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Our client is a fast-growing Children’s Apparel Company, seeking a Head of Ecommerce to join their team in NYC!
Responsibilities:
- Oversee platform and site performance of e-commerce site
- Maximize sales through monitoring conversion and traffic and implementing tools for improvement and growth
- Oversee and guide site merchandising
- Manage the web development team to establish prioritization and manage backlogs.
- Conduct user tests and site road mapping
- Coordinate with marketing team on development and implementation of the marketing Calendar
Qualifications & Skills:
- 5+ years of experience in DTC eCommerce (preferably in a retail, fashion or apparel brand), with proven growth of responsibility and ownership.
- Track record of driving results and operational improvements though marketing & eCommerce.
- Data & results driven; can translate data into action. Outstanding analytical skills.
- Strong UX/UI understanding with customer experience at the forefront.
- Strong marketing sensibility, adept in balancing commerce with content.
- Strong leadership skills to grow and manage a best-in-class e-commerce team towards common vision and results
- Ability to thrive in a fast-paced environment
Please submit your resume for consideration!
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Fourth Floor
As the Marketing Automation Manager you will execute and report on customer and prospect facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters and retention programs. You will work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy. You will also assist in defining company’s audience targeting strategy, testing methodology and measurement of email marketing effectiveness, and assist in the development of tools, processes and frameworks to further best practices and deliver cutting edge email marketing programs.
What you will be doing:
- Understand the requirements of Marketing stakeholders and work with technical teams to ensure the system(s) can deliver on those requirements.
- Create automated, multi-touch, targeted prospect and customer lifecycle digital marketing programs (both campaigns and journeys).
- Client management of internal stakeholders acting as an internal email consultant on email marketing best practices.
- Be accountable for quality execution and timeliness of all email projects and campaigns.
- Monitor daily email sends and data transfer processes to ensure proper execution of email programs.
- Report on the delivery of email campaigns and journeys as well as provide insight for optimization.
- Provide recommendations and input on goals, objectives, strategy and email best practices.
- Keep management in the loop on email performance against goals and objectives.
- Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (i.e. Salesforce Sales Cloud, Google Analytics)
- Test new fields and other system updates/changes to ensure that the business use cases and requirements are met, includes data validation to ensure that the values in the field are correct
- Work on special projects and serve as the SME on the marketing systems across the organization
- Audit and recommend best practices for marketing automation, oversee integration upgrades, troubleshoot issues and identify new technology enhancements to incorporate
- Keep Marketing Automation documentation current – including naming conventions, best practices, processes, and procedures.
What we need from you:
- 3 to 5 years of experience implementing and managing segmentation, campaigns, and journeys, preferably using Salesforce Marketing Cloud.
- Marketing Cloud AMPScript familiarity & experience.
- Bachelor’s Degree in Marketing, Communications or a related field.
- Ability to work in a fast paced environment working with multiple stakeholders.
- Experience managing projects of varying complexity; time and project management are critical skills.
- Demonstrated resourcefulness, motivation, initiative and creative problem solving.
- Understanding of persona-based marketing, targeting and segmentation.
- Ability to think strategically while also able to “roll up your sleeves” and do the hands-on work necessary to meet deadlines.
- Knowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing, etc.)
- Must be flexible with the ability to adapt to, and drive change.
- Self-starter with strong interpersonal skills who both works well within a team and independently
- Certification with Salesforce and marketing automation tools a plus.
- HTML and Adobe Photoshop skills a plus
Bright Horizons
Robert Half’s client is looking for a part-time Social Media Coordinator for a 4+ month contract in the Boston area. This is an onsite, 15 – 20-hour-per-week opportunity; candidates must be willing and able to work onsite in Boston. The Social Media Coordinator will be responsible for creating and managing content across a variety of channels. They will also assist with social listening and content curation initiatives. Must have 2+ years of social media experience and samples of writing/social posts. Familiarity with Hootsuite, Meltwater, or similar platform preferred. If interested and available, apply today!
Qualifications:
- Degree in marketing, communications, or similar
- 2+ years of social media marketing experience
- Relevant samples of writing / social media posts
- Familiarity with Meltwater, Hootsuite, SproutSocial, or similar
- Detail-oriented
- Copywriting skills
- Proofreading skills
- Strong research and project management skills
- Self-starter
Robert Half
My Senior Health Plan is looking for an experienced Marketing professional with a strong background in Digital Marketing and Marketing Automation!
As the Marketing Manager you will not only help us use web technologies to achieve our business growth and development, but you will also manage our search engine optimization to increase lead and client retention. You will identify needs and new opportunities to better increase marketing strategies, employee processes, and maximize ROI. For this position, you should be creative and comfortable working with a team. Ultimately, you should be able to effectively connect our company with our clients, current business, and any new business down the road. We look forward to meeting you.
APPLY TODAY!
RESPONSIBILITIES
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Partner with marketing, recruiting, sales, and client service leaders to automate business processes
- Track, report, and analyze comprehensive website analytics and email strategies to drive lead generation, enrollment completion, and client retention
- Optimize copy and landing pages for search engine optimization and paid marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Perform A/B testing of templates, subject lines, content, and other email and landing page components to identify areas for improvement and optimize results
- Build self-service dashboards on the platform and provide insights on results
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Research and analyze competitor advertising links
- Optimize copy and landing pages for search engine optimization
- Manage and maintain email suppression lists
- Manage task list to launch campaigns on time and according to specifications
REQUIREMENTS
- Minimum of 5 years’ recent experience with email and/or marketing automation systems such as Salesforce
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine marketing
- Strong Experience with website analytics tools and Excel skills (Pivot tables, Vsort, etc.)
- BS/BA degree in Marketing or a related quantitative related field, and/or 10+ years of recent automation experience
- Strong analytical skills and experience generating SEO reports
- Up-to-date with the latest trends and best practices in SEO and inbound marketing
BENEFITS
- Competitive base pay
- Medical, dental, vision, and life benefits
- 401(k) match and Profit-sharing plan
- Office located in the Brentwood area of Nashville, TN
- Paid Sick Leave
- Paid Vacation
- Paid holidays
- A positive company culture!
My Senior Health Plan is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, gender, sexual orientation, gender identity, gender expression, transgender, pregnancy, marital status, national origin, ancestry, citizenship status, age, disability, protected Veteran Status, genetics or any other characteristic protected by applicable federal, state, or local law.
*All offers of employment are contingent upon successfully passing a pre-employment drug test, background check, and Healthcare Sanctions inquiry.
- *My Senior Health Plan* participates in E-Verify.*
My Senior Health Plan
We’re currently seeking an experienced PPC Marketing Manager to become a part of our team! In this role, you’ll take on the responsibility of devising and executing impactful PPC marketing campaigns primarily focused on Google AdWords and Bing AdCenter. Your aim will be to drive enhanced traffic, engagement, and sales. You’ll also be accountable for analyzing and presenting performance metrics related to these campaigns.
The ideal candidate for the PPC Marketing Manager role should possess the following qualifications:
- A Bachelor’s Degree
- A minimum of 5 years’ experience in the field of digital marketing
- Proficiency of 3 or more years in managing PPC campaigns on Google AdWords and Bing AdCenter
- Demonstrable expertise in SEO and SEM strategies
- Relevant degrees or certifications in digital marketing
- A proven track record of effectively strategizing and executing PPC campaigns
- Exceptional communication skills, both written and verbal
- Strong analytical prowess and adeptness in solving problems
- The ability to function well independently and collaboratively within a team
As the PPC Marketing Manager, your core responsibilities will encompass:
- Devising and implementing impactful PPC campaigns on Google AdWords and Bing AdCenter, with a focus on boosting website traffic, engagement, and sales
- Thoroughly analyzing and presenting reports on performance metrics associated with PPC campaigns
- Managing and optimizing campaigns on Google AdWords and Bing AdCenter for maximum efficiency and effectiveness
- Staying updated on industry trends and emerging best practices in the realm of PPC marketing
- Fine-tuning bidding, budgets, and targeting strategies across the PPC channels
- Consistently optimizing campaigns to achieve optimal results
- Collaborating closely with the marketing team to align strategies and objectives
- Creating budget proposals and presenting them for new marketing initiatives
- Contributing to the enhancement of the website’s optimization and user experience through strategic PPC approaches
If you meet the qualifications for this PPC Marketing Manager position and are seeking a fulfilling opportunity to excel, we’re excited to receive your application!
Salary: $80,000.00 – $100,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental pay types:
- Bonus opportunities
Ability to commute/relocate:
- Woodland Hills, CA: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Google Adwords and Bing AdCenter : 3 years (Required)
Work Location: In person
GDEFY
Summary of Position:
To manage the In Service activities of each assigned Customer fleet, ensuring that all objectives are achieved effectively in accordance with contractual commitments and Customer operational requirements. Communication with the Customer, on a routine basis the main Customer Support issues, working together with all the Customer Support departments. Coordinate regular program review meetings/operators conference with Customers. Develop and manage Continuous Satisfaction/Improvements plans to ensure customer satisfaction. Establish and monitor Customer Support performance matrix for each assigned Customers. Coordinate interdepartmental activities across the following disciplines: Service Engineering, Materials, Training, “on site” Maintenance Service, Program Management, Contract Management, in support of customer requirements. Manage the Entry-Into-Service phase of new delivered fleets, coordinating with the Customer the preparation of all the logistic support activities.
Support performance matrix for each assigned Customers. Coordinate interdepartmental activities across the following disciplines: Service Engineering, Materials, Training, “on site” Maintenance Service, Program Management, Contract Management, in support of customer requirements. Manage the Entry-Into-Service phase of new delivered fleets, coordinating with the Customer the preparation of all the logistic support activities.
*Bilingual in English/Spanish is a requirement
Leonardo
Marketing Coordinator III
Overview
- This role is to manage Omnicom Media Group (OMD) which is media planning and buying agency within Mexico.
- This individual will supervise OMD’s construction of the media strategy and coordinate the development of the implementational media plans between both the agency and those media channels which are planned and bought via in house media team. They will also be providing input to Latino media strategy within the US working closely with the inhouse media team.
- This individual needs to be highly organized as they coordinate a multitude of internal requirements to a 3rd party and navigate a matrix organization internally.
- They need to be able to clearly communicate in both English and Spanish condensing brand requirements to the agency and explain potentially complicated media industry terminology and thoughts to non-experts internally.
Responsibilities
- Manage agency relationship including contracts and invoicing
- Manage briefing of media agency
- Supervise agency’s development of Local Market Media Strategy and Detailed Channel Plans ensuring ladders up to Global Strategic Media Approach
- For inhouse media channels coordinate Channel Lead’s inputting tactical recommendations within the Local Market Media Strategy
- For inhouse media channels coordinate Channel Lead’s construction of Detailed Channel Plans ensuring they collaborate with agency outputs
- Manage the provision of specs & deliverables for agency managed media channels
- Be the pint of contact and voice of their respective market strategies and plans along with providing market opportunities/updates
- Attend forums and working groups where their local market expertise are required and include Channel / Buying talent when necessary
- Ensures relevant measurement strategies are incorporated into activities
Technical Skills
- This individual needs to be fluent in both English and Spanish. They are to be based in LA so that they can work closely with the US Media Planning team who have a hub there
- Ideally they would have US Latino planning experience but this is not essential, the main element is Mexico experience, but I would predict that most LA based Mexican media experts will also be working across US Latino.
- This person has an intermediate to expert level of experience managing a media agency through working within the marketing/media department of a D2C brand operating in Mexico
- There is a strong requirement of them having spent some time working at a media agency within Mexico so they understand how to navigate a Mexican agency. Its also essential that they have a deep understanding of the Mexican media landscape & US Latino media landscape so that they can assist the internal US media planning team develop bespoke media strategies and tactics aimed at this target.
The Team
- This role will be part of EG Media which is inhouse media team made up of over 60 media experts. This team plans and buys all of brand and performance paid media whether it is done through direct vendor deals or via the global media agency OMD.
- This specific position is within the Planning function of EG Media where we have a team of 20 media planners and media agency managers. They are responsible for organizing the construction of the EG brand’s media strategies and plans, whether this is done internally or via agencies, whilst coordinating EG Media’s communication across stakeholders.
- EG Media work very closely with the Brand Organization; translating the brand requirements into detailed media briefs and then developing the media strategies, implementational plans and undertaking the execution ensuring a holistic output.
- There is an underlying need of continuous measurement to enable constant improvement and understanding of the media’s impact upon business performance.
Compensation:
· $42.40 – $56.52 /hr (W2/Non-Exempt)
Cypress HCM
Paladin is now LHH Recruitment Solutions! We are working with our consumer product manufacturing client based in Lynnwood, WA to recruit a Social Media Manager to join their team on a full-time basis. This organization has a thriving social media and partnerships program, and is looking for an experienced social expert to jump into the driver’s seat and continue moving the needle forward. You will be responsible for maintaining multiple Facebook, Twitter, Instagram, LinkedIn and similar platforms, and exploring new channels and areas of opportunity for program expansion. This is a creative role where you’ll ideate, write and create social campaigns best suited for each channel, with a focus on driving awareness and engagement. To be a fit, you should bring 3+ years of dedicated social media experience focused on the creative and community management side of social and deep proficiency with the listed platforms.
This is an onsite role in Lynnwood, WA in a highly functional, collaborative and passionate team that works closely across the organization on a constant basis, so onsite collaboration is key. This is a permanent, salaried position ranging from $85,000 to $95,000 annually and a comprehensive benefits package.
You will:
- Inherit a thriving multi-brand, multi-channel social media program and focus on opportunities to increase engagement, drive brand awareness, and further streamline processes for engagement
- Write, edit and optimize long and short-form content for individual brands and channels, taking a strategic approach to different audiences and platforms
- Work with third party resources for social advertising, equipping agency partners with necessary content and information to maintain consistency
- Engage with the social media audience as the company’s key community management expert, escalating issues to customer service or other teams, as needed
- Manage the company’s influencer partnerships program, maintaining current relationships and identifying new opportunities
- Support other marketing and creative programs and initiatives, as needed
Your experience should include:
- 3+ years of dedicated social media management experience, ideally working in a multi-brand environment
- Deep understanding of Facebook, Instagram, LinkedIn, Twitter and other channels; Proficiency in social media management tools (Hootsuite or similar)
- Bachelor’s degree in a relevant field
- Deep understanding of social media analytics with the ability to provide data insights to cross-functional teams, implement strategic shifts and identify opportunities based on social media metrics
Compensation and Benefits:
- Annualized compensation ranging from $85,000 to $95,000
- Medical, dental and vision insurance for employees + dependents at low cost to employee
- Matching 401(K)
- 14 days of combined PTO + vacation time, paid holidays
- Additional benefits, including equity opportunity, product discounts, several annual events
Sound like you? We are only able to consider Seattle-area candidates available for fully onsite work at this time. Apply here to be considered!
LHH
GENERAL PURPOSE
Schwan’s is growing and hiring several Associate Marketing Managers to join our marketing teams. We’re looking for marketers who have a passion for building brands, for work that is both analytical and creative, for collaboratively leading and working with cross-functional team members and agency partners, and who can be a driving force to help our brands win with our consumers and customers. You may work on our Enterprise Marketing or Consumer Brand Marketing Teams. You could be working on our billion dollar pizza category, or our Corporate/Enterprise Marketing teams which have high growth goals and high internal visibility.
Strategic Brand Management
- Contribute to the development of the brand’s annual operating plan and long-term strategic growth plans through analysis of consumer trends, competitive intelligence, syndicated consumption data, and secondary research
- Monitor brand performance and overall business health against our internal and external KPIs/goals; be the subject matter expert of your brand/portfolio line’s volume, profit, and share performance
- Analyze external consumption and internal P&L data; creates and presents brand performance reporting decks to senior leadership through monthly business performance reviews
- Provide on-going analytical insights into consumption trends, demand planning, budgeting, and brand profitability in collaboration with key cross-functional partners; assists in volume forecasting and planning
Brand Building
- Be the voice of our consumer and the champion of our brand; ensure brand consistency and standards across all products, packaging, marketing communications, and initiatives
- Collaborate with brand team and agency partners on the creation and execution of integrated, omni-channel marketing plans based on our consumer target and brand goals
- Develop and maintain internal and external brand materials, including presentation decks, in customer-facing marketing materials and/or communications on the strategy, insights, and purpose of our brand and product portfolio
Innovation
- Support the commercialization of new products in collaboration with cross-functional partners; can include innovation, renovation, and line extensions
- Brand lead for new item commercialization; can include writing business cases, volume forecasting, concept refinement, consumer research, packaging design work, go-to-market support plans, sales material creation, and post-launch performance analysis
- Lead the creation of marketing plans for new item launches in collaboration with agency partners and the Senior Marketing Manager
- Identify global insights, market trends, competitive activity and whitespace opportunities to contribute to our brand’s innovation roadmap in support of our strategic growth plans
Education & Experience:
- MBA required; will consider part-time MBA students close to graduation
- 3+ years experience in a marketing role
- Experience performing business analysis and synthesizing multiple sources of data into actionable insights and strategic implications
- Experience leading cross-functional teams through complex projects
Knowledge, Skills & Abilities:
- Consumer-first mindset
- Passion and accountability to drive growth
- Intellectually curious and passionate “self-starter”
- Excellent verbal and written communication skills, including strong presentation skills
- Ability to work collaboratively, lead, and influence cross-functional teams, all levels of management, and external agency partners to deliver results
- Personal initiative and willingness to deal with ambiguity in a rapidly evolving environment
- Thorough understanding of general business principles, including effective analytical skills
- Project management skills including strong attention to detail
The employing subsidiaries of Schwan’s Company are Equal Employment Opportunity Employers. All qualified applicants will receive consideration for employment without regard to disability, age, race, color, religion, gender, vet status, national origin or other protected class.
Schwan’s Company
SUMMARY
The Pelican E-Commerce team is looking for an experienced Email Marketing Manager to oversee email strategy and initiatives for our online store. This person will be responsible for creating and executing both promotional and automated/behavior-triggered email campaigns to drive ecommerce revenue, conversion, and average order value. (S)he must be able to quickly and effectively analyze user activity/behavior and email performance using the Pelican email platform and will own all email reporting and KPIs.
The right candidate is proactive, organized, and extremely analytical. (S)he must have excellent communication skills and attention to detail, plus demonstrated experience using an external Email Service Provider platform to drive results in an ecommerce environment. The Email Marketing Manager reports to the Director of E-Commerce.
PRIMARY DUTIES
- Identify trends and opportunities to improve email open rates, clicks, and click-through rates through the implementation of email best practices.
- Own and regularly update email reporting metrics and KPIs at a detailed level.
- Synthesize email performance data into clear insights and provide actionable recommendations for optimizing the email channel.
- Design, execute, and analyze A/B tests for the email channel and implement results.
- Work with the content team to create segment-specific, brand-appropriate content for emails, and enforce brand standards on all email assets.
- Work with the Director of Ecommerce to create and execute special email promotions in support of strategic objectives or seasonal purchasing behavior.
- Identify and implement strategies to grow the active email list.
- Continue to segment the email audience based on performance data and create segment-specific email marketing tactics.
- Continually optimize existing templates and use the email marketing platform to build templates for new emails.
- Identify ways to personalize email campaigns to different customer segments and user behaviors.
- Ensure email designs are optimized across multiple platforms and devices.
- Monitor and maintain the brand’s overall email reputation.
- Work closely with other members of the ecommerce and marketing teams to generate ideas for new campaigns.
- Maintain all SPAM compliance standards and email list health.
MINIMUM QUALIFICATIONS
- Bachelor’s degree in business, marketing, communications, or related field
- 3+ years of experience in email marketing
- 2+ years working in an ecommerce/direct-to-consumer environment
- Excellent analytical skills
- Excellent communication skills, both written and verbal
- Technical proficiency and the ability to pick up new technologies (experience with the Emarsys email platform is a plus)
- Ability to build and maintain relationships with people throughout the organization
- Project management skills and a commitment to consistently meeting deadlines
- Ability to pivot as needed in a fast-paced, dynamic ecommerce environment
ADDITIONAL INFORMATION:
- Actively supports and complies with objectives, guidelines and commitment to Quality and Safety, with an emphasis on continual improvement
- Must be able to interact effectively and cooperatively with employees at all levels
- Must be local to the Los Angeles Area and be willing to work in a Hybrid work environment that requires at least 3 days a week in office.
- Emphasizes ethical leadership and decision-making to protect the Pelican brand and reputation
PHYSICAL REQUIREMENTS AND WORKING CONDITIONS
- While performing the duties of this job, the employee will be occasionally required to execute standard physical activities within the facility areas (i.e. stand, walk, sit, use hands/fingers).
- While performing the duties of this job, the employee will be occasionally required to execute non-standard physical activities within the facility areas (i.e. climb or balance, stoop, kneel, crouch).
- Ability to lift and/or move up to 5 pounds and occasionally lift and/or move up to 5 pounds.
- This position requires repetitive hand/wrist activities.
Pelican Products, Inc. is an Equal Employment Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
Pelican Products, Inc.