General Staff Jobs

Search Engineer Marketing Manager

Our client is looking for an analytical, detail-oriented, and results-driven SEM Manager to join our Marketing team. As a Paid Search / SEM Marketing professional – you’ll be working with the VP, Marketing, cross-functional teams, and external agencies to translate business needs into innovative strategies. The ideal candidate will possess a deep understanding of pay-per-click (PPC) advertising, with a focus on Paid Search, Paid Shopping, Programmatic Display, and Paid Social campaigns.

In this role you will responsible you will be responsible for optimizing our digital advertising efforts to drive maximum ROI, revenue growth, and audience expansion. Your analytical mindset, strategic thinking, and ability to translate business goals into innovative advertising strategies will be pivotal in achieving our marketing objectives. This person will be highly proficient in data analysis, digital media planning, customer lifecycles, and campaign activation and have 5+ years of experience working in PPC/SEM, with preference given to candidates who have worked in retail. Candidates should possess a firm grasp of promotional writing; with an emphasis on writing for paid ads, and the ability to strategically and purposefully develop ad content toward a greater marketing goal.

Position Responsibilities:

• Develop and manage effective paid media strategies across Paid Search, Paid Shopping, Programmatic Display, and Paid Social Platforms and oversee the day-to-day operation of programs, ensuring that they are achieving the traffic, engagement, and conversion goals in mind within budget parameters

• Perform ongoing keyword discovery, expansion, and optimization, staying on top of industry trends and the competitive landscape

• Assess opportunities for expanding target audiences based on predefined audience targets and personas

• Utilize data insights and audience segmentation to refine targeting strategies and maximize reach while maintaining campaign efficiency

• Collaborate with our external PPC agency to align strategies, provide insights, and ensure cohesive campaign execution

• Serve as the liaison between the agency and the company, facilitating effective communication and maintaining a strong partnership

• Partner with VP, Marketing to develop channel budgets, aimed at driving incremental growth, while maintaining efficient ROAS and CAC on paid media channels

eHire

Who we are



Surf or Sound Realty is Hatteras Island’s premier property management company. Since 1978, we have offered Hatteras Island vacation rentals from family beach cottages to expansive oceanfront estates with a wide range of luxury amenities. We serve more than 100,000 happy Hatteras Island vacationers each year.

Overview

We are looking for an experienced Sr. Director, Digital Marketing specialist to join our team. You will help us develop and execute digital marketing programs and campaigns to drive sales, brand perception and overall customer interaction across a variety of devices and touch points. He/She will be responsible for implementing, and tracking digital marketing programs for surforsound.com, including but not limited to search engine marketing, search engine optimization, affiliate marketing, re-targeting, and email marketing.

Responsibilities

• Development and implementation of digital marketing plans for the department in conjunction with VP of Marketing
• Analyze past program performance as well as industry trends to develop plans and implement for the optimal marketing mix
• Day-to-day execution and optimization of performance marketing channels including PPC, SEO, affiliates, email, and retargeting
• Manage performance marketing budget by ensuring spending is being optimized across channels to attain revenue goals
• Develop and provide analytics to report on program results, both at the top-line and campaign levels, ensuring optimal ROI/ROAS against marketing budget and overall ecommerce revenue goals
• Develop and report out daily, weekly, and monthly reporting, including key marketing performance indicators, tracking, and testing data that is sent to key stakeholders
• Actively monitor performance across channels daily, ensuring campaigns are executed flawlessly and performance is in line with expectations
• Develop and manage overall email strategy and campaign execution
• Implement the email process workflow. This includes both developing and updating the email calendar, collaborating with leadership, and creative teams and agency partners to ensure emails are focused on relevant content to drive sales
• Develop and maintain transactional and triggered email programs through our PMS system to ensure optimization of the guest journey to drive loyalty
• Own the development and implementation of email testing, website testing, sharing results with internal partners to garner buy-in for future campaigns

Qualifications

Education/Certification:

• Minimum of a Bachelor’s degree, prefer Master’s degree

Experience:

• 6-8+ years of experience in B2C Digital Marketing
• 3-5 years of experience managing marketing teams

Knowledge, Skills and Abilities

Knowledge:

• Analytics proficiency with Google Analytics
• Prior experience as a team leader and impressive leadership talent
• Benchmark performance across all online channels and advise on KPIs as well as monitor spend and daily performance of all marketing channels
• Possesses strong intellectual curiosity and motivation to extract deep insights and understanding of performance results

Skill and ability to:

• Ability to build strong relationships cross-functionally as well as collaborate with outside agencies and vendors
• Entrepreneurial mindset and goal oriented (self-directed, proactive, and able to define and execute projects independently)
• Strong project management skills ensuring all deadlines are met and objectives are clearly communicated
• Adaptable to a fast-paced environment
• Highly organized and detail oriented

Background check, drug screen and references required.

*We are an Equal Opportunity Employer that considers applicants without regard to race, sex, religion, national origin, disability or protected veteran status.

Disclaimer

This job description has been designed to indicate the general nature and level of work performed by employees. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to perform the job. Surf or Sound Realty reserves the right to assign or otherwise modify the duties assigned to this classification.

Work Remotely – No

Surf or Sound Realty

A renowned sports and lifestyle brand known for its innovative eyewear, apparel, and accessories is seeking a Content Coordinator – APPLY TODAY!

Location: on-site in New York City OR Foothill Ranch, CA

Pay Range: $20-28 / hour

Work Hours: 8:30am – 6:00pm EST

Description:

The Content Coordinator will support the Brand Director. This role will be responsible to organize and deliver assets to multiple points of distribution. This role will also assist in preparing and maintaining creative briefs, trackers, and reports within the cross-functional weekly content T-calendar. This person will partner closely with Marketing, Merchandising, and Creative teams. This person should be organized, detail-oriented, have an understanding of luxury fashion, and is excited by a fast-paced environment.

Responsibilities:

• Maintain asset library by tracking asset expiration dates of athletes and photographer’s rights, as well as creating seasonal brand Content over view deck.
• Works as the liaison between Global creative and Regulator (Trade Up) to ensure content and assets are loaded and available for sales teams.
• Assist in roadmap planning, story concepting & product pulls for weekly content stories
• Review weekly content images prior to publishing
• Reporting: pull and analyze data to inform content decision-making
• Knowledgeable on e-commerce competitive landscape (email formats, main homepage, cross-category arrays)
• Research and curate trends / cultural events / competitive initiatives that will be relevant to our audience

Skills:

• Bachelor’s degree
• Minimum of 1+ years of relevant experience
• Intimate understanding of production file formats, aspect ratios, audio configurations and media management
• Proficiency in Microsoft suite and Mac operating system
• Must possess strong communication skills, both verbal and written
• Must be organized, extremely detail oriented, able to multitask, independent as well as a team player in a fast-paced, deadline driven environment
• Familiarity with the Adobe suite is a plus (preferred)

Russell Tobin

Job Description: Product Manager

Location: Plano, TX

Duration: 10 months (Contract)

Duties:

• Responsible for the product planning and execution throughout the product lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision, and working closely with other company departments to ensure revenue and customer satisfaction goals are met.

• Ensuring that the product supports the company’s overall strategy and goals.

• You will build products from existing ideas and help to develop new ideas based on industry experience.

• You will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits.

• Managing the entire product line life cycle from strategic planning to tactical activities.

• Developing and implementing a company-wide go-to-market plan, working with all departments to execute.

Skills:

• Defining the product strategy and roadmap.

• Delivering features.

• Work with external third parties to assess partnerships and licensing opportunities.

• Manage pilot programs with early-stage products and samples.

• Expert competition knowledge base.

• Demonstrated success in defining and launching products.

• Excellent written and verbal communication skills

• Undergraduate degree. Advanced degree preferred.

• Excellent teamwork skills

• Proven ability to influence cross-functional teams.

Russell Tobin

Reporting to the Senior Director, Merchandise Manager , this Senior operational role is responsible for managing one of two merchandising categories:  Consumables or Hardlines..  As a member of the Merchandising team, this role has accountability for the applicable Merchandising Category for Pet Supermarket and works in coordination with other department leaders to drive product innovation and develop Company strategy through a deep expertise in quality, positioning, pricing, selection and product development. This role is responsible for building a high caliber team and metrics-driven merchandising practice as a position of strategic advantage.

Essential Duties and Responsibilities

• Develop annual merchandising plans
• Develop category management practices that meet volume goals and margin requirements, while continuing to provide a unique and differentiated position in the marketplace
• Develop a Category Management team with well-defined category management practices, processes and tools, including category reviews managing quality, mix, margin and pricing and assortment optimization
• Oversee assortment strategy for all product including an annual merchandise roadmap for all products
• Oversee project timelines, deliverables and approval processes while monitoring product releases, pricing and development calendar milestones
• Identify product needs based on analytics, customer feedback and usage, competitive analysis, and best practices
• Maintain updated knowledge of key competitor product, distribution and pricing strategies in order to source the freshest, most unique designs in each category and maximize sales opportunity
• Analyze real-time sales performance to identify areas of risk and opportunity, and develop plans to address.
• Develop the merchandising team by finding and cultivating talent, providing process direction, coaching and supporting skill development and professional growth
• Partner with Marketing to drive customer acquisition and retention
• Ensure all functional areas within company, including operations and customer service, stay educated about the consumer and products
• Partner with Operations to tailor plans to successfully execute category business plans
• Cultivate and strengthen brand, supplier and customer relationships to optimize results
• Travel to customer and brand locations, overseas suppliers, trade shows, and other events

Experience, Education, Certifications (List minimum required to enter the role.)

• 6-8 years in senior merchandising role
• Bachelor’s degree in business management or related field, an MBA is an asset
• Strong background in proven category management processes
• Deep experience in category line reviews

Team oriented and demonstrated excellence in cross functional, direct and indirect leadership and management

• Strong analytical and problem-solving skills, proactive and creative, able to seek out innovative solutions to business problems
• Knowledgeable and successful in multi-channel sales via both wholesale and direct-to-customer
• Creative and resourceful, with a strong customer orientation and highly motivated to positively impact the customer and Company
• Strong business acumen, combined with the ability to translate business strategy into practical application
• Excellent written and verbal communication skills
• Proficiency in Microsoft Office
• Tableau experience a plus

Pet Supermarket is an equal opportunity employer.

Pet Supermarket

The Customer Care Manager is responsible for the overall management of the NAM Service center. This position will handle a broad range of customer service-oriented duties including the attainment of service level targets and the monitoring and continuous improvement of systems and service levels. The Customer Care Manager is responsible for managing service department team members (local and remote employees), including customer service, and repair technicians. This position is responsible for assisting with the implementation and the control and further development of the ZOHO Desk ticket system. This position is responsible for the control, monitoring and tracking of repair services offered through the G4 technology and database.

A key responsibility of the Customer Care Manager role is to foster the COLTENE image within customer base and to offer exemplary customer service and to maintain a good relationship with all internal and external customers. Establishing trust, rapport and demonstrating consistent and high quality of service is core to being successful in this role and ensuring customer satisfaction.

Duties and responsibilities

• Effectively manages team members, including technicians and customer service representatives to ensure team objectives and sales goals are being carried out.
• Displays extensive working knowledge of industry standards and practices, including product details and company services offered.
• Offers exemplary customer service, including maintaining customer relationships and ensuring repeat customers by upselling products and services and taking care of customer concerns or complaints quickly and professionally.
• Assists with or performs administrative tasks.
• Develops working knowledge of industry regulations, restrictions, and laws, while ensuring the service department adheres to all regulations.
• Sets up and maintains service desk, including managing service desk team members and evaluating desk efficiency.
• Resolves service desk problems and improves current service desk methods to increase productivity and customer service.
• Works with Quality team members to monitor department issues and client complaints to define patterns and works to lessen recurring issues.
• Regularly audits work being done and customer service being provided to ensure all standards are met and that repair work is carried out effectively, correctly, and thoroughly.
• Control, monitors, and tracks productivity and service through the G4 technology and database
• Control and further development of the ticket system.
• Development and implementation of training courses and workshops in the field of service orientation, complaint processing and communication
• Establishing and monitoring the quality assurance of customer services
• Close cooperation with the internal interfaces such as product management, production, and quality assurance.
• Identification of new fields of action and strategic development of customer service.
• Participation in international projects within the COLTENE Group.
• Works to understand the dental business so conversations with customers are very relatable and relevant.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications

The minimum qualifications listed below are representative of the knowledge, skill and/or ability needed in order to successfully perform the job.

• BA/BS college degree with emphasis in marketing, sales, or business
• 5 + years preferred of related professional experience in setting up and managing customer service units.
• Industry experience in the healthcare segment is required.
• Excellent analytical skills and IT understanding
• Detail-oriented
• Must have organizational skills and ability to multi-task and prioritize.
• In-depth experience in leading and developing employees.
• Familiar with building and leading virtual teams
• Knowledge of dealing with ticket and CRM systems (experience with ZOHO Desk is desired)
• Familiar with developing and implementing service strategies.
• Experienced in the application of quality assurance measures for the service sector.
• Experience in the conception and implementation of workshops or training in the field of customer service is desirable.
• Experience with international, multilingual customer projects.
• Strong communication skills and service orientation.
• High social skills and excellent teamwork skills
• Hands-on mentality
• Proficient in English

Working conditions

While performing the duties of this job, the employee works in primarily an office environment. The noise level in the work environment is quiet. This is a full-time salary exempt position requiring at least 40 hours per week, with hours of work and days scheduled determined by the VP of NAM Sales & Marcom. Special circumstances such as off shift and weekend work might occur on rare occasions. This position requires minimal travel.

Physical requirements

While performing the duties of this job, the employee is primarily sitting for prolonged periods of time. Standing, walking, or bending will occur from time to time. Prolonged periods of concentration and focus are required along with adequate interpersonal skills and the ability to deal with stress of time constraints. The employee is required to use hands and fingers to handle or feel objects; reach with hands and arms; and talk and hear. This position requires regular and consistent attendance at the facility.

Direct reports

Customer Service and Repair Functions

It is the policy of Coltene to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Coltene will provide reasonable accommodations for qualified individuals with disabilities.

Benefits

Coltene offers a comprehensive employee benefit program that enables our employees to stay healthy, feel secure and maintain a work/life balance:

• Generous Paid Time Off | Holiday Pay | Medical/Prescription Insurance | Dental Insurance | Vision Insurance | Health Savings Account (HSA) | Company-Paid Life and AD+D Insurance | Company-Paid Long-term and Short-term Disability | Voluntary Life Insurance | Voluntary Critical Illness, Hospital and Accidental Injury Insurance | 401(k) | Tuition Reimbursement Program | Pet Insurance

COLTENE USA

Company Overview:

We craft authentic products that enhance adventures and everyday life. Founded in 1974, Alliance Consumer Group (also known as ACG Brands) is a multi-national consumer products company based in Fort Worth, Texas with additional support offices in Poole, United Kingdom and Ningbo, China. Current brands owned by ACG include: NEBO (Lighting & Portable Power), HALO (Portable Power), TRUE (Knives and Tools), THAW (Personal Heating) and iPROTEC (Lasers and Optics).

Summary / Position Purpose:

The Marketing Manager will represent the voice of the consumer – before, during and after launch. You will be seen as a brand and product champion as you work collaboratively with our brand/category, sales, creative, digital, and e-commerce teams, as well as outside agencies. You will support commercialization efforts through market research, competitive analysis, positioning, messaging, help drive execution of product packaging and assist with the overall go-to-market strategies. You will help provide creative direction for photoshoots, video shoots, and overall content development. Increasing brand awareness is a major marketing objective, and you will be responsible for developing, overseeing, and executing on all media, promotions, public relations, and communication plans.

Our category of portable power solutions and accessories is poised for growth, and we are looking for a Marketing Manager to be the champion for new and existing products. You will be the product expert on the marketing team to craft the product positioning and messaging around technical features and benefits to bringing them to life in ways that are easy to understand. Specifically, you will be responsible for the marketing of our power product categories which include charging accessories, power banks, jump starters, portable power stations and portable solar panels. While this will be the core role, additional responsibilities will be assigned to support other brands and product lines in the ACG portfolio.

Essential Duties, Functions and/or Responsibilities:

· Execution of market research and competitive analysis

· Positioning and messaging of new products and their features/benefits

· Defining key value propositions of new products

· Build and manage marketing programs to support specific objectives across multiple channels and audience segments in support of our overall strategic plans

· Partner with creative teams, other internal stakeholders, and external agencies and vendors

· Lead the execution of marketing programs from start to finish, driving collaboration with key stakeholders and leveraging the right internal processes

· Creating, developing, and managing marketing plan budgets

· Evaluate the impact of marketing programs in achieving their stated objectives, including impact on sales, brand lift, and retention

· Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications

· Identify trends and insights and optimize spend and performance based on the insights

Education and/or Work Experience Requirements:

• Bachelor’s Degree in marketing, communications, or business, with equivalent business experience in core areas outlined in this job description. Graduate degrees such as a master’s in business administration (M.B.A.) with an emphasis in marketing or related business concentration is a plus, but not required.
• 5+ years of professional experience in marketing management, supporting brands in a consumer products company.
• Prior marketing experience with power-related or technical products is a plus.
• Experience leading and managing collaborative teams.
• Highly strategic with experience in identifying target audiences and devising strategic marketing plans.
• Direct experience with analytics and related systems and tools.
• Strong analytical skills and data-driven strategic thinking.
• Up to date with the latest trends and best practices in brand marketing and measurement.
• Excellent verbal and written communication skills.
• Ability to work individually on a project and in a team environment.
• Strong organization skills, and multitasking capabilities to meet deadlines.
• Experience with Adobe Workfront, Monday.com, Amplifi.io Digital Asset Management (DAM) & Product Information Management (PIM) systems, and Qualtrics or similar market research and survey platforms is a plus.

Key Attributes:

• BE ACCOUNTABLE, COLLABORATIVE & TRUSTWORTHY: We are a growing marketing department that relies on each other to succeed as we serve multiple brands, product lines and various individuals in the organization.
• BE THE EXPERT: Develop market intelligence through competitive and market understanding. A foundational understanding of the industry, competitor brands and products, trends and ultimately the target consumer is imperative to our success. Know who the consumer is and find out what inspires them, what drives them, and what motivates their purchase decisions and behavior.
• BE DETAILED: An attention to detail and eye for quality are critical, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our consumer’s problems to help them thrive.
• BE CURIOUS: Build on what you know and never stop asking questions. Curiosity is the key to learning, discovering solutions, and capturing insights.
• BE A STORYTELLER: Craft compelling, emotionally driven messaging that defines key value propositions and benefits for our consumers.
• BE STRATEGIC: Prepare, research, plan and map out strategies and tactics for success.
• BE A RISKTAKER: The brand goals we have will not come without risk so new approaches, perspectives and ideas are needed.

Location / Working Conditions / Physical Requirements:

• Physical proximity to the Dallas Fort-Worth (DFW) area is preferred to accommodate a hybrid (in-office / work-from-home) schedule. Hybrid schedules apply to those living within 50 miles of the home office, which is located in Roanoke, Texas.
• A remote position may be considered based on experience and qualifications. Some domestic travel to the DFW area for monthly or quarterly meetings is expected for remote positions.
• ACG has domestic team members across all 4 continental time zones in the United States and the individual should be able to adhere to a Central Standard Time Zone weekday work schedule.
• Limited evening and weekend work may arise as job duties demand, especially supporting photo and video shoots or in collaborating and syncing up with overseas partners.
• This role occasionally requires lifting of up to 50 lb., as appropriate, to perform duties and responsibilities.

Employee Benefits:

· Medical, Dental & Vision Coverage, HSA/FSA, Life Insurance, AD&D Insurance, 401(k) Savings Plan, & Paid Time Off (PTO).

Alliance Consumer Group

The United Green is America’s Premier Cannabis Staffing Provider. We connect the Industry’s Top Talent with Cannabis Companies throughout the United States. Our experienced team has a passion for networking and placing job seekers into the career of their dreams. No matter your background or experience, we’re here to help you Grow! Elevate your Career in Cannabis with The United Green.

Position Overview: As a Category Manager in the cannabis industry, you will play a critical role in overseeing the strategic management of product categories within the company. You will be responsible for driving sales, profitability, and growth by effectively analyzing market trends, understanding consumer preferences, and collaborating with various teams to develop and execute category strategies. This role requires a deep understanding of the cannabis market, regulatory landscape, and consumer behavior.

Key Responsibilities:

Category Strategy Development

• Research and analyze market trends, competitive landscape, and consumer preferences to identify growth opportunities within the cannabis market and individual categories (edibles, flower, cartridge, etc.)
• Assist with development and execute comprehensive category strategies that align with the company’s overall revenue and margin goals.
• Collaborate with cross-functional teams, including marketing, sales, production, and procurement, to ensure alignment of category strategies with business objectives.

Product Assortment and Innovation

• Curate and manage the product assortment within assigned categories, ensuring a balanced and attractive range of products that cater to diverse consumer preferences.
• Identify gaps in the product portfolio and work with product development teams to introduce new and innovative products that meet market demands and comply with regulations.

Supplier and Vendor Management

• Build and maintain relationships with suppliers, manufacturers, and vendors within the cannabis industry.
• Negotiate favorable terms, pricing, and contracts to maximize profitability while maintaining product quality and compliance.

Sales and Revenue Growth

• Collaborate with sales and marketing teams to develop effective promotional and marketing strategies to drive sales and revenue growth within the category.
• Monitor sales performance and KPIs, making data-driven decisions to optimize assortment and pricing strategies.

Compliance and Regulation:

• Stay current with evolving cannabis regulations and ensure that all products within the category adhere to legal requirements.
• Work closely with compliance teams to ensure accurate product labeling, packaging, and advertising.

Market Analysis and Consumer Insights

• Conduct regular market research to stay informed about consumer preferences, trends, and competitive landscape.
• Utilize consumer insights and data analytics to refine category strategies and product offerings.

Cross-Functional Collaboration

• Collaborate with various internal teams, including marketing, sales, operations, and finance, to ensure seamless execution of category strategies and initiatives.

Qualifications and Requirements:

• Bachelor’s degree in business, marketing, or a related field. MBA or equivalent is a plus.
• Proven experience in category management, product management, or related roles, preferably within the cannabis or consumer goods industry.
• Deep understanding of the cannabis market, regulations, and consumer behavior.
• Strong analytical skills with the ability to interpret data and trends.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work in a fast-paced and dynamic environment.
• Proficiency in data analysis and using relevant software tools.
• Strong project management skills and attention to detail.

The United Green

GENERAL SUMMARY OF POSITION:

The Icon Associate Brand Experience Manager will be responsible for working directly with the Brand Experience Manager to create and implement brand awareness and impact by driving strategies that include, but are not limited to, influencer marketing, social media, and in-person events including trade shows and sales/marketing meetings. The Associate Brand Experience Manager will have knowledge of all Icon Brands and products and be able to communicate and successfully promote the brands through all outlets. The Associate Brand Experience Manager will assist in the planning and execution of both internal and external events and manage Icon’s marketing assets and attendance at various trade shows throughout the year, including travel, entertainment, scheduling, setup, and agendas. The Associate Manager will work closely with members of the Marketing team and other departments to remain abreast of new products, promotions, industry information and trends. The role of the Icon Associate Brand Experience Manager spans across all brands showcased in the Icon Protection portfolio.

DIRECT REPORTS: None

CORE & ESSENTIAL FUNCTIONS:

• Contribute to the outstanding reputation of the company by always putting the customer first, treating fellow associates with respect, and conducting business with highest integrity.
• Establish and maintain a consistent corporate and brand specific image throughout all promotional materials, media presence, and events.
• Execute brand and audience-specific social media campaigns and track and report all key performance indicators (KPIs) related to the work.
• Research social media trends and inform marketing team of changes that are relevant to the company’s marketing activities.
• Report all aspects of social media interaction between customers and the company and ensure a positive customer service experience.
• Create and implement a monthly social media calendar which includes monthly objectives and initiatives.
• Execute actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Instagram, TikTok, YouTube, and LinkedIn. Utilize multi-social posting programs such as Buffer, Sprout Social, and Later.
• Work with Brand Experience Manager to execute and track performance of trade show activity across all brands.
• Assist in the completion of pre-show logistical work including registrations, shipment of booth, graphics, etc., and coordination of attendees and their travel, lodging and meals.
• Assist in the setup and dismantling of booth at trade shows per the direction of the Brand Experience Manager.
• Attend shows as needed, analyze the competition for ideas on how to distinguish Icon and its portfolio of brands and report findings to Brand Experience Manager.
• Compile and report sales leads generated from trade shows and other sources to the sales team for consideration and follow-up.
• Investigate trade shows that Icon is not currently attending and should consider.
• Assist in the initial planning and execution of Icon’s annual sales conference.
• For Icon’s sales conference and other events as needed, assess and report needs including staffing, meeting rooms, convention spaces, hospitality suites, hotel rooms, catering, signage, programs, AV/music, security, display areas and other specialized requirements.
• Execute administrative duties and details associated with events, including location selection, negotiation of contracts, financial operations, promotional activities, response to inquiries, travel coordination, and agendas.
• Attend and assist at events on-site as needed to ensure successful execution and correct any issues if they occur.
• Other duties and projects as assigned.

QUALIFICATIONS, KNOWLEDGE, AND SKILL REQUIREMENTS:

Possession of a college degree with a minimum of 1-2 years in brand/marketing management or a related field. Experience in event planning and/or managing and executing presence at Trade Shows preferred. Extensive knowledge of all social media platforms required. Ability to troubleshoot, display knowledge of product details, capabilities, and application techniques. Must be creative, strategic, results-orientated, and able to work both independently and within a team environment. Must possess excellent verbal and written communication skills. Possession of exceptional time management skills, the ability to learn quickly and meet deadlines with limited supervision is preferred. Must be self-motivated and display a professional image in all settings.

Proficiency in using Microsoft Office Suite applications.

EQUAL OPPORTUNITY EMPLOYER

Icon Protection, Inc. as represented by Garland Surface Protection, Inc, Surface Shields, Inc, Ram Board, Inc., and Trimaco, Inc. are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin ancestry, military status, veteran status, marital status, gender identity or expression, transgender status, citizenship, sexual orientation, age (40 and older), disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated), protected veteran status, age, or any other protected characteristic under federal, state or local law.

Icon Protection

Our recruiting firm has been retained by one of our Consumer Goods/Manufacturing clients to help them hire a Brand Marketing Manager. This job is hybrid and our client’s office is in the Edison area.

Step up your career in a role that places you at the center of our client’s dynamic growth journey. As Brand Manager, you’ll help shape our client’s brand narrative and share it with our consumers and partners. You’ll get the chance to make a real impact, contributing to the development and implementation of marketing strategies that significantly grow the business. This role is more than just a job – it’s a stepping stone to becoming a game-changer in our industry. If you’re eager to accept challenges, make a tangible difference, and be part of a team that values every contribution you make, then this is the perfect opportunity for you.

As Brand Manager, your essential duties will encompass the following:

· Develop a holistic view of macro trends, category & competitive landscape, and a deep understanding of consumer motivations to identify key opportunities for growth.

· Assist in translating marketing objectives into strong content and activities across social, digital, media, and PR.

· Manage brand engagement programs from ideation, concepting, operationalizing, execution, and reporting.

· Manage, evaluate, and respond to inbound requests for partnerships and sponsorships.

· Lead business analytics (share, competitive, consumption drivers), monitor performance against business objectives, and recommend course corrections as needed.

· Manage monthly consumption analysis and volume forecast, working with demand planning & sales strategy to deliver accurate forecast. Identify risks and opportunities to deliver on annual operating plan.

· Collaborate with key partners across sales & customer teams to develop compelling sell-in stories and materials.

· Identify strategic knowledge gaps and partner externally to develop learning plans.

· Proactively assist team members on other categories and or marketing products when needed.

· Be consumer-centric – striving to constantly exceed consumers’ expectations through relevant solutions and delightful experiences.

Qualifications:

· 3-5 years of consumer marketing experience in the FMCG and/or Supplements industry

· Experience in portfolio brand strategy development using a disciplined approach.

· Positive track record for developing successful breakthrough integrated marketing campaigns with an emphasis on digital and social media.

· Experience deconstructing business performance leveraging data analysis specifically in IRI, SPINS, or a similar data source.

· Strong knowledge of owned and earned media (social media, content marketing, influencers, video, mobile).

· Demonstrated ability to translate insights into actionable opportunities with limited information/ knowledge base.

· A strong attention to detail and the ability to coordinate and manage multiple tasks.

· Be consumer-centric – striving to constantly exceed consumers’ expectations through relevant solutions and delightful experiences.

BD Strategy Partners