driving results. Including managing planning, strategy, content execution, and implementing first class community management strategy. 

RESPONSIBILITIES

Social Media Strategy & Execution – Be the Social Quarterback (40%)

• Own the Organic social success and growth plan – Lead the overall management, execution, and growth of both brands across all social media platforms nationally.
• Develop and execute a multi-channel content calendar and help shape the overall organic social media strategy, community management, platform tone of voice, audience growth plan, content creation and calendar, and measurement with a focus on TikTok, Instagram, Facebook, Twitter, Pinterest, Youtube, and LinkedIn. Additionally, determine how ambassadors/influencers play a part in each platform strategy.
• Lead the creation, development, and execution of ownable best-in-class social media strategies for channels such as Instagram, TikTok, Facebook, Twitter, YouTube, and emerging platforms
• Strategize and collaborate with creative, copy and ambassador leads to produce premium content in line with brand standards, as well as the product and growth pillars.
• Lead copy editing for all social media copy 
• Upload all owned/earned content and copy through a social media scheduling and management tool.
• Work in lock steps with the Buying and Paid Media teams to ensure a 360-degree approach to marketing + execute cohesive social campaigns that drive awareness about new product launches, new retail launches, and events.
• Engage with consumers, micro-influencers, and peer brands on social media platforms. Provide a top level, authentic brand experience in these moments
• Ensure best-in-class community management, providing responsive answers and assistance to the brand’s loyal followers, while partnering with Customer Service, Supply Chain, Buying Team, and Quality to resolve problems quickly. This role requires some community management.
• Present comprehensive strategies and campaign plans to gain senior management alignment and partner buy-in. Communicate out to cross-functional teams.
• Maintain up-to-date knowledge of all platform trends, social media tools, applications, channels, design, and strategy and implement ongoing education for the team.

Content Creation – Bring the Brand to Life (40%)

• Lead and execute daily channel operations: content planning and execution, copywriting, and guidance on community management, outreach, and initiatives across all platforms
• Orchestrate day-to-day content in the form of photos, videos, and GIFs to publish across our social media channels, but also on our website, app and other digital properties
• Manage content creation and curation process, including photo and video shoots, as well as partnering with the Influencer Manager to ideate and collaborate on paid partner content.
• Manage the flow of content creation to ensure content is developed in a timely manner, proactively finding opportunities and efficiencies to maximize content opportunities.
• Scheduling photoshoots, building shot lists and arranging needed resources in regard to talent and necessary environments and accessories to create ideal content captures – collaborating with the Design, Video and Athletes and Influencers Teams where necessary
• Curate photos, videos, behind-the-scenes footage, and other supporting assets for our editorial shoots and campaigns – You will support product launches, brand partnerships, store events, and influencer activations
• Develop and maintain an elevated and cohesive social media aesthetic, persona and creative voice that is ownable to the brand
• Comfortably works with a wide range and quality of video and static imagery (a collection of photographs, short video clips, animations) to create dynamic assets built for specific social media platforms and audiences
• Create compelling, engaging, useful, and delightful content across all formats and channels, with a strong focus on video

Analytics + Growth: (20%)

• Drive growth, engagement, and performance through social media strategy and content while expanding social media reach and maintaining favorable consumer sentiment (views, engagement, impressions, sales)
• Become a consumer expert – Establish and manage social listening efforts, including working with internal/external teams and consumers to crowdsource insights about products, campaigns, and general content. 
• Measure and analyze to establish ROI determined by KPIs (Audience Growth, Audience Profile, Audience Engagement, Content Reach, Engagement by Content Type, Leads, Response Rate and Quality, Negative Feedback, etc.)
• Develop and manage annual organic social budget, resources, and timelines; make recommendations and optimize spend based on business objectives
• Establish and monitor effective benchmarks best practices for analyzing campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media strategy.
• Drive weekly, monthly, and quarterly analytics reporting process for social media results and work closely with the Director of Digital Marketing to provide insights, recommendations, and track against KPIs

SKILLS & EXPERIENCE REQUIREMENTS:

• Bachelor’s Degree or equivalent experience
• 5-7 years in Social Media Marketing or equivalent experience preferred for an e-commerce brand
• Knowledge of College Sports teams + Passion for the fashion industry and strong interest in the digital space.
• Deep understanding of social media platforms: Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest etc + proven track record an experience working across digital media and creative: drawing connections between the brand identity and marketing objectives 
• Extensive experience with Social Media Management Systems and Social Listening/Analytics tools. (examples: Sprout Social, Listen First, Traackr, Dash Hudson, Curalate, Social Flow, Tweetdeck, Hoot Suite, etc).
• Exceptional time and project management skills; able to toggle between creativity & execution. This role requires a lot of both.
• Strong project management skills including the ability to prioritize, manage, and execute complex projects across multiple initiatives, channels, workstreams and deadlines.
• Strong analytical skills, including the ability to develop/analyze KPIs and make data-driven decisions.
• Experience with community management, customer service, and social engagement.
• Exceptional writing skills with strong attention to detail, grammar, brand tone, and voice.
• Qualitative research skills, including the ability to interpret social insights and data and translate it into actionable business results.
• Budgeting and organizational skills
• Ability to manage up and communicate effectively on projects
• Capable and driven to quickly learn new technologies and continually upgrade current skill set.
• Understanding of startup mentality and willingness to deviate from stated workplan when needed.

COMPANY OVERVIEW:

Gameday Couture + Social House (GC + SOHO Brands, LLC) are two brands under one House playing a game-changing role in the online women’s apparel shopping and social experience.

GAMEDAY COUTURE – THE BRAND:

Gameday Couture is an independent brand steeped in the independent traditions of sports and its fans. We make premium, officially licensed apparel that defies seasons and represent some of the most iconic sports powerhouses. Proudly one of the first Female-owned and Female-Led companies to produce thoughtfully designed and ethically sourced female-focused fan apparel. Our highly curated collections celebrate and exemplify the culture, style, and authenticity of every campus, sport, or team we represent. Premium fabrics, expert styling, and thoughtful design. Gameday Couture – Modern Sports Fashion.

SHOP THE SOHO – THE BRAND:

Style strategy is the cornerstone of a curated closet. But we believe a curated style should be inspiring, not overwhelming. At ShopTheSoho.com, it’s our never ending pursuit to provide access to a community driven, social marketplace of curated style that reflects your personal experiences, your passions, your taste, and personality.

We design for authenticity and for style that’s effortless with collections that help people make more reflected decisions with confidence. We are committed to offering thoughtful choices, thoughtful design, responsible sourcing, and fostering the connection of both our online and offline communities.

Gameday Couture, LLC