General Staff Jobs

Canela Media is the fastest-growing Latina-founded media and entertainment company in the United States and Latin America with OTT properties including Canela.TV, Canela Music and Canela Kids. The company is a true start-up, founded in 2019 and backed by the most reputable investment groups in the world.

Overview:

We are looking for an experienced, talented, and self-starting Client Success Manager to become a trusted client partner with excellent communication and analytical skills.

The successful candidate will collaborate closely with other internal teams including ad-ops strategy and technology to support client onboarding, delivery, optimization, reporting, and relationship management.

This role will be a “go-to” resource for exceptional customer experiences at the account and campaign levels. Client Success Managers own client relationships and related campaigns from start to finish and oversee all aspects of campaign execution, utilizing the strategic ‘pod’ of assigned teammates/resources to ensure campaigns are adequately scheduled, creative assets are collected on a timely basis, and campaigns configured accurately, launch on time, and achieve client media KPIs.

The role will report to the Client Services Director and will be based in California.

Responsibilities

• Develop and cultivate positive business relationships with clients and sales, creative design, sales research, and technical teams.
• Collaborate with internal cross-functional teams and external partners to discuss upfront & scatter campaign set up (i.e. placements, targeting and KPI goals), execution and optimization for campaign success
• Serve as client-facing expert and representative for the campaign management team; Provide campaign updates, insights, and reporting
• Accountable for campaign management across multiple accounts, from implementation into Order Management System through entire life-cycle of the campaign
• Initial point of contact to troubleshoot issues as they arise; Managing and providing the resolution of issues such as discrepancy between reporting systems and creative malfunctions.
• Communicate with Media teams and/or client creative partners to recommend necessary creative changes to meet campaign specific specs
• Experience in ad serving technologies such as CM (Campaign Manager), Sizmek, Innovid, Extreme Reach, and Placement IO.
• Work with external partners to ensure tracking tags are provided for optimal measurement criteria (i.e. VVF (verification viewability fraud), etc.)
• Continuously review performance reports to provide highlights and potential issues on a regular cadence; Monitor and creatively optimize campaigns’ underperformance, over-pacing, or any other campaign-related metrics.

Qualifications:

• 4-5 years of experience managing digital media campaigns
• Ability to work independently and with diverse groups
• Excellent interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities
• Strong knowledge of the ad tech ecosystem and technical market standards (VAST, VPAID, ad-serving, SSP, DSP, DV, IAS, etc.)
• Knowledge of DFA/DCM, Sizmek, and various third-party video ad-serving platforms
• Ability to analyze, extract, and clearly communicate insights from complex data sets
• Excellent verbal and written communication skills with an exceptional eye for detail/organizational skills
• Willingness to learn and create solutions that challenge the status quo
• Critical thinking and problem-solving abilities in support of client’s needs
• Exceptional project management skills: demonstrated ability to perform under pressure to meet deadlines, prioritize and manage detailed budget

Canela Media

***THIS POSITION IS BASED OUT OF ORLANDO, FL (ON-SITE IN AN OFFICE SETTING, MONDAY-FRIDAY)***

ABOUT US

At Earl Enterprises® bring together the power of people, services and creative genius to build innovative sustainable companies that guests can enjoy today and in the future through our diversified international brand portfolio of Planet Hollywood, Buca di Beppo, Bertucci’s, Bravo, Brio, Earl of Sandwich, Chicken Guy! and TooJay’s to name a few. Earl Enterprises® continues to grow as a leader in the field of entertainment, leisure, tourism, hotel, and restaurant consultant services. Come join us onward and upward.

POSITION SUMMARY

The Director of Digital Marketing is responsible for developing and executing online digital marketing campaigns for all Earl Enterprises brands. This position will also be responsible for creative and content for the websites and will ensure all online brand information is current.

What You’ll Do

• Plan, organize, monitor, and lead the enterprise digital marketing and technology projects and ensure resource alignment, engagement, commitment, and risk management
• Drive the digital marketing strategy, aligned with brand standards, execution and budget
• Manage digital marketing processes, plans and spend optimization across digital properties and device types
• Collaborate with the Brand Marketing team and IT to design and develop new innovative digital programs that elevate and advance our digital brand presence
• Optimize online content for maximum visibility and ranking on search engines
• Implement and manage social media programs, including Facebook, Instagram, Twitter, Snapchat, YouTube and Blog
• Assist in the ongoing development and upgrade of the corporate websites and specific landing pages
• Develop and monitor interactive presence including: social media, online media
• Generate content and ideas for promotions on social media channels
• Measure the impact of social media on overall marketing efforts
• Develop and maintain relationships with loyal guests/fans of the brands; identify and implement programs to utilize those guests/visitors as brand ambassadors
• Monitor and utilize new media and technology as they emerge
• Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities
• Engage with site visitors/guests when appropriate and disseminate guest feedback through proper channels
• Ensure consistency between interactive and traditional media: content, branding, and offers
• Act as a Marketing liaison with the web developer to coordinate all website content changes, creative changes and Search Engine Marketing efforts and offers
• Coordinate with external listing sites to ensure information about the brands are current and updated as offers, locations and menu information change
• Implement processes to ensure all online offers and promotions have unique POS (Point of Sale) identifiers/codes to determine level of success
• Review of and assist with in-restaurant digital media content (video programming, digital media boards, etc.)
• Manage online ordering and ecommerce platforms
• Manage email marketing initiatives and overall calendar

What We’re Looking For

• Experience in Restaurant digital marketing is required
• At least 5 years of experience planning and developing successful online marketing campaigns and strategies
• At least 5 years of expertise of Hands-on expertise managing Paid Search, Email, SEO, Affiliate, Display, Mobile, and Social campaigns required
• At least 3 years of experience managing direct reports
• Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities
• Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams
• Experience in marketing on all social media channels
• Extensive understanding of online marketing industry trends and tactics
• Strong interpersonal skills and ability to build professional relationships
• Strong communication skills for interacting with senior management
• Excellent verbal, written, and analytical skills

SKILLS & ABILITIES

Education: Bachelor’s Degree (four year college or university) required. Business Marketing or Communications degree preferred

Experience: Five to seven years related experience preferred

Computer Skills: Microsoft Office required. Adobe Creative Suite preferred. Experience with WordPress and HTML experience with CRM platforms

Earl Enterprises

About the Role

As the Director of Entertainment, Toys and Seasonal your focus will be to develop and lead business and marketing strategies and activations that inspire customers to purchase. You’ll lead ETS marketing with an emphasis on driving results in eCommerce key channels such as SEM, Affiliates, Display, Paid Social and CRM. You’ll collaborate closely with Performance Media, Site Operations, Merchandising and Finance. You’ll also be part of the team developing the marketing strategies and plans for the largest season of the year – Holiday and Black Friday – and additional seasonal moments like Easter and Halloween.

This role is based in Bentonville, AK.

About Walmart Marketing

Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.

You’ll make an impact by:

· Partnering with the business to develop business plans and customer propositions that lead the marketplace

· Leading always on marketing for ETS that drives successful results by partnering with stakeholders to strategize, create plans, measure results and report results in large cross-functional forums

· Generating compelling, customer led insight development, learning agenda and briefs

· Collaborating on the overarching holiday strategy and brief and gaining alignment across the organization

· Leading the development of media plans and high impact creative that engage customers and deliver increased marketing driven sales year-over-year

· Developing, coaching and mentoring a high performing team comprised of members of the larger marketing organization and peers

You’ll sweep us off our feet if…

· You are customer obsessed and successful creating strategies that meet customer needs and wants

· You are a storyteller that leverages data, customer, and competitive insights as well as industry trends to build out end-to-end strategies

· You are skilled at setting a vision and strategy that inspires cross functional partners, agencies, and teams

• You have the aptitude for building strong partnerships, presenting to and influencing across all levels
• You have a track record of delivering eCommerce marketing results

· You can work through ambiguity in a fast-paced environment and lead multiple complex projects at once

Preferred Qualifications:

· 10+ years of work experience in Marketing Strategy or a related area

· BA/BS degree in Marketing or related field and/or equivalent experience

· Strong leader of people, communicator, organizational/time management skills and is a self-starter

· Proven track record of creating business strategies with cross-company partners to drive results

· Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights

· Gravitas to advocate, influence, and gain buy in both internally and externally

· Experience with a digital retailer a plus

How you’ll thrive at Walmart:

• Performance-based incentive awards
• 401k with company match
• Discounted employee stock purchase plan
• Paid parental leave,
• New surrogacy & adoption benefits
• Unlimited Flex Time Off
• Working alongside a diverse group of collaborative and innovative team members
• Opportunity for growth and development across several areas of the Fortune 1 organization
• And much more

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities

Walmart

Bally Sports is looking for a Content Product Manager. Bally Sports’ mission is to build a transformative, participatory sports platform, anchored by the most exclusive and relevant live professional games, that provides fans a year-round opportunity to engage with content and communities they are most passionate about. You will create best-in-class digital experiences for Bally Sports Users as a Product Lead for the content experience within our core mobile apps, websites and connected devices and premium streaming services. In this role, you will be responsible for defining product user stories, prioritizing the backlog, and identifying technical and operational enhancements necessary to deliver a compelling user experience that drives the Bally Sports content discovery and consumption. You will also leverage product performance data, consumer insights and research to develop features that grow and retain fans and subscribers.

What you’ll do
– Lead the definition and execution of Bally Sports’ content discovery, consumption and user personalization strategies
– Lead and perform daily product management activities including writing product requirements & user stories, as well as crafting high level technical and user experience flows
– Contribute to the overall digital product roadmap by defining and prioritizing content enhancements & personalization features across platforms.
– Leverage a deep understanding of existing content strategies and engagement techniques on sports and entertainment streaming platforms
– Identify and understand a variety of personas & user needs and create journey maps to alleviate UX friction
– Partner with the Content, Engineering and Design teams to help users get to content they will love as quickly as possible
– Set KPIs to measure the success of new features, and develop learnings for further advancement
– Collaborate with a cross-functional product team to identify opportunities for meaningful tests and define and carry out a/b testing to validate features
– Create and deliver presentations that explain user research, new features, and roadmap
What to bring:
– 10+ years of experience working with Direct-to-Consumer, OTT and/or live video products
– Experience working with Content Management Systems (CMS)
– Experience working with user personalization
– Deep analytical skills with a focus on data-informed decision-making
The base salary compensation range for this role is $150,000 to $175,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
#Ballys
Diamond Sports Group, L.L.C, an independently-managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer.
About us:
Diamond Sports Group LLC, an independently-managed and unconsolidated subsidiary of Sinclair Broadcast Group, Inc., owns the Bally Sports Regional Sports Networks (RSNs), the nation’s leading provider of local sports. Its 19 owned-and-operated RSNs include Bally Sports Arizona, Bally Sports Detroit, Bally Sports Florida, Bally Sports Great Lakes, Bally Sports Indiana, Bally Sports Kansas City, Bally Sports Midwest, Bally Sports New Orleans, Bally Sports North, Bally Sports Ohio, Bally Sports Oklahoma, Bally Sports San Diego, Bally Sports SoCal, Bally Sports South, Bally Sports Southeast, Bally Sports Southwest, Bally Sports Sun, Bally Sports West, and Bally Sports Wisconsin. The Bally Sports RSNs serve as the TV home to more than half of all MLB, NHL and NBA teams based in the United States. Diamond Sports Group also has a joint venture in Marquee, the home of the Chicago Cubs, and a minority interest in the YES Network, the local destination for the New York Yankees and Brooklyn Nets. Diamond RSNs produce approximately 5,000 live local professional telecasts each year in addition to a wide variety of locally produced sports events and programs each year.
Sinclair Broadcast Group

Just Slide Media is building the worlds leading growth tech stack and growth team, supporting category leading startups and incumbent large-scale brands undertaking digital transformation, across fintech, insurance, telco, ecommerce and entertainment. We are proven entrepreneurs and technology operators combining the speed of a startup, the expertise of a digital agency, the strategic thinking of a consultancy, and the analytics of technology leaders to digitally transform products, connect consumers with better experiences, and unlock exponential value for brands. At Just Slide Media, we do everything in our power to help our clients “Grow baby, grow!”

Just Slide Media seeks an experienced growth marketer with extensive experience driving ROI positive marketing campaigns for ecommerce via various online channels including SEM, display/banner, social networks, affiliate networks, CPA networks, etc. Additionally, the growth marketer must have experience marketing Google and IOS apps apps across multiple networks and family with concepts including ASO. The role requires extensive knowledge of online marketing best practices in SEM, Paid Social, and Display advertising and a proven track record of delivering paid conversions users on an ROI positive basis. The Growth Marketing Manager will work with management team to set appropriate budget and customer acquisition goals and track success through in-depth analysis and reporting of key performance indicators. The Growth Marketing Manager position requires the ability to operate on both a strategic and tactical level, touching all aspects of the search and display marketing including keyword management, creative design, bidding strategies, creative testing, and analytics. The Growth Marketing Manager will be responsible for day-to-day management of all PPC campaigns across multiple lines of business, with a primary focus of driving ROI positive campaigns, with duties including campaign creation, strategy, analysis, ad copy optimization and bid management across all major engines as well as 2nd tier engines and search network campaigns.

Responsibilities

– Create, manage, and analyze paid search, display and cpa campaigns across multiple search engines, ad networks and websites to ensure acquisition and conversion goals are met.

– Create, manage, and analyze Google and iOS app campaigns

– Responsible for day-to-day management of paid search, Paid Social and display campaigns including keyword generation, ad copy writing, ad optimization, bid management, landing page optimization, budget management etc.

– Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for the paid search and display channels

– Help develop reporting infrastructure to support massive scaling of marketing efforts

– Primary point of contact for all networks, direct publishers

– Generate and disseminate management reporting to keep entire company aware of paid marketing performance trends.

– Cross departmental coordination to develop, implement and monitor new campaigns and creative units.

– Develop and test new campaigns to better target users and improve overall ROI.

-Work with marketing management to set appropriate budget and customer acquisition goals for channels

– Provide ongoing analysis and reporting of key success metrics by channel ( sem, paid social, display, cpa network, eytc) such as traffic, membership, subscriptions, demographics and LTV

– Work with internal and external creative, product, and engineering teams as drive conversions

– Research and identify new affiliate network, advertising network and strategic traffic partners

Stay abreast of SEM best practices and industry research

Skills

Qualifications:

– 2+ years online marketing and/or product management experience

– Proven history managing roi+ ecommerce campaigns in search and display channels

– Established relationships with affiliate, advertising and CPA networks a plus

– Experience using Google Ads and Bing.

– Experience with A/B and/or multivariate testing.

– Advanced knowledge of Excel

– Creativity, teamwork and strong attention to detail required.

– Outstanding analytical skills and data-driven mindset

– Excellent verbal and written communication skills

– Excellent time and project management skills.

– Understanding of success metrics and ability to measure performance accurately

– Bachelors degree or higher required from top university

Just Slide Media

BoomerangFX is more than just a SaaS tech company – we are one of North America’s fastest-growing healthcare solutions providers offering integrated practice management software, digital marketing, and e-learning solutions to the aesthetic medical industry. We serve specialized industry segments spanning dermatology, cosmetic surgery, women’s health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity. We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team. Trusted by a growing community of healthcare professionals across North America, our product delivers the only cloud-based SaaS solution for private healthcare practices integrating the advanced clinic workflow management tools, electronic medical records (EMR), accounting, data analytics, digital advertising, lead generation and e-learning in a single user-friendly solution. This unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Australia, Germany, France, the UK, and Latin America with industry-leading technology that is helping to modernize private aesthetic healthcare practices.

Role Overview

Do you live on the pulse of social networks? Can you analyze data, measure, track, and report with your eyes closed, all while creating content that will capture our audience’s attention and build our brand identity? In your role, you will manage the creative ideation and production of social media assets across channels, all while driving and increasing engagement that captivates our communities. You are a strategic self-starter, an experienced storyteller with a passion and talent for video content creation.

Scope of duties

· Develop, implement, and manage the company’s social media strategy and campaigns across various platforms including but not limited to Facebook, Twitter, Instagram, TikTok, LinkedIn and YouTube.

· Plan and execute the content strategy in different areas such as: Education (Q&As, tutorials, demonstrations), Entertainment (parodies, skits, memes), Inspiration and Impact (success stories, testimonials, interviews) and Third-Party (user-generated content, influencer content).

· Create and publish compelling and engaging content that drives traffic, increases brand awareness and engagement.

· Build and manage a social media editorial calendar to ensure consistent and timely content is being created.

· Track and analyze social media metrics and use data-driven insights to optimize social media strategy and campaigns.

· Take the “SMART” approach to analyzing metrics and driving insights as follows:

Specific: To increase social media presence through consistent organic posting, paid ads, and follower automation

Measurable: To gain 100k followers on Instagram and TikTok individually

Achievable: Through the combination of organic, paid media, and marketing automation

Relevant: Increased social media presence will drive interest in BoomerangFX’s products and services and other initiatives

Time-bound: 1 year

What you offer

· Backed by 4+ years of work experience with at least 3 years of social media experience at a lifestyle brand or in an editorial setting, plus experience managing content creation across social media platforms.

· Extensive experience in—and understanding of—social channels and analytics (TikTok, Instagram, YouTube, etc.) and how content for each platform can be used most effectively.

· Immersed in social media all day, every day, with your finger on the pulse of what’s trending now (and what’s next).

· A seasoned iPhone photographer and video producer with a sharp eye for lighting and composition—you’re equally skilled at capturing both talent and product on set, and you know how to maintain the look, feel, and language of a brand as you bring it to life in new and interesting ways.

· A team player who’s as comfortable collaborating as you are working independently, managing social campaign content from start to finish internally and with external creators.

· A resourceful self-starter who thrives in a fast-paced, entrepreneurial environment, with stellar time management and project management skills.

· You have an affinity for traveling and are eager to record content in different cities within the United States (no restrictions to work in the US and travel to Canada without any restrictions).

Most importantly, you share our values…

· You roll up your sleeves

· You are agile

· You are resilient

· You never stop learning

· You want to be part of a global success story

Benefits:

• 15 days’ vacation per year to rest, recharge and enjoy
• Bonus Pay

BoomerangFX

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Basic Fun! is a leading developer, manufacturer, and marketer of some of the world’s best known and loved toys including Tonka, Care Bears, Lite-Brite, Lincoln Logs, K’nex, Playhut and Cutetitos. Our products are sold by leading retailers and distributors throughout the US and over 60 countries around the world. Basic Fun! has an omni-channel go-to-market strategy with a strong presence online, in-store and in family entertainment venues. Our iconic brands and broad product portfolio span generations and help create unforgettable memories.

Position Overview:

This position is a key growth driver for the company responsible for cultivating and growing multiple key brands across four major toy categories (Girls, Preschool, Activities, and Collectibles). Key responsibilities include: developing and executing the Brand Strategies for the respective lines (across both Product and Marketing), acting as the global ambassador for the brands, and being the central point of all communication across multiple departments throughout the organization (inclusive of Sales, Product Development, Operations, Digital & Social Marketing, Creative Services/Packaging, and Finance). Expectation is that this role achieves the necessary results/metrics established to drive the expected revenue and P&L volume annually.

This sought-after position requires a true self-starter with a keen pulse on consumers’ needs/wants (both today and in the near future) and a right/left brain mindset that can disrupt beyond the status quo. Having a passion for the industry, strong leadership capabilities, and keen relationship management skills are essential – along with storytelling, strategic thinking, and project management skills.

Responsibilities include but are not limited to:

· Manage all functions of the global brand management process across various cross-functional teams.

• Key Functions include (but are not limited to):
• Line Plan Management – inclusive of its creation, daily maintenance, and reporting out of financials to Sr. Management team members.
• Product Development Management – assist in driving the development of each product (from concept to retail shelf), in partnership with the Product Development Team and overseas partners. Ensuring you are delivering market-relevant product solutions that possess a strong price/value proposition.
• Financial Management – ensuring all cost targets, quotes, financials, and margin requirements meet retail expectations (while meeting/exceeding Sr Management expectations).
• Brand Management – communicate to sales on a weekly basis all updates/changes to the product lines that impacts what they are selling in at retail; help Sales with sell in by being on the pulse of what is happening at retail and offering them solutions to fit a retailers needs; constantly auditing the brands execution on e-commerce sites to drive the highest visibility, engagement, and sales potential.
• Creative Management – collaborate with the Creative Services team to develop and execute impactful packaging and graphic design pieces, that engage consumers and drive sales.
• Act as the ultimate Brand/Product ambassador to both internal and external constituencies; demonstrating your leadership role by showing them you understand and know what they want.
• Develop and lead the execution of best-in-class global go-to-market strategies with turn-key solutions and assets that can be localized easily.
• Work with the Global Sales team to support key distribution channels in their markets with: custom initiatives and account specific plans (inclusive of products and promotions), in-store graphics, and more.
• Identify and recommend consumer-focused product solutions that hit on market trends, position us to win against competitors, and will drive incremental growth for the company.
• Collaborate with the Digital and Social Media Marketing team to execute all promotional activities/plans throughout the calendar year (inclusive of Public Relations, traditional media, and social/digital platforms).
• Create and present product concept decks to licensors for consideration.
• Work collaboratively with the licensing team to maintain communication with licensors; ensuring all brand planning and product development updates are communicated in a timely fashion.

Skills, knowledge and abilities:

• Bachelor’s Degree or equivalent experience, preferably in Marketing.
• Must have 8-10 years of relevant marketing, brand, or product management experience.
• Passionate individual who is a self-starter, constant learner, and natural leader.
• Proficient in forecasting, POS sales, analyzing large amounts of data and providing the “so what” behind the numbers to drive growth, innovation/use for business cases.
• Proven experience in leading multiple strategic projects involving internal and external resources/partners at the same time.
• Working knowledge of the product development process and manufacturing functions that go into bringing an item from concept to retail.
• Strong presentation, written, and verbal communication skills.
• Experience with Microsoft Suite is required.
• Highly organized and efficient; can thrive in a fast-paced and time-sensitive environment.
• Easily adapt to shifts in priorities; ability to manage several projects concurrently.
• Ability to work effectively across different teams, departments, and third parties.
• Experience selling /presenting to retail buyers; Toy category experience preferred.
• Experience in trade shows, product & lifestyle photography shoots, etc.
• Ability to travel, as needed.

Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.

Our office is in-person Monday through Thursday with the option to work from home on Friday.

OUR CORE VALUES!

1. We Love Delivering a “WOW!”
2. Act with Integrity and Do the Right Thing.
3. Inspire Passion for Creativity and Innovation.
4. Be Disciplined to Create Lasting Impact.
5. Play, Have Fun, and Laugh Together.
6. Embrace Humility.
7. Pursue Growth and Learning.
8. Hustle and Act with a Sense of Urgency.
9. Commit to Excellence.
10. Gratitude Keeps Us Grounded.

Basic Fun!

Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you’ll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You’ll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. We believe there is no “perfect” candidate and want to encourage applying even if all the requirements listed aren’t met. If you’re passionate about URW and looking to learn and grow, then we look forward to reviewing your application!

We are currently looking for our:

Marketing Manager – LAX

What we offer

As a Marketing Manager your primary objective is to manage the marketing function for LAX shops and restaurants to create and execute short- and long-term plans that drive sales, customer experience and NRI growth. In collaboration with the Marketing team, you will manage various marketing campaigns and initiatives including digital mobile ordering program, customer service, sales promotions, retailer relations, terminal redevelopments, grand openings, store openings, events, market research, social media and analytics.

Successful candidates will have strong overall marketing acumen and ability to develop and execute high profile projects from ideation to execution. Success in this role includes a project management skillset, a self-starter mentality, and strong interpersonal skills. We are also looking for a candidate who can successfully navigate complex organizations and process requirements to achieve maximum results.

Candidates who are passionate about marketing, with great teamwork and collaboration skills, and who are excited by the opportunity to be part of a team that is building and shaping customer experience and innovation in airport environment are encouraged to apply.

Responsibilities

Strategic & Financial

• In partnership with the Senior Marketing Manager, assist with the development of the marketing strategy and manage execution of the marketing action plan to drive sales performance.
• Support the ideation and manage the execution of strategic marketing partnerships with airlines, retailers, strategic partners and key stakeholders that will ultimately drive terminal sales and elevate the customer experience.
• Partner with stakeholders to ensure marketing programs support key airport milestones (ex. groundbreakings, store openings, special projects, redevelopments, store openings, etc.).
• Work effectively and efficiently with internal and external agencies and manage vendors to meet agreed upon goals.
• Work as an integral member of the airports marketing team to achieve marketing goals.
• Manage marketing program budgets, vendor/contract set up and payments.
• Develop and deliver marketing presentations, recap reports and support documents for a variety of audiences regarding marketing programs, projects, and other ideas to support the business objectives of URW Airports and airport clients.

Brand & Creative

• Manages brand identity and campaign creative process including development of creative briefs and collateral spreadsheets for marketing campaigns, advertisements, collateral/signage, digital promotions, etc. This includes campaign concepting, copywriting, image selection, QR code creation and coordination of photo/video shoots as required.
• Manages graphic designer developing production schedule, coordinates creative reviews and approvals and manages printer production/installation of materials in-terminal.
• Distributes materials in-terminal and regularly spot checks overall presentation of marketing programs to ensure performance and quality.

Digital Marketing

• Develop and manage consumer and employee facing digital marketing initiatives including mobile order websites, employee text messaging program, and digital tools to drive awareness and conversion.
• Support new product launches and manage implementation of digital marketing campaign roll out including retailer training/onboarding, beta testing and operationalizing/stabilization of program.
• Develop and launch in-terminal customer-facing tactical initiatives to drive success of digital program including promotions, incentives, gift with purchase, and more.
• Regularly tests product features, marketing messaging, collateral, promotional plans, etc. to optimize sales, retailer, and product performance. Consolidate and report findings on an ongoing basis.
• Partner with IT/Digital, operations, retailers, and key stakeholders to ensure all tasks are covered in a fashion that meet expectations, timelines, and budgets.

Social Media & Content Management

• Create and manage marketing calendar, ensuring content and promotion is timely and to a high standard.
• Create, organize, and manage a digital library of content including digital menus, product and store photos, operational information, and regularly ensure content is maintained and updated across all customer-facing touchpoints.
• Develop and coordinate social media content and posts to support the marketing calendar promotional schedule to include sales promotions, deals, and key airport information to engage audience and boost awareness and drive conversion.
• Develop, manage, and track digital advertising by utilizing channels to connect with target audience, developing creative approach, trafficking creative to partners, and tracking success.

Retail Management, Training and Customer Service Initiatives

• Create and maintain relationships with agency partners, operations management, retail associates, and business partners, becoming the first point of contact for any issues.
• Partners with retailers to develop seasonal sales and promotions, special menus, and digital sales promotions designed to drive sales.
• Coordinate retail partner communications and meetings to provide marketing updates, introduce new marketing programs and opportunities, etc.
• Manage customer service program ensuring key stakeholders including retail associates and managers are engaged. Includes organize and execution of meetings, training programs, retailer outreach, customer service taskforce, mystery shopping programs, rewards and recognition, etc.
• Creates and executes locally relevant employee programs and workforce development programs (i.e. employee menus, text mobile club, sales driving incentive programs, job fairs, etc.)
• Provide excellent customer service to customers/associates when issues and questions come up, becoming a regular resource and support to team members.

Market Research & Analytics

• Partner with retailers to understand business needs, sales trends, and customer behaviors.
• Oversees marketing initiative performance by tracking wins, losses, and measuring success through data, marketing analytics, and metrics.
• Develop and manages the implementation of on-site market research on an as needed basis.
• Coordinates research needs and recommends appropriate marketing strategy and tactics based on insights.
• Research trends within the shopping/dining/airport/travel industry and stay on top of industry best practices, ASQ/ACI data, etc.

Competencies & Qualifications

• Bachelor Degree or combination of education and relevant experience
• Minimum of 5-7 years of full-service professional Marketing experience
• Strong oral and written communication skills
• Strong analytical capability, ability to read and interpret data
• Understanding and ability to apply best practice marketing/retail trends and marketing communication principles
• Problem solving skills
• Ability to work independently to meet expected deadlines, schedules, and budgets
• Exceptional communication skills, clear, concise, and professional representation
• Creative and well organized
• Demonstrated team player
• Typical 40-hour work week schedule with the ability to work additional hours as assigned including weeknights and weekends.

Compensation

Exempt: $75,000 – $90,000 + Discretionary Annual Bonus

What is important to us

Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW‘s flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments.

In returning to the office, we are following federal guidance on what we need to do to safeguard the health and safety of our employee community, including that URW employees must be fully vaccinated or request an accommodation.

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s differences.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

Join us to Reinvent Being Together.

Unibail-Rodamco-Westfield

Digital Content Marketing Manager

ifm efector inc. is looking for a digital-first growth marketing leader with a customer-obsessed approach and fascinated by digital transformation and the power of technology to solve problems and make our customers more successful in their business. The Digital Content Marketing Manager is responsible for developing and managing compelling, insight-driven content meant to inform, educate, and persuade readers to act, while embodying ifm’s brand and image. This person will lead a team of motion graphics artists and content strategists in support of ifm’s mission to create a first-in-class web experience that puts ifm “close to you” by bringing our customer’s machinery and applications to life digitally on ifm.com and providing them the solutions, insights, and recommendations that support their Industry 4.0 journey.

This person will be a pace-setter and immediately make an impact through positive relationships with peers, team members, and advocate for cross-functional and cross-departmental collaboration to produce clear and valuable communication that helps customers of all sizes and industries. This person will be in direct collaboration with senior leadership on the development and execution of the content strategy including content audits, gap analysis, persona building, SEO-oriented content planning, and publishing of content to support new customer acquisition and customer retention.

Job Responsibilities

· Lead and develop a team of creative professionals, content strategists, and writers. This includes motion graphics artists and web designers.

· Work closely with Product Management to insure successful product launches.

· Work closely with Performance Marketing and SEO colleagues to create content that improves page rank and increases page views.

· Develop ideas for compelling content that adheres to required branding and style guidelines.

· Manage and mentor designers and content writers while overseeing writing, editing, proofreading, and copy editing for ifm.com/us.

· Author and supervise the development of motion graphics design to represent the customer’s machine & application perspective aligned to ifm’s vertical markets for enhancing the pre-and post-sales experience.

· Stay on top of content marketing trends and encourage the team to optimize and test new tactics.

· Collaborates with the global web team to improve overall site structure, and navigation, reduce content cannibalization, and improve conversions of the e-commerce sales channel.

Qualifications

· Content planning and execution – Experience in developing integrated content strategy and content-driven programs.

· Results-oriented/Decision-making – Create and meet deadlines while managing time efficiently and prioritizing in a multitasking environment. Experience using analytics and metrics to guide topic and content development.

· Effective communication – Strong communication skills, both written and verbal. Highly collaborative work style. Ability to build relationships at all levels.

· Operational excellence – Implement and follow processes that support a collaborative team and customer experience. Bring ideas for improvement to the table.

· Business acumen – understand the big picture of the business and how to support business goals.

· Supervision – self-starter with exceptional ability to follow through and lead and influence others.

· Creativity – up to date on current content marketing trends and techniques, ability to innovate and iterate while following brand guidelines.

· Familiar with CMS publishing tools.

· Basic design skills and experience with Adobe Suite and/or Cinema 4D or Blender a plus.

· 5 years+ experience in B2B digital content marketing.

· Experience leading or managing a team.

ifm