General Staff Jobs

Organization Overview 

REFORM Alliance is a national organization seeking to safely reduce the number of people on probation and parole and create real pathways to work and wellness for people who have been supervised instead of supported. We are using all the resources we have to help fix the flawed criminal justice system in the United States by changing laws and policies and building a movement of REFORMers to help change hearts and minds. 

REFORM was founded in the wake of the #FreeMeek movement. The Board includes award-winning recording artist Meek Mill; Fanatics executive chairman Michael Rubin; Arnold Ventures co-founder Laura Arnold; entrepreneur and business mogul Shawn “JAY-Z” Carter; Kraft Group CEO and New England Patriots owner Robert Kraft; Galaxy Digital CEO and founder Michael E. Novogratz; Vista Equity Partners founder, chairman, CEO Robert F. Smith; Brooklyn Nets co-owner, businesswoman, investor, and philanthropist Clara Wu Tsai; and co-founder and co-CEO of the Chan Zuckerberg Initiative, Priscilla Chan. Veteran criminal justice advocate Robert Rooks leads the organization as CEO. 

Position Overview

REFORM is seeking a Senior Marketing Director who thinks strategically, adapts quickly to changing priorities and serves as a key leader on the marketing team. Reporting to the CMO, this is an opportunity to join a new department on the ground-floor. This role will help lead strategy, ideation and oversee execution, while continuously evolving and elevating programs that attract, engage and convert.  

Responsibilities

• Contribute to the development of REFORM’s annual marketing strategy; anticipate future opportunities via industry and brand analysis and research, consumer / audience behavioral, qualitative data, trends and analysis
• Develop marketing programs and lead cross-platform execution that fuels awareness, impacts perception and drives engagement. 
• Nurture a future-oriented talent strategy that drives internal engagement and ensures continual evolution of necessary skill set
• Develop 360-marketing plans, engaging storytelling and increase awareness of Reform’s mission while driving executional excellence and data-driven dissemination strategies aligned with brand equity, platform relevancy and consumer targeting
• In partnership with the CMO, develop the brand’s overarching content strategy, gain alignment, and overseeing marketing process and development across legislative priorities, cross-functional needs, editorial calendars, membership opportunities, digital needs and partnerships
• Develop and execute 360 marketing with cross-functional teams that identify and acquire new members/advocates/donors across multiple platforms 
• Support and champion development of the marketing planning process and briefs that identifying target audiences, channels, timing, KPIs and messaging and advance program effectiveness 
• Identify, scope and define marketing workflow processes with clear ownership, deliverables and accountability across stakeholders and cross-functional teams.
• In partnership with CMO, build and present the marketing transformation story to further the internal transformation agenda
• Oversee marketing calendar; liaise with cross-functional teams to identify key occasions, events, promotional initiatives, board member opportunities, industry, and partner prospects
• Leverage key insights gleaned from a refined analytics practice to inform decisions. Champion analytics usage throughout the function to accomplish strategic goals
• Oversee and be accountable for marketing teams day-to-day project management, provide leadership and problem-resolution where needed
• Lead through influence, often without direct authority, persuading through use of data and facts; demonstrate sufficient gravitas; inspire and motivate others
• Marketing lead on partner marketing activations; ideate concepts, support pitches, and drive co-marketing and nurture relationships. Concept and outreach to influencers and prospects
• Develop best practices and processes for CRM and storytelling to scale operations, drive ideation and content through collaboration and co-creation, support execution
• Oversee data analysis and support team where needed and synthesize findings (e.g. online traffic, viral impact, search, memberships, tonal sentiment, impressions) to determine impact
• Identify innovation and white space opportunities based on data, insights, and transposition from other industries; launch pilots, tools, and align teams to scale successes
• Oversee post-mortems, share best practices to maximize ROI and improve processes 
• Track and govern the deployment of key strategic initiatives by designing metrics/KPIs and driving actionable analytics against Marketing scorecard and REFORM goals
• Ad Hoc Marketing department responsibilities as needed

Skills and Qualifications

• Bachelor’s Degree in Marketing, Communications or related field. Masters preferred.
• 12+ years of experience; 8+ years in a similar role
• Excellent leadership skills and able to lead by example to create an environment that is encouraging, respectful, and builds team cooperation 
• Demonstrated experience with 360 campaigns inclusive of strategy, concept development, and execution of activation plans, without media budgets 
• A creative, change champion that is data and insights-driven with a disruptive mindset
• Strategic agility, financial fluency, social media content and platform expert
• Ability extract insights that fuel agile real-time and longer-term decisions and actions
• Proven track record of developing acquisition, engagement, and content marketing strategies
• Demonstrated ability to connect data and cultural insights to drive creativity and big ideas 
• Ability to crystallize complex concepts into clear, salient points and to leverage creativity and storytelling in presenting idea 
• Enthusiastic, detail-oriented with strong work ethic and superb organizational skills
• Professional, proactive, and resourceful style, with the ability to work independently and as a team player and to take initiative and to manage multiple tasks and projects simultaneously in a fast-paced environment
• Proven track record for developing and nurturing marketing partnerships 
• Excellent written, verbal, presentation skills and ability to lead through influence 
• Capable of anticipating needs, solving problems and proactively escalating support 
• Astute business judgment and ability to frame marketing concepts with a business case 
• Advanced skills in MS Office/Google Suite, Database/CRM tools and analytics tools such as Power BI, Tableau, Google Data Studio 
• Project management tools (e.g. Asana) and Adobe Creative Suite a plus
• Background in non-profits, policy and/or criminal justice work a plus 
• Commitment to the Reform mission 

Location: New York, NY

Reports to: Chief Marketing Officer

Salary Range: $170,000-$180,000

At REFORM Alliance, we strive to move hearts and minds to create a more humane criminal justice system. This requires us to maintain a company culture that values employee individuality and community Growth. We are committed to fostering an environment that is inclusive, empowering and globally minded. We firmly believe that diversity in gender, race, ethnicity, sexual identity, cultural background, religion, disability, and age produces ideas and perspectives that make our efforts stronger for people unjustly in the system and make our company a better place to work. Our leadership team is committed to embedding diversity and inclusion into everything we do and how we lead.

REFORM Alliance

POSITION SUMMARY:

The Director of social media will play a key role in the development and execution of brand strategy for our clients. Through partnership with leadership throughout the organization, the Director will be responsible for increasing audience engagement, leveraging data metrics and executing creative campaigns. This role requires attention to detail, thinking creatively, strong analytical and organizational skills, and the ability to create and execute innovative strategies. The ideal candidate will have experience leading a team, managing multiple social campaigns simultaneously, have a fun and collaborative we-can-do-anything attitude, a passion for creative copywriting, an eye for design, and a love for social media marketing.

ESSENTIAL FUNCTIONS:

• Develops and drives Tinsley Creative’s social media strategy across multiple platforms to maximize reach and engagement toward the target audience for all client brands.
• Design and establish efficient processes to source and create multimedia content for YouTube, IG, FB, TikTok, Pinterest, etc.
• Directs cross-functional projects and teams to build content that is consistent with the brand image, relevant and delivers desired results.
• Establishes and manages external agency partnerships to ensure effectiveness.
• Strategizes and executes media campaigns and content that align with brand image of our client’s while working to expand social influence.
• Researches and closely monitors upcoming trends and innovations for latest platforms and digital technology.
• Manages and oversees engagement and social listening strategy on a daily and long-term basis.
• Provide leadership to the social media team by coaching, mentoring and encouraging creative growth.
• Development and management of paid social media campaigns.
• ALL OTHER DUTIES AS ASSIGNED

KNOWLEDGE, SKILLS, AND ABILITY:

• Advanced knowledge of all primary social media channels with proven ability to innovate towards emerging platforms and trends.
• Experience working on paid social media campaigns and partnering with influencers and public figures
• Ability to analyze market research, metrics and data to establish creative solutions.
• Generate, review and elaborate on campaign reports as requested.
• Assist account managers to explain and elaborate on data for client calls or client meetings as needed.
• Demonstrated track record of growing a large social media presence and increasing followership.
• Proven experience with project management and ability to drive deadlines and priorities based on organizational needs.

Preferred – EXPERIENCE/QUALIFICATIONS:

• Minimum Degree Required: Bachelor’s degree required
• Experience: Minimum 2-3 years of digital marketing leadership experience with a specialization in social media.
• Minimum 2-3 years of advertising agency experience.
• Excellent oral and written communication skills.
• Experience building, launching, and reporting on campaigns.
• Positive attitude, strongly motivated and passionate for developing a cohesive, high-performance team.

Full Time Benefits Summary:

• Medical
• Dental
• Vision
• IRA Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• And more!

Work Requirements & Conditions:

• Ability to remain seated for extended periods of time.
• Ability to work in fast paced multitasking environment with frequent disruptions.
• Confidential client information will be handled and/or observed in this position.
• Occasional attendance after normal working hours will be required.
• Minimal travel may be required.

WHO WE ARE: Tinsley Creative is a results-driven, full-service, 20+ year old Brand Management Agency that is based in Lakeland, Florida. Tinsley Creative brings to the table a variety of creative, dedicated and award-winning artists and technicians to make advertising dreams a reality. www.tin

Tinsley Creative

Are you passionate about empowering women through fashion?

Do you want to work for a company that produces purposeful luxury products and beautiful content?

Abbey Glass is a women’s apparel brand focusing on sophisticated classics that stand the test of time and trend. We are a growing company and looking for a Marketing Coordinator to support content creation, social media, website maintenance, marketing reporting, brand management, and event execution. We are a growing team with high aspirations and are looking for someone who enjoys the journey as much as the finish line.

About the Role:

You are responsible for brainstorming marketing and promotional calendars with the team, building strategy and driving execution of successful marketing campaigns. You will help coordinate photoshoots, organize content, and deploy to all partners. You will report on results of marketing activities and maintain our KPI tracker. You will do influencer and tastemaker outreach as well as assist with in-store and pop-up shop event execution.

About You:

• You have a minimum of 2 years of digital marketing experience relating to fashion or high end consumer goods
• You are data driven with a hands-on understanding of how visuals empower marketing
• You have a minimum of 2 years experience overseeing and reporting on paid media, SEO, content marketing, and social campaigns
• You have a minimum of 2 years experience assisting in developing marketing strategies and the marketing funnel
• You have a minimum of 2 years experience in email marketing on Klaviyo or Mailchimp
• You have a proven understanding of paid media, digital design, SEO and content marketing and can communicate their value
• You are an excellent communicator and can lead meetings internally
• You make decisions based on data and within the context of our broader marketing strategy – you can navigate Google Analytics, Google Ads, and paid social platforms with ease
• You manage your time effectively to meet deadlines in spite of unforeseen occurrences
• You are organized, methodical, and have a heightened attention to detail
• You love collaboration and have a creative spirit
• You look for new ways to improve results with data
• You value relationships over personal success

What You’ll Do:

• Shopify
• Klaviyo Email and SMS Marketing
• Planoly or similar
• Instagram and Facebook
• Pinterest
• Canva or Adobe Creative Suite
• Financial Reporting and analytics
• Photoshoot prep, casting
• Campaign creative strategy
• Copywriting direction

Who We Are:

We’re an Atlanta-based startup fashion company redefining effortless femininity.

We are passionate about bringing approachable luxury womenswear to the contemporary marketplace that stands the test of time and trend. We embrace the Atlanta food and cocktail scene, traveling, dogs, and old-school glamour.

What We Offer:

• Female Founder
• Modern and Creative Business Culture
• Competitive Salary
• High Growth Potential
• Generous PTO
• Generous Holiday Schedule
• Flexible and Modern Leadership Style
• Great Work/Life Balance
• Located in the Premier Shopping center in Buckhead Atlanta

Qualifications

• Bachelor’s degree or equivalent experience
• 2 – 3 years’ experience in marketing/brand management
• Excellent written and verbal communication skills
• Ability to manage multiple priorities
• Knowledge of all social networking platforms

Abbey Glass

Assistant Product Manager

Position Description:

The Assistant Product Manager is responsible for end to end delivery of digital services within an assigned product category or categories. They are responsible for the initial development and ongoing enhancement of services provided to Dealerships. The job responsibilities include, but are not limited to the following:

Responsibilities:

Develop initial product strategy and vision for services within their respective category (if not already existing)

Develop and manage request for proposals for new services or enhancements to existing services

Participate in the identification, evaluation and selection of 3rd party vendors to provide the best capability/price trade off within a product category

Develop and implement a go-to-market plan, working with all departments to execute.

Manage contracting, program rollout, co-op and program communication.

Evangelize the services within a product category to all internal & external stakeholders

Measure, monitor and communicate vendor performance, manage quarterly product plans, work with brands on go-to market integration, train in-field consultants and stakeholders, and work cross-functionally with all departments within the Certified Vendor Program.

Provide product oversight to ensure products and services are functioning properly, and consistently meet the needs of the dealers, customers and business owners

Prioritize feature roadmaps for new and existing programs, actively participate in requirements definition and present updates to key stakeholders

Identify and recommend new product lines or extensions to existing product lines, support new product launches, monitor and recommending strategies to enhance operational efficiency; track the business value of partnerships and investments.

Manage P&L for their category of services, monitor and report on actual and budgeted expenditures for area of responsibility

Continually expand strategic direction and vision for existing products and services, staying current with emerging technologies and Dealer products.

Conduct market research, vendor research, and present opportunities inclusive of ROI for program prioritization

Qualifications

Bachelor’s degree or equivalent experience

2+ years in digital retail position

Working knowledge of digital advertising & marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc)

Knowledge of automotive digital vendor ecosystem

The ability to balance competing priorities while maintaining effectiveness in a dynamic, often chaotic environment.

Excellent oral and written communication skills that involves understanding the audience; getting the message across; presenting information effectively; and communicating openly

Self-motivated and able to thrive and multi-task in a fast-paced sales focused environment

Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal

Ability to build strong relationships, become a trusted advisor, and interact with all levels of dealership personnel

Ability to influence business partners

Ability to manage cross-functional groups

Ability to adapt to various levels of dealership digital expertise

Skilled in the use of Adobe, PowerPoint, Office, Excel, etc.

Computer skills to develop, maintain, and analyze data

Business consulting skills, ability to create action plans and track progress

Valid driver’s license

Preferred Qualifications:

Dealership/automotive experience

Digital retail experience (Dealer BDC or Digital Dealer Tool Provider)

The target hiring compensation range for this role is $80,000-90,000 per year. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, vacation and holiday pay, and eligibility to participate in 401k plan with company match.

Aquent

GIGI C is looking for a Social Media Manager to oversee our growing Social Media team. This is a great opportunity to play a pivotal role in both the strategy and creative content at GIGI C. The Social Media Manager will own the company’s social media strategy, raising brand awareness and engagement. The ideal candidate has a proven track record of growing a start-up brand’s social presence and has a strong understanding of the ever-changing social media landscape and is an entrepreneurial and creative problem solver.

The Social Media Manager is the perfect blend of right and left brain – a strategic thinker with an elevated and creative eye. This role requires an expert communicator who’s able to build working relationships seamlessly – both with internal cross-functional partners and externally.

RESPONSIBILITIES:

• Develop and execute social media strategy across all platforms
• Manage influencer relationships and strategies – researching and identifying potential new

partners and maintaining existing relationships

• Responsible for all content planning, delivery, and execution in partnership with our Creative

Director

• Oversee daily community management across all platforms
• Manage all PR requests and support PR strategy execution
• Partner with our digital strategy agency to hand off all creative assets in alignment with paid

advertising strategy

• Monitor content analytics, reporting weekly and monthly on social performance, identifying

strategic opportunities for growth

• Work cross-functionally with e-commerce, marketing, and product teams to ensure cohesive

brand voice and messaging

• Produce all social media content shoots, including all bookings, creation of mood boards and shot lists, and post-production management
• Research and identify new trends across the social media landscape, identifying opportunities

that align with GIGI C’s vision and strategies

REQUIREMENTS:

• Bachelor’s degree in Marketing or other relevant field preferred
• Extensive experience growing and managing social brand channels
• 5-7 years’ experience in the social and digital space, experience with luxury apparel or lifestyle

brands is a plus!

• A creative thinker who can come up with original social ideas and strategies
• Well-versed in social media analytics
• Well-organized and able to manage multiple projects simultaneously and effectively with a

strong attention to detail

• Strong content creation skills in Adobe Creative Suite
• Strong copywriting skills, with the ability to create compelling and engaging copy
• Strong project and time management skills, capable of independently and efficiently prioritizing

workload and team responsibilities in a fast-paced environment

• Extremely detail-oriented and organized

GIGI C

ROLE OVERVIEW

The Social Media Manager will help with content creation & manage influencers within the Marketing group, based on your skills and career aspirations. You will join a group of professionals to bring the best that Mac Duggal has to offer our customers and Social Influencers, and to millions of followers across Instagram, TikTok, Pinterest, Facebook, Twitter, and other platforms.

RESPONSIBILITIES

• Grow and manage our online social presence to increase brand awareness and customer engagement
• Work with Marketing Director & internal teams to produce amazing social media content that continuously drives customer activity and purchasing
• Connect with Influencers to drive brand awareness and create excitement across social media platforms
• Develop creative social media marketing content and strategies
• Identify and engage Bloggers, Influencers and others that can continuously drive new customers to our multiple brand divisions
• Interact and engage with our audience and respond to inquiries
• Optimize and analyze posts for engagement
• Provide ideas for the website and social media promotions to maximize our brand’s visibility online, with measured KPIs to validate success of each campaign

ROLE REQUIREMENTS

• Three plus years of experience in a social media or community management role
• A passion for fashion, beauty, and lifestyle brands
• Experience writing professional social media|blog|content posts a plus
• Ability to tell engaging stories with posts and pics
• Creative, out-of-the-box mindset – Awareness of the latest trends across social platforms
• Organizational skills and attention to detail
• Direct experience working with some/all of the following: Instagram, TikTok YouTube, Facebook, Pinterest, Twitter, etcetera
• BA|BS degree or equivalent work experience
• English, additional language(s) an advantage
• Schedule of this position: Monday – Friday | Core business hours | Onsite

Mac Duggal

RESPONSIBILITIES INCLUDE:

• Strategize social media content to grow and engage customers.
• Build client content calendars and schedule posts.
• Lead content development ideas with the creative and account service team.
• Work with copywriters for assistance with caption development.
• Research and build hashtag and tag opportunities.
• Work with the design team and video production team to build compelling content
• Oversee on-location authentic video filming for reels.
• Develop influencer partnerships

QUALIFICATIONS:

• Min of 2 years of professional social media marketing experience (prefer advertising agency experience).
• Excel in a collaborative environment that is self-governing.
• Proven performance driving audience engagement.
• College degree in marketing, strategic communications, or similar.
• Send any case study examples for higher salary opportunities and faster interview scheduling.
• Experience in Canva is required and some experience in Adobe CC is extremely desired.

ABOUT US:

• Krush is committed to the highest quality creative and marketing or advertising results.
• We are a group that cares deeply about our team members and helps each other in a collaborative environment.
• We work hard and we play hard.
• Our clients know they can count on us to deliver the best results.
• We are in-office as we use our production studio daily for content.

KRUSH

As a Senior Social Media Producer with cleveland.com and The Plain Dealer you’ll be responsible for producing and presenting content across all digital and social platforms. You’ll use innovative, insightful methods to tell stories that are equal parts visual and visionary to ignite conversations.

Cleveland.com is diverse in its content, audience, and delivery channels, combining the expertise of our award-winning writing and creative teams to present a refreshing, cutting-edge look at everything you need to know about Ohio. With a hint of humor and moxie, we celebrate the people, places and things that make us proud to call Ohio home.

What you’ll be doing:

• Take a hands-on role in producing social media programming: including overall strategy, assisting with day-to-day posting, community management, editing and optimization of content on multiple social platforms, including but not limited to Facebook, Instagram, Twitter, TikTok (formats include graphics, GIFS, short-form video, text)
• Source user-generated content that engages our community and can be shared on cleveland.com and The Plain Dealer distribution platforms
• Build creative assets and create copy for various social platforms
• Engage the community by creating interactive post ideas and responding to comments and messages on social media
• Stay up to date with the latest social media best practices and emerging platforms
• Help identify relevant influencer or standout personalities to partner with
• Be comfortable in front of the camera hosting live broadcasts on Facebook and Instagram from events and chatting with viewers about news events
• Help grow our subscriber base through social media posts that entice followers to want to read more

Our ideal candidate will have the following:

• Experience in the social media industry for a brand or media publication
• Ability to write accurate, clean, creative, and engaging copy
• Strong editorial judgment
• Familiarity with social publishing and listening tools like Social News Desk, Dash Hudson and Google Analytics
• Good understanding of social media analytics and experience optimizing content
• Experience using photo editing and design tools like Photoshop or Canva is a plus
• A collaborative and positive team player with an enthusiastic work ethic
• Excellent communication skills and ability to pitch creative ideas
• Exceptional organizational skills, focus, and attention to detail
• Ability to meet deadlines
• A Bachelor’s degree in Journalism, Communications, or a related degree is a plus, but not required

cleveland.com

About the role

This role is based in the NYC area and requires this person to come into our Midtown office 2x a week.

MONTSERRAT New York is seeking a student and/or entry level creative and organized social media marketer to convey the brand and grow our following across all of the brands’ social media platforms. You’ll be responsible for creating original and engaging content along with building relationships with our community. You will be the point person responsible for all organic social media channels, with focus on Instagram and TikTok and charged with significantly scaling these channels. This role will report to the team’s Marketing Manager.

What you’ll do:

• Schedule and post on all social media platforms (Instagram, Facebook, Pinterest, TikTok, etc)
• Calendar Planning, work with the marketing team to develop social strategy for launches, promoting evergreen products, holiday drops etc. 
• Develop content ideas and community development ideas
• Create engaging and viral worthy content on both Instagram and Tiktok using brand materials such as product imagery, marketing video content, influencer UGC, etc.
• Organize Instagram story cadence that is engaging and drives traffic to our social pages and/or website. This can include reposting stories, resharing tags etc. 
• Write all copy for social media captions and plan the feed for both tiktok and instagram on a bi-weekly basis for approval by internal team
• KPI’s will include: Following count, overall page engagement, like/view count, monthly revenue brought in through the brands’ social pages.

What you’ll bring:

• 1-3 years of social media experience preferably within a management role 
• Experience with social tools for content management, publishing, and community management
• Proficient in growing social follower counts
• Strong analytical skills for measuring/tracking success
• A strong storyteller, able to distill content into bite-sized social media captions and images
• Strong communication skills
• Energy and drive to support a growing fashion start up! 

Montserrat New York

Please note, this is a contract position in Charlotte, NC. As our first location is in Charlotte, it is important this candidate is based locally- but we will consider remote for the right candidate.



Rally Entertainment is a leisure and entertainment company focused on bringing people together through pickleball, exceptional food and drink, and competitive socializing experiences. Rally exists to transform how active people socialize and social people move. We’re reinventing recreation because we believe in a world where sweat and socializing shouldn’t be mutually exclusive. Starting with our flagship location in Charlotte’s South End, Rally’s mission is to be the nation’s premiere venue-based entertainment experience for active lifestyles.

Key Responsibilities:

1. Build Rally social channels from ground up including but not limited to Instagram, Tik Tok, Facebook Linkedin & Pinterest
2. Curate, create & edit content including stills, reels and Tik Tok & craft copy for post captions
3. Manage the social calendar, including monthly planning, daily publishing, and ensuring content goes out at brand standards.
4. Develop social-first strategies for openings, collaborations and partnerships as well as community events.
5. Identify on-brand content creator & influencer partnerships.
6. Oversee social media community management, including responding to comments, engaging with followers and members, responding to DM’s and serving as the eyes and ears of the brand on social channels through monitoring and social listening.
7. Track and report on monthly channel performance to measure brand awareness, engagement, and consideration.
8. Support with additional general Marketing pieces, including photoshoots & openings events.

The ideal candidate:

1. Must be able to create content (knowledge of Canva, Reels, Tik Tok and any other editing/creation tools a big plus) and be comfortable being in front of the camera.
2. Experience working in a start up environment preferred- you know how to get scrappy with assets and how to build a powerful lifestyle brand with an engaged community.
3. Passion for Social Media & an innate understanding of social landscape, trends and what content works best on each channel.
4. ​​Proven track record of working autonomously, managing multiple projects, troubleshooting creative challenges and delivering on schedule.
5. A passion for creating a future where sweat & socialization coexist- a love of pickleball is a bonus.

Rally Entertainment