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Marketing Manager

We are Evenly!

Evenly is Orthodontics in-a-box for dentists. Our vision is to become the outsourced Orthodontic solution for every dental office in America and lead the transition to Invisalign Orthodontics for this $250 billion industry. Headquartered in Washington D.C., Evenly is backed by the world’s leading venture capital investors. We are committed to the highest standards of patient care and clinical expertise in each of the dental practices we support.

About this Job

We are seeking a Marketing Manager to plan, execute and oversee key marketing initiatives. You will be responsible for continuing our rapid growth by creating effective doctor and patient outreach and engagement. This position will be based full time in-person in our Bethesda, Maryland corporate office.

What you’ll be doing

  • Collaborate on the creation and execution of digital marketing campaigns across multiple platforms; email, social, SEM, and others
  • Assist with Inside Sales efforts and management of our CRM platform
  • Assist with recommendations and updates to our Dr. and patient facing websites
  • Assist with the management of print and sales collateral orders as well as the reconciliation of orders and invoices
  • Monitor and create performance reporting for active campaigns

What you’ll bring

  • 4 to 6 years of marketing experience, required (some digital marketing preferred)
  • Agency experience – creating and managing client digital marketing campaigns
  • Excellent organizational skills and a focus for the details
  • Strong multitasking and project management skills
  • Ability to communicate effectively across all digital platforms
  • Bachelor’s degree

Why You’ll Love Working Here

Evenly is an energetic and passionate healthcare company built by the same management team that created Bluemercury, one of the nation’s fastest-growing luxury retail chains. Evenly is changing how patients receive Invisalign orthodontic care. We put our dental practices and their patients first, and we love seeing the astonishing results our patients realize when they’ve completed their treatment. If you want to be a part of this success story while changing people’s lives for the better, we’d love to hear from you.

Evenly

$$$

Senior Director, Marketing

Los Angeles, CA

$220,000 – $270,000 (base) + 30% performance bonus + Long-Term Incentives

Join a global powerhouse in Consumer Packaged Goods (CPG), housing some of the world’s most renowned brands. We’re seeking a visionary Senior Director of Marketing to spearhead the creation and execution of pioneering marketing strategies, catalyzing brand recognition, customer engagement, and revenue growth.

Role Overview – Senior Director, Marketing:

As the Senior Director of Marketing, you’ll shape and implement an innovative marketing strategy that aligns with company goals and market trends. Steer the development and maintenance of a compelling brand identity. Oversee impactful product launches, collaborating across teams for seamless market entry. Utilize market research to decode consumer behaviors, competition dynamics, and emerging trends, translating insights into effective strategies. Build, mentor, and lead a high-performing marketing team, fostering growth and collaboration.

Key Responsibilities:

  • Develop and implement a forward-thinking marketing strategy aligned with company goals and trends.
  • Maintain a strong and captivating brand identity.
  • Oversee planning and execution of impactful product launches, collaborating cross-functionally.
  • Conduct in-depth market research translating insights into effective strategies.
  • Build and lead a high-performing marketing team, fostering growth and collaboration.
  • Execute cutting-edge digital campaigns leveraging SEO, SEM, social media, and influencers.
  • Define and implement a compelling content strategy for target audience engagement.
  • Manage marketing budget, optimizing resource allocation for optimal ROI.
  • Establish KPIs and analytical frameworks for data-driven decision-making.
  • Collaborate across teams for integrated product development, marketing, and sales.
  • Communicate strategies and results effectively to senior management and stakeholders.

Skills and Qualifications:

  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
  • 10+ years’ marketing experience, including 5+ years in leadership roles.
  • Expertise in skincare, cosmetics, or personal care industry.
  • Strong analytical abilities translating data into actionable insights.
  • Exceptional leadership skills, building and guiding high-performing teams.
  • Proficiency in digital marketing techniques (SEO, SEM, social media, content strategies).
  • Outstanding communication and presentation capabilities.
  • Innovative mindset, leading creative marketing campaigns.
  • Results-driven history exceeding targets.

If you’re ready to shape the future of iconic brands and lead a dynamic marketing team to new heights, we invite you to apply. Your vision, leadership, and expertise will be the driving force behind this companies continued success in the competitive CPG landscape.

Harnham

$$$

The Product Line Manager (Motion Control) is a member of the Office of CTO and is responsible for growing Thorlabs footprint in the Motion Control market. Therefore, the PLM in close collaboration with Motion Control Steering Committee and the CTO manages the combined development roadmap of Thorlabs’ Motion Control products in People Republic China, UK and US Mechanical Business Unit. Will be responsible for further explore ways to increase revenue of existing products through traditional marketing activities as well as the conversion of significant OEM/specials opportunities by facilitating a close collaboration between engineering/manufacturing groups and the customer. The PLM also reports critical KPIs to the executive team.

Hybrid work schedule in any of our offices which would include NJ, MD, VA, CO, or CA.

Essential Job Functions include the following, but are not limited to:

  • Maintaining a clear overview of Thorlabs Motion Control product offering and how we are positioned in the market.
  • Develop an extensive knowledge of Thorlabs design and production capabilities as well as production capacities and ability to scale when needed.
  • Collaborate with marketing to design and improve e-commerce presence and effectiveness e.g. through better, and self-consistent content and industry accepted specification, application notes or SM presence.
  • Conduct independent or in collaboration with the OCTO or the BI team market research and analysis to identify potential growth areas and gaps in the portfolio to support Steering Committee decision making.
  • Keeps themselves abreast of new technologies and applications.
  • Regular collaboration with customer facing teams to identify opportunities related to Motion Control including joint customer visits.
  • Represent Thorlabs in Select Business Development and Acquisition Opportunities
  • Manage Tradeshow activities around MC.
  • Monitor and track motion control KPI:
  • New product releases schedules
  • R&D investments
  • Revenue & Margins
  • Quality
  • Participate in steering committee meetings. Voting member for 1st approval.
  • Project Management of Collaborations Between MC and Non-MC BUs/Entities

*The Company retains the right to change or assign other duties to this position.

Qualifications

Experience:

  • 5 + years of experience in a MC business, either as engineering manager, sales or marketing manager, or product line manager
  • Experienced with research tools like PowerBI, Sales Cubes, CRM

Education:

  • MS, PhD, or Equivalent Experience in an engineering discipline, physics, or photonics
  • robotics or mechatronics preferred.

Specialized Knowledge and Skills:

  • Strong technical knowledge of assigned products
  • Strong business acumen
  • Strong communication proficiency.
  • Demonstrated experience in a customer centric environment
  • Strong decision making skills
  • Strong sense of confidentiality & ethical conduct
  • Strong planning/organizational Skills
  • Strong strategic thinking skills
  • Strong technical knowledge of assigned products

Other:

  • Willingness to travel up to 25%

Thorlabs values its diverse environment and is proud to be an Equal Employment Opportunity/Affirmative Action Employer. All qualified individuals will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.

Compensation commensurate with photonics experience. Estimated pay ranges (if listed below) were determined by LinkedIn for the NYC area and are not necessarily aligned with Thorlabs’ compensation structure.

Thorlabs

$$$

Flurry is a Venture-backed studio focused on incubating consumer-facing businesses.
The first business launched, Sparrows.co, is a social profile and relationship platform for facilitating connections and sparking conversations.
The second launched business, Butterfly.co, is a platform for celebrating life’s most important moments and the lives of lost loved ones.
We are seeking a passionate Growth Marketer to establish and manage social profiles, expand and track user engagement, develop strategic campaigns, and other related marketing tasks. You will have the opportunity to join a close-knit team, working directly with the founder and Product Lead.
Responsibilities:

  • Craft multi-channel marketing strategies that drive new user awareness and growth 
  • Work closely with Product to help guide the direction of our creative campaigns and programs
  • Develop a social media presence across channels like LinkedIn, Instagram, Facebook

Qualifications:

  • 3-5 years of experience in social media, email marketing, lead generation, and/or performance marketing at a consumer brand, tech company, startup, or agency
  • Ability to thrive as a self-starter in a fast-paced environment
  • Strong interpersonal skills
  • Experience with social media analytics tools
  • Passion for social media and community building

Flurry Studio

Position Summary…

What you’ll do…

As part of Walmart eCommerce, you will redefine the future of shopping and create innovative solutions alongside supportive teammates while influencing millions of shoppers daily. Walmart Marketplace is a community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service and is an integral part of Walmart’s growth strategy. Fast-paced innovation is embedded into every aspect of how we work.

In this role, you’ll drive scalable and delightful product solutions for verticals by enabling new product assortment types and capabilities across the seller and customer journeys. In close partnership with engineering, UX and technical program teams, you’ll lead end-to-end product feature development from research and discovery to solutioning and implementation. You will own product requirement specifications to drive developments forward while working closely with organizational leaders to execute against business and technical vision of the overall product.

This Product Manager should be skilled at engaging and communicating with senior executives across multiple domains, as well as working closely across product management and engineering, strategy, merchant technology, retail merchandising, supply chain & analytics teams at a detailed level.

You’ll sweep us off our feet if:

  • You use data to drive decisions and outcomes.
  • You’re comfortable working with software engineers to develop scalable solutions.
  • You have experience working with UX designers to create intuitive experiences.
  • You’re skilled at engaging and communicating with senior executives across multiple domains.
  • You engage at a detailed level across key stakeholders.
  • You are comfortable dealing with ambiguity.
  • You’re organized, disciplined, and can manage multiple projects simultaneously.
  • You’re stimulated by challenges and are ready to engage at Fortune 1 scale.

You’ll make an impact by:

  • Driving roadmap prioritization, vision, and strategy with internal stakeholders within the specific vertical product
  • Collaborating with internal stakeholders to define success metrics, drive go-to-market strategy and adoption, drive product feature enhancements/iterations
  • Conducting user research and surveys by synthesizing customer pain points; analyze and visualize large amount of data into actionable insights and be an advocate of metric-driven decision-making process
  • Coordinating post-launch activities to validate that the new features work as designed, collect performance metrics and customer feedback
  • Moving fast within our agile and iterative team environment

At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

The annual salary range for this position is $136,000.00-$200,000.00

Additional compensation includes annual or quarterly performance incentives.Additional compensation for certain positions may also include:- Regional Pay Zone (RPZ) (based on location)- Stock equity incentives

Minimum Qualifications…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s degree in computer science, engineering, or related area and 5 years’ experience in product management.

Option 2: 7 years’ experience in product management or related area.

Preferred Qualifications…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Master’s degree in Computer Science, Engineering, Business Administration, or related area and 4 years’ experience as a product manager, ideally working on consumer-facing, large-scale, highly complex B2B/C products

Primary Location…

640 W California Avenue, Sunnyvale, CA 94086-4828, United States of America

Walmart Global Tech

$$$

Market Development Manager

$65k + incentives

Huntsville, AL

PangeaTwo’s goal is to ensure that each recruitment opportunity yields rewarding dividends for both candidates and clients. To survive in the employment world, we suggest you disengage your internal compass and allow us to lead you to unexplored opportunities in your career. Allowing our professional recruiters to be engaged in your career transition might actually be more beneficial and satisfying to you. PangeaTwo specializes in executive and support positions focused in Accounting, Administrative Support and Information Technology searches across the Southeast. Allow our recruiters the opportunity to speak with you about our current opportunities.

Our partner in Huntsville, AL is searching for a Market Development Manager to grow new and existing business by offering solutions to their clients with the finesse to close on new opportunities. This hire will meet with clients through a consultative, needs-based selling approach to create custom solutions that exceed their expectations. This position has a base plus commission structure.

We are currently seeking a high energy, motivated, honest, and hard-working Branch Manager to oversee our pine straw laying and retail franchise operations for the Huntsville market. We find market success with great local leadership that is driven to sale and grow their business.

Position Overview: As the Branch Manager, you will be responsible for ensuring efficient operations, exceptional customer experiences, and profitable growth. You will lead a team of dedicated employees and work closely with our corporate headquarters to uphold the brand’s standards and achieve business objectives.

Responsibilities:

* Franchise Operations Management:

  • Oversee day-to-day operations, ensuring smooth workflow, efficient scheduling, and timely completion of pine straw laying and retail services.
  • Develop and implement operational processes and procedures to optimize productivity and quality standards.
  • Monitor and manage inventory levels, ensuring an adequate supply of pine straw and related products.

* Sales and Business Development:

  • Implement sales and marketing strategies to drive revenue growth and increase market share.
  • Identify new business opportunities and establish partnerships with property management companies, landscapers, and other relevant entities.
  • Analyze market trends, competitor activities, and customer feedback to develop effective sales and promotional campaigns.

* Team Leadership and Development:

  • Recruit, train, and mentor a team of pine straw installers, retail staff, and administrative personnel.
  • Provide clear expectations, guidance, and support to team members, fostering a positive work environment.
  • Conduct performance evaluations and implement training and development programs to enhance employee skills and job performance.

* Customer Service Excellence:

  • Ensure exceptional customer experiences by maintaining high service standards and promptly addressing any customer concerns or inquiries.
  • Establish and maintain strong relationships with clients, property managers, and contractors to drive customer retention and generate referrals.
  • Monitor customer satisfaction metrics and implement strategies for continuous improvement.

* Financial Management:

  • Monitoring expenses and revenue to ensure profitability and financial targets are met. Identify cost-saving measures and implement strategies to improve operational efficiency.

Qualifications:

  • Excellent leadership and teambuilding skills, with the ability to motivate and develop a diverse team.
  • Exceptional customer service mindset, with a strong focus on customer satisfaction and relationship management.
  • Proven sales and business development experience, with the ability to drive revenue growth and expand market presence.
  • Strong organizational and problem solving skills, with the ability to prioritize and manage multiple tasks simultaneously.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with customers, employees, and corporate management.
  • Proficient in using relevant software applications and technology for operational and financial management.

Company Overview

Our client is a well-established and rapidly expanding franchise in the landscaping industry, specializing in pine straw laying and retail services based out of Birmingham, AL. We provide high-quality products and exceptional customer service to homeowners and commercial clients.

PANGEATWO

$$$

About Centerbase

Centerbase is a cloud-based legal operations system that empowers midsize law firms to run their practice with confidence. It’s a highly scalable and configurable system that liberates legal teams from manual work by automating routine tasks and connecting them in a single collaborative workspace. Boasting a comprehensive feature set of billing, accounting, and practice management tools plus the ability to offer full-history data migrations, Centerbase has become the go-to solution for midsize law firms.

Centerbase started with the same fundamental purpose that drives the company today: solving real problems. That drive has made us the fastest-growing company in Legal Tech, with a mission to power the growth of law firms.

Centerbase has an amazing team, and we pride ourselves in having an exceptional culture that is the perfect combination of professionalism, hard work, and fun. We reward performance, and all our team members have the opportunity to make an immediate impact.

About this Role:

Product Managers are leaders that push the envelope and move the needle. As key decision-makers at Centerbase, they combine their intellectual aptitude, business insight, analytical skills, and technical understanding to formulate strategies that support and strengthen the company’s overall vision. As a voice of the product and the user, they listen to concerns and needs while having a “knack” for what will work. The leadership they exhibit, by persuading and aligning management, stakeholders, & internal teams, enables their teams to design, develop, and deliver competitive products.

Responsibilities:

  • Write clear and concise acceptance criteria, requirements, and user stories
  • Collect and analyze feedback from customers, stakeholders, and other teams to shape user stories, groom, and prioritize the backlog
  • Incorporate feature requests into product roadmaps
  • Oversee implementation, coordinate tests, and observe initiation of the system to validate the performance
  • Identify user needs, translate ideas into strategy and user stories,
  • Ensure products and releases are launched correctly and on schedule
  • Develop and implement product strategies consistent with the company’s vision
  • Work with senior management to identify areas of opportunity, evaluate the competitive landscape, and create product plans and roadmaps
  • Collaborate with cross-functional teams to plan product releases, and clarify or update requirements
  • Make creative recommendations to expand the product base and vision
  • Suggest ways to track product use and impact on end-users
  • Analyze preferences and requests of end-users & keep track of industry trends
  • Communicates with radical candor about flaws in the product, process, and more
  • Have operational knowledge of software products within the company
  • Performs other job-related duties and responsibilities as assigned

Requirements:

  • 4-5 years of previous experience as a Product Manager. Experience with software development and web technologies
  • Proficient in Agile software development methodologies and principles
  • Experience leading and managing cross-functional agile teams that deliver user-facing products
  • Solid ability to communicate effectively and at a relatable level with internal teams & all levels of management
  • Ability to usually make correct sound decisions even in the presence of major ambiguity
  • Ability to frame the right questions, evaluate multiple facets of a problem, derive solutions, and simulate possible outcomes
  • Ability to influence stakeholders and work closely with them to determine acceptable solutions
  • Confident and have a knack for knowing what ideas will and won’t work
  • Can empathize with the user(s) of the system to determine solutions that provide value
  • Organizational and leadership abilities
  • Excellent analytical and problem-solving skills
  • Excellent planning, organizational, and time management skills
  • A history of leading and supporting successful projects

Centerbase

$$$

Market Development Manager

Nashville, TN

$65K + incentives

PangeaTwo’s goal is to ensure that each recruitment opportunity yields rewarding dividends for both candidates and clients. To survive in the employment world, we suggest you disengage your internal compass and allow us to lead you to unexplored opportunities in your career. Allowing our professional recruiters to be engaged in your career transition might actually be more beneficial and satisfying to you. PangeaTwo specializes in executive and support positions focused in Accounting, Administrative Support and Information Technology searches across the Southeast. Allow our recruiters the opportunity to speak with you about our current opportunities.

Our partner in Nashville is searching for a Market Development Manager to grow new and existing business by offering solutions to their clients with the finesse to close on new opportunities. This hire will meet with clients through a consultative, needs-based selling approach to create custom solutions that exceed their expectations. This position has a base plus commission structure.

We are currently seeking a high energy, motivated, honest, and hard-working Branch Manager to oversee our pine straw laying and retail franchise operations for the Nashville market. We find market success with great local leadership that is driven to sale and grow their business.

Position Overview: As the Branch Manager, you will be responsible for ensuring efficient operations, exceptional customer experiences, and profitable growth. You will lead a team of dedicated employees and work closely with our corporate headquarters to uphold the brand’s standards and achieve business objectives.

Responsibilities:

* Franchise Operations Management:

  • Oversee day-to-day operations, ensuring smooth workflow, efficient scheduling, and timely completion of pine straw laying and retail services.
  • Develop and implement operational processes and procedures to optimize productivity and quality standards.
  • Monitor and manage inventory levels, ensuring an adequate supply of pine straw and related products.

* Sales and Business Development:

  • Implement sales and marketing strategies to drive revenue growth and increase market share.
  • Identify new business opportunities and establish partnerships with property management companies, landscapers, and other relevant entities.
  • Analyze market trends, competitor activities, and customer feedback to develop effective sales and promotional campaigns.

* Team Leadership and Development:

  • Recruit, train, and mentor a team of pine straw installers, retail staff, and administrative personnel.
  • Provide clear expectations, guidance, and support to team members, fostering a positive work environment.
  • Conduct performance evaluations and implement training and development programs to enhance employee skills and job performance.

* Customer Service Excellence:

  • Ensure exceptional customer experiences by maintaining high service standards and promptly addressing any customer concerns or inquiries.
  • Establish and maintain strong relationships with clients, property managers, and contractors to drive customer retention and generate referrals.
  • Monitor customer satisfaction metrics and implement strategies for continuous improvement.

* Financial Management:

  • Monitoring expenses and revenue to ensure profitability and financial targets are met.
  • Identify cost-saving measures and implement strategies to improve operational efficiency.

Qualifications:

  • Excellent leadership and team-building skills, with the ability to motivate and develop a diverse team.
  • Exceptional customer service mindset, with a strong focus on customer satisfaction and relationship management.
  • Proven sales and business development experience, with the ability to drive revenue growth and expand market presence.
  • Strong organizational and problem-solving skills, with the ability to prioritize and manage multiple tasks simultaneously.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with customers, employees, and corporate management.
  • Proficient in using relevant software applications and technology for operational and financial management.

Company Overview

Our client is a well-established and rapidly expanding franchise in the landscaping industry, specializing in pine straw laying and retail services based out of Birmingham, AL. We provide high-quality products and exceptional customer service to homeowners and commercial clients.

PANGEATWO

$$$

Product & Sector Marketing Team Lead

Mintec is the world’s leading independent provider of global commodity price data, price forecasts & market intelligence for the food, CPG, Industrial and capital goods supply chains. Through rapid expansion and multiple acquisitions, we are primed for significant growth.

We are seeking to extend our marketing expertise with new roles across our growing marketing team. As the leader in the agrifood intelligence space, Mintec occupies a unique position as a data provider to many of the world’s largest food, pharma, industrial companies, and brands. These companies rely on our deep, global content and online platform to help make better buying and selling decisions.

Your goal will be to lead the successful implementation and execution of the GTM strategies to deliver measurable commercial goals that support our SaaS product strategy and that target and convert new business logos and grow existing accounts across multiple sectors ranging from $50M businesses to Fortune 100 companies. With an aggressive compensation and benefits package.

We want you to play an integral role in our success!

About you…

You hold the same principles and philosophies that we do – trust, honesty, grit, transparency, creativity, extreme ownership, accountability and a “growth mindset”!

As a product and sector marketing leader, you are an energetic, self-starting SME focused on results. As a product marketing evangelist, you inspire and win over colleagues, customers, and partners with your articulate communication, commitment to excellence, and relationship-building skills. Known for high achievement and positive energy, you strategically drive growth and surpass marketing targets in the SaaS industry. While thriving independently, you also value collaboration as a critical asset.

In addition, you have the following attributes:

  • Deep understanding of the business and technical contexts in which organizations invest in SaaS solutions.
  • Experience delivering a results-orientated marketing strategy that delivers measurable growth.
  • Strong desire to use proven and scalable SaaS product marketing processes to deliver best-in-class marketing that supports revenue growth.
  • Ability to build solid relationships and establish trust internally and externally.
  • Innovative vision and foresight to anticipate and create new opportunities with prospects and customers.
  • Highly achievement oriented – you want to see the leader board because you are always at the top!

Responsibilities

Leading a strong team and as an individual contributor, you will develop, implement and execute the GTM strategy in partnership with Product and Commercial teams to drive measurable commercial growth. As an experienced SME, you evangelize to bring our solutions to life, developing messaging, collateral and thought leadership that resonates with our target audience.

As a leader, you collaborate closely with stakeholders and play a critical role in developing, implementing and executing innovative product marketing strategies that align with customer needs and market trends.

Other responsibilities include but are not limited to the following:

  • Develop and execute detailed product marketing strategies to deliver high growth.
  • Acquire an in-depth knowledge of our full range of products and services and convey that value to customers and/or potential clients through marketing materials.
  • Lead cross-functional collaborations to capture stakeholder needs, align offerings, and incorporate them into product marketing strategies.
  • Serve as a passionate advocate for our solutions, presenting at events and promoting benefits and unique value to target audiences.
  • Conduct product and solution mapping exercises to align offerings with sector requirements and customer pain points.
  • Lead content ideation and the Content Marketing Strategy to develop relevant content and thought leadership pieces for sector-specific marketing initiatives.
  • Utilize expertise to create compelling messaging and materials that educate and engage the target audience around the unique value of our solutions.
  • Deep insight across current trends, competitors, and VOC/customer feedback to refine strategies and maintain a competitive edge.
  • Interpret and make changes based on campaign performance, optimize strategies, and achieve marketing goals based on responding to data insights.

Requirements

· 5+ years of technology-based enterprise product marketing experience; SaaS experience is a must. Demonstrable expertise in leading and executing cutting-edge SaaS marketing strategies.

· Strong understanding of the supply chain, commodities, or market intelligence/research space is strongly preferred. Complex Enterprise Software marketing experience is a must.

· Possess a strong understanding of product marketing techniques for high-growth B2B businesses, focusing on SaaS subscriptions.

· Expertise in developing product lead marketing aligned with the product development and release cycle.

· Expertise in B2B SaaS product marketing and lead generation to support revenue growth.

· Self-starter with a competitive mindset, demonstrating the drive to achieve the best results and a track record of over-achieving in past positions.

· Solid experience in developing SEO and product-aligned marketing messaging to support revenue development.

· Attention to detail with the ability to understand and disseminate our value to stakeholders.

· Expertise mapping offerings to sector requirements and addressing customer needs effectively.

· An excellent presenter, advocate, and articulator of unique solution benefits.

· Strong analytical capabilities to track performance, measure ROI, and provide data-driven recommendations.

· Results Orientated and driven to overachieve goals to improve marketing impact.

Salary: Circa $90k – $100k

• PTO, Health, Life, Optical, Dental and Orthodontic Insurance, 401k w/ Match.

Mintec Ltd

Summary: The Marketing & Communications Manager will work closely with fellow team members on all key marketing and public relations initiatives. The position reports directly to the CEO. The Marketing & Communications Manager is responsible for the development and implementation of marketing strategies and communications, public relations, and promotional and social media related activities, including content generation, email marketing, and web updates. The Marketing & Communications Manager is also responsible for the planning and onsite execution of (mostly outdoor) public events which properly align with SID goals identified in the Strategic Plan and by the CEO. The ideal candidate will also execute promotional tactics in support of a variety of events and programs, demonstrating subject matter expertise. This position will continue drive the organization’s brand forward, operate/oversee the organization’s social media channels, and work with the Marketing Team and other organization departments to develop events, themes, and concepts/activities to increase engagement in the downtown district.

Responsibilities (include but are not limited to)

  • Lead comprehensive marketing and communications plan that will enhance the organization’s image and position within the community and the public, and facilitate internal and external communications;
  • Create and coordinate the design, production, and distribution of digital and print marketing materials, such as event promotions, newsletters, posters/banners, website, annual report, etc. and ensure consistent articulation and communication of the organization’s desired image and position, both internal and external;
  • Responsible for editorial direction, design, production, and distribution of organization publications and digital presence;
  • Coordinate the appearance of organization materials and ensure style guide is implemented consistently;

·      Develop event strategies, theme, and concepts/activities to increase engagement in the downtown district;

·      Prepare event plans, budgets, schedules, etc.; direct and coordinate the onsite activities of staff, volunteers, and contractors, and manage all aspects to ensure successful execution of events;

·      Plan and execute events involving high-level audiences, including board members, political officials, public figures, celebrities; create talking points, scripts, briefing papers, press releases, and marketing content for those events;

·      Negotiate agreements with contractors to ensure the lowest cost and highest quality of services;

·      Conduct event risk assessments and work with the SID’s insurance company to reduce/eliminate potential risks, secure event security, submit insurance applications, and create activity waivers;

  • Research, write, edit and distribute content to support strategic initiatives, events, and other programs;
  • Create print and digital collateral and other materials that reflect the organization’s brand using graphic design software;
  • Create and disseminate internal and external communications using an email marketing tool;
  • Develop and execute social media strategy and messaging;
  • Coordinate website updates and perform routine maintenance/audits;
  • Support media relations activities including research, media coverage, monitoring and reporting;
  • Facilitate community relationships and coordinate cross-promotional opportunities with SIDs and community partners;
  • Coordinate with the City and other organizations, attend and/or present at meetings, complete professional development training, as requested;
  • Supervise a marketing associate and/or utilize qualified local vendors to carry out various components of the marketing and communications plan.

Qualifications:

To be successful in this position, you must be a team leader and a strategic and creative communicator

  • 3-5 years’ experience in marketing, communications, journalism, or a related-field
  • A bachelor’s degree in marketing, communications, journalism, or a related-degree preferred
  • Strong computer skills with experience working with WordPress, graphic design software, database management, and social media platforms
  • Excellent research skills with the ability to stay informed on best practices, industry trends and downtown (i.e. “what to do?”) happenings
  • Superior writing and editing skills
  • Friendly, outgoing, with a positive attitude and a great sense of humor
  • Self-starter, organized, and detail-oriented
  • Proven ability to meet deadlines and successfully manage multiple projects simultaneously
  • Excited about urban revitalization; enjoys working in a fast-paced environment and wearing a variety of hats; team player

Newark Downtown District

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