General Staff Jobs

Northstar Travel Group is the largest and most trusted B2B travel media and information company in the world. At Northstar, our mission is to generate insights and inspire change in the travel, meetings and hospitality industries with thought-provoking content, impactful solutions, and engaging experiences for business leaders. We believe that travel connects us to new people, places and experiences around the world, transforming our understanding of humanity.

We are looking for a collaborate and forward-thinking Digital Campaign Manager to join our Digital Production team. You will be a key contributor to the Sales and Digital Ad Services departments, while being responsible for successful campaign execution and optimization to meet delivery and performance goals.

You will get to work with various internal and external teams on the vendor and client side to manage strategic accounts across all digital platforms – web, mobile, video and social. This exciting multidisciplinary position blends elements of operations, technology and analytics.

You will split your time between our Rutherford, New Jersey office (2 days) and working remote (3 days). Flexibility is provided.

What You’ll Do:

• Act as subject matter expert for all things campaign management and campaign execution. This includes understanding the clients objective & KPI, Ad technology features and limitations, best practices that wrap around existing technologies and gaps, creative QA, and delivery troubleshooting.
• Act as post-sales operations expert partnering closely with internal and external teams to ensure flawless campaign execution and delivery which includes translating customer requirements, troubleshooting any issues and analyzing first- and third-party delivery for proper billing.
• Provide guidance to Account Managers on campaign setup, delivery and performance optimizations. Understand common KPIs, conversions, inputs, calculations and outputs required for any new strategic campaign implementation.
• Continuously monitor campaign delivery and performance and communicate recommendations for optimizations and up-sell opportunities. Will lead weekly pacing calls with assigned Account Managers.
• Utilize various analytic and targeting systems to analyze and troubleshoot campaign delivery and performance.
• Assist with interpreting various sets of performance data and metrics to help the Account Manager tell a story to the client about how the campaign performed and help recommend best practices for future campaigns.
• Provide additional ad hoc analysis for gain visibility and insight into various cross-sections of business verticals and ad products to optimize performance.
• Process reporting for each campaign at the end of each calendar month.
• Traffic social campaigns across platforms like Twitter, LinkedIn and Facebook.
• Working daily in Google ad Manager to serve digital campaigns.

What You Have:

• Bachelor’s degree
• 2-3 years in digital advertising or related industry managing varied operational processes and managing campaign delivery and performance
• Strong knowledge of campaign life cycle management, ad sales process and familiarity with online advertising ecosystem
• Publishing or a similar industry experience is desirable
• Comfortable with Microsoft Excel and analyzing data
• Strong organization and attention to detail is a must
• Working knowledge of order management systems
• Excellent written/verbal presentation and communication skills
• Experience managing performance driven strategic campaigns is plus
• Working knowledge of DFP, Google Analytics, Social platforms.
• Strong soft skills in leadership, facilitation and working with many different stakeholders
• Flexible and adaptable to dynamic environment
• Experience in understanding web technologies, websites, ad operations, and email delivery
• Knowledge of NetSuite’s Order Management system is a plus

To Join Our Team:

Please send your cover letter, resume and compensation requirements to [email protected]. Northstar Travel Group is a great place to work, learn and grow. We seek impressive individuals to contribute fresh ideas and strengthen our team in all departments and specialties. We welcome creativity, dedication, drive and passion and offer a fast-paced and fun environment, opportunity and work/life balance. You can view our Career’s page here: https://www.northstartravelgroup.com/About-Us/Career

Diversity & Inclusion:

At Northstar, we believe that our workforce should reflect the vast diversity of the cultures and communities that are experienced through travel. We know that our greatest strengths come from the people who make up our team, and we are committed to building and sustaining a diverse, inclusive, accessible and equitable culture and workplace. Our work is far from over – we continuously push to be better. We understand that diverse voices, points of view and contributions are at the heart of Northstar’s success and impact.

Northstar Travel Group

Director of Marketing

Reports to: General Manager

Compensation: $125,000. – $145,000.

Intro

The William Vale aims to blend the authenticity of the Williamsburg neighborhood with a forward-thinking approach to the hospitality experience. The William Vale offers a comfortable contemporary atmosphere combined with intuitive design and modern comfort – we pride ourselves on offering warm hospitality to all. 

We understand that for our Colleagues to give their best work, we must meet (and exceed!) their expectations as an employer. We promote a culture of respect, diversity, career growth and fun. Success awaits motivated individuals who join our team.

Overview

The Director of Marketing provides leadership and direction to a small but mighty marketing team. The Marketing team aims to constantly improve guest experience and celebrate TWV’s brand, while simultaneously achieving operational and financial goals. Our ideal candidate has 3+ years of marketing leadership, experience in the luxury hotel arena, and a creative mindset.

This person will own the development, management, execution and measurement of the marketing and branding strategies to include, but not limited to: positioning, budgeting, social media, websites, advertising, experiential marketing, collateral, and content. 

Responsibilities

• Develop and execute strategic marketing plans and annual marketing budgets. Adjusts the marketing plan throughout the year as needed based on performance data.
• Manages the strategic direction on all consumer facing marketing materials including website, digital & print advertising, e-blasts, social media, photography and videography to ensure content is up to date and consistent with brand standards.
• Analyzes and presents marketing activity and results utilizing supporting data and maintains a forward-looking analysis/plan and strategic direction. 
• Responsible for the agency vetting process, agency relationship, and ensuring agency alignment to the wider strategic plan and goals. This includes but is not limited to: social, PR, Digital and Creative.
• Work with Digital Marketing Manager to develop comprehensive social media strategy including content development, audience building and social influencer partnerships. 
• Work with Experiential Marketing Manager to develop strategic direction of experiential marketing and oversee planning and execution of activations.
• Manage design and inventory of all collateral and ensure alignment to brand standards.
• Work closely with Hotel and Food & Beverage teams to manage marketing calendar and communication.
• Oversees the management, training, coaching, and career development of the marketing team.

Qualifications 

• 3+ years’ experience as a Marketing leader, with strong Digital and Experiential experience
• Bachelor’s degree, preferred in Marketing
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills
• Understanding of Microsoft Office (Excel, Word, Email) 
• Schedule flexibility to meet the demands of programming and events. 

The William Vale

To Apply: Send your Resume and Cover Letter to: [email protected]  Use the words “Director of Marketing & Communications ” in the subject line. Applications without Cover Letter might not be taken into consideration.

Organization Overview:

Miami Music Project is a 501(c)(3) nonprofit organization that uses music as an instrument for social transformation, empowering children to acquire values and achieve their full potential, positively affecting their society through the study and performance of music. Miami Music Project’s vision is to create opportunity and access through music for those most in need, improve the quality of life for children today and ultimately transform their lives, the lives of their families, and their communities. Emerging as a model for music education programs nationally, Miami Music Project offers free-of-charge, after-school programming to all students with no barriers to entry, regardless of race or economic status. As of today, Miami Music Project has reached over 30,000 children and youth across Miami-Dade County, becoming one of the largest socially transformative music initiatives in the U.S. Miami Music Project’s programming is inspired by the El Sistema phenomenon – a new model for social change and a visionary global movement that transforms the lives of children through music.

Designed as an intensive, tuition-free, after-school community music program, Miami Music Project provides hundreds of children from Greater Miami’s communities with most untapped potential with a fully integrated music curriculum, high quality musical training, and opportunities for leadership and social development. The program builds the transferable practical skills needed to improve academic motivation, classroom success and social preparedness, and creates new avenues of cultural awareness. Ultimately, by enriching the lives of individual children and creating a network of stand-alone orchestras, the program seeks to create social change within the communities served.

More at: miamimusicproject.org

Position Summary:

Miami Music Project seeks a seasoned, detail-oriented, and creative communications and marketing strategist to support Miami Music Project’s mission and its impact in the community. In this position, the Director of Marketing and Communications will play a vital role in elevating and promoting Miami Music Project’s mission awareness and fundraising campaigns. The Director of Marketing and Communications will work closely with the leadership team and staff to ensure that the organization’s communications advance Miami Music Project’s strategic plan. Reporting to the Director of Operations, the Director of Marketing & Communications will be entrusted with the development and execution of the organization’s marketing and communication strategies.  

In this position, the candidate will be responsible for the creation, implementation and execution of marketing and communication goals and strategies for the organization.

This position will ensure all communications are compelling, effective, and representative of the organization’s values and mission. A skilled storyteller, the selected candidate will bring extensive experience in communications, PR, and marketing to ensure that we can rapidly grow our brand recognition and increase our campaign prowess.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

Strategy, Planning and Implementation:

•          Develop and execute marketing and communication strategies to ensure high-impact digital and print communications,

•          Research and propose communication strategies. Maintain knowledge of trends and developments in the field; identify needs and make recommendations to leadership,

•          Participate with the development team in the planning, creation and execution of fundraising campaigns,

•          Manage social media presence. Plan and schedule monthly posts (annual social media calendar) based on the marketing strategy,

•          Manage online advertising campaigns (via Google AdWords and social media advertising) to build external brand and advocacy for social change through music,

•          Develop and execute public relation campaigns to increase awareness of our mission and impact in the Miami-Dade communities.

Brand Strategy Management:

•          Ensure all marketing and communication pieces adhere to the organization’s branding guidelines, and that they are consistent across all external-facing materials and communications,

•          Create compelling, persuasive, relevant, and accurate communication content that will increase engagement with the organization and build support for its mission with the goal of growing its constituents and support from its donor base,

•          Expand the visibility of the organization by writing and disseminating e-mail blasts, social media posts, news in website and blogs,

•          Responsible for the development, distribution and maintenance of all print and electronic collateral, including, annual report, brochures, flyers, e-blast newsletter and promotions and other, 

•          Organize and maintain internal libraries of print/web collateral, photo & video assets, and promotional items,

•          Maintain website updates and create cutting edge content as needed. Evaluate and propose changes or upgrades that may be required from time to time,

•          Oversee events to ensure the organization’s mission is promoted according to branding standards.

Impact Measurement:

•          Maintain the quality and integrity of marketing data and analytics and regularly report on metrics,

•          Prepare quarterly marketing and communication reports to leadership,

•          Manage marketing budget and propose changes as needed, based on strategic goals.

Relationship Management:

·        Bring and build professional relationships in the communications area to increase the organization’s awareness,

·        Work with outside vendors for work proposals and special projects,

·        Manage seasonal interns and volunteers that may be assigned to the department,

·        Give direction and engage graphic designer and other service providers to create materials such as flyers, programs, marketing tools, videos and white papers,

·        Negotiate contracts for services needed to execute a marketing strategy,

·        Ability to train and work with volunteers for marketing and communication assignments.

·        Other duties as assigned.

KNOWLEDGE, SKILLS AND ABILITIES:

Education and Experience:

• Minimum of 5 years of experience in a managerial role involving PR, marketing or communications,
• Bachelor degree or Master’s in Marketing/Communications is desirable, or equivalent work experience,
• Experience in developing and executing communications and marketing plans,
• Current and relevant knowledge of marketing trends and strategies,
• Knowledge and experience with graphic design programs (Adobe Illustrator and/or InDesign, Photoshop) is highly desirable,
• Basic video / photo editing knowledge,
• Knowledge in e-marketing platforms (currently using MailChimp),
• Basic knowledge about how to update website content in WordPress,
• Experience in campaign writing required; online writing, or marketing-related writing experience a plus; prior experience with digital communications,
• Knowledge of the use of social media in today’s media landscape, including Instagram, Facebook, LinkedIn, YouTube, Twitter, etc.

Candidate Profile and Skills:

• Strong commitment to and alignment with Miami Music Project’s mission and core values,
• A story-teller. Someone who can capture the essence of our mission and translate it into creative and captivating stories,
• Creative and resourceful. Know how to take concepts and translate them into campaigns and marketing materials that drive stakeholder’s attention and engagement,
• Exceptional attention to detail,
• Excellent writing skills. Ability to present ideas in a clear manner,

·        Ability to follow strategic and operational planning and implementation of marketing initiatives and best industry practices,

• Ability to set and adhere to strict deadlines; comfortable working in a fast-paced environment; rapid problem-solving skills,
• Excellent time management, planning and organizational skills,
• Ability to work successfully with a limited budget,
• A tremendous drive and strong ability to achieve outcomes,
• Bilingual (English, Spanish) preferred but not required,
• Ability to embrace and incorporate direct feedback.

Other Requirements:

·        This is a full-time position with Miami Music Project. Attendance at events outside of traditional business hours including evenings and weekends will be necessary on a periodic basis,

·        Must have a valid driver’s license, clean driving DMV record, reliable transportation, full insurance,

·        Must be able to lift up to 50 lbs, and will be expected to assist with moving equipment related to marketing and general operations,

Miami Music Project is firmly committed to a policy of equal employment opportunity. We hire qualified applicants without regard to race, color, sex, religion, national origin or ancestry, age, marital or veteran / military status, disability, genetic information, sexual orientation, gender identity or expression, or any other legally protected status.

As permissible under applicable law, applicants will be subject to a pre-employment background check and drug test after receiving a conditional offer of employment. The background check will investigate criminal background and other matters related to suitability for employment, particularly since Miami Music Project works with children. Likewise, employment is contingent on receiving a negative test result for illegal drug use. Separate disclosure and consent forms will be provided prior to any background check or drug test.

Miami Music Project

AquaPhoenix Scientific, located in Hanover, PA has an opening for an experienced Marketing Manager. The Marketing Manager is responsible for utilizing the latest media marketing techniques to reach the target audience, build brand awareness, and increase customer engagement using various platforms including social media. The ideal candidate would have a strong background in digital marketing with the ability to work in HubSpot Marketing to plan, build and measure the success of campaigns. Familiarity with B2B inbound and outbound marketing strategies.

Primary roles & responsibilities:

• Email marketing – Create email campaigns to drive growth with new and existing customers.
• Leverage data to segment customers to build target audiences.
• Monitor performance and continuously look for ways to improve conversion and engagement rates.
• Ability to produce well-crafted content.
• Social Media Marketing – Plan, create and publish social media postings on all social channels.
• Understand trends and best practices.
• Manage traditional advertising as needed (print, events, etc.)
• Assist with pre and post tradeshow activities.
• Manage company and product branding initiatives and standards.
• Work effectively with the sales team on lead generation and nurturing strategies.
• Manage vendor and trade organization relationships.
• Collaborate with marketing team members for cohesive organic and paid marketing strategies.

Requirements:

• Bachelor’s degree in marketing, or related discipline and/or ability meet the job requirement through a minimum of 3-5+ years.
• 3-5 years’ experience in similar role
• Proficient with HubSpot Marketing CRM
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) and Adobe Creative Cloud
• Strong time management and organizational skills
• Photo and video editing skills a plus
• Ability to express ideas and concepts in a clear and concise manner.

 AquaPhoenix is driven by a company culture that inspires a flexible, fun, ‘can-do’ approach to business. We are an industry leader in water testing kits and reagent manufacturing, as well as a distributor of thousands of testing products and supplies for a multitude of industries including industrial water treatment, cleaning & sanitation, oil & gas, environmental, water conditioning, and education.

If you are looking for a great work environment, competitive pay, bonus opportunities, career growth, and exceptional benefits that includes health, dental, vision, 401(k), STD/LTD, and generous paid time off consider a career with AquaPhoenix Scientific. We are an Equal Opportunity Employer that embraces diverse skills, perspectives and ideas that help our business grow. Minorities, females, protected veterans, and individuals with disabilities are urged to apply. For more information or to apply, please visit www.aquaphoenixsci.com. 

AquaPhoenix Scientific

Title of Job: Marketing Coordinator

Position Description:

The Marketing Coordinator is responsible for contributing to an integrated marketing communications strategy, campaigns, and brand positioning of Cutting Edge Laser Technologies in the medical and veterinary industries. The Marketing Coordinator will work closely with the marketing team, outside sales teams, internal groups, and external partners to support marketing and sales efforts across the organization.

Classification: Non-Exempt

Major Areas of Responsibility: 

•      Social Media Account Management

•      Event Coordination & Execution

•      Content Creation

•      Email Automation Maintenance

•      Literature Inventory Management

Specific Responsibilities of the Job: 

Social Media

•   Assist in managing Cutting Edge’s three major social platforms – Facebook, Linkedln, and Twitt

•      Create organic social posts to fulfill appropriate weekly cadence

•      Advise on strategic positioning of Cutting Edge brand across all three platforms in conjunction with outside agency partners

Event Planning

•      Manage all facets of pre-show & post-show efforts (i.e., show registration, coordination of booth items, shipment of show literature & equipment, etc.)

•      Assist in creation of pre-show marketing

•      Collect and input leads from events into Salesforce

Content Creation

•    Create/design marketing, sales and customer collateral. Including but not limited to, sell sheets, case studies, white papers, published articles, etc.

•  Develop persuasive copy to entice prospective customers through print and digital initiatives
• Provide content for customer newsletters by researching and collecting relevant articles

Email Automation Maintenance

•      Assist with creation of email workflows within the marketing automation tool, HubSpot

•      Maintain a catalog of all digital marketing assets within HubSpot

Literature Inventory Management

•      Manage and maintain online literature ordering portal

•      Handle literature requests from outside sales team

•       Update outdated prospecting materials

Position Qualifications

•      Associate degree in Marketing, Design, or equivalent experience

•      1-3 years of experience in marketing, communications, or public relations

•      Working knowledge of: Microsoft Suite, CRM, Adobe Creative Suite and HubSpot

•      Above average writing, editing, proofreading, layout, and design skills

•      Excellent organizational, time management and prioritization skills

•      Ability to simultaneously manage a wide variety of projects

•      Able to effectively work with short lead times and deadlines

•      Solution focused attitude and a team player

Physical Demands

This is a largely sedentary role that operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. The employee is occasionally required to lift or move objects weighing up to 50 lbs. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.

Company Values

The following list of core values reflects what is truly important to us as an organization. These are not values that change from time to time, situation to situation, or person to person, but rather they are the underpinning of our company culture.

Leadership: The courage to shape a better future.

Accountability: If it’s to be, it’s up to me.

Passion: Committed in the heart and in the mind.

Integrity: Do the right things no matter who is watching.

Continuous Improvement: The key to sustainability.

Results: The ultimate measure of performance.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Cutting Edge Laser Technologies

Hey you – yeah, you! It’s time for takeoff, superstar. You know who you are. You’re smart without taking yourself too seriously. You can play hard, work hard, and get behind our core qualities:

·      Respect dealt straightforward

·      Flock comes first

·      Ask questions

·      Pull your weight

·      Expand your skillset

When you fly with us, you join a team that knows how to live life and get the job done without working a million hours a week. We’re all about backing up words with action and proof. Which is why we’ve assembled an employee perks and benefits package well worth a double take. That means unlimited (and enforced) PTO and 12 weeks of fully paid maternity leave. Not bad, right? It’s just part of what makes us a pick for 2020 Best Places to Work.

Cardinal Digital Marketing is seeking a skilled and motivated Creative Director to lead our company’s creative, UX, and development initiatives. This role involves managing creative and development projects, overseeing the production of high-quality work for clients, and shaping our offerings to meet evolving needs. The ideal candidate will have a strong background in digital design and development, direct team management experience, and excellent communication skills. Reporting to the SVP of Operations, the Creative Director will take ownership of quality and execution while maximizing team talents and fostering cross-functional collaboration.

RESPONSIBLIITIES

• Shape and guide agency’s creative and development offerings, staying current with industry trends and anticipating needs.
• Oversee production of all creative and development work, ensuring timely delivery and meeting expectations. Supervise workflow, deadlines, and budgets.
• Manage Lead Web Developer and Design Specialists, fostering a positive and collaborative team environment. Customize solutions for client needs.
• Collaborate with agency leadership to develop growth strategies and continuous improvement.
• Drive market research and branding initiatives for clients and partners.
• Implement processes and best practices to streamline workflows and enhance efficiency.
• Produce impressive ads, landing pages, websites, and campaigns in collaboration with media and account teams.
• Assist account team in timely and professional issue resolution.
• Present work to key clients, gather feedback, and make necessary adjustments to align with their goals.
• Foster trusted relationships with key clients for satisfaction with design & development services.
• Oversee development of exceptional creative copy that meets clients’ requirements.
• Participate in new business pitches and contribute to proposal development.

QUALIFICATIONS

• A minimum of 7 years’ experience in a professional environment involving website design & development and digital advertising, with agency experience preferred.

• Proven management and leadership experience, with a track record of mentoring and developing creative teams.

• Strong portfolio demonstrating expertise in design and development, including websites, digital design, and video.

• Expertise in industry-standard design and development tools, such as Adobe Creative Suite, HTML, CSS, JavaScript, and popular content management systems (WordPress preferred).

• Excellent communication and presentation skills, with the ability to clearly articulate creative or development concepts and rationale to both internal teams and clients.

• Strong organizational and time-management skills, with a commitment to delivering high-quality work.

• Experience leading market research, developing brand positioning, and creating brand identity.

We expect great things from our team members. So it’s only fair that you have high expectations for us too. From flexible schedules and work-from-home opportunities to competitive pay and parental bonding time, we’re always adding benefits to make working with us more, well, beneficial. Here are a few of the highlights.

· Work From Home – For locals, some days you want the in-person experience, others you want to skip the commute and keep on the sweatpants. No problem. The Flockers in Atlanta are required to come into the Chamblee office 1-2x per week to share the energy of the teams who are creating outstanding work.

· Flex Time – Need to run out for a few hours for an appointment or personal issue? Go for it and make up the time on your schedule. Or if you need a whole day, go ahead and take it off. As long as you are pulling your weight and meeting Cardinal qualities, we’re all about flexibility.

· Unlimited PTO – Do I need to say more?

· Dog Parent? Bring them on in! Our Chamblee office is dog-friendly… maybe even a little dog-obsessed.

· $$$ and Benefits – We understand that talented people are in high demand these days, and we’ll compensate you accordingly. In addition to generous pay and bonus opportunities, we also offer a 401K with company match, and full benefits (medical, dental, and vision).

If you enjoy being client facing in the digital world and want to join a fun and hardworking environment, we encourage you to apply! Come join one of Atlanta’s best and brightest digital marketing agencies.

Cardinal Digital Marketing

Join the industry leader in milspec wire, cable, connector, and harness management inventory. WireMasters is seeking a talented and experienced Director of Global Marketing to join our dynamic team. As a member of the WireMasters family, you will have the opportunity to work with a company that values quality, integrity, service, gratitude, family, and excellence.

The Director of Global Marketing will be responsible for developing and executing the company’s marketing strategies on a global scale. You will lead a team of marketing professionals and work closely with cross-functional teams to ensure brand consistency, market growth, and customer satisfaction.

As WireMasters continues to experience tremendous growth, this is an exciting opportunity to shape the future of the industry. The ideal candidate will have a proven track record of driving revenue growth through effective marketing strategies, excellent leadership skills, and the ability to work in a fast-paced, high-energy environment.

If you are a driven marketing professional with a passion for excellence, we want you to join our team! Come be a part of an exciting journey and help us shape the future of the industry. Apply now and start your career with WireMasters.

Basic Function: Director – Global Marketing will be responsible for developing and executing a global marketing strategy that increases brand awareness, drives revenue growth, and aligns with business objectives.

Responsibilities:

• Develop and execute a comprehensive global marketing strategy that aligns with business objectives, product roadmap, and regional market dynamics.
• Lead and manage a team of marketing professionals, providing guidance, mentorship, and support to ensure that all campaigns are executed effectively and efficiently.
• Drive brand awareness and visibility through various marketing channels, including digital, social media, events, PR, and advertising.
• Collaborate with product management, sales, and customer service teams to ensure that marketing programs are aligned with the needs and expectations of target audiences.
• Develop and execute demand generation campaigns that drive qualified leads and support revenue growth targets.
• Develop and manage marketing budgets, ensuring that resources are allocated effectively and efficiently to support marketing programs.
• Analyze marketing performance data to identify trends, opportunities, and areas for improvement. Use insights to refine and optimize marketing campaigns and tactics.
• Stay abreast of industry trends, competitive dynamics, and emerging technologies, and make recommendations to the executive team on how to incorporate them into the company’s marketing strategy.
• This list is not to be considered comprehensive and WireMasters Management retains the right to modify the contents of this document at any time. Other duties may be assigned by WireMasters Management

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
• 10+ years of experience in B2B marketing, with a proven track record of developing and executing successful global marketing programs.
• Strong leadership and people management skills, with the ability to motivate and inspire a team of marketing professionals.
• Experience working with a global team and managing marketing programs across multiple regions / countries.
• Excellent communication skills, with the ability to effectively articulate complex ideas and concepts to both technical and non-technical audiences.
• Strong analytical skills, with the ability to leverage data and insights to drive marketing decisions and optimize marketing programs.
• Experience working in a fast-paced, dynamic environment with the ability to adapt to changing priorities and business needs.
• Demonstrated ability to manage budgets and achieve financial goals.
• Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
• Passion for innovation, creativity, and continuous improvement.
• Ability to support the company’s core values of Quality, Service, Integrity, Gratitude, Family, and Excellence.
• Willingness to travel as required.

WireMasters

The Content Director plays an essential role in leading our Content Marketing practice area. This role oversees all content marketing initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and customer loyalty. The ideal candidate is an expert in all things related to content and channel optimization, brand consistency, customer experience, localization, analytics and measurement.

This is a great opportunity to work on a variety of mediums supporting the written, visual and spoken word for enterprise and mid-market manufacturers with amazing innovations. If you enjoy working with friendly, collaborative and talented people making an impact in our world, you’re going to love working with the Crafted team.

Role and Responsibilities

• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice; optimized for search and customer experience for all channels of content (online, social media, email, point of purchase, mobile, video, print and in-person) for each buyer persona
• Map out short- and long-term content strategies that support and extend marketing initiatives and determine which methods work for the brand and why
• Develop multi-channel content calendars defining the owners in each vertical
• Lead and mentor our internal and external team of writers to ensure all content is on brand and effective
• Employ the best practices in grammar, messaging, writing and style
• Conduct ongoing usability tests to gauge content effectiveness
• Gather data and analytics to make recommendations based on those results
• Evolve standards, systems, workflow and best practices for content creation, content distribution, content maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
• Leverage market data to develop content themes/topics that support a point of view for target personas
• Lead the maintenance of content inventories and matrices
• Ensure consistent global experience and implement appropriate localization/translation strategies

Your Required Education and Professional Experience

• Bachelor’s degree in English, Journalism, Public Relations or related Communications field
• Passion and enthusiasm for content marketing, branding and demand generation
• Ability to work in a collaborative and innovative team environment
• Successful experience in the following:
• Developing content marketing programs for B2B brands, preferably related to manufacturing, that are optimized to drive revenue and MROI
• 5+ years of experience leading a team in multi-channel content creation (publishing, journalism, etc.)
• Creating compelling messages for different target personas
• Experience with or understanding of AI-generated content tools
• Leading and inspiring teams of creative and content contributors to achieve client goals and objectives
• Creating an organized library of content for client-specific SEO, translations and version control

Your Personal Attributes & Skills

• Strong leadership skills: confidence, presence and poise, high cognitive and emotional intelligence, competitiveness, empathy, resiliency, work ethic, leading by example
• Team player who works well collaboratively and is quick to credit others
• Positive attitude with humility and a sense of humor
• Strong results orientation and ambition to advance career
• Excellent interpersonal, written and oral communication skills
• Effective time management skills and the ability to multi-task; calm under pressure
• Commitment to ensuring subordinates’ job satisfaction, developing their skill sets and advancing their careers
• Strong intellectual curiosity and high attention to detail
• Desire for autonomy and proactive initiative
• Comfortable with (and eager to create) change and fluidity based on circumstances

What We Offer

• Be part of a team that likes to have fun and is focused on quality work and performance
• Competitive salary, health insurance, disability, 401k match and quarterly profit-sharing
• Paid time off for holidays, vacations, sick or personal

Crafted

The ideal candidate will work on marketing activities that include but are not limited to Brand Strategy, Agency Management, Ad Campaigns, social media, Website Content Management, Collateral Production, Email Marketing, and Competitive brand research.

Key Responsibilities

· Work with Sr. Marketing Director on Marketing Plans, Brand Strategy and day to day project management

· Project management with emphasis on product development from inception to market including packaging design, creation of UPC codes using online platform and consulting with stakeholders including Legal and Regulatory Compliance to bring product to market[ML1]

· Briefing agency partners, working with Product capability team and manufacturing facilities

· Presentation development and execution to key stakeholders

· Open communication and collaboration with Trade Marketing to ensure effective brand merchandising and promotional strategies relevant to the brand and market

· PR outreach – manage communication with key media partners and cigar influencers

· Support in-house sales team for POS Materials & other marketing efforts

· Brand health analysis and P&L Management

Skills and Competences required

· BA/BS in Marketing

· 3+ years of work experience

· Proficiency with MS Office including Word, Excel, Outlook, & PowerPoint

· Strategic product planning skills including experience with Brand Strategy, Segmentation and Direction to drive brand growth

· Intimate knowledge and experience with digital and social media tools and tactics for business use: Facebook, Instagram, and Google analytics

· Superb oral and written English communication skills; ability to be creative and engaging in written communication

· Must be well-organized, detail oriented and solution oriented

· Ability to think critically, creatively, provide data-driven strategic recommendations

· Must have strong work-ethic and be capable of managing multiple projects simultaneously

· Must be comfortable working with tobacco products and in a smoking environment

· Retail and Cigars/Spirits industry experience a plus

Work Conditions

· Conditions are nearly ideal. This includes usual office working conditions

· Some Travel Required – 15%

· Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs)

TABACALERA USA Inc.

Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.

Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers.

We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America.

WHAT YOU’LL BE DOING

Are you an expert in Pardot, results-driven with strong attention to detail, and have a passion for optimizing email marketing efforts? Then join us as our Manager of Marketing Automation! Our ideal candidate is upbeat, highly collaborative, technical, has a bachelor’s degree in marketing, and several years of digital marketing or e-commerce experience. You should also be familiar with HTML, SQL, and Salesforce.

The Manager of Marketing Automation is responsible for managing Pardot and fully leveraging its capabilities. The right candidate will have a strong foundation in marketing automation and will be responsible for developing and implementing an email lifecycle marketing strategy, campaigns as well as for outbound SMS platforms.

For the manager to be successful in this role, you are scrappy and must be able to think strategically. You will be measured equally on your ability to move fast, implement the right solutions and campaigns to operationalize lead batching processes, develop nurture campaigns, and all lifecycle marketing to convert leads to closed business and ensure a seamless customer journey.

You will take ownership of activities for marketing automation, email and SMS communication strategy, and measurement. Your time will be spent on creating, building, and optimizing email funnels, developing nurture campaigns, and deployment of email lifecycle campaigns through Pardot.

The Manager of Marketing Automation reporting to the Director of Digital responsibilities include:

• Own the marketing automation and funnel integrity and data for the marketing team while implementing best practices and strategies to accelerate the growth of our business including lead management, prospecting, and nurture.
• Segment lists based on behaviors e.g., past email engagement and website interactions (content downloads, site page visits, etc.).
• Analyze and create database segmentation and distribution lists for campaigns
• Develop an email campaign strategy that nurtures and convert prospects into conversations
• Optimize our marketing automation and lead nurturing processes
• Measure results and optimize the lead building workflows for these segments to convert leads into customers.
• Build testing frameworks (A/B, multivariate testing, deliverability, and tracking)
• Create and implement marketing automation best practice documents including list management, optimization, data quality, hygiene, and troubleshooting
• Analyze and report campaign results with teams
• Maintain compliance with company policies, practices, and procedures
• Highly proactive, collaborative and works effectively and communicates clearly with teams to achieve departmental and company goals
• Handles changing deadlines and priorities.
• Reviews work for accuracy, completeness, and proper authority.
• Create SOPs and project trackers for internal and interdepartmental use

WHAT DRIVES SUCCESS:

Having the right qualifications is only a part of what it takes to be a successful employee. At Lennox International, we believe in following a set of behaviors and competencies to achieve your full potential. In this position, it is vital that you embody these core competencies:

• Situational Adaptability: You flex your approach and demeanor to suit various scenarios. You successfully shift gears as new developments and competing priorities arise – balancing routine tasks, urgent action items, and long-term projects is second nature for you.
• Decision Quality: You make thoughtful and timely decisions with the best interest of the organization in mind, prioritizing and organizing key deliverables and ensuring stakeholder buy in.
• Drives Results: You show pride in “getting the job done” with a bias for action, going above and beyond to ensure your responsibilities have been met. During high pressure moments, you work diligently to meet deadlines and show value in your work.

The Compensation range for this position is approximately $95,200k – $124,950k and will be based on the candidate’s qualification, experience, and education.

WHAT WE ARE LOOKING FOR:

• Bachelor’s degree in Computer Science, Marketing or equivalent combination of education and experience
• Required 8+ years related experience
• Preferred 5+ experience campaign execution and operations, integrated marketing, and demand generation strongly
• Required 5+ years’ experience using Pardot, Salesforce Marketing Cloud, and SMS solutions
• Subject matter expert on email marketing, email campaign management, and SMS campaigns
• Must have experience with Pardot and funnel strategy development
• Portfolio of successful automation programs, dashboards, and models
• Problem-solving ability and consideration of process improvements
• Disciplined in data analysis and project management
• Highly organized, detail-oriented, and timeline driven with ability to handle many competing priorities, fulfill several project requests simultaneously in a changing environment, and meet tight deadlines.

At Lennox, we realize that our greatest assets are our employees. This is why we are committed to providing limitless opportunities for growth and development of all of our employees, largely promoting from within the organization. Lennox offers employees a variety of flexible work options, as outlined in Lennox’s FlexWork guidelines, including the potential opportunity for remote work for select positions. This role is currently designated as having the option for up to 2 business days/week of remote work.

• Competitive base salary
• Excellent medical plans designed to support healthy lifestyles
• Mental and financial health programs
• Outstanding 401k with company matching
• Employee stock purchase program
• Community involvement opportunities
• Robust employee assistance program
• And much, much more!

WE VALUE DIVERSITY

Here at Lennox, we believe that diversity and inclusion is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Our goal is to build workplaces that reflect the communities where we live and work, support the growth and development of each team member as they strive to reach their full potential, and empower them to be their authentic selves. Lennox is an equal opportunity employer.

#LI-DNI

#LI-Hybrid

Lennox International