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OVERVIEW
THR33FOLD is looking for a talented Social Media Director with both owned and paid digital experience to join our fast-growing and dynamic team in North America. You will be responsible for the development and execution of strategic social media campaigns and social media management for North America, Latin America, and Europe across the agency’s global clientele. You will be a thought leader and counselor to agency leadership and agency partners. You will be responsible for leading, developing, and growing the agency’s social media team.
RESPONSIBILITIES
- Demonstrate knowledge of the overall social landscape and stay up to date on social media best practices.
- Build and maintain strong relationships with vendors, including Facebook, Twitter, LinkedIn, TikTok, etc.
- Recommend, develop and implement innovative strategy and media tactics consistent with client briefing.
- Manage, develop, train, and coach a cross-client social team.
- Day-to-day oversight and management of key social web platforms – Facebook, Twitter, LinkedIn, TikTok, Pinterest, Instagram, YouTube, etc.
- Develop strong client relationships and build trusted partnerships.
- Develop and implement social media campaigns across platforms.
- Lead the team in developing and executing a framework of innovative paid social media plans across the agency and key clients.
- Create, manage and monitor social media strategy for campaigns across clients.
- Set social measurements and ROI, monitor progress and provide clients with reports.
- Manage analytic and social ROI analysis of campaigns and on-going initiatives.
- Work with leadership to develop, implement and maintain operating procedures across accounts and deviate in specific cases to build custom operating procedures.
- Demonstrate ability to present strategies/plans/pitches to all level of clients.
- Lead team meetings around industry news and social cases.
- Mange social media operational budget.
- Manage social media client budgets.
- Develop social media training for executive marketing teams of clients.
REQUIRED
- Bilingual: English & Spanish (Professional level proficiency in Spanish is required). *Portuguese a plus.
- 4+ years of social media management experience required.
- 4+ years of marketing/ advertising agency experience.
- Positive problem-solving attitude.
- Good understanding of the digital landscape.
- Solid writing skills and effective communication ability across all mediums.
- Can work on plans and manage staff independently.
- Can motivate and lead staff.
- Proven ability to independently manage multiple priorities in a fast-paced and deadline driven environment.
- Familiarity with the following disciplines: branding, marketing, content development, design.
- Must be extremely organized, detail-oriented, collaborative, but able to work independently in a fast-paced, deadline-driven environment.
BENEFITS & PERKS
- Health benefits – Humana
- Work directly with Sr. leadership of global brands and agency
- Career Advancement
- Best office location for lifestyle: 200 Restaurants, entertainment & shops right at the agency’s doorstep. In the heart of Coral Gables
- On-site Game Room, Tea House, Gourmet Italian Coffee Bar, Bistro Kitchen & Bar, Morton’s Steak House & Lobby Cocktail Bar
- Paid Vacation
- Morning Flex Schedule
- Company Gym
- Parking Stipend
- Phone Stipend
- Office Dog
ABOUT THR33FOLD
THR33FOLD is an independent, award-winning communications agency that provides strategy, marketing, and creative to global brands in the consumer goods, food & beverage, tech, and travel & tourism industries. We help businesses shape mass narrative, connect to people & drive brand adoption with owned & earned storytelling across social media, PR, digital and brand. We are creative, strategic and passionate about the work we do. Open, collaborative and professional is how we like it.
THR33FOLD
Job Title: Director of Marketing
Company: FanRally
Reporting: Reports directly to CEO
Education: Bachelor’s degree in a related field, Top-tier MBA preferred
Job Type: Full-time
Overview:
We are seeking a dynamic, creative & data-driven marketing leader to join our team at FanRally. The Director will oversee all marketing & product functions for the company and will also work closely with the CEO on key strategic projects. As part of a small start-up team, the Director will lead projects across multiple business functions beyond their core marketing & product responsibilities, requiring a breadth of creative, analytical, and project management skills. Hybrid work environment: 50% in-person (Bay Area, CA)/ 50% remote.
Responsibilities:
Marketing
- Oversee the company’s online and offline presence, including website, social media, events, PR, and content marketing
- Build & manage the FanRally brand, maintain design systems and style guides
- Develop and execute marketing campaigns to drive leads & demand for our FanRally software products
- Develop and manage performance marketing strategies & analyze data and metrics to optimize FanRally Marketplace revenue & conversion
- Consult with team & event partners to grow members on the FanRally platform and optimize new member conversion
- Design & prepare pitch materials for sales and fundraising
Product
- Define and prioritize the product roadmap based on market research, customer feedback, performance metrics, and business goals
- Manage outside UX / UI designers to develop wireframes, prototypes, and designs for the FanRally platform
- Conduct user research and testing to validate design concepts and optimize product performance
- Collaborate with engineering team to deliver products to market
Additional Responsibilities
- Implement and manage company-wide KPI reporting to support data-driven decision making, optimize platform performance, & grow marketplace revenue
- Research market trends and competitor activity to inform strategic decisions
- Collaborate with CEO to develop and execute a fundraising strategy, including identifying and targeting potential investors
Qualifications:
- 5+ years of experience in software or e-commerce marketing; travel and/or ticketing industry experience preferred
- Experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels
- Expertise in campaign and channel analysis and reporting, including Google Analytics experience
- Software or e-commerce product management experience preferred
- Strong analytical skills and experience using data to inform decisions
- Strong communication and collaboration skills
- Ability to work in multiple business functions; fast-paced company or early-stage start-up experience preferred
Company Description
FanRally is an early stage technology start-up, backed by Capital One Ventures. FanRally has pioneered a tech-enabled alternative to season tickets, empowering sports teams & entertainers to offer subscription access to event seats & experiences. The company offers SaaS software products and operates a direct-to-consumer marketplace.
FanRally powers memberships for Madison Square Garden, NY Knicks, LA Kings, LA Clippers, Houston Astros, Milwaukee Brewers, Stanford University, University of South Carolina, Villanova University, University of Pittsburgh, and a number of minor league teams.
Founded in 2020 by former Oakland A’s COO, Chris Giles, the company has already made significant inroads into the traditional ticketing ecosystem, forging partnerships with Major League Baseball, Minor League Baseball, Tickets.com, and AXS.
FanRally is headquartered in Pleasanton, California and supports a hybrid work environment. FanRally values diversity and is committed to creating an inclusive work environment. We welcome applicants from all backgrounds to apply.
Interested applicants should apply on LinkedIn send resume & cover letter to [email protected]
FanRally
Social Media Manager
Role is based in West Los Angeles, CA
Black Love, Inc. is a Black-owned media company devoted to providing diverse representation of love in the Black community through film/tv, original digital content, audio, live events and social media. Known for creating the BLACK LOVE docuseries which launched as the most viewed unscripted series in the history of the Oprah Winfrey Network, we are committed to offering content and experiences that affirm, educate and entertain the Black millennial audience. In addition to the docuseries, Black Love, Inc. properties include the Black Love+ App, Black Love Podcast Network, a monthly social media reach of over 75M+ monthly, the annual Black Love Summit and BlackLove.com. Our digital original series include Couch Conversations currently hosted by KevOn Stage & Melissa Fredericks, After Love the official BLACK LOVE after show and others around intimacy, motherhood, manhood, friendship and fatherhood. We have partnered with brands including: Target, Neutrogena, Amazon Studios, BET Networks, Bravo Networks, JP Morgan Chase, Shea Moisture, Lexus and Frito-Lay.
JOB BRIEF
We are looking for a talented Social Media Manager to join the Black Love team. This is an exciting opportunity for someone looking for a role with a Black-owned digital media company with an opportunity to cultivate a strong social media presence for a rapidly growing Black love-focused brand. This role reports to the Social Media Director.
We want a self-starter who is both a creative and critical thinker capable of increasing web traffic and customer engagement aligned with our broader marketing strategies and goals. You should be familiar with the language of the digital world and have a major interest in the relationship space/industry. You should be caught up on the latest trends in social media innovation from cutting edge creative content and tech advancements, to exploring new platforms. The ideal candidate has three-plus years of experience working in digital media with an emphasis on driving television/film tune in, event promotion and thought-provoking lifestyle content. You’ll focus on audience growth and social media community management, while contributing to the brand’s editorial voice and presence. You will be integral to the day-to-day operations for all organic social channels including Instagram and Twitter. (Note: the Digital Media Manager manages Facebook & Instagram stories, and implements Facebook strategy.)
RESPONSIBILITIES
- Create short and long term strategy for reaching Black Love, Inc. digital marketing goals including but not limited to: promoting the Black Love series and BlackLove.com digital content, event announcements and sales, and further establishing Black Love as the premiere destination for all things healthy relationships in the Black community.
- Ideates content (visual, video, text) that is optimized for social platforms, specifically Instagram, Facebook, TikTok and Twitter.
- Manage all aspects of social content distribution and community management for Instagram and Twitter and other platforms as necessary.
- Engage with followers across BLACK LOVE social channels; actively communicating with our audience in a tone that’s consistent with our brand voice.
- Monitor performance to develop a social strategy that supports audience growth.
- Analyze performance data and communicate highlights, recommendations, strengths and weaknesses in accordance with a defined action plan.
- Develop an optimal posting schedule, factoring in web traffic and customer engagement.
- Research audience behavior and discover social innovations and trends.
- Attend weekly editorial meetings and contribute data driven insights.
- Develop a formal UGC program.
- Develop promotional giveaway strategy.
- Maintains commanding knowledge of the latest social media trends and best practices.
- Responsible for social posting on some weekends
SKILLS REQUIRED
- Degree in Marketing or relevant field
- Proven work experience
- Hands on experience in content management
- Excellent copywriting skills
- Genuine interest in communicating about all forms of love and about issues relating to the Black community
- Ability to deliver strong creative content (copy, image and video)
- Knowledge of online marketing channels
- Familiarity with web design
- Proficiency with Canva and/or Photoshop, Later (or similar scheduling software)
- Excellent communication skills
- Analytical and multitasking skills
- Strong ownership mentality and are able to figure out things independently
BONUS SKILLS
- Graphic designer
- Photographer/Videographer
- Video editor
- Motion graphics
Black Love, Inc.
Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. Yamaha promises to help people progress, express, and connect through music and sound.
Purpose of Role
Product Marketing owns the upstream portion of a product’s journey to market by leading the positioning of the product and the development of a go-to-market strategy to ensure the product is set up for success. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market.
Key Accountabilities Include
- Executes category product marketing activities and assigned tasks in support of Category and IMG strategic objectives.
- Ensures relevant data reports are gathered/pulled and insights are offered in line with marketing expectations.
- Effectively communicates the functions and feature of products within assigned area of responsibility to Marketing, Sales, and Customer Service teams (and other relevant internal stakeholders) in support of product education objectives.
- Supports the development of product Go-To-Market strategies for assigned products and/or categories to create customer demand and preference for Yamaha products.
- Ensures the expenses for assigned product categories are aligned with the marketing budget guidelines.
Primary Responsibilities Include
- Communicates marketing activities, plan updates, and completions to stakeholders.
- Assists in gathering research including competitive product activity, market trends, and innovative technologies and assists in interpreting and applying to current and future projects.
- Creates and analyzes detailed reports on product performance metrics such as sales volume and profit margins.
- Interfaces with cross-functional groups in ensures an appropriate level of product knowledge is transferred to other functions in order to facilitate the support, training, or education needs of our products.
- Attends identified trade shows and assists in the execution of booth preparation, customer / consumer presentations, and lead generation or customer acquisition.
Core Functional Competencies
- Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions.
- Marketing Strategy Development: Select a course of action to achieve marketing goals.
- Technical Product Acumen: Demonstrate in-depth knowledge of Yamaha’s products and services.
- Product Marketing: Determine how to bring a product to market. This includes deciding the product’s positioning, its customer value proposition (CVP), ensuring salespeople and customers understand it, and monitoring its health and product life cycle in market.
- Project Management – Account Services: Plan, organize, and manage tasks and resources to bring about successful completion of a specific project.
Core Behavioral Competencies
- Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
- Customer Focus
- Decision Quality
- Plans and Aligns
- Collaborates
- Self-Development
- Situational Adaptability
Qualifications
Ideal
- Experience using qualitative and quantitative data to derive customer and/or business insights.
- Proficient in Microsoft Office with advanced PowerPoint and Excel skills.
Preferred
- Experience with research & development/product development within a consumer products organization
- Experience supporting the development of effective go-to-market plans and execution with top consumer brands.
- Experience translating product specifications into end-user features and benefits.
- Experience working within a cross-functional, matrixed environment.
Compensation
- Up to $112,000 per year
- The posted compensation is the base pay. This is the hiring range and does not include bonus potential or the value of benefits. The hiring range does not reflect total earning potential over time
Here’s What We’ll Bring
• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
• Performance based bonus program
• Robust employee wellness programs including free music lessons
• Gym and wellness reimbursement program
• Tobacco cessation reward program
• Free concerts from award winning artists
• Discounted hotel, travel, entertainment, and other attractions
• Employee product purchase program
• Flexible work options (including hybrid schedule)
• Casual dress
• Vacation, sick-time and personal floating holidays
• Inclusive and passionate culture
Yamaha Corporation of America
Position Overview:
This position is reporting to the E-commerce Manager (50%) and Marketing Manager (50%)
The E-commerce and Trade Marketing Project Manager VIE is responsible for providing smooth operations for e-retail site animations and execution. The scope is really in the omnichannel space: store openings/optimizations both online and on physical stores. This position serves as a business coordinator, driving cross-functional projects, between Digital/Digital Media, Marketing teams at a regional level and a global level (E-commerce, marketing teams in Paris).
Regional scope for Americas: Local Market and Travel Retail USA + Latin America
Ensure the update, optimization, and analysis of existing e-commerce sites & physical stores
- Ensure brand space updates, according to launches and Trade/ Visual Merchandising and animation implementations in store.
- Continuously optimize the visibility of Hermès Parfum et Beauté within each retail door at all levels
- Analyze door-to-door e-commerce sales and entertainment reports, as well as P&L per door – performance analysis.
- Presentation of quarterly reports with analyzes to HQ teams
Ensure an animation execution for each existing e-commerce retailer sites and B&M stores
- In coordination with the Trade Marketing Americas team and our agents, deliver a coherent animation plan for each site with the best execution (digital and physical)
- Coordinate a coherent sampling plan for the US zone.
- Ensure to optimize the ratings and reviews of catalog products and launches (especially in the US).
- Validate with HQ team animation plans and build reports for each activation.
- Challenge the guidelines for activities and content based on local benchmarks and local studies.
Ensure the Go to Market deployment of Trade and E-retail projects
- Ensure a continuous watch on the sites or commercial platforms to be launched (those with growth and proven potential).
- For approved projects, define the operations and execute the project in tandem with the regional and local marketing teams (product assortment, launch plan, brand visibility, etc.).
- Ensure step-by-step sharing of progress with the regional team.
- Ensure that the retailer understands the guidelines and the work process.
- Follow upload and corrections before final validation by the regional team.
VIE Program Requirements:
- Ages 18 – 28
- French or European Union citizen
- Tenure 18 months
- Starting date: ASAP
- The salary is determined by the VIE program
Location: This position is in-person at our Corporate Regional Headquarters for Hermes Parfum et Beauté in Coral Gables Miami, FL.
Required Qualifications:
- Fluent in English
- 1-2 years work experience in eCommerce/ Trade Marketing in a BtoBtoC environment (Retail, CPG, Luxury, Travel Retail)
- Business School and/or University Degree, preferably, major in international marketing, advertising, media studies or business strategies
- Strong interpersonal, partnership and collaboration skills
- Expertise in Project Management including excellent multi-tasking, prioritization, and organizational skills
- Strongly detail-oriented with ability to execute guidelines while maintaining strategic perspective
- Experience working in a fast-paced environment with constant changes. Flexibility and appetite to navigate through an ever-evolving environment
- Curious about products, client behaviors, competitive landscapes
- Excel/Powerpoint advanced skills
Preferred Qualifications:
- Fluent in Spanish, French is a plus
- Experience in Americas (particularly US) within retail luxury and/or cosmetic industry with regional exposure.
- Capable of working autonomously with a proactive mind set while being a team player
- Process oriented and attention to details needed to lead efforts to improve go-to-market processes across assets and website campaign operations
- Trade culture (Podiums, Retail store experience, training, pop up stores, analytic tools)
- Digital culture knowledge:
- Experience with web analytics tools (Google Analytics, Google Trends)
- Experience with Digital Media Campaigns (Facebook Ad Manager, Google Ads)
- Experience with Asset Communication (sharing, tracking, monitoring)
Hermès
The Insight Manager Role:
The HMG Insight team sits in the wider DNA (Data & Analytics) team and works in partnership with all of the agencies in Havas Media Group (Havas Media, Havas Entertainment, Havas Business and Havas Market). Insight is a critical part of our MX planning process and our mission as a team is to uncover insight that challenges and inspires great strategic thinking and to help our clients understand how their brands can be more meaningful in consumers lives.
We have expertise in qualitative & quantitative techniques, industry research, data strategy, data science and analytics.
The Insight Manager role is critical to help push our insight capability to the next level. We are looking for someone ambitious and talented who can hit the ground running.
This is a permanent, full-time role.
HMG offers lots of opportunity for training, coaching and mentoring. We offer full training and support across all areas to help you develop as an insight specialist, learning from our senior colleagues who have considerable experience.
Who we’re looking for:
An Insight Manager, who is knowledgeable and experienced across a range of research methodologies and techniques, including the world of digital and social data.
You will need to have experience in quantitative and qualitative methodologies, with strong project management skills to successfully run your own projects from start to finish.
Experience/knowledge of insight tools such as TGI, Touchpoints & YouGov is essential and social tools such as Brandwatch or an equivalent is highly desirable.
Equally, you will need to be passionate about insight and data. You will be a confident presenter who is able to turn data into compelling stories for your clients.
Key Responsibilities:
· Lead and supervise all aspects of quantitative and qualitative research projects for clients, from client briefing, proposal writing, researching, analysing and presenting back results
· Create compelling and actionable insight debriefs and reports
· To identify insight needs and opportunities within the group, write proposals and sell in relevant tools and services to contribute to revenue generation.
· Be highly involved in new business pitches, working collaboratively with strategists and planners
· Help promote and develop the role of insight across our agency brands
· Work with a range of external and bespoke data sources to develop compelling stories
· Work collaboratively with planning teams on existing client business
· Promote our bespoke Havas research offering: Meaningful Brands, in the UK
· Keep up to speed on latest industry developments and have a strong point of view on emerging consumer trends, for the benefit of our clients.
· Champion best practice use of tools within the agency and facilitate training
Required skills and experience:
· At least 4-5 years research experience, in a media agency, media owner or client-side role
· A genuine passion for insight and data
· Ability to proactively identify insight needs & opportunities within the group, and sell in relevant tools & services
· A strong knowledge of all research methodologies and application (suitability of different research techniques for different needs)
· Experience in running both bespoke quant and qual research projects for clients
· Experience with desktop tools (TGI, Touchpoints, Yougov Profiles and Brand Index, Ipsos Iris and Nielsen Ad Intel) and social listening tools (BrandWatch, Affinio etc.)
· Knowledgeable and comfortable working with a range of different data sources
· Highly ambitious – with strong evidence of achievement in career to date
· Intellectually curious about people and the world around them
· Excellent numeracy & communication skills
· Able to work in a fast-paced environment
· Confident and able to present in high profile situations: new business, senior stakeholder and client meetings
· Highly collaborative and enjoy working with a variety of people
We offer:
· HKX Campus programme, which provides lots of opportunity for training, coaching and mentoring across a wide range of transferable skills
· An environment where you can learn about media, advertising and consumer behaviour in a constantly evolving 21st century media agency
· Exposure to a wide range of client sectors and interesting analytical problems
· Opportunity to work on exciting new business pitches
· The chance to pioneer new techniques and areas of understanding
Havas Media Group
About Hitched
Hitched is the UK’s leading digital wedding business providing an end-to-end service of inspiration, planning tools and a wedding vendor marketplace that couples use to arrange their perfect wedding. The central operating model of the business is a highly successful subscription marketplace that connects couples with wedding venues and suppliers. Now in its 25th year, Hitched was acquired in January 2020 by The Knot Worldwide.
The UK is a priority market for growth and the business has received substantial investment since being acquired which has improved the product significantly across desktop and mobile devices.
Hitched provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, or disability. Hitched complies with applicable UK laws governing nondiscrimination in employment. Hitched expressly prohibits any form of workplace harassment based on race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information or disability.
About The Knot Worldwide
With over four decades of expertise in the wedding industry, The Knot Worldwide is the largest global wedding planning company. The Knot Worldwide helps couples plan every aspect of their weddings, from finding inspiration and local wedding professionals to creating and managing all guest experiences, wedding registries and more through The Knot, WeddingWire, Bodas.net, Hitched, WeddingWire.in, WeddingWire.ca, Matrimonio.com, Mariages.net and other brands. Having inspired and empowered more than 40 million couples to plan a wedding that’s uniquely them, The Knot Worldwide provides leading wedding marketplaces, personalized wedding websites, planning tools and registry services with its brands in 15 countries across North America, Europe, Latin America and Asia.
The Knot Worldwide also includes lifestyle brands The Bump for pregnancy and parenting, The Bash for bringing important celebrations to life with entertainment vendors, Lasting for building healthy and happy marriages, How They Asked for proposal inspiration and stories and more. The company has US offices in New York, New York; Washington, DC; Norwalk, Connecticut; Austin, Texas; Omaha, Nebraska; and Portland, Oregon; and international offices in Barcelona, Spain; Galway, Ireland; Guangzhou, China; Gurgaon, India; and London, UK.
The Position
We are looking for a highly driven Marketing Coordinator to help develop and oversee cross functional marketing campaigns for both B2C & B2B to promote our brand and platform to our users and vendors.
2023 is a key year for growth where we will be working on many new, exciting campaigns!
Key objectives include increasing brand awareness, couple registrations and encouraging users to interact and transact in our wedding vendor marketplace as well as driving MQLs to our sales team.
The individual will be a highly organised and analytical marketer, able to manage multiple internal stakeholders and competing priorities, whilst also having fun!
Key Responsibilities
- Managing projects from integrated campaigns to channel-specific, that drive action, engagement, and retention from our audiences
- Be the go-to person for our Marketing Manager and B2B Marketing Specialist
- Get stuck in with our influencer campaigns
- Execution of our weekly emails
- Conduct brainstorms with internal channel leads to determine co-marketing plans
- Collaborate with the design team and internal stakeholders to produce promotional materials
- Prepare marketing activity reports and metrics for program success
- Be in the know of all industry competitor analysis
Ideal Candidate Profile
- Experience in marketing coordination or similar role
- Excellent communication and collaboration skills: Extremely strong relationship builder, able to communicate effectively internally and externally. Has extraordinary attention to detail in crafting thoughtful communications
- Strong project management skills: No one can keep track of details like you can. You love bringing a project to life, but even more so, you love making sure all the puzzle pieces fit together perfectly (and at the right time!)
- Accountability focused: You are data-obsessed and love to constantly optimise performance and find ways to measure the impact
- Team player #wewintogether
- Positive, proactive attitude
Hitched
This role is intended to be a 10-month contract with the possibility of extension. Please keep that in mind as you consider applying to this position.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
At the WNBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the WNBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of WNBA merchandise, and handle a wide range of responsibilities that drive the WNBA’s success.
Position Summary:
This position is part of a growing Fan Acquisition and Engagement team at the WNBA, with the goal of enhancing the fan experience, improving internal processes to make our digital marketing efforts more efficient, growing the overall WNBA fanbase, and acquiring and optimizing fan data. This position’s goal will be to drive growth through data-driven decision-making by analyzing marketing campaign performance and fan behavior. Success in this role requires the ability to close the gap between data and actionable insights and the ability to communicate those insights. Ideal candidates will be highly tactical self-starters with a background in marketing analytics and a passion for sports.
Major Responsibility:
- Contribute to growing the WNBA fanbase by analyzing marketing campaign performance and fan behavior
- Track and report on various fan acquisition campaigns (e.g., WNBA All-Star Voting) through Adobe Analytics
- Provide deep analysis of direct-to-consumer (App, League Pass) marketing campaigns around new acquisitions and attribution
- Develop understanding of how marketing campaigns drive fan interest, acquisition, and retention across the WNBA’s digital and non-digital platforms
- Develop new datasets mapping complex data into familiar business terms such as product or customer to offer unified, consolidated views
- Work with WNBA Data Program Manager in the development of automated dashboards for decision makers, via Tableau or PowerBI
- Pull together and send weekly CRM performance reports, as well as build an overarching library of best practices and learnings
- Provide real-time insights and recommendations in a clear and concise manner
- Develop a rich understanding of the WNBA and its fanbase
- Assist with A/B test design and analyses aimed to improve fan interest, acquisition, and retention
Required Skills/Knowledge:
- 1 – 3 years working in an analytical, research, or insights role – preferably in a marketing organization
- Experience with direct-to-consumer products a plus
- SQL proficiency is a must
- Experience with R or Python a plus
- Experience with data, analytics, and marketing platforms such as Adobe, Branch or Braze
- Hands-on experience with reporting and visualization platforms like Tableau or PowerBI
- Strong verbal and written communications skills with ability to convert complex findings and large data sets into insightful, concise, and easily digestible reports and presentations
- Ability to handle multiple tasks at once with a precise and detail-oriented approach
- A passion for understanding fan behavior
- Strong knowledge of WNBA
Education:
- Bachelor’s Degree
Salary Range:
- $1200-$1300 per week
The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
About The WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.
National Basketball Association (NBA)
NCTA-The Internet and Television Association (“NCTA”) – headquartered in Washington, D.C.- represents network innovators and content creators that connect, entertain, inform and inspire consumers every day. Our industry supports 3 million American jobs and employs at least 300 people in every congressional district. NCTA’s member companies have a groundbreaking history and equally impressive vision for the future, emboldened by a spirit of innovation, creativity, and passion to be the best.
The Creative Services department strives to create compelling content and immersive experiences that bring our industry stories to life – both internally, and at outside events. NCTA seeks a Coordinator for the Creative Services department who will coordinate projects and serve as the key connector between project scope and timelines, project owners, and resources. Supports the workflow management of all department initiatives from briefing to execution. Monitors creative processes, coordinates between internal and external clients, and communicates to internal teams on upcoming initiatives. Provides administrative support to SVP, Creative Services.
Essential Functions:
- Completes a broad variety of administrative tasks for the SVP, Creative Services including managing an extremely active calendar of appointments; completing expense reports; composing and preparing correspondence that is sometimes confidential; arranging complex and detailed travel plans, itineraries, and agendas; and compiling documents for travel-related meetings.
- Works closely and effectively with the Creative Services department to keep them well informed of upcoming commitments and responsibilities, following up appropriately.
- Coordinates trafficking of projects to Creative Team and agencies – e.g., intake projects, coordinate note taking and calendars, ensure requests are complete, and assign project teams.
- Coordinates pre-production, production, and post-production on events/live streams.
- Supports the quality control of final work products, provides editing, proofing, fact checking, branding and messaging integrity in support of all presentations.
- Works with the designers to develop and produce digital assets; secures approval from appropriate internal staff.
- Researches and secures estimates from third-party vendors
- Maintains the event image library – both electronic and hard-copy.
- Supports the production and execution of non-content event emails including save the date, registration is live, and deadline notifications.
- Assists in the maintenance of project files, including budgets – vendor invoice processing, production schedules, copies and completed work samples.
- Performs other duties as assigned.
Background/Skills/Abilities Preferred :
- Bachelor’s degree from an accredited college or university or equivalent in experience.
- Minimum of 3 years related work experience; prior experience supporting a department.
- Ability to prioritize and manage multiple projects simultaneously and follow through on issues in a timely manner.
- Ability to work independently and meet deadlines while managing multiple tasks and changing priorities.
- Excellent oral and written communication skills.
- Demonstrated ability to deal with confidential/sensitive matters in a discrete and professional manner.
- Advanced computer skills, including a thorough understanding and application of Microsoft Office Suite (Outlook, Power Point, Excel, and Word),
- Advanced user of technology including collaboration tools, databases and video conferencing tools.
- Ability to communicate clearly with colleagues with regards to asset development and deadlines.
- Ability to prioritize, manage and track multiple projects to meet aggressive deadlines.
To Apply
Send your resume and one-page letter summarizing your interest, qualifications, and salary expectations. Please reference the Coordinator, Creative Services position in your cover letter.
What We Offer
NCTA believes that diversity of experience and perspective are strengths and seeks to continue to grow a highly committed, skilled, and collaborative staff. In addition to a highly competitive salary and bonus program, and a platform of extensive benefits, NCTA is committed to the development and overall wellbeing of our team members. We offer traditional (medical, dental, vision, flexible spending, life, AD&D, LTD, STD) and enhanced benefits such as parental leave, a wellbeing program, employee assistance program and commuting benefits. We also offer a robust 401k plan, a generous paid time off plan, paid holidays, and a paid winter break.
Equal Opportunity Employer
We at NCTA are committed to building a culture where diverse people, ideas, and experiences are welcomed, included, and celebrated; where our employees can thrive as they bring their best authentic selves to work every day. NCTA provides equal employment opportunities to all applicants without regard to race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation or veteran status in accordance with applicable federal, state and local laws governing non-discrimination in employment.
NCTA – The Internet & Television Association
About Skillz:
Skillz is the leading mobile games platform dedicated to bringing out the best in everyone through competition. As the first publicly-traded (NYSE: SKLZ) mobile esports platform, Skillz has pioneered the future of the gaming industry, by accelerating the convergence of sports, video games and media for an exploding mobile-first audience worldwide. The Skillz platform empowers developers to create multi-million dollar franchises by enabling social competition in their games. Leveraging its patented technology, Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide, with the goal of building the home of competition for all.Skillz has earned recognition as one of Fast Company’s Best Workplaces for Innovators, CNBC’s Disruptor 50, Forbes’ Next Billion-Dollar Startups, Fast Company’s Most Innovative Companies, and the number-one fastest-growing company in America on the Inc. 5000. www.skillz.com
What We’re Looking For:
Skillz is looking for a rockstar social media leader for Instagram who will be dedicated to driving strategy, content, and results. The Social Media Director, Instagram is a critical part of the Communications team, responsible for the organic growth of our Instagram accounts. This driven individual lives and breathes Instagram. You know all the great influencers, you create content that engages audiences, and you get a kick out of building community through storytelling. At Skillz, we believe in the power of organic social to shape a brand and drive business. We have yet to scratch the surface of how to truly capitalize on the platform, and we’re looking for you to build that. If you’re a go-getter, audience-centric and culture-obsessed, this role might be perfect for you.
What You Will Do:
- Build and maintain a robust content calendar for Instagram, delivering greatest impact and engagement with our players, inspiring them to download Skillz-powered games and play
- Tap into Instagram influencers to extend our reach and engage potential new players
- Be a creative hunter for off-the-wall stories and content that work with our brand and deliver them in unexpected ways to drive virality
- Nurture our Instagram community by inviting them to take part in the home of competition
- Work in partnership with Brand to manage Instagram day-to-day in a way that aligns with Skillz’ mission, vision, and values
- Create engaging content, partnering with internal and/or external design and production to bring your vision to life through both static and video formats
- Work closely with Partnerships to identify opportunities where Skillz can engage with our partners and deliver an engaging, coordinated campaign on Instagram
- Own voice and messaging content calendar for CEO’s Instagram account
- Regularly report progress against strategy to leadership
- Track analytics and success metrics to optimize and learn
Your Skillz:
- 5+ years of social media managing experience with particular focus on Instagram
- Proven track record of driving results on Instagram: building followers, increasing engagement, and driving sales
- Proven track record of successfully working with influencers
- Possess an ability to think strategically as well as roll up your sleeves to get things done
- Expert knowledge of best practices and cultural trends for Instagram
- Strong knowledge of social media analytics and reporting to demonstrate results and gain insights/recommendations that inform future content
- Strong writing acumen with keen ability to tailor tone and voice to match audience
- Passionate about the power of social media and the impact it can have in building communities through storytelling – we appreciate that you have built your own social media followings, as well!
- Experience working for a public company in the tech, entertainment, and/or gaming industry
- Strong communicator (oral, written, and visual) who can work cross-functionally to build engaging social campaigns
- Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment
- Experience working with creative agencies, designers, and production teams
- BA/BS in communications, marketing, public relations, or related field
Nice to Haves:
- Experience in managing Executive or persona social accounts
- Knowledge of graphic design
Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance.
Skillz Inc.