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Senior Director Marketing

Our client, a SaaS disruptor of contact center software has recently been named runner up for “Cloud-based CX Solution of the Year – beating out larger well known SaaS providers.

This is a critical time to join the marketing team as Sr. Director of Marketing and put your stamp on the company’s future from a marketing perspective.

You will report to the CEO, develop, and execute the marketing strategy, plan, programs and tools for sales and partners globally! You will be the brand Champion, execute digital demand generation programs, interface with analysts, speak at industry events and manage a marketing team of approximately 7-8 across all marketing functions. This is a hands-on “doer” role requiring excellent writing, creativity, and innovation.

Company offers a competitive compensation plan with stock and upward mobility.

Profile:

  • 10-15 years SaaS marketing leadership experience
  • Bachelors in business, marketing, PR, Journalism, MBA preferred.
  • Knowledge of “Contact Center” / Customer Experience software, industry trends, providers, customer personas – is required.
  • Digital Demand Generation – emphasis on SEO, SEM, social, email
  • Metrics based – data driven decision making, measure performance and report results on programs and campaigns. KPI based.
  • Excellent communicator, writer, presenter and be Face of the Company with analysts, deliver industry presentations, write / develop sales enablement tools for sales and partners.
  • International Experience – driving the marketing strategy globally.
  • Manage team of 7-8 marketing professionals across all marketing functions.
  • Office location: Pleasanton, CA – onsite
  • DNA: Entrepreneurial, creative, innovative

For immediate consideration please send your resume to Jackie Neva, c/o Neva Recruiting Email: [email protected] Ref: 7401

Apply here or on our website: www.nevarecruiting.com

Neva Recruiting – Preferred Software Industry Recruiters© for 25+ years.

Neva Recruiting

$$$

Director of Product Marketing ⚡

HealthTech Start-Up

San Francisco, Hybrid

Competitive Salary ($200,000 + Bonus + Equity)

Come and disrupt the healthcare sector! An established Series C HealthTech is leading the charge for analytics-based clinical care to help inform treatment decisions. Their platform is being utilized in hospitals worldwide to improve patient care and outcomes.

They are looking to onboard a talented Director of Product Marketing who is driven by the strong voice of the healthcare market to join their growing team. In this role you will be at the forefront of clinical innovation working towards the shared mission of modernizing healthcare. You will be the first hire on the team, and will work closely with C-Suite and the Product team.

This role requires the building of the company’s product awareness combined with interacting cross-functionally with other teams.

Responsibilities:

  • Through deep customer and technical product knowledge, work with the product team to ensure market fit and develop messaging to support new and existing products
  • You will have a data-driven approach to understanding customer needs, and translate those insights into actions for partner teams
  • Support the product team’s understanding of customer satisfaction and competitors
  • Partner with a number of internal teams to develop and improve product demos

Requirements:

  • 7 + years of experience in Product Marketing or Product Management in high growth, SAAS environments
  • Proven track record of understanding and promoting technical products
  • Strong interpersonal, storytelling and writing skills
  • Experience with Enterprise Product Marketing
  • HealthTech experience is a huge bonus

Benefits:

  • Competitive base salary
  • Generous benefits package
  • Flexible time off
  • Incentive stock options

???? The role is hybrid (2-3 days per week) in San Francisco

???? Interested in applying? Please click on the ‘Easy Apply’ button or for a confidential chat – [email protected]

⚡ Storm3 is a HealthTech recruitment firm with clients across London, Europe and North America. To discuss open opportunities or career options, please visit our website www.storm3.com and follow the Storm3 Linked In page for the latest jobs and intel

Storm3

Precision Fermentation is hiring a Senior Product Manager to lead the development of our BrewIQ system. This is a unique opportunity to oversee the development of a platform that incorporates hardware and software, data science and machine learning, and SaaS and supply chain management to improve quality and efficiency in brewing.

Who are you? Someone with demonstrated product experience and a passion for the brewing industry to lead the product management function at PFI. 

You will collaborate with sales, customer success and technical support to gather insights around business opportunities & user needs and work closely with members of the product team – design, development and product marketing – to deliver on shared objectives. If you love making products and love making beer, this could be your dream job. 

What you bring to PFI

  • At least 5 years of product management and product leadership experience with technology-powered products in a startup environment
  • Experience with B2B SaaS product management
  • Demonstrated understanding of current techniques and methods of product discovery and product delivery, delivering delightful experiences that gracefully solve user problems
  • Product-led growth experience including product experimentation, feature flagging, A/B testing, and optimization
  • Experience in successfully implementing, living, and leading agile best practices to deliver value quickly and consistently
  • Willingness to embrace the ‘nuts and bolts’ of product management such as backlog management, sprint planning, retrospectives and road mapping
  • Proven ability to engage with engineers, designers, and company leaders in a constructive and collaborative relationship
  • Strong documentation and communication skills
  • Appreciation for beer and the beverage industry in general, and some understanding of the craft/commercial brewing process

In your role you

  • Work closely with company leadership to refine our product vision
  • Serve as the lead Product Manager, with a Product Growth mindset, for the BrewIQ system
  • Own the product discovery process, working closely with prospects and customers to understand their needs and identify problems PFI can solve
  • Manage the agile process, working closely with Engineering, Design, QA, Sales, and Marketing to ensure customer needs are understood, problems to be solved are well defined, and the team has the information and resources necessary to win big
  • Organize and refine feature requests, manage backlog, prioritize enhancements and assist in the entire end-to-end product delivery process, from idea to testing
  • Implement and own PLG methodologies for experimentation. Own and manage product roadmaps for all products in your portfolio. Provide transparency on product roadmaps using all the tools available to create internal buy-in on roadmap and vision
  • Develop an outcomes-based set of KPIs for the product suite and track product performance and client outcomes to iterate and improve on solutions
  • Produce internal documentation to support development, product launch, support/services, and sales and marketing initiatives
  • Clearly communicate product release plans, benefits and results, to internal stakeholders
  • Work with marketing to ensure that the values and benefits of our solutions are clearly communicated to the market
  • Serve as a subject matter expert to assist with sales and support

Precision Fermentation, Inc.

$$$

HealthTech Start-Up

⚡ San Francisco, Hybrid

⚡ Competitive Salary ($170,000 + Bonus + Equity)

Come and disrupt the healthcare sector! An established Series C HealthTech is leading the charge for analytics-based clinical care to help inform treatment decisions. Their platform is being utilized in hospitals worldwide to improve patient care and outcomes.

They are looking to onboard a talented Senior Product Manager who is driven by the strong voice of the healthcare market to join their growing team. In this role you will be at the forefront of clinical innovation working towards the shared mission of modernizing healthcare. You will be the first hire on the team, and will work closely with C-Suite and the Product team.

This role requires the building of the company’s product awareness combined with interacting cross-functionally with other teams.

Responsibilities

  • Own a large part of the product roadmap and strategy
  • Collaborate cross-functionally with both leadership and stakeholders
  • Perform user research to understand the needs and pain points of customers
  • Ensure that customers have a seamless experience from onboarding to regular usage of the product
  • Work in a customer-facing role, to take on feedback and make creative recommendations to expand product base and vision
  • Travel requirement: 10-20% travel per quarter

Requirements

  • 5+ years in product management working on a SaaS product
  • Understanding/excitement of design and UX
  • Understanding of medical payer ecosystems – experience with EHR systems is a huge bonus
  • Start-up experience or desire to join a start-up is required

???? Interested in applying? Please click on the ‘Easy Apply’ button.

Alternatively, send your resume to [email protected] for more information or to schedule some time for an introductory call.

⚡ Storm3 is a HealthTech recruitment firm with clients across London, Europe and North America. To discuss open opportunities or career options, please visit our website www.storm3.com and follow the Storm3 Linked In page for the latest jobs and intel

Storm3

$$$

We are currently seeking a strong social media writer to join our team as a Channel Manager! If you have a proven track record of building brand awareness and developing brand loyalty through social media content creation, we would love to make you part of our team.

Essential Functions

  • Increase awareness of the institution’s offering and deepen the relationship with current and prospective institution clients
  • Manage content for the Employee Social Media Advocacy platform
  • Implement overarching social media strategies to create content that increases engagement, thought leadership, and positive brand sentiment for both the brand and leaders
  • Elevate how the institutions (banks and credit unions) show up on social channels to deepen the relationships with current and prospective clients
  • Develop and launch an incentive program that rewards employees for sharing brand content on their personal social media channels
  • Create reporting structure to help demonstrate the value of social media and the ROI for the business
  • Perform social media monitoring to stay on top of trends and get ahead of issues that could impact the company and the leaders’ reputations

Job Requirements

  • 5+ years of experience in social media marketing or content marketing
  • Bachelor’s degree in journalism, communications, marketing, or a related field
  • Experience creating LinkedIn and Twitter content on behalf of a brand or executive
  • Comprehensive understanding of social media best practices and ghostwriting for an executive or corporate client
  • Ability to identify target audience preferences and build content to meet them where they are
  • Excellent written and verbal communication skills
  • Financial services experience is a plus but not required

Additional Notes

  • Please note that applicants will be asked to complete a writing sample for their application. The prompt will be provided to you following an initial conversation.

TalentBridge

$$$

Digital Marketing Manager // Hybrid // $120K

R2 are currently hiring for an experienced Digital Marketing Manager to join a leading merchant company driven by technology.

If you are passionate about digital marketing and managing end to end marketing strategies, then this could be the perfect fit for you!

What they are looking for:

– Strong experience with Magento

– Solid background working with SEO, PPC, Email Marketing etc

– Well versed with Google Analytics, Google Web Console and Google Merchant Center

– Experience with HTML, CSS

Responsibilities:

– Act as primary point or contact to internal stakeholders and build strong relationships

– Plan and execute digital marketing campaigns

– Monitor and analyze effectiveness of marketing content

– Develop and manage website content

– Find and target audiences

Rewards

– 20 days PTO

– 10 days companywide holiday

– 10% bonus

– 12-week Paid Parental Leave

– 401k matching

– Health, Vision, Dental & Life insurance

R2 Global

$$$

Company Description

ESW Beauty is a healthy living-inspired skincare brand that offers products made with clean ingredients, vegan, cruelty-free, and sustainable. Our products can be found in major retailers such as Whole Foods Market, Anthropologie, Free People, Eataly, Cost Plus World Market, and more.

Role Description

This is a full-time hybrid position for a Marketing Manager. This role will be responsible for overseeing the company’s digital marketing campaigns, planning brand events & and trade shows, developing social media strategies, managing relationships with influencers/brand partners, and leading the marketing team.

This position is ideal for someone who is creative, comfortable & enjoys wearing multiple hats, and is a skilled problem solver. We are looking for a candidate who has a true passion for beauty and startup life with the drive & work ethic to grow the brand with the team

Responsibilities

  • Oversee the company’s digital marketing initiatives and social media campaigns to ensure they align with the brand vision and overall standards
  • Partner with the creative team to proactively communicate asset needs that support overall execution across email, social media, and digital campaigns
  • Own execution of the content calendar aligning with key brand initiatives, product inventory, and industry trends
  • Work with the team to plan product launch events, trade shows, in-store demos, and other related events.
  • Provide detailed analysis, monitoring, tracking, and reporting on the performance of online & and social channels, including Instagram, TikTok, and other relevant platforms.
  • Review and approve all campaigns, and evaluates creative content
  • Manage the marketing team’s day-to-day projects ensuring that they are executed on time, with quality, and aligned with set guidelines.

Qualifications

  • 3-5 years of formal experience in CPG brand marketing (Prior experience working in the beauty or skincare industry is a plus)
  • Experience in digital marketing, branding, event planning, and social media management
  • Digital marketing skills including SEO, SEM, email marketing, and social media advertising
  • Event planning and/or trade show experience
  • Experience with e-commerce (ideally Shopify) and email marketing (ideally Klaviyo) platforms
  • Analytical skills to measure and evaluate marketing performance
  • Creativity and problem-solving skills
  • Bachelor’s degree in Marketing, Communications, or related field

Job Details

  • Job Type: Full-time
  • Compensation: $60,000 – $75,000 (depending on experience level)
  • Benefits: Health Insurance (provided after your two-month work anniversary), 401(k), PTO , VTO, travel experiences, and employee discounts

ESW Beauty

$$$

Email Marketing Manager

LHH Recruitment Solutions is currently seeking a email marketing manager with 5 or more years of experience for a 5 month contract opportunity for a consumer goods organization in Kansas City, MO. This position is 100% remote CST. This is a great role that offers the opportunity to work with a results-oriented and dedicated team.

Responsibilities:

  • Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
  • Distributing emails through the use of automation software.
  • Monitoring and reporting on the utility of each campaign.
  • Conducting market research to better comprehend prevailing consumer behaviors.
  • Creating well-written copy that is free from mistakes.

Qualifications:

  • Bachelor’s Degree in Marketing, Advertising, Business Administration, or related fields.
  • Proficient in SendGrid required.
  • Proven experience creating high-impact, unique marketing campaigns.
  • Prior database management experience, preferably in a similar role.
  • Outstanding copywriting and copyediting abilities.

Experience:

  • 5+ years of experience

Employment Type: 5 month contract

Compensation: $35.10-$56.25 per hour

LHH

In office 4x a week in Lexington Massachusetts

This role will be responsible for the development and deployment of the digital tactics inclusive of website, CRM, social media, paid search, targeted media, and third-party platform communications. This person will be responsible for the development, maintenance, and optimization of all five company websites.

The successful candidate will have a desire and passion to play an integral part in building a generational company focused on impacting patients with high unmet need. The candidate MUST have a ‘roll up your sleeves, get things done’ mindset in order to be successful here. The successful candidate will recognize the opportunity for growth within a young and growing company and will come in laser-focused on in-role execution to capitalize on that opportunity. This is an individual contributor role with no direct reports.

Job Responsibilities:

  • Manage and optimize the digital marketing strategy and tactical plan for an injection inclusive of CRM databases built in Marketo and Saleforce
  • Drive optimization of all five company websites built on Acquia Drupal 9 platform
  • Maintain our corporate and brand social media platforms (Twitter, LinkedIn, YouTube, Facebook, Instagram)
  • Build and maintain marketing performance dashboards reporting on KPIs
  • Partner with IT leadership to evaluate and enhance our digital ecosystem that supports business needs and enables stakeholder engagement
  • Partner with brand leadership to deploy and execute an insights-driven multi-channel strategy consistent with brand objectives
  • Independently drive execution and pull-through of cross functional digital communication plans through internal and external partnerships
  • Manage digital agency partners.
  • Manage timelines, budgets, and resources as necessary to execute multi-channel communication plan

Education & Experience

  • Bachelors degree required; MBA preferred
  • 7 year experience in a pharmaceutical brand marketing role
  • 5 years in a digital marketing / multi-channel strategy role
  • Experience working with Marketo, Saleforce, and Drupal
  • Strong social media experience including SM content creative
  • Patient marketing and rare disease experience preferred
  • Strong grasp of pharmaceutical MLR process including submitting and managing projects in Veeva PromoMats
  • Strong organizational and project management skills
  • Demonstrated ability to independently drive projects to completion
  • Intense curiosity, collaborative spirit, empathy, and pension for problem solving
  • Solutions-oriented, strong analytical and presentation skills
  • Ability to champion change and drive innovative thinking
  • Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
  • Director v. Associate Director level at discretion of hiring manager based experience and fit for job duties

GQR Global Markets

SUMMARY:

The Marketing Manager will report to the Director of Marketing. This role is instrumental in helping Visual Comfort become even more well-known for its broad assortment of Architectural (Functional) Lighting. The Marketing Manager will support Architectural Lighting growth across all channels including Visual Comfort’s Direct business, Lighting Specifiers, Showrooms, Integrators, E-Commerce, and Direct-to-Designers.

This role will help build and expand the Visual Comfort brand by driving awareness and inspiration of Visual Comfort’s Architectural product portfolio through a wide range of online and offline marketing activity related to product launches, digital marketing efforts and sales materials. This role will be expected to report quarterly on measurable activities and monitor the competitive landscape.

Responsibilities include, but not limited to:

· New Product Introductions – Work closely with Product Development, Creative and Engineering teams to ensure every new product launches with complete and accurate content, imagery and inspiring/educational sales tools.

· Catalog/Website/Specification Sheets – Work closely with Product Development and Creative teams to prepare, build and maintain Architectural catalogs/brochures, website content and specification sheets. Includes drafting, copy writing, proofing, working with the web-team for implementation, and coordinating distribution.

· Sales Tools/Trainings – Support the Sales Teams by soliciting feedback on material needs and execute upon feedback via a “project management” mindset and within the expectations of the budget. Sales Tools include rep cases, catalogs/brochures, application imagery, installation and feature videos, webinar trainings, etc.

· Tradeshow – Work closely with the Merchandising, Sales and Creative teams to ensure Visual Comfort’s Architectural merchandising displays, marketing collateral and special events represent the brand in the best possible light. Attend tradeshows including set-up, training, and interacting with Sales Reps and Customers.

· Email Campaigns & Social Media – Drive brand awareness through creation of email and social media topics including Instagram, LinkedIn, and Pinterest. This role is responsible for developing a content calendar and working with the Creative team to deploy relevant content to each platform. This role is expected to build relationships with Reps and Customers for unique content building and attaining UGC rights managed imagery.

· Competitive Research – Monitor and report on marketing programs led by competitive lighting companies across all relevant channels.

· Budget – Responsibly execute upon marketing initiatives within the expectations of the budget and help track expenses for the department.

QUALIFICATIONS:

Education: Bachelor’s Degree in Marketing, Communications, Public Relations or related field. Master’s Degree in Business, Marketing or related field, a plus.

Related Experience:

  • A minimum of five (5) years of full-time experience as a professional marketing manager (spanning both traditional and digital marketing).
  • 3 years’ experience in Architectural Lighting is strongly preferred
  • Any equivalent combination of education, experience, and training which provides the required knowledge, skills, and abilities will be accepted.
  • Experience in multi-channel B2B and B2C business models is a plus.
  • Must be able to read, write and speak English fluently.
  • Must exhibit proficient computer skills utilizing the Microsoft Office Suite of software, including word processing, presentations, spreadsheets, and outlook. Experience with Constant Contact database/email system, a plus.

REQUIRED KNOWLEDGE, ABILITIES, AND SKILLS:

· Strong knowledge of the principles, practices, and objectives of marketing, particularly in product marketing

  • Proven success in developing, implementing and measuring marketing programs, public relations, social media, digital marketing, etc.
  • Excellent verbal communication and writing skills, with some copy writing experience (with samples available)
  • Excellent interpersonal skills with the ability to work well with a wide variety of people and cross-functional teams
  • Superior organization, planning skills, time management and prioritization with the ability to multi-task and work well under pressure in a dynamic, team environment
  • Interest in and energy to investigate new marketing strategies, techniques and tactics to bring a steady stream of new recommendations designed to meet the overall marketing objectives in more efficient and/or effective ways
  • Strong analytical skills with a consistent focus on results measurement and fact-based decision making; while still having/building strong instincts about this business on which to generate educated guesses as well
  • Naturally self-motivated, pro-active and eager to achieve goals; comfortable asking for help and open to appropriate supervision and clear direction
  • Strong project management skills to keep initiatives on time and on budget
  • Detail oriented to assist with print and digital proofing, providing robust and thorough feedback on first round of review
  • Expresses natural curiosity to learn about the business and generate new ideas

Essential Functions AND RESPONSIBILITIES:

Collaborate with the Marketing, Creative, Web and Product teams on the following marketing initiatives:

  • To set objectives and marketing plans related to brand strategy, new product development pipelines and sales goals, all in the context of an ever increasing understanding of the competitive space and the key market drivers. Conduct research to provide marketplace/competitive assessments and recommendations regarding entry into possible new categories, markets or channels.

· To manage & measure ongoing marketing plans — making recommendations about objectives, key messaging, proposed vehicles, budget estimates, research/metrics, etc. and then executing approved plans throughout successful completion.

· To serve as brand source for internal PR outreach, providing brand priorities, direction, key messaging and product information as newsworthy products/programs are launched — striving for positive, timely, accurate publicity in targeted publications, blogs and social media outlets, particularly building our expertise within targeted social media that impacts our key constituents.

· To plan and create multi-faceted marketing/sales plans to support/publicize large, new product roll-outs driven by the timing of industry-wide trade shows/conferences during which the brands tend to launch their new lines. Particularly as brands enter brand new product categories, investigate and recommend impactful launch tools.

· To develop ongoing sales support materials, programs, newsletters, merchandising tools to increase the productivity and effectiveness of our network of sales reps with our customers (whether showrooms, internet retailers or industry specifiers, e.g. architects, lighting designers, etc.)

· To define consumer communications objectives and strategies to ultimately build more brand awareness with consumers, engaging them in lighting decisions and lighting’s significant impact on any design project. Ensure brand websites are inspiring, current and consumer friendly.

· To write and continually update copy for a wide range of marketing materials, e.g. catalogs, product descriptions, social media posts, sales/customer newsletters, a wide variety of email blasts, etc.

· Attend work regularly as scheduled.

· Support and exhibit the Visual Comfort values.

Cognitive Considerations:

Must exhibit cognitive abilities to:

· Make balanced, fact-based, relevant recommendations & decisions, avoiding emotionally-driven decision making

· Solve problems by collaborating with colleagues and functional experts to ensure fully-considered actions are implemented

· Focus on critical tasks and ideas which require specific, detailed attention without getting distracted by irrelevant considerations

· Learn new things about complex industries and business dynamics, then retain, leverage and integrate that new knowledge for subsequent decision-making

· Seek and learn new marketing techniques/programs/opportunities, then quickly & accurately assess if worth further investigation; efficiently eliminate others in order to maintain focus and avoid distraction

· Proactively try to anticipate needs/hurdles/next steps in order to navigate long-term projects successfully and avoid getting stuck unnecessarily

· Generate, organize and analyze relevant data/trends to formally or informally measure the results of marketing programs and gauge their short- and long-term impact on key business objectives & metrics

· Organize and express thoughts clearly and succinctly in formats used internally as well as copy-written formats for external customer or consumer communications

· Respect the requirements and deadlines of others (both internal and external constituents) in order to drive decision making or program development in ways that will allow others to do their jobs well and in turn make more significant impact on key business objectives & metrics

Visual Comfort & Co.

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