General Staff Jobs

POSITION SUMMARY:

A strong self-starter with experience managing top-tier video and mobile games. The Digital Product Marketing Manager is responsible for helping to develop and implement product marketing plans for all Yu-Gi-Oh! digital titles in various business models including F2P with Live Ops. Candidate should have solid business acumen, cross-functional leadership skills, experience working with licensors, ability to multi-task numerous projects, be highly organized and be a team player, and desire to manage the digital titles for one of the most successful TCGs in the world.

Responsibilities:

• Work with the Senior Digital Product Marketing Manager to develop comprehensive strategies and execute all aspects of the marketing plans for launch and post launch, including activities to support major updates and launch anniversaries, of the entire Yu-Gi-Oh! digital game portfolio.
• Oversee marketing asset development for digital titles, including creating and managing the asset calendar, managing external vendors, and managing approvals, including third-party approvals.
• Manage marketing creative and product copy by working closely with the Social Media team, development teams and external business partners.
• Manage the implementation of cross-promotional opportunities with other business partners, including first parties.
• Team Lead for Digital Card business in the development of and participation in Livestream events.
• Manage and measure all marketing activities through quantitative/qualitative research, digital reporting, and analysis to provide campaign performance and business insights.
• Build and maintain relationships with all first party: Sony, Microsoft, Nintendo, and Steam and obtain necessary approvals for all marketing-related activities to ensure compliance with licensors, first-parties, ESRB, etc.
• Work with Senior Digital Product Marketing Manager on direction for Social Media, Website and Influencer programs to grow our digital brands.
• Provide weekly reports outlining the progress of all marketing plans.
• Manage content rating board submissions to obtain Ratings in a timely manner.

QUALIFICATIONS & SKILLS:

• Experience with marketing licensed products.
• Strong understanding of digital marketing tools and techniques using SNS.
• Two or more years of work experience in digital marketing for mobile games or Apps.
• Must have good organizational skills and be very detail oriented
• Must be a self-starter, work well in a fast-paced environment, be flexible, and possess a can-do attitude and able to think two steps ahead.
• Personal initiative and sound business judgment required to identify, evaluate and respond to job needs.
• Must possess excellent project management skills to effectively track multiple deliverables across functional areas and timelines in a fast-paced environment
• Ability to think creatively, identify problems, and offer solutions
• Excellent oral and written communication skills to write product copy. Must be comfortable speaking to all levels of management.
• Professional, with exceptional interpersonal skills.
• Must be detail-oriented and demonstrate ability to multi-task in a high-stress environment.
• Proven ability to work with various personality types and work styles in a multicultural environment.
• Speaking multiple languages is a plus. English is required, and Japanese is a plus
• Strong presentation skills
• Passion for video games

REQUIREMENTS:

• Bachelor’s degree or equivalent work experience of at least 10 years.
• 4 to 6 years of experience in marketing video games, including mobile, live, and console games, and/or digital entertainment industries.

ADDITIONAL SKILLS THAT ARE A PLUS

• Experience with esports and influencer marketing activations
• Passion for the Yu-Gi-Oh! brand
• Creative writing skills

Konami Digital Entertainment

Nike Communications, a leading luxury lifestyle agency, is looking to add a Senior Influencer Marketing Manager to its Digital Lab team to work on clients in the Lifestyle and Spirits space.

You would be joining a close-knit team of social media enthusiasts, and you can look forward to collaboration and creativity from a hands-on group of team members who will work with you to achieve client successes as well as your personal growth goals.

For the nitty-gritty, the responsibilities of the role may include (but are not limited to):

· Assist in the crafting end-to-end full-scale influencer campaigns that support client initiatives, objectives and KPIs, fully owning some plans and smaller activations

· Support in the day-to-day account management, including the review of influencer trackers, reports, recaps, filing images, social content, call agendas, invoices, budget management, etc.

· Research, locate and engage potential influencers across all channels to build a pipeline of talent for

· Manage the development of influencer creative briefs for photo/video shoots and be available to staff on-site if needed.

· Oversee planning and executing of influencer events that coordinate with branded initiatives and offer organic content opportunities for partners and consumers.

· Curate guest lists for influencer events: oversee outreach, negotiation, contracting and assist with post approvals for all guests

· Ability to develop recap materials following campaign execution to measure and evaluate value, including ROI and performance metrics.

· Develop and maintain ongoing relationships with influencers and content creators.

· Manage Digital Associates, Coordinators and interns and delegate roles and responsibilities.

Ideally, you would have:

· Minimum 4 to 5 years of account management experience, ideally working with influencers/digital programs.

· Bachelor’s degree in marketing, communications, business, or related field

· Experience managing and developing junior staff while working on complex digital projects

· Expert in both social platform and influencer nuances as it relates to strategy, influencer tiers, and verticals.

· Thorough understanding and experience in influencer social analytics related to the selection and evaluation of the right influencers to meet campaign objectives.

· Knowledgeable about the intersection of earned, owned, and paid media.

· Experience with influencer costs, what factors drive pricing and how to adjust scopes of services appropriately in a negotiation.

· Knowledge of digital consumer trends & lifestyle marketing tactics.

· Ability to think creatively and independently, as well as collaboratively.

· Excellent written and verbal communications skills.

· Must be able to manage time well, stay organized, and pay attention to detail.

Outside of the opportunity to work with exciting luxury brands, Nike Communications offers fantastic benefits, including, but not limited to:

· Medical, Dental and Vision

· 401(k) plan participation

· 15 vacation days and 10 holidays off per year

· An additional day off to take during the month of your birthday

· Agency closed on paid holiday between Christmas and New Years

· Summer hours (short Fridays) from Memorial Day Weekend to Labor Day

· 12 weeks of paid parental leave

· Cellphone reimbursement

· End of year bonuses

· Company-wide programming including speaker series, cultural events celebrations, and an annual company-wide offsite party!

Salary range for an Senior Influencer Managers is 80K-95K

Nike Communications, Inc.

ABOUT UMBRELLA

Not too long ago, we set out to help good brands become great. We are a women owned and led boutique agency with a strong focus in fashion and we are looking to add another member to our team of highly motivated creatives and strategists. We want people who like to find new ways of doing things and are driven to excel, even when the task is outside their job description. We thrive on cool, exciting work and if you’re still reading this, we could be looking for you.

POSITION SUMMARY

We are seeking a creative marketing manager to focus on fashion, beauty, lifestyle, and consumer goods clients. The position will be both creative and analytical – You will be working with clients and our creative team to oversee brand marketing and strategy. The ideal candidate will have a deep understanding of digital marketing including social media, email marketing, e-commerce and paid media. 

KEY RESPONSIBILITIES BUT NOT LIMITED TO:

• Develop an effective and creative marketing strategy for clients.
• Project manage multi-functional teammates to ensure all deadlines are met, anticipating problems and solving them both internally and with clients.
• Produce shoots and create content for web/ad/social, including but not limited to, casting, location scouting, shot lists, schedules, budgets, contracts and delivery specs.
• Manage clients’ social media accounts and build out a social media roadmap.
• Manage influencer marketing campaign and develop a healthy community strategy for clients.
• Oversee paid channels and collaborate with paid ad specialist to optimize targeting and content to increase ROI.
• Create detailed monthly and weekly reports, showing both a strong understanding of data and written communication in putting the numbers in a meaningful context. 
• Write copy for marketing materials, including newsletters, web and social content.
• Own day-to-day execution of email marketing campaigns.

IDEAL CANDIDATE

• 3+ years of experience in marketing. Agency experience is a huge plus.
• Must have a Bachelor’s degree. Degree in Marketing, Communications or equivalent preferred.
• Have elevated aesthetic taste and broad cultural interest.
• A solid understanding of and active engagement in social media platforms.
• Thorough knowledge and understanding of the principles of advertising, marketing and digital media.
• Experience in Shopify is a huge plus.
• Strong written and verbal communication skills.
• Proficient in Adobe Suite, Keynote, Mailchimp, Klaviyo, Facebook Business Manager and web analytic tools.

PERSONALITY

• A project manager at heart: Exceptional organizational skills and detail-oriented. You love seeing projects come to life.
• A problem solver – Ability to anticipate obstacles and also quickly generate alternate solutions/ideas and change course as needed.
• Strong time management skills – Can juggle multiple deliverables with tight deadlines.
• Strategic and Creative – You’re looking for a role where you can take the lead on new ventures and quickly have a list of ideas brewing.
• A team player – No task is beneath you to get the job done. Can-do positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business.
• Loves dogs!

TO APPLY:

Please submit ALL of the following to [email protected] with “Creative Marketing Manager: Your Name” in the subject line, otherwise your application will not be considered:

• short cover letter telling us about yourself and why you are a great fit for the role 🙂
• resume
• your desired salary
• link to your instagram
• optional: portfolio of previous work samples

*candidates must live in Los Angeles.

*candidates must have a valid driver’s licence and a car.

Umbrella Los Angeles

CURA Strategies, a fast-growing, award-winning health care communications and public affairs agency, is looking for a results-oriented, self-starting Digital Marketing Director who can develop, implement, track and optimize digital marketing campaigns for CURA and our clients. If you live and breathe digital marketing, desire a highly visible leadership position, and want to apply your skills to help transform health care, we want to talk to you.

At CURA, our aim is to transform health care through meaningful client work. Working with clients in the areas of mental health, Veterans health, maternal health, opioid addiction, cardiology, kidney disease, and more, we pride ourselves in creating lasting results for clients – and we are looking for someone who shares our passion and believes in our mission.

Unburden yourself of tired big-agency politics that offer no clear path for professional growth and join our growing team of talented people who thrive in a fast-paced, evolving environment.

RESPONSIBILITIES 

• Plan and execute effective social, email and digital marketing campaigns tailored to clients’ goals and needs, through various channels including web, SEO/SEM, PPC, retargeting and paid social
• Collaborate with the team to develop ads and landing pages; creatively direct digital campaigns with limited outsourcing
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify and analyze digital trends and insights, and optimize spend and performance based on that analysis
• Plan, execute and measure experiments and conversion tests
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
• Interact directly with clients on campaign planning, execution and reporting; provide clients with thoughtful analysis of campaign results and recommendations for optimization and performance improvement opportunities
• Brainstorm and execute new and creative growth strategies for clients and CURA

QUALIFICATIONS

• Bachelor’s Degree or Master’s in digital marketing or related field
• Minimum of 7 years of work experience in digital marketing; agency experience a plus
• Experience and strong interest in clients in the area of health and wellness is a plus; experience running advocacy campaigns and/or campaigns to reach health care providers, policymakers and policy influencers should be called out in cover email and resumé
• Must have strong grasp of current marketing tools, trends and best practices, and be able to lead integrated digital marketing campaigns from concept to execution
• Demonstrable experience leading and managing social, email and digital marketing campaigns, including SEO/SEM, Google Ad Words and display advertising
• Highly creative with expertise in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments
• Solid knowledge of analytic tools and ad serving tools necessary for campaign set-up and reporting
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Experience with organic social media growth campaigns, graphic design and website development a plus — please include in your cover email

WHAT WE OFFER

• Unlimited PTO after one year of employment
• Weekly free lunches (plus lots of free snacks and drinks in the office!)
• Robust health benefits program
• 401K with company match
• Flexible work hours / hybrid work environment
• Workplace and off-site social gatherings and company retreats
• Professional learning and development opportunities
• Paid maternity/paternity leave
• Transportation stipend
• Paid One-month sabbatical after 5 years

TRAITS WE ADMIRE

•  A passion for improving health care and driving smart creative campaigns to achieve transformational change.
• Results-focused approach, and the ability to work closely with senior members of the team to develop new ideas as well as manage and execute a campaign to success.
• A leader with a proactive, positive attitude toward client service and team management. 
• Responsive, dependable and accountable to team members and clients, and willing to do whatever it takes to get the job done—someone who doesn’t take no for an answer. 
• Enthusiasm about the unlimited growth opportunities to build digital capability and practice area at a fast-growing integrated agency and wants to stay for the long-term.
• Mission-minded and excited to join the CURA family, which works hard to do good work (and has fun doing it).
• Not shy in sharing bold opinions, but respectful of the bipartisan nature of our firm.

ABOUT CURA

CURA Strategies is an integrated strategic communications and public affairs agency exclusively focused on health care and wellness.

Our name, CURA – Latin for care, concern, and attention to others – exemplifies our mission: to work with clients to transform the health care system and improve lives. Whether our client is a business, a nonprofit or a government agency, we believe that taking transformative action to improve people’s lives is always the winning strategy. Our culture is built on a love for transforming health care through integrated communications, a desire to proactively serve and contribute, and strong partnership with our clients to deliver results.

Led by a bipartisan team of DC communications and advocacy veterans, our approach has received considerable notice from industry peers. Since our launch in 2016, CURA has received numerous awards and recognition, including:  

• Top 10 Most Trusted Healthcare PR Firms, InsightsCare Magazine (2021)
• PR News Best Places to Work (2020)
• PRWeek Boutique Agency of the Year, Honorable Mention (2020)
• PRovoke Global & North American New Agency of the Year (2018)

CURA is an equal opportunity employer, and we value inclusivity and diversity. For more information about the kind of work we do, visit www.curastrategies.com.

CURA Strategies

Brand Intro 

Sunday Somewhere is a luxury eyewear brand founded in 2012 in Australia and now based in the heart of London. Producing 70s inspired collections, the Sunday Somewhere mission is to provide customers with subtle yet iconic designs, and affordable excellence.  

Role Intro 

This is a very exciting role that drives the awareness of our brand globally through some of the most influential people in the world. Your role will require you to be highly organised with strong time management skills and the ability to prioritise and cope with several projects at once. You’ll be required to manage lists and must be a people person who enjoys building relationships. A huge part of the role is spent online especially on socials and on our Shopify store so you must love all things digital. Building relationships for our brand is a big part of the role so you must be a people person and enjoy negotiating. Creating sheets and databases to coordinate projects will play a part of your role. You’ll play a huge part in driving the brand’s eCommerce sales. 

Roles & Responsibilities 

• Support on the implementation of our global influencer marketing strategy from ideation and planning to identification and negotiating partnerships.  
• Monitor, track and report on all partnership, campaign and project activity, checking for posts/tags. 
• Be on top of trends to help identify new and upcoming micro/macro influencers our brand to work with. 
• Coordinate all influencer databases and ensure information is well documented, tracked and kept up to date. 
• Assist with guest lists for brand events and help coordinate influencer trips.
• Submit influencer orders and organise tracking communications.  
• Be an ambassador for the brand, being a face of the brand to influencers, A listers, media and stylists.  
• Looking after the affiliate program, securing new partners on the platform and maintaining existing members.  
• Coordinate all influencer content, saving all images and links. 
• Fulfilment of partnership gifting and tracking shipments

As a growing business roles and responsibilities may vary and you will need to support wherever is needed.  

Requirements 

• Up to 1 year experience working with influencers (not essential, but preferred)
• knowledge of contemporary culture and the influencer world
• organised individual with excellent verbal and communication skills
• Excellent time management skills
• Passionate about digital trends 
• Tiktok knowledge would be a bonus

Application

Please apply with a CV and cover letter via the application form.

SUNDAY SOMEWHERE

We’re a fashion app that merges shopping and social media to help our community earn an affiliate commission through tagging their outfits as well as selling pre-loved fashion, all in one place. 

With an inclusive and thriving community of hundreds and thousands of users, Rated provides a safe space where they can share fashion content, stay on top of trends and earn money. We believe in giving Gen Z a platform to showcase their style and fashion in a fun and self-assured environment without it having to be taken too seriously. We’ve had incredible growth so far and are now looking to build a deeper connection with our audience. This is where you come in.

If you’re someone that spends your free time scrolling Tiktok, Instagram and Youtube for fashion and lifestyle content and are always seeking out the latest TikTok Creators, this is the role for you.

As community and influencer manager, you’ll be responsible for leading the strategy, influencer sourcing, communication, pitching and briefing with influencers and the Rated community. Alongside focusing on building and maintaining meaningful relationships.

We’re looking for someone who is:

• Extraverted and a great communicator
• On the pulse with TikTok and Instagram culture and trends
• Has a love for fashion 
• Very organised plans in advance and pays attention to detail
• Always takes a proactive approach to problem-solving 
• Agile and fast thinking – used to working with small teams 
• Data-driven and analytically minded 
• Able to analyse trends and campaign performance and make decisions accordingly

Valued Experience:

• Influencer management experience in the fashion sector
• Ability to pitch our big ideas to both micro and mega influencers
• Great project management skills 
• Excellent relationship-building skills
• Experience with successfully negotiating influencer contracts and fees
• Working in a startup environment (bonus)

Sound like you? Then this is what we want you to help us achieve! ????

• Develop and implement Influencer strategy ????
• Manage and grow our community across all social channels
• Identify new influencers to collaborate with
• Communicate daily with influencers across socials, email and calls
• Negotiate contracts with influencers and managers
• Manage Influencer shoutouts and relationships
• Research and keep up to date with current social media and fashion trends
• Analyse data from core campaigns and daily shoutouts with the aim to improve campaign ROI
• Support the marketing team in campaign management through to execution 
• Engaging with followers by responding to comments, asking questions, and fostering a positive and supportive online community
• Monitoring social media channels for mentions, comments, and feedback, and responding in a timely and professional manner

Benefits

• We encourage a healthy work-life balance!
• Flexible working hours
• Hybrid (team meetings 2-3 times a week )
• A paid day off on your Birthday ????
• Anti-corporate culture
• 25 days holiday
• Paid educational course for personal development

Write a cover letter about why you would like to work at Rated and what skill sets and experience you bring to the table that will help us grow together

Rated

Position Title: Digital and Social Media Manager

The Digital and Social Media Manager will be responsible for managing the website manager and supporting the development of user journeys across the website portfolio. The role will also be responsible for the management of the entire social presence across multiple platforms and will create and edit social content, create engaging social marketing campaigns in conjunction with the marketing and communications team and drive the performance of each platform.

Key Responsibilities:

Website Management

• Plan, implement, and manage the web presence
• Ensure website aligns with brand strategy and business objectives
• Work with stakeholders to ensure website pages are relevant and delivering value
• Ensure compliance with Data Protection Policies and procedures

Social Media Management

• Develop creative and engaging social media strategies and plans that deliver on business goals
• Manage day-to-day handling of all social media channels
• Create engaging multimedia content across multiple platforms
• Develop, launch and manage campaigns that promote the brand
• Form key relationships with influencers across social media platforms
• Undertake audience research
• Manage and facilitate social media communities
• Monitor, track, analyse and report on performance on social media platforms
• Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
• Analyse competitor activity and recommend improvements to increase performance
• Set targets to increase brand awareness and increase engagement

Member Engagement

• Drive digital initiatives and provide digital support and advice to the wider marketing team
• Support PPC activity to drive web traffic and produce insight and A/B testing plans to improve conversion
• Ensure SEO is deployed and maintained correctly across the website portfolio
• Manage, motivate and coach line reports
• Manage a budget for social media activities
• Educate and support staff on the use of social media and promote its use within the
• Support the Marketing and Communications Manager and Campaign Manager with the delivery of the annual Digital Marketing Strategy

Key Performance Indicators:

• Manage support requests in line with internal SLAs
• Effective delivery in-line with business project requirements and strategic plans
• Opportunities maximised and objectives measured to improve the engagement across social channels and user journeys on the website
• Increase the social media following and presence, while bringing new platforms into the mix where required
• Work with the wider MarComms team to ensure SEO is deployed to maintain the top spot on search results for highest performing products and services

Key Relationships:

• Business-wide supporting and advising all teams/staff as required
• External suppliers and stakeholders
• System developers

Job Context:

The Digital and Social Media Manager reports to the Senior Marketing and Communications Manager and will have operational delivery and accountability of all social channels, web, and SEO, helping to improve our online presence and drive traffic to the website.

Authority Level:

Financial:

• Jobholder has one direct report
• Jobholder has limited budget management and monitoring responsibility as devolved by the Marketing & Communications Manager
• Jobholder has multiple stakeholder relationships to maintain – internal/external

Operational:

• Makes decisions in consultation with the Marketing & Communications Manager
• Appoints external suppliers in consultation with the Marketing & Communications Manager
• Jobholder has autonomy to make decisions relating to normal operating processes and policies

Person Specification

Essential Knowledge & Experience:

• Knowledge of website CMS (Drupal preferable)
• Experience in website management and development
• Solid understanding of the use of a range of social media platforms, particularly in relation to advertising and branding
• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Knowledge and understanding of algorithms and search engine optimization
• Creative skills for contributing new and innovative ideas

Inspiring Search

PR & Marketing Assistant, Europe

REPORTS TO: Senior Brand Marketing Manager, Europe

Role Summary

This new opportunity within Free People’s London based team will play a vital role in the co-ordination of both the PR and media strategy and community building events for the brand across the UK and Europe. We are a collaborative team and this role will be expected to work closely and communicate effectively with the PR, marketing, influencer and social team, reporting to the Senior Brand Marketing Manager. The role will require a strong understanding of organic PR and the day to day running of a busy press office. Interest and willingness to learn about paid media processes and affiliate programs will be crucial to ensure all projects are cohesive and efficient. The successful candidate will need to show confidence and excitement around the planning and execution of both consumer and VIP events, from community store events, influencer trips and large-scale brand activations.

What You’ll Be Doing:

• Working closely with the PR & Marketing Manager with the delivery of the brands PR strategy, campaigns, brand profiling and product placement for UK & Europe.
• Oversee and manage the sample and image requests for the UK.
• Develop and maintain press and media relationships both editorially and commercially.
• Support our French PR agency with seasonal assets, samples and other ad hoc media requests
• Support the execution of paid media partnerships for print and digital.
• Responsible for monitoring and managing the monthly PR & Affiliate report.
• Develop and maintain VIP/celebrity outreach in conjunction with the PR & Marketing Manager.
• Project management and production support for both consumer and media/influencer facing events across UK & Europe.
• Monitoring and reporting on competitor activity and relevant industry trends, events, and opportunities.
• Support with team administration tasks to ensure the smooth day-to-day running of the brand marketing team.

What You’ll Need:

• A love and understanding of the Free People brand, customer and product
• Excellent organisational skills with the ability to multi-task with strong attention to detail
• Excellent communication skills; both written and verbal
• Good project and time management skills ensuring all deadlines are met
• Confidence with meeting new people and leading events
• A positive can-do attitude with the ability to think outside the box
• A team player who is willing to roll up their sleeves to get the job done
• Preferably a level of experience in marketing or PR within fashion

The Perks

• Hybrid working
• Flexible start and finish times
• Bring your dog to work
• Employees Assistance program to support with mental, physical and financial health
• Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount off external gym memberships
• Private Medical Insurance
• Up to 40% off at all URBN Brands (Urban Outfitters, Anthropologie, Free People and more!)
• One paid day to either volunteer or fundraise for a charity of your choice
• Cycle to work scheme, season ticket loan
• We offer structured support within the business alongside continued learning and development

Free People

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You’ll learn more about this during the application process.

JOB SUMMARY: The Digital and Experience Development team is focused on driving product strategies to evolve and enhance the Guest experience across Universal Parks & Resorts. As a Product Manager, the primary function of this role will be to manage new capabilities across the entire product lifecycle, from product strategy, planning, definition, delivery, and implementation. The specific focus for this role will be digital product management for the onsite Guest and Team Member experience, Mobile or Web Applications.

MAJOR RESPONSIBILITIES:

Product Definition

• Partner with the UXUI team to establish experience interactions and designs based on high level feature requirements
• Drive detailed product Feature definition, including functional and non-functional requirements
• Support product implementation across the domestic sites, capturing site specific functional requirements in partnership with on-site stakeholders

Product Delivery

• Facilitate product backlog grooming with the Delivery scrum team
• Define and document product user stories to enable technical design, development, and testing
• Participate in scrum team Agile ceremonies, including sprint planning, daily-stand ups, and retrospectives

Product Implementation and Support

• Perform product validation throughout the development cycle, to ensure alignment with functional requirements.
• Maintain close partnership with Business Transformation to ensure that product functionality aligns with Operational and Business capabilities.
• Represent and support the product as the ongoing subject matter expert.
• Develop an ongoing approach for measuring the success of newly implemented experience enhancements, to enable well-informed future product planning

Product Planning

• Establish the product roadmap and coordinate with key partners to manage product delivery and implementation timeline
• Partner with other Digital Product Managers to ensure product dependencies and integration points are considered during roadmap and release planning
• Establish product backlog priorities for release and sprint planning, considering new capabilities, minor enhancements, and defect fixes

Product Strategy

• Proactively evaluate Guest experience strengths and pain points from all perspectives, to identify opportunities for new and/or improved experience delivery capabilities
• Develop and frame up product recommendations with associated cost, value and experience analysis, to gain approval and funding for development
• Collaborate and liaise with key business partners to establish product goals and objectives
• Ensure product alignment with the holistic experience transformation vision
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION: Bachelor’s degree required – Business, Technology, Digital Marketing, or Industrial Engineering preferred; Master’s degree preferred

EXPERIENCE: 5+ years in Product Management, Digital Marketing, E-Commerce, Digital Experience Design, Industrial Engineering, Technology, or related fields.

• Managing the digital experience for a consumer website and/or mobile app
• Experience with large scale transformation initiatives
• Demonstrated ability to define and execute strategic initiatives
• Working in an agile technology delivery program
• Defining a customer journey and digital product roadmap
• Product backlog management, including Feature definition, requirements, prioritization and sprint planning
• Close partnership with a Technology Delivery team
• Stakeholder engagement and relationship building
• Executive communication, with the ability to influence decision making
• Excellent analytical, written and oral communication skills, and be able to explain complex concepts both concisely and simply
• or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort. Here you can.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2022 Universal Studios. All rights reserved. EOE

Universal Orlando Resort

About Tipsy Elves

Tipsy Elves (www.tipsyelves.com) makes the world’s most extraordinary apparel to make your life more fun. Founded in 2011, Tipsy Elves makes clothing for a variety of holidays and occasions, including Halloween, Christmas, Independence Day, PRIDE, St. Patrick’s Day, as well as vacation-wear, ski apparel, and golf clothing. At Tipsy Elves, we believe that fun is something that everyone deserves to experience so we create products that transform and equip you for unforgettably fun moments. Tipsy Elves is headquartered in downtown San Diego and with over $200 million in sales, it was recognized as one of San Diego’s fastest growing companies, ranking #258 in the Inc. 5000. Tipsy Elves has appeared on ABC’s “Shark Tank” and “Beyond The Tank” in 2013, 2014 and 2015. Check out our press reel here: www.tipsyelv.es/press-reel. 

Growth Marketing Director

Tipsy Elves is seeking a highly talented and experienced Growth Marketing Director to drive growth and lead our customer acquisition strategies across performance marketing, paid social, paid search, Amazon marketing, affiliate marketing, TV and SEO. We are looking for a hands-on leader who is obsessed with driving traffic and optimizing for conversion. You will also guide customer journey strategies to ensure optimal landing pages, maximum site engagement and generate the most efficient path to purchase.  

As our Growth Marketing Director, you will also be responsible for leading a team of agency partners and cross-functional in-house teams to deliver exceptional results and optimally spend our $15M+ annual advertising budget towards established ROAS and MER goals. Our Growth Marketing Director will also lead creative strategy, working closely with our talented creative team to continuously test and evaluate new ad creative formats. This candidate will have deep experience executing in-platform as well as leading and driving strategy for growing e-commerce businesses. You’ll partner closely with teams across the company including web, merchandising, analytics, retention, and creative.

Duties / Responsibilities:

• Own and lead the growth strategy and end-to-end execution across all acquisition channels, including Meta, Google & Bing Search and Shopping, TikTok, Organic Search / SEO, Affiliate, TV and Amazon ads.
• Manage all aspects of the customer acquisition process, including but not limited to coordinating with external agencies and consultants, vendor/tool selection, and creative strategy.
• Identify the most impactful paths to conversion for different audience groups and prioritize campaign performance, steering our $15M+ (and growing) annual advertising budget towards channels and campaigns that maximize MER and blended ROAS. 
• Serve as the primary decision maker for media spend strategy and mix, partnering closely with agency partners and consultants to constantly refine budgets and spend allocation.
• Develop monthly revenue and spend forecast by channel that aligns with broader company financial goals.
• Guide the creative strategy across all paid advertising channels, working closely with our talented creative team to continuously test and evaluate new creative types, ad angles, hooks, value props, and strategies across all paid channels for static and video ads alike.  
• Partner with consultants and agency partners that manage our Meta, TikTok, Google, Bing and Amazon advertising campaigns – evaluating performance, budget allocation, and communicating product trends, inventory updates and sales pacing to all stakeholders. 
• Own and manage the timing of campaign launches across all paid channels, aligning with our broader marketing calendar, product arrivals, and sales goals. 
• Identify marketing opportunities across the customer journey. Partner with Retention and Lifecycle Marketing Director to ensure an optimal CRO strategy is considered across acquisition, retention and remarketing strategies.  
• Oversee all Amazon advertising spend and strategy, working with consultants and in-house Amazon team to optimize existing campaigns and continuously test new creative formats and strategies.  
• Continuously evaluate owned channels to identify growth opportunities and work with ecommerce team on landing pages, CRO, upsell and cross sell strategies.
• Establish an experimentation-based approach to introducing and scaling new and/or underutilized marketing channels for customer acquisition.
• Develop, execute, and oversee A/B testing optimization strategies spanning creative assets, promo testing, landing pages, on-site overlays, targeting, and new advertising channels.
• Guide investment valuation framework for annual advertising spend, rooted in a bottom’s-up forecasting approach that considers multi-touch attribution, channel-specific profitability (MER and blended ROAS) and LTV.  
• Work with the brand marketing team to ensure brand strategy is executed cohesively to provide a successful brand experience across all paid channels. 
• Analyze and report on the performance of marketing campaigns and initiatives, using data and analytics to inform decision-making and optimize results.
• Work cross-departmentally with creative, retention, brand, and web teams to support acquisition efforts.  
• Manage our CRM audience lists to ensure that we’re building the most powerful segments for our digital acquisition efforts, and coordinate cross-functionally to leverage to its fullest extent.

Qualifications / Skills

• 8+ years leading customer acquisition and growth marketing programs within a high-growth D2C e-commerce environment and at scale. 
• Strong experience managing campaigns across all performance marketing channels, including Meta, Google, Bing, TikTok and Amazon ads.  
• Advanced knowledge of SEO, SEM, CRO and lifecycle management.  
• 4+ years managing in-house teams and external agencies in a rapid growth and fast paced environment. Experience with building, developing, and leading collaborative and results-driven teams.
• Must possess expert knowledge of creative nuances and best practices of each channel (Meta, TikTok, YouTube, OTT), guiding creative strategy across all channels and working closely with in-house creative team to deliver top-performing video and static ads.
• Consumer marketing experience is a must. Shopify experience is a plus. 
• Live and breathe performance KPIs such as CPA, ROAS, LTV, conversion rate, and AOV.
• Experience and passionate opinions about attribution models and attribution technology (Triple Whale, Northbeam, etc). 
• Experience with influencer marketing, particularly with TikTok (including white-listing).
• Experience developing and launching linear TV campaigns is a plus.
• Ability to get into the weeds with your team without losing sight of the big picture.
• Experience running analytically-rigorous experiments and making data-driven decisions.
• Proven track record successfully managing and scaling a multi-million-dollar ($15M+) acquisition budget to deliver results.
• Strong technical acumen and hands-on experience with tools such as Google Analytics, Google Optimize, Triple Whale, etc.
• Ability to move quickly and fluidly between long-term strategic thinking and operating at the lowest level of detail.
• A high-energy doer who anticipates problems and doesn’t hesitate to jump in and solve them, making smart decisions backed by excellent judgment. 
• Passion for understanding consumer behavior and taking a few risks to explore new avenues to engage and delight customers.
• Growth obsessed self-starter who is hungry to learn and stays updated on industry trends, best practices, and recommendations.
• You inherently understand the Tipsy Elves brand and it resonates strongly with you.
• You have a balanced left-and-right brain: a great eye for branding and creative, and strong performance marketing & analytical skills.
• Top-notch analytical skills with a proven ability to work through data and attribution models to find opportunities and actionable insights.
• You thrive in a fast paced, high-growth environment. You are proactive, action-oriented and operate with a sense of urgency.
• Highly organized with a key attention to detail.

Additional Info:

• Starting Salary is $150,000+ (based on experience)
• Position is expected to start during Q1 2023

Benefits:

• This is a full time position, offering hybrid and remote flexibility, based in San Diego, CA.
• Parking or transportation reimbursement is available when in-office.
• Medical, Dental, Vision care, and Flexible Spending Account available.
• 401K with Match available.
• 30+ Vacation Days per year – 3 Weeks of PTO, 12 Paid Holidays Off and time off between Christmas and New Year’s, and Summer Fridays.
• Catered lunches, in-office massages during Q4. 
• Leadership & Development Training for all manager-level employees.
• Annual Product Allowance with additional coupons codes for Friends and Family.

Why Work at Tipsy Elves:

• Work in a fast paced and growth focused environment.
• Be a part of a company that embodies its values with a strong culture.
• Have the space to speak and be heard with regular support and strong communication with weekly 1 on 1 meetings, team surveys and feedback, biweekly leadership meetings and more.
• Join a community of hard working people that genuinely care about what they do.
• Grow through learning and development provided for every stage of your career including quarterly off-site events, and leadership conferences at ecom events (eg, Shop Talk).

Please apply here or send your Resume to [email protected]. We would love to hear why you would make a great addition to our Tipsy Elves team!

Want to learn more? Check us out at www.tipsyelves.com

Tipsy Elves is an Equal Opportunity Employer. In order to provide equal employment and advancement opportunities to all individuals, employment decisions will be based on merit, qualifications and abilities. We do not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by law.

Tipsy Elves