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The Director is responsible for conceptualizing, designing & delivering marketing analytics spanning opportunity identification/quantification, segmentation/targeting, media/social analytics, website or online experience analytics, marketing analytics including Customer Relationship Marketing (CRM) evaluations and Customer Behavior Path measurement. The Director works closely with marketing/acct management, media, strategic planning and creative teams to plan, execute and evaluate a broad range of strategic marketing initiatives and programs. This role may be the primary owner of the client relationship, or a complementary owner with a director, thus requiring appropriate client management experience & skills.

ESSENTIAL FUNCTIONS

Insight Mining

Use data and insights gained by junior staff to craft stories

Project Management

Assign resources, establish and follow up on timelines

Resource Management

Manage utilization for large team of analysts across portfolio of clients, manage technical resources

Social Listening

Social listening to understand market

New Business

Answer analytics question on RFP, translate business problem to business problem, present in new business pitches

JOB DUTIES & RESPONSIBILITIES

• Guide and manage analysts/sr. analysts in performing extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.

• Oversee analysts/sr. analysts as they derive and write clearly articulated key findings and observations from analyzing various data sources.

• Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.

• Able to perform assessment on client/3rd party databases, processes, and independent contractors.

• Partner with the existing in-house and/or vendor-provided initial system rollouts to ensure that new systems and system updates will effectively manage our clients’ data.

• Manage various external vendors including online services firms, content management, advanced modeling, research firms, or other services firms such as media, social, PR, direct mail, telemarketing, events marketing firms.

• Supervise team of Analysts/Jr. Analysts/Sr. Analysts and Managers.

KNOWLEDGE & SKILLS

Microsoft Office

Proficiency in Microsoft Word, Excel, PowerPoint

Social Listening

Social Listening

Communication

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

For U.S. Job Seekers

It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

SOLVE(D) | An IPG Health Company

Overview

The Nightlife Manager of Marketing & Strategy will be responsible for leading the Marketing team in the development and training of strategies. Assist the VP and property of Marketing executing plans and tactics that will increasing direct revenue for all Nightlife venues.

Responsibilities

  • Gathering business objectives from operations teams and proposing marketing solutions to help achieve them.
  • Driving revenue for the property in conjunction with other marketing areas.
  • Generating new ideas of how to market the venue so that it increases sales and revenue
  • Creating ways to market the DAER and Rooftop brands.
  • External advertising (Print, Broadcast, Online, etc.)
  • Work with all Nightlife venues and the marketing team to plan/strategize integrated platform(s) to drive business and develop synergies across other verticals.
  • Collaborates on local advertising campaigns and implements approved advertising messages regarding print, radio, collateral materials, billboards, etc.
  • Develop creative briefs to define positioning, messaging and overall Nightlife campaign objectives.
  • Manage the marketing team by creating concepts, event announcements and social media campaigns to establish the DAER brand and promote weekly events.
  • Collaborate with Brand Marketing to submit all media releases prior to publication to ensure that content is consistent with company objectives.
  • Handle and fulfills all brand related filming and photo needs, as well as assists PR manager on shoots as needed. Also obtains departmental approval on all images and video in order to create the greatest opportunities for the promotion of Hard Rock’s nightlife.
  • Manage and update the budget as needed, and creates pro-formas and evaluations for each special project or request.
  • Coordinates related special events specific to Nightlife. Also, participates in community programs in order to develop opportunities to promote a positive image for the company within the community.
  • Managing local Nightlife advertising campaigns, promotions and special events.
  • Liaises with corporate Brand marketing department for requests specific to online and activation(s) in non Nightlife venues.
  • Other duties as assigned by the Director of VIP and VP of Nightlife and Daylife.

Qualifications

  • Communicate effectively with all levels of employees as well as outside contacts.
  • Ability to proof and edit publications for which responsible.
  • Ability to review and comprehend all necessary documentation.
  • Demonstrate strong organizational and follow-up skills.
  • Digital ad buying and social media ad experience
  • Proven concept creation and campaign execution
  • Maintain a professional and positive appearance and demeanor at all times.
  • Perform and/or learn aspects of marketing that may, or may not, be included in this job description.
  • 3-5 years related experience in Nightlife marketing, advertising or public relations.
  • Strong written and verbal skills essential.
  • Knowledge of advertising and media planning.
  • Ability to effectively deal with internal and external resources.
  • Excellent communication skills, customer service and team oriented self-starter, and professional maturity.

DAER Nightclub / Dayclub

JOB DESCRIPTION:                                                                              

 

  • Develop & manage promotional/marketing calendar across all channels (in-store promotions, new launches, email blasts & social media content)
  • Maintain store signage allocation database by store
  • Execute monthly store marketing memos
  • Coordinate social media content for new product launches and in-store promotions, inclusive of in-store influencer videos
  • Manage & track all mall marketing/advertising requests and lease required advertising obligations
  • Handle all field related requests pertaining to signage replacements.
  • Partner with warehouse team to ship out signage replacements and maintain inventory levels of all current store signage.
  • Collaborate with Merchandising Team to ensure all new product information is available to the field prior to the product arriving in stores.
  • Maintain/upkeep the following folders & materials on the OneDrive:

  Store Picture Folders, New Product Introductions, Fragrance Notes Library, Store Tester Labels & Printable Store signage

  • Assist with the following, as needed:

  Company and department presentations

Field communications

 Quarterly newsletters

 District Manager meetings

All field related holiday materials & store décor elements

Coordination of annual awards banquet

 

QUALIFICATIONS

 

•     Business or Marketing-related degree or equivalent professional qualification 

•     Marketing experience in beauty or retail industry preferred

•     Strong knowledge of traditional marketing and digital/social media channels including influencer networks

•     Understanding of mall & retail environments 

•     Able to work with photoshop or comparable program to create and revise simple graphics.

•     Proficiency in Excel, MS Word, PowerPoint, Outlook and OneDrive is required!

•     Able to demonstrate considerable creativity regarding new ideas and initiatives

•     Strong time management and organizational skills with a proactive attitude and ability to troubleshoot

•     Excellent communication and interpersonal skills at all levels of organization 

•     Strong written & verbal communication and decision-making skills  

•     Self-Starter; proactive, willing to take ownership of programs.

•     Ability to travel when necessary.

Fragrance Outlet

$$$

WBNS, TEGNA’s CBS affiliate in Columbus, Ohio is searching for a digital news leader and innovator to lead audience experience and direct production of local news content across digital, mobile, app, OTT and social media platforms.

The Director of Digital Content works with other newsroom leaders to oversee daily news editorial decisions while also setting strategic goals for the newsroom. This includes managing breaking news coverage, special project content, franchise support and directing digital strategy for 10TV.COM as well as our app, social media, SEO, OTT/streaming, push alerts, voice platforms, newsletter and more. This person will play a key role in charting the station’s digital content and growth strategy.

We’re looking for an exceptional people-focused leader with experience training teams to grow digital audiences on multiple platforms while focusing on creating quality, impactful and informative news content. You’ll use your exceptional journalism ethics while serving as a member of the station’s management team and leading a digital team to create engaging and compelling local news content that serves all of the communities we cover. Analyzing data and disseminating information to the entire newsroom is also an imperative part of the role.

You must be a team player dedicated to continuous improvement, keeping staff engaged and performing at a superior level. You must love to lead and provide feedback to a team hungry to win. We’re looking for a resilient leader whom is open to new ideas and not afraid to frequently say “why not?” or “yes.”

Responsibilities

  • Manage the digital content team in both news and programming and lead digital strategy to grow multi-platform content, audience and engagement
  • Be the voice of innovation in the newsroom and inspire others to follow your lead
  • Lead our content teams to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
  • Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results
  • Actively partner with the news director and marketing director as One Content Team to lead a cohesive cross-platform strategy
  • Oversee all station efforts on social media including Facebook, Twitter, Instagram, YouTube, and other emerging platforms.
  • Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
  • Create unique, engaging, and shareable content
  • Teach, coach, and mentor our content teams in best practices for writing and producing content for digital and social platforms
  • Skillfully use social media and digital tools to research, discover and distribute content
  • Collaborate with content leaders across TEGNA to maximize the sharing of our content and leverage innovation and best practices among stations
  • Hold newsroom employees accountable to WBNS/TEGNA ethical and editorial standards

Requirements

  • Bachelor’s degree in journalism, communications, or equivalent experience in the field
  • At least five years of content experience, including at least one year formally or informally leading other digital journalists
  • Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content, along with community engagement
  • A commitment to valuing diversity, equity and inclusion and experience contributing to an inclusive workplace
  • A deep understanding of SEO best practices for articles, images, and video
  • Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news
  • Knowledge of Content Management Systems and news production systems along with social newsgathering tools
  • An eye for detail and strong journalism writing skills
  • Experience analyzing audience data and identifying behavioral trends. Google Analytics experience a major bonus
  • Passion and vision for emerging media
  • Strong organizational, leadership, and communication skills
  • Ability to work under pressure and meet deadlines
  • Familiarity with Central Ohio area a plus

Work Environment: Office

Physical Demands: Sedentary work

Travel: Rarely: less than 10%

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit www.TEGNA.com.

EEO Statement

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

WBNS-TV

Curtis + Ginsberg Architects (C+GA) is an award-winning, mission-driven firm with a diverse portfolio and a goal of delivering socially and environmentally responsible architecture. Our work is at the forefront of incorporating best practices in passive and active sustainability principles, resilience, wellbeing, and active design strategies. Our dedicated team is committed to studying options and providing design thinking that helps achieve policy changes and deliver social justice within communities, as we rigorously pursue innovation and social equity across all our work.

 

C+GA is seeking an intrepid, organized, and detail-oriented Marketing Coordinator with a knack for creativity and a background in the AEC industry to join our team. You will collaborate with Principals, Marketing Manager, and our talented staff to amplify the firm’s mission and values by developing hi-quality graphic and written marketing collateral, including proposals, presentations, award submissions and competition entries. You’ll support business development efforts and develop and maintain standardized marketing material and databases.

 

More specifically, the Marketing Coordinator will:

·   Work directly with Principals, senior firm leaders, and Marketing Manager in our 45+person office

·   Support business development activities

·   Support market and client research

·   Organize, manage, and produce marketing collateral with multiple revisions

·   Write, edit, and layout content for marketing and communications

·   Share and distribute content for internal knowledge sharing and record-keeping purposes

·   Maintain and organize the firm’s:

·   Website (in collaboration with IT)

·   Social media accounts

·   Communications Calendar, including social media, awards, and publications

·   External Events Calendar

·   Visual assets, such as drawings, renderings, and photography

·   Boilerplate marketing text

·   Project descriptions and staff resumes

·   Marketing information databases

 

The Marketing Coordinator should have the following skills:

·   Advanced knowledge of:

·   Adobe Creative Suite, including InDesign, Photoshop, and Illustrator

·   Microsoft Office, including Excel, Word, PowerPoint, and Teams

·   Social media, including Facebook, LinkedIn, and Instagram

·   Zoom and other videoconferencing technologies

·   Excellent communication skills and good grammar

·   Strong time management skills with the ability to work in a time sensitive environment and successfully execute and prioritize multiple deadlines when needed

·   Prior proposal experience in the AEC industry a plus

·   Prior Business Development experience in the AEC industry a plus 

·   Photography, videography, and multi-media editing skills a plus

 

The ideal candidate will bring to C+GA:

·  Shared values, such as quality design and social and environmental justice

·  At least  3-4 years of relevant work experience developing proposals in the AEC industry

·  Effective organizational and project management capabilities

·  A collaborative but independently motivated working style

·  An industrious and inquisitive nature, able to accept direction but ask critical questions

·  An “eye” for detail and exceptional grammar

 

Salary range for this position is $55,000-$74,000, subject to adjustment based on candidate’s experience, skills, and references feedback.

 

Full benefits package provided, including medical/dental/vision insurance, 401k with matching contributions, annual bonus, PTO and professional and in-house development programs.

 

  • Interested candidates should submit a resume, cover letter, 2-3 work samples, and at least two references as a single PDF to [email protected]. Limit submissions to 5MB file size. No calls, please. 

Curtis + Ginsberg Architects

$$$

About Magnus Method:

Magnus Method is a fitness company founded by Magnus Lygdback, a celebrity trainer with over 20 years of experience. He has trained top actors, actresses, and performing artists while running a highly successful fitness app where everyone can train like a superhero. Magnus and his team are dedicated to providing enjoyable and informative content everywhere possible, with a focus on promoting fitness, nutrition, and healthy living.

This position offers a unique opportunity to make an impact in the fitness and wellness space by helping the public access Magnus Method content so they can improve their health.

If you are self-starting, passionate about fitness, organized, highly efficient, and enjoy creative communications, we’d love to hear from you! Please submit your resume and portfolio detailing your background, as well as why you would be an excellent fit for the Content Assistant position on the Magnus Method team.

Job Description:

  • Coordinate with Magnus and other team members as necessary (including but not limited to his Creative Director/Filmmaker, Video Editing Team, Thumbnail Editing Team, Scriptwriter) on a consistent basis to discuss, brainstorm, and acquire new content.
  • Manage, prepare, schedule, and post content as directed on the Magnus Method YouTube, Instagram, TikTok, Facebook, and other social media platforms, while coordinating with team members if necessary. This includes, but is not limited to, writing and/or editing captions, titles, descriptions, tags, uploading thumbnails, and releasing content on schedule.
  • Moderate and respond to comments and messages on Magnus Method social media platforms.
  • Manage, prepare, schedule, and post content as directed on the Magnus Method website, while coordinating with team members if necessary. This includes, but is not limited to: formatting the Scriptwriter’s content as a blog post, ensuring all links are functioning, and releasing content on schedule.
  • Manage, prepare, schedule, and send content as directed on the Magnus Method email list, while coordinating with team members if necessary, and releasing content on schedule.
  • Present findings regarding establishing a Pinterest presence as well as generate board/theme ideas. Create a Pinterest account for Magnus Method. Manage, prepare, schedule, and post content on the Magnus Method Pinterest, while coordinating with team members if necessary.
  • Ensuring that in all content, links and calls to action are routinely present to drive traffic to the Magnus Method App to increase downloads, as well as to other products and services available from Magnus Method.
  • Perform other content-related duties as directed by the Magnus Method team.

Successful Candidate Qualities:

  • Passion for fitness and communications.
  • Prior experience managing content and posting on all major social media platforms.
  • Strong organizational and project management skills to handle multiple tasks simultaneously.
  • Excellent communication and collaboration skills to work effectively with a team.
  • A proactive and creative mindset, constantly seeking innovative ways to improve content quality and audience engagement.
  • Excellent knowledge of social media platforms and willingness to continue to learn as platforms evolve.
  • Eagerness to learn about new innovations and trends in content.
  • Excellent time management skills and self-starting attitude.

Salary and Growth:

  • You will be directly employed by Magnus Method (Playbook is helping facilitate hiring for the role)
  • This will start as a contract role with room to grow into a full time salaried position

Playbook

Job Title: Senior Director of Marketing

Location: Dallas, TX

Salary Range: $125K

Reports to: Associate Chief of Marketing

Direct Reports: (2) Director of Marketing & Media & Director of Social & Mobile

We are seeking an experienced and visionary Senior Director of Marketing for our Client who is a leading and innovative institution in the Dallas area. This individual will play a pivotal leadership role in steering the brand’s strategic direction and ensuring its robust presence across various channels. The ideal candidate will have meticulous oversight in areas such as brand stewardship, architecture, segmentation, targeting, research, insights, social media, advertising, and annual go-to-market plans. A player-coach approach is essential, and the candidate must demonstrate high-level competencies in functional skills such as analytics, creativity, and people management, along with leadership skills such as interpersonal communication, critical thinking, and conflict resolution. The success of the candidate will be measured through indicators like brand equity improvement, digital reach, engagement, conversion, ROI optimization, and department and customer satisfaction.

Key Responsibilities:

  • Brand Stewardship: Serve as the steward, advocate, and gatekeeper for the Client’s brand.
  • Brand Architecture: Evolve Client’s brand architecture based on deep understanding of the competitive landscape and customer engagement.
  • Research & Insights: Continually uncover marketplace and consumer/client needs to communicate Client’s value proposition.
  • Segmentation & Targeting: Build effective segmentation, targeting, and consumer acquisition strategies.
  • Digital Enrollment Acquisition/Retention/Loyalty/CRM: Design and drive the digital acquisition funnel.
  • Social & Mobile Strategy: Optimize and oversee comprehensive social and partnership strategies to drive brand awareness and conversion.
  • Annual Go-to-Market Plans: Lead annual business review and marketing planning process.
  • Functional Development & Agency Management: Build and strengthen the Client’s Marketing team functional capabilities and performance.
  • Evolve and enhance the retention/loyalty impact of targeted email, site, SMS, and Outbound Telemarketing customer communications. Tactics will include the full range of standard, Interactive Marketing tools—Display, Retargeting, Email, SEO/SEM, Web Video (Webinars), Social Media, and Mobile.

Required Knowledge, Skills, and Abilities:

  • 10+ years in a managerial role with experience in strategic planning, resource allocation, and personnel supervision
  • Former experience in CPG Strategic Marketing, Brand Management, Retail Marketing, Integrated Marketing
  • Experience managing a team of 10+ direct/indirect employees and media budget of $5MM+
  • Demonstrated ability to advance Client’s core values of diversity, equity, and inclusion through collaboration and effective teamwork
  • Bachelor’s degree in marketing or communications; MBA preferred
  • High-level functioning in leadership and functional competencies
  • Proven effective leadership and management of teams including 10+ direct/indirect employees
  • Experience effectively collaborating with senior leaders and cross-functional organizational departments
  • Demonstrated experience regarding prioritization/planning of project initiatives and workflow activities
  • Ability to manage several tasks simultaneously and execute effective delegation and follow-up skills to meet deadlines in a timely manner
  • Experience working within ERP systems preferably Workday
  • Strong problem solving and critical thinking skills
  • Excellent verbal and written skills
  • Attention to detail leveraging effective organizational skills
  • Strong technical and computer skills
  • Ability to work in a fast-paced environment with continuous process improvement
  • Valid driver’s license required for off-site travel
  • Will be subject to a criminal background check

BridgeWork Partners

$$$

About the Job:

Are you an expert at marketing conferences and expos? This may be the job for you. We are a non-profit, technical association looking for a Marketing Manager to promote our conferences, courses, membership, publications, and the association clients we manage. This position will have a strong focus on marketing our events. We hold approximately 15-20 conferences and courses each year. The Marketing Manager will work closely with our marketing team members to execute marketing plans, support branding and awareness campaigns, and develop promotional/advertising campaigns. In this role, you will utilize your experience and expertise to drive event attendance and increase exhibit and sponsorship sales. The ideal candidate will have the ability to work within a small but effective team and be a self-starter who wants to transform ideas into success for the organization. This position will be required to handle the following key duties and responsibilities:

Responsibilities:

Lead cross-functional teams to develop and execute marketing plans.

Write copy for email, press releases, magazine/newsletter articles and social media posts.

Develop strategies and identify effective tactics for multi-channel marketing campaigns. You will manage campaigns from conception to completion.

 Use project management skills to oversee projects, tasks, timelines and budgets.

Work with designers on collateral and other graphic assets for the association.

Launch, track and optimize online marketing programs (e.g. Retargeting/Programmatic, Email, Social Marketing, etc.) using various platforms.

 Understand marketing analytics and make recommendations to improve the effectiveness of marketing campaigns.

Work strategically with industry and media partners to expand our reach for events.

Work with partners and vendors on business requirements, delivery expectations, budgets and schedule.

 Support volunteer groups as needed with marketing recommendations and execution.

Collaborate with internal teams to enhance website properties, develop and launch lead generation programs, and create dynamic social media campaigns.

Manage multiple projects in a fast-paced, deadline driven environment.

Skills and Knowledge:

Some project management experience.

Knowledge of digital and social media marketing including Google, Facebook, Instagram, LinkedIn and other social platform marketing.

 Strong copywriting, copyediting and proofreading experience.

 Good written/verbal communication and excellent organizational skills.

Solution-oriented, member focused and highly proactive and self-motivated.

Bachelor’s degree with a good understanding of both traditional and digital marketing tactics.

 Association or non-profit experience a plus.

About TAPPI:

TAPPI is the leading association for the worldwide pulp, paper, packaging, tissue and converting industries and publisher of Paper360 Magazine°, Tissue360 Magazine° and TAPPI Journal. Through information exchange, events, trusted content and networking opportunities, TAPPI helps members elevate their performance by providing solutions that lead to better, faster and more cost-effective ways of doing business. It has provided management training and networking to the industry’s leaders more than 108 years. For more information visit TAPPI’s website.

TAPPI is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

TAPPI

Integrated Marketing Manager Location – San Francisco, CA Duration – 7 Months Pay rate – $70.42 per hour on W2

The Integrated Marketing Manager will lead the development and execution of marketing strategies and integrated marketing plans that drive audience and business growth for Digital Documents products. We are seeking a dynamic marketer to create breakthrough marketing ideas and content that inspire audiences; encourage product adoption and engagement, build long-term, customer value. You are a marketing leader that can balance long-term strategy with short-term results and focused execution in a fast-paced, growing business. You will help execute campaign plans in partnership with cross-functional team support including Social, Studio, Advertising, Performance Media, Lifecycle Marketing, Engagement and Retention. This global role partners closely with teams in the European, Japan, and Asia-Pacific regions and is also a strategic partner to Product Marketing and Go-to-Market teams working together to deliver against annual strategies and business goals.

What you’ll do ● Formulate and drive global campaign marketing strategies that drive awareness, engagement, and conversion for the ecosystem. ● Drive marketing innovation and creativity. This role requires you to champion your audience and actively apply audience insights and marketing analytics to deliver plans that achieve business targets and audience goals. ● Create communication strategies that expand reach, drive relevance and fuel interest through partnerships, social channels, influencers, blogs, and new media channels. ● Collaborate and develop strong working relationships with cross functional teams across the global marketing organization and the digital media organization to optimize consumer journeys; breakthrough content and messaging. ● Partner with marketing teams based in regions of EMEA, Japan, and APAC to provide framework and mentorship that enables the scale of global campaigns and consistency of outcomes. ● Project management of campaign launches, including communication of details and timelines to cross functional marketing teams, business leads and agency partners. ● Measure and optimize marketing funnel and programs. Take accountability for budget, resource allocation, and performance to plan against defined metrics. ● Know our products, our categories, and our consumers. What we’re looking for ● BS/BA degree. Marketing, Communications, or Business degree preferred. ● Bring 8+ years of progressive marketing experience working on/with consumer and technology brands and products ● Experience working on campaigns with/at agencies focused on (digital, social media, influencer marketing) ● Proven track record of success and achievement associated with results oriented, campaigns and plans. ● Customer first approach. Understand their needs and motivations to build outstanding experiences and successful customer journeys. ● Be a story-teller. Craft compelling messages that captivate audiences and offer them valuable solutions. ● Be a strong communicator with attention to detail. Listen and distill feedback and points of view from all levels of the organization. ● Ability to work with and influence team members and leaders across the organization. ● Balance creative inspiration and insight and fact-based analytics. ● Fast learner with a positive demeanour and ability to try new things. ● Navigate a matrixed organization and represent your work, your team with integrity and self-sufficiency.

Intelliswift Software

$$$

Description

World Media Group is on the hunt for an exceptional Senior Digital Performance Marketing Manager who is ready to supercharge our digital marketing campaigns and disrupt the market. Are you a digital warrior? Passionate about PPC ads? A retargeting expert? A hands-on landing page guru? We’re eager to hear from you!

Your mission

In this senior role, you will be responsible for creating, managing, and optimizing ad campaigns for two of our exciting brands: Lawyer.com and Couple.com. Your goal? Lower the cost per lead, increase the volume of quality leads, and fuel the growth of these businesses.

At Lawyer.com, we’re connecting people in need with leading legal professionals, while at Couple.com, we’re pioneering the online singles party scene, making dating more fun, engaging, and innovative.

Are you ready to step up to this exciting challenge?

Key Responsibilities

  1. Develop, implement, manage, and optimize performance campaigns across multiple platforms.
  2. Direct best in class landing page designs and conversion analytics.
  3. Analyze campaign performance and make data-driven decisions to improve KPIs.
  4. Conduct comprehensive keyword research and optimization.
  5. Collaborate with internal teams to align ad strategy with performance goals.
  6. Use your expertise in conversion rate optimization to turn clicks into leads.
  7. Continually keep up-to-date with the latest performance marketing trends and best practices.

Requirements

  • Minimum 5 years of experience in digital marketing, with a focus on PPC performance marketing.
  • Proven success in managing large scale, high-budget campaigns.
  • In-depth knowledge of Google Ads, Bing Ads.
  • Proficiency in tools such as Google Analytics, Google Tag Manager, and SEMRush.
  • Strong understanding of performance marketing, conversion, and online customer acquisition.
  • Experience editing landing pages, managing conversion scripts in Google Tag Manager.
  • Exceptional analytical skills with a data-driven mindset.
  • Excellent communication and project management skills.

Benefits

  • Significant stock options
  • Competitive base salary
  • Company-wide bonuses
  • Generous vacation policy including up to 8 weeks Long Service Leave with years with the company
  • Medical, dental, and vision healthcare insurance
  • Health-oriented work environment including sit/stand electric desks and treadmills
  • Fun company events
  • Subsidized continuing-education, off-site training courses
  • Generous relocation package (up to $100,000) for the right candidate
  • Open management structure encourages communication and feedback

About World Media Group LLC

World Media Group is an established leader with a track record of building successful companies in various domains, such as Lawyer.com, Doctor.com, and India.com. We were also an early investor in bitcoin and co-founded Sweet.io, a leader in the NFT market. We’re also in partnership with Scientist.com and Outerspace.com.

Our brands, Couple.com and Lawyer.com, are exciting, fast-growing enterprises that are reshaping their respective markets. At World Media Group, we offer numerous opportunities for career growth and an environment that fosters innovation and creativity.

Are you ready to join our dynamic team and lead the way in digital marketing innovation? Then don’t hesitate – Apply Now! And let’s make marketing magic together.

Couple

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