Entertainment Jobs and Internships

Marketing Director, North America

Locala – The Drive-to-Store Platform – is the first and only advertising technology to connect brands to consumers by bridging the gap between digital advertising and the real-world. Locala created a unified technology for marketers to manage, measure, and optimize incremental visits in real-time to online and physical stores. Locala is committed to transparency and full autonomy for its clients and relies on data obtained only with the user’s explicit consent. Founded in 2011 by mobile marketing pioneers, Locala has 180+ employees and services more than 600 advertisers worldwide and has won more than 30 international awards including Best Location Platform in the US.

The company has ten offices in the US, Europe, Asia Pacific, and Latin America. We are seeking motivated and hardworking individuals to join our fun-loving team!

Locala is looking for a US Marketing Director to drive awareness and understanding of our commerce media platform among brands and agencies. Based in the US we’re looking for someone with a solid marketing background, who can roll up their sleeves, think creatively and work independently to deliver successful marketing and communications campaigns.

This position is based in New York and able to come into the office at least 1x a week and available to travel regularly.

Job Specifications

Your role

The US Director of Marketing will report to the US Managing Director and your role will involve:

• Develop strategic sales content that customizes the global USPs, branding, positioning, tone, and strategy for the different needs and nuances of individual markets
• Develop thought leadership content extending Locala’s global content strategy into individual market needs
• Work with global product, marketing, sales and management teams to fully manage the sales enablement phase of product marketing and product launches
• Under the supervision of the US Managing Director: develop quarterly Field Marketing plans (Customer marketing, Event marketing, Account-based Management, Sales, Demand Generation ). Present plans to the territory Sales VPs for implementation in order to increase brand awareness within the industry and increase penetration within current client base
• Work with the Global Sales Marketing Operations Lead in order to actively monitor all business growth KPIs in real-time, including: lead conversion rates, opportunity close rates, share of voice, and more
• Manage territorial marketing budgets working closely with finance in order to ensure all projects are executed within forecasts with proper ROI assigned after execution is complete
• Potentially recruit, train, supervise, support and develop a marketing team

What we expect from you:

• Proven track record (5-10 years) in orchestrating successful marketing plans in an international environment
• Must have experience working in digital advertising, location analytics or media industry
• Strong knowledge of the technology industry and digital landscape
• Fluency in English is mandatory
• Fluency in French and/or Spanish is a big plus
• Proven technical copywriting skills and track record in developing high quality content
• Ability to synthesize and adapt complex data into company, industry and PR discourse
• Ability to handle multiple tasks and projects simultaneously
• Creative skills with a strong attention to detail and quality
• Team player with high energy and positive attitude
• Bachelor’s degree in Marketing, or closely related field is mandatory

Our values

• Care: We are fair to all. We act transparently, responsibly and sustainably towards people and the planet
• Invent: We take risks and put ourselves to the test. Our products are unique and challenge the status quo
• Succeed: We help you succeed. We set the bar high, work together and commit to delivering an outstanding product achieving excellence every single day

At Locala, we are committed to diverse and inclusive hiring and to promoting equal opportunities throughout our processes and beyond. Our offers are open to everyone, regardless of origin, gender, religion, disability, etc. Do not hesitate to apply!

Compensation Range: $130,000-180,000 with up to $20,000 in bonus. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer 100% health insurance coverage for the employee, disability, life insurance, paid parental leave, wifi reimbursement, 401k and paid time off.

Locala

ABOUT KINDERFARMS: Co-founded by Jessica Biel, KinderFarms is the kinder ‘farmaceutical’ company. We are committed to providing clean and effective medicines and health products that fit with the values of today’s families. KinderFarms offers options such as KinderMed clean over-the-counter medicines for children, KinderLyte oral electrolyte solutions, and KinderSprout organic plant-protein shakes for kids. KinderFarms products are available nationwide in over 35,000 stores including Walmart, CVS, Walgreens, Rite Aid, Kroger, Albertsons and thousands of other retail locations, with our company growing 400% vs. last year.  KinderFarms’ mission is to raise the standard of care for children at home and around the world by making clean products accessible to more families and donating 1% of all sales to support families globally through “1% For The Planet.”

ABOUT THE ROLE:

The Assistant Brand Manager role will report to the Brand Manager, and support the entire Marketing team in achieving company’s goals and objectives. The role’s primary responsibility is to support in driving brand growth through communications activations (PR, social, digital, etc.), shopper marketing, e-commerce, and innovation initiatives. This role will also be responsible for analyzing market and brand performance data to arrive at actionable insights and business recommendations.

RESPONSIBILITIES

• Assist in the management of marketing projects related to the execution of brand marketing plan. Projects may include development of shopper marketing programs, healthcare professionals’ marketing materials, digital assets creation, product packaging optimizations, e-commerce and website optimizations, social media activation, etc.
• Measure and analyze market and business performance and develop actionable insights and recommendations
• Assist with commercialization of new products and line extensions, as well as packaging and product improvements
• Lead ongoing competitive landscape assessment, translate findings into implications for the business
• Partner with Sales to execute various promotional activities and projects
• Collaborate with Sales to support sales presentations, trade shows, demos, materials development
• Maintain best-in-class digital presence across website, social media platforms, Amazon, retailer .com, etc.
• Assist with culture building activities
• Performs day-to-day business management activities and executes other projects or activities as requested

QUALIFICATIONS

• Bachelor’s degree (preferably in Marketing)
• 2+ years of work experience (preferably in Consumer Packaged Goods/Brand Marketing or related field)
• Experience with syndicated data (SPINS, IRI, Nielsen)
• Excellent knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• Analytic ability to translate data into meaningful insights and action
• Strong project management skills and the ability to prioritize and multi-task against several projects at one time
• Self-starter with high degree of personal initiative
• Thrives in a fast-paced, dynamic and complex environment and can work through ambiguity
• Strong interpersonal skills and communication skills; able to foster open communication and engage/influence others
• Purpose-driven and passionate about changing health and wellness products for the better 

KinderFarms

ThunderWorks is a small, fast-growing company located in the heart of downtown Durham, NC and committed to building the most fun and exciting brands in the pet industry. We are part of Ceva Animal Health, a leading global corporation with a broad portfolio of companion animal products. ThunderWorks is responsible for all pet retail for both ThunderWorks and Ceva brands in the United States. Our innovative solutions like ThunderShirt, Feliway, ThunderEase, and ThunderWunders are helping millions of dog and cat families around the world live calmer, happier and easier lives. Our pet-friendly, entrepreneurial organization has a strong focus on teamwork and growth.

Job Description:

The Associate Brand Manager will be participating in the development and implementation of the strategic and tactical brand plans for ThunderShirt, Feliway, ThunderEase, and ThunderWunders. This role provides significant opportunity for ownership as the primary responsibilities include general management, support of brand program creation, execution of key brand initiatives, and coordinating / supporting brand content creation. This role will have a focus on the retail channel.

Responsibilities:

· Work with the Senior Brand Manager in driving the assigned businesses to achieve revenue & profit targets, including the ownership of specific initiatives

· Participate in managing, creating, and executing annual marketing plans (media, advertising, graphics, etc.) for assigned brands to ensure efficient & effective use of marketing budgets

· Work closely with the retail sales team to identify, create, and execute programs and promotions

· Develop and recommend action plans based on qualitative/quantitative research and business performance

Requirements:

· Degree in Marketing, Communications, or related field of studies

· Strong written and oral communication skills

· 2-3 years of relevant work experience

· Ability to multitask, pivot, prioritize competing tasks and efficiently operate in a fast- paced environment

· Highly organized work with a keen eye for detail

ThunderWorks Company – Maker of ThunderShirts

The Intrepid Museum is currently seeking a Senior Marketing Manager. The Senior Marketing Manager is responsible for developing and executing omnichannel marketing strategies that increase Museum visitation, ticket sales, group sales, memberships and other earned revenue streams. The Manager will design and implement media plans that effectively reach target audiences and strengthen the Museum’s brand through digital and traditional channels. The Director will also plan, develop and implement additional marketing initiatives and promotions that support the Museum.

Responsibilities include but are not limited to:

Marketing Strategy, Planning and Execution

• Develop and execute marketing strategies and tactics, in the form of multi-year, annual and seasonal integrated 360-degree marketing plans, including media planning and placement with the goals of increasing visitation and related revenues, while supporting audience development goals museum-wide;

• Administer advertising/marketing initiatives while maintaining and expanding the brand exposure of the organization.

• Organize complex cross-functional groups and meetings to ensure alignment, clear communication, seamless integration and timely execution of deliverables in support of Marketing objectives;

• Write integrated marketing briefs for internal and agency use;

• Develop and maintain dynamic audiences’ framework; set audience-specific goals for each marketing effort and ensure marketing strategies and media plans best support intended outcomes;

• Coordinate efforts across paid/owned/earned channels in development, maintenance and implementation of single integrated marketing calendar;

• Ensure paid media plans most effectively allocate spend to drive ROI, leverage owned channels and amplify earned media in support of KPls;

• Oversee institutional email marketing strategy that addresses business and communications objectives;

• In conjunction with the Museum’s digital agency, develop paid search strategies, ensuring alignment with the Museum’s SEO efforts;

• Oversee development, production and trafficking of all online, print and outdoor advertising executions in collaboration with the Museum’s creative team,

• Create marketing engagement programs and partnerships that support revenue targets and drive measurable outcomes.

• Establish strong relationships with key and relevant stakeholders throughout the organization (Digital, Creative, Communications, Curatorial, Sponsorship, etc.) to inform on-going planning and alignment

• Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs and to insure consistent branding and message.

• Performs other duties as required by management.

Consumer Insights

• Continually leverage key insights from audience research to develop and refine integrated marketing strategies;

• Researches and develops new business partnerships and cross-promotional opportunities, submitting marketing, media and program proposals and insuring execution of plans on-time and on budget.

• Plans and conducts market research and reviews analysis of marketing surveys to identify and recommend opportunities for marketing and advertising.

• Stay informed of key marketing trends and issues and competitive activity to drive overall sales

Budgeting and Reporting

• Works closely with the VP in the develop of overall Marketing budget

• Provides analysis, and regular status reports on marketing, media and promotional programs that include ROI and any strategy and tactics to increase effectiveness

• Provides recommendations for the marketing and advertising budgets of key revenue driving departments

• Pulls and distributes discount reports from the Museum’s ticketing system

• Creates purchase orders and submits relevant invoices related to advertising and marketing initiatives

The ideal candidate will have a Bachelor’s Degree in Marketing or a related field with 10+ years of relevant marketing experience. Proven track record of running successful media campaigns (full-funnel). Ability to define and manage marketing budgets. Proficiency managing external relationships and agencies with excellent communication, presentation, and organization skills. Ability to test and learn local promotions and grassroots community outreach a plus. A good balance of creativity and analytic skills required. 5-8 years of experience with marketing strategy and/or media planning in an internal role or at an agency is a plus, including expertise across digital and social platforms. Expertise in evolving Marketing best practices, with an emphasis on digital marketing and marketing analytics. Ability to write reports, business correspondence, and marketing materials. Ability to effectively present information and respond to questions from groups of managers, customers, and vendors. Ability to calculate figures and amounts such as discounts, interest, commissions, and percentages. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to work weekends, holidays, and evenings as necessary.

We offer a competitive salary and the opportunity to be a part of a very rewarding time in the Museum’s history!

Intrepid realizes that it is rare an applicant meets 100% of the qualifications for a given role. If much of this job description describes you, then we encouraged you to apply.

Intrepid Sea, Air & Space Museum

Join a team that is changing millions of lives.

Transforming smiles, changing lives

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.

Ready to join us? 

About This Opportunity

The Director of Marketing, Media is an integral leadership role on the US Consumer Marketing team focused on connecting with consumers to make the Invisalign brand the most consumer requested brand in orthodontics. This is a great opportunity for someone who has strong experience in and is passionate about optimizing a brand’s interaction on the key touchpoints along the consumer journey to fuel brand awareness & consideration.

We’re looking for an experienced marketing leader to lead the strategy and execution of all paid media to build brand equity and strong acquisition channels. They will be leading this work with our partner media agency and in-house paid social team. They will also own our web content strategy with the goal of seamless consideration & conversion of acquired audiences.

In this role, you will…

• Own our media strategy directing spend of substantial working media budget and ensuring forecasting & delivery of key performance metrics.
• Organize, coach, uplevel, and retain a team of channel experts across paid media channels to achieve aggressive growth at scale
• Drive web content strategy to increase brand affinity, grow consideration and optimize conversion rates.
• Identify growth opportunities and drive channel optimization, building a culture of innovation and hypothesis-driven experimentation
• Develop cross-channel strategies to support integrated campaigns, new product launches, and growth initiatives in partnership with other US Consumer Marketing members.
• Partner with agency & cross-functional teams to enhance and continue building best-in-class marketing data and technology capabilities that will accelerate delivery of our goals.
• Work closely with Analytics to optimize marketing dashboards, attribution methodologies, measure ROI and provide consumer insights back to the organization

In this role, you’ll need…

• 10+ years related experience with deep expertise leveraging a portfolio of marketing channels and tactics (Paid Search, Paid Social, Programmatic, TV, Video, Audio, Mobile, etc) to run effective always-on media and cross-channel campaigns
• Proven ability to manage at minimum 10 figure budgets and drive efficient growth working in-house at a high-growth consumer brand
• Understanding of vendors, tools, systems, and tactics across the evolving marketing landscape: Advertising/Media, Personalization/Targeting/Audience Building, Measurement/Attribution
• Data-driven decision making, able to triangulate across different datasets and varying degrees of data completeness to develop models and inform strategies
• Experience in growing and developing a team
• Excellent collaboration, communication and interpersonal skills with ability to set a vision and drive followership
• Ability to lead through ambiguity and dig into the details to solve. Bias to action while clearly keeping focus on operational discipline and desired/measurable results.

Sound like a good fit?   

Great! Click the “Apply” link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.    

About Align  

Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.   

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the things employees say make Align Technology a great place to work.   

We respect your privacy. Please review our Applicant Privacy Policies for additional information.  

Global Diversity Statement

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement

It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.

Base Salary Range: $189,671 to $229,221 USD

Align Technology

Come join the Pack!

ABOUT THE ORGANIZATION

KIOTI Tractor is the U.S. subsidiary of Daedong Corporation specializing in the distribution of high quality tractors, UTVs, zero turn mowers, attachments and implements. Since its establishment in 1993, KIOTI has experienced rapid growth as a result of its unique ability to facilitate responsive engineering and production of KIOTI products specifically designed to meet the growing needs of North American equipment users.

Today, KIOTI Tractor sells its products through an expanding KIOTI dealer network of more than 500 dealerships located throughout North America. To assist with this, we have a strategically positioned U.S. warehouse distribution system and its streamlined parts, service and fulfillment center located in Wendell, North Carolina.

This will be an on-site position with a work schedule of Monday – Friday 8:00 AM to 5:00 PM.

JOB SUMMARY

KIOTI Tractor, a leader in the design and manufacture of compact tractors, utility vehicles, turf care and compact construction equipment is looking for a Marketing Assistant to help drive the next phase of our growth. This person will be a key member of the marketing organization providing administrative support to the team.

KEY RESPONSIBILITIES OF JOB

• Provide administrative support to the Marketing team assisting in the execution of the overall Marketing strategy.
• Work closely with the Creative Director with assisting on production and project coordination needs.
• Aid with printed collateral development, specification verification, proofing, final approval, and inventory management of all printed marketing collateral.
• Support social media community management and expediting urgent requests as needed.
• Maintains, organizes, and distributes marketing assets, such as, photography, print/digital ads, logos, etc.
• Responsible for maintaining, organizing, and tracking all physical marketing inventory.
• Manages the department’s internal and external requests and email inbox.
• Assist with marketing budget tracking including preparing approvals, purchase orders, invoice payment and budget reconciliation.
• Assist with Tradeshows and Events throughout the year.
• Assist in reviewing co-op advertising approvals/denials.
• Administers regular data updates for survey platforms, email and text platforms, and others as needed.
• Compile, track and fulfill marketing leads.
• Assists with day-to-day tasks, coordinating projects and activities as needed.

EDUCATIONAL AND PHYSICAL REQUIREMENTS

• Bachelor’s degree in marketing, communication arts or related field.
• 1 -2 years of marketing experience.
• Proficiency in Microsoft Suite (Excel, PowerPoint, Word) and Adobe CC (Photoshop, InDesign, Illustrator, Acrobat)
• Proficiency in CMS platforms Umbraco and WordPress.
• Experience with Dynamics CRM a plus.
• Experience in social media community management a plus.
• Ability to learn quickly and manage workload in a demanding environment.
• Ability to work with a strong level of independence.
• Flexible and able to shift priorities as needed.
• Ability to work efficiently without compromising quality or accuracy.
• Possesses excellent interpersonal relationship, effective judgment, and discretion skills.
• Effectively work as part of a team.

KIOTI BENEFITS

• Immediate 4% employer match on employee contributions
• Birthday PTO
• Free Medical Insurance (for employee only)
• Vision, dental, and life insurance available
• Wellness reimbursements
• KIOTI Café – free for all employees!
• Training/Growth Opportunities

Daedong-USA, Inc. dba KIOTI Tractor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

KIOTI Tractor

At Sunday Cool, marketing is about creating unpredictably engaging experiences for both prospective and existing customers. We do this by taking a unique approach with our content in both building awareness around our apparel and products, as well as in the way we nurture existing customers; turning them into raving fans.

We’re looking for an experienced, intuitive, and versatile marketing manager who is eager to do this and more. The ideal candidate will have experience in developing and executing marketing campaigns while managing and inspiring a team. They should be equally proficient in day-to-day marketing activities as well as long-term planning, both from a strategic and tactical level. This manager will strive to exceed expectations, even under tight deadlines.

The Marketing Manager will be responsible for executing the content marketing strategy for all brands and platforms: Sunday Cool, Cool Carll, and the Ninjas are Butterflies podcast. They will oversee our web presence, marketing automation and email campaign execution as well as manage social media content and copywriting for each of Sunday Cool’s marketing channels and brands with the goal of expanding our reach and impact, while driving customers back to our products.

To ensure success, the ideal candidate will need extensive knowledge of marketing strategies and the intuitive ability to identify new business opportunities while applying an inbound marketing strategy to our unique work at Sunday Cool.

The Primary Objectives and Areas of Responsibility of the Marketing Manager role include, but are not limited to:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging our internal team while driving collaboration
• Analyze customer insights, sales cycles, market analysis, and marketing best practices to build successful strategies, customer journeys, and campaigns
• Create, maintain, and conduct analytics reporting across web, social, and email platforms and extract key insights for future campaign development and go-to-market strategies, complete with proposals and recommendations on tactics presented to the Director of Marketing
• Collaborate with Sales, Art, and Product Development Teams to design, test, and evolve lead-nurturing tactics
• Ensuring collaboration across each subset of the marketing team, from content to branding to video production
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Gather customer and market insights within our CRM, Salesforce, to inform marketing strategies, increase customer conversions, and generate more qualified leads
• Oversee the implementation and execution of inbound marketing strategy using our marketing automation software, Ortto
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis reporting to the Director of Marketing
• Present ideas and final deliverables to the Director of Marketing and internal and external teams, and communicate with the full Executive Team about marketing initiatives, strategies, and budgets

Knowledge, Skills and Requirements: 

• Bachelor’s degree in marketing, business, or related field, with 2-3 years of relevant work experience, and examples of recent work. 3-5 years experience would be optimal for this position.
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with an eye for creativity
• Experience with marketing automation and CRM tools
• Experience with mass email clients (e.g. MailChimp, Marketing Cloud, Constant Contact)
• Excellent organizational, time-management, and multi-tasking skills with strong attention to detail.
• Ability to accept constructive feedback and make changes. 
• Ability to contribute individually, and participate across teams.

Sunday Cool, LLC

Who we are

It’s fun to work in a company where people truly believe in what they are doing. At Birge & Held (“B&H”), we are committed to bringing excitement and energy to the business of multifamily housing. We expect every employee within our organization to be a leader working in a collaborative environment towards a shared vision. You must be ready to show up every day with a true passion for people and learning. Every leader has an exciting opportunity to profoundly impact our Purpose, “Enhancing Lives by Transforming Communities”, and turn it into reality. Are you up for the challenge?

The role

The Marketing Director at Birge & Held is responsible for developing and managing a multi-channel marketing department that executes marketing strategies designed to capitalize on market opportunities and generate demand. They must maintain an awareness of trends in marketing design and strategically apply that knowledge to branding, advertising, and reputation management. The Marketing Director is ultimately accountable for the organization’s brand experience and reputation awareness. The Marketing Director must be a leader with extensive experience in multi-family, corporate branding, marketing strategy, graphic design, and leveraging current technology and data.

What you will do

Essential Duties and Responsibilities

• Translate our organization’s mission, vision, and values into brand strategies; develop and execute multi-channel marketing initiatives to ensure consistency and alignment.
• Partner with leadership to promote Birge & Held, increase company and community engagement, clearly communicate, and grow awareness of our company’s purpose and values.
• Lead the management and positioning of Birge & Held’s real estate brands to ensure consistent identity, messaging and integrity across all marketing platforms, collateral, and communications
• Responsible for creating, implementing, and directing marketing activities for the firm’s real estate portfolio of assets in numerous markets nationwide
• Lead a team of marketing professionals in the development and execution of annual strategic marketing plans to support achieving revenue and occupancy goals that align with the goals of each respective community
• Review current marketing trends and advertisements, with a significant emphasis on digital, to determine the effectiveness of different styles and strategies and make recommendations for enhancements to current programs and platforms
• Oversight of key marketing relationships including: website development, ILS, PPC, SEO, reputation management, print, strategic branding, locator services, and property management system marketing technologies
• Conduct relevant market research and develop benchmark criteria to regularly measure and report on the effectiveness of all marketing programs, including advertising to drive highly qualified leads and achieve optimal ROI on marketing spend.
• Collaborates with the training and other corporate departments to ensure Marketing SOPs are updated and trained.
• Hire and train as necessary. Responsible for the ongoing education, development, mentoring and performance management of a team of individuals. Facilitate a high level of productivity, engagement, and efficiency.
• Research competitors to stay current with similar products or services within the market
• Manage and monitor property websites, social media profiles, and other public-facing content, including but not limited to: brand and content management, functionality and user experience, consistency in look-and-feel, understanding and utilization of site statistics and google analytics
• Map out content strategies that support and extend marketing initiatives for our corporate entity, as well as our property management team, both short- and long-term; the ability to identify successful marketing strategies and willingness to continuously evolve strategy is a must.
• Lead and participate in special projects associated with brand, reputation, as an expert in Marketing.
• Conduct all business in accordance with company policies and procedures, Fair Housing, Americans with Disabilities Act (ADA), Fair Credit Reporting Act (FCRA), and all other laws that pertain to the multifamily industry.
• Completes other duties as assigned
• Occasional travel may be required.

What you will need

Education and Experience

• Minimum 7 years of applicable experience in multi-family
• Bachelor’s degree in marketing, business communication, public relations, or similar field of study
• Experience developing and managing a company brand and marketing strategy
• Knowledge of finance, especially as it pertains to expense management and profit and loss statements is desirable
• Intimate understanding of traditional and emerging marketing channels.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design and production.

Skills and Competencies

• Must be proactive and self-motivated, resourceful with impeccable communication and leadership skills
• Willingness and ability to partner with senior leadership and property management teams in the development and execution of sales, marketing and branding strategies
• Transition seamlessly between projects of varying scale, audience, format, and distribution
• Demonstratable skill in innovative strategic thinking, combined with pragmatic, roll-up-the-sleeves execution
• Past success managing paid search, email, SEO, SEM, affiliate, display, retargeting, and social media with measurable results
• High level of sensitivity to confidential situations and information is required

What we offer

• Competitive compensation, retirement plan, medical, dental, vision and life insurance for eligible employees
• A collaborative, progressive, team development environment
• Paid holidays (to include your birthday!) and paid time off
• Opportunities to make a difference in a growing and highly productive environment

Birge & Held is an Equal Opportunity Employer and we are committed to hiring a diverse and talented workforce.

Birge & Held

Director of Marketing

GameChange Solar is one of the fastest growing, most dynamic companies in the rapidly growing utility scale solar industry. We have top quality solar racking and tracker products that generate the most amount of energy, are the fastest to install, and the most cost effective. The company is approaching $1 billion in revenue, profitable and growing over 50% annually. The Director of Marketing will oversee, coordinate, and participate in the development of marketing strategies and products for the organization.

Director of Marketing Responsibilities:

• Participate in the development of branding and corporate identity initiatives
• Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
• Develop technical product marketing materials and guide development of white papers and technical documents from Engineering teams
• Develop sales forecasting and product branding plans
• Develop and manage marketing budget
• Partner with Business Development Team to establish and grow a target market share
• Evaluate geographic and product markets for new business development efforts and support development of locally tailored material
• Partner with Financial Planning for Strategic Planning Processes
• Conduct customer, brand and product research initiatives
• Offer expert advice to develop innovative advertising, public relations, social media and events
• Negotiate with media partners to guarantee advantageous contracts
• Work with new business development team and sales teams on brand initiatives
• Supervise marketing, including hiring, training, workloads, schedules and deadlines
• Oversee the operation of a company’s website or email marketing program and provide analytics review
• Plan, design and execute SolarConnectionsTM, trade shows, and other events such as webinars, sponsorship events, etc.
• Effectively communicate with all levels of an organization both internally and externally in both written and oral form
• Ensure that all marketing work is professionally and efficiently performed
• Oversee Communications and Financial and Trade Press in Partnership with Chief Commercial Officer and Chief Financial Officer

Director of Marketing Required Skills & Experience:

• Business to Business based marketing expertise
• Bachelor’s Degree in Marketing, Business or related area; MBA a plus
• Manufacturing industry experience; renewable energy industry experience desirable
• Experiencer reporting directly to the CEO or Business Line Leader
• High growth, low structure environment experience
• Building capability experience as senior marketing hire
• Experience working in a public company and interaction with financial media
• Comfortable contributing in a “roll up your sleeves” environment which is fast paced
• Passionate about clean energy on a global basis
• High Integrity, High Work Ethic and Reliable is our culture
• Outstanding communication, organization and project management skills
• Standard Hybrid Work Environment based on location or willingness to travel to CT HQ regularly as well as trade shows and other marketing events
• Future potential upside to CMO role if deemed necessary and appropriate

Principals only. GameChange Solar does not accept unsolicited resumes from recruitment agencies. PLEASE NO AGENCY CONTACTS.

WE ARE NOT ABLE TO PROVIDE SPONSORSHIP AT THIS TIME

Job Type: Full-time

Salary: From $160,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

GameChange Solar

Overview of Responsibilities Include:

• We’re looking for a high-powered, effective and thoughtful Director of Social Media & Influencer Marketing to help our brand continue to grow via social media and with our influencer marketing teams
• We’re looking for someone with a love for strategic thinking combined with an ability to lead day-to-day execution, strategy, and optimization
• Our team is looking to hire a Director who is able to multitask and manage multiple timelines and launches across channels – the ideal candidate thrives in a fast paced environment and is nimble with change in direction at times with changing inventory
• As a team leader and contributor, the ideal person performs tasks effectively, develops collaborative relationships with team members, is open to feedback, displays clear communication and acts proactively, professionally and efficiently
• The ideal candidate will have an interest in the digital creative space and be fluent on social platforms. This comes with proven experience scaling talent and influencer capabilities for driving outsized awareness and engagement gains
• This person knows how to identify the best creators to deliver on KPIs against reach, engagement and cost effectiveness, taking Packed Party’s influencer program to the next level to drive interest, engagement and brand love with our target consumer
• You know how to identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and boost conversions
• We are looking for someone who is an attentive and mindful leader. Someone who enjoys contributing to the overall success and growth of the brand and can look at things from a 10,000 ft. perspective

Social Content Creation + Posting:

• Work to organize photo + video shoots to create content that can be executed and deployed across Instagram, TikTok, Facebook and Pinterest
• Manage all social content from shoot planning, execution and editing to social media in-feed planning, caption creation and deployment
• Determine how to creatively promote focus products amongst the hundreds of SKUs available not only on PackedParty.com, but also via Walmart and other major retailers
• Curate and upkeep monthly marketing calendar within Planoly and share projected postings weekly with leadership
• Depth of Instagram, TikTok + Facebook Daily/Weekly/Monthly Requirements:
• Static Post in Feed (Every day, 2 – 3x/day)
• Stories (3x/week)
• Community Management (Daily: actively engage with community externally on platform, as well as respond to all inbound DMs and customer comments in a timely manner)
• TikTok (5x/week)
• Facebook (Cross promote from Instagram which will include pertinent sales or promotions)
• Content Shoots (As necessary, in conjunction with product launches or promotions)
• Influencer Management (Weekly gifting/management)

Community Engagement:

• Stay up-to-date with industry emerging trends, influencers, creators, partners across all platforms to make compelling and engaging influencer and organic social content across channels
• Recommend refinement of process or workflows if necessary for new social media initiatives to boost awareness and relevance for the market
• Engage and respond to all DMs/inquiries across all social channels
• Direct and funnel related inquiries to customer support team as necessary

Influencers + Partnerships:

• Responsible for managing the influencer and organic social strategies and team to grow awareness, engagement, affinity and, ultimately, conversion at Packed Party
• Lead the direction and execution of social media content, influencer marketing campaigns, strategic partnerships with influencers and budget across channels to build brand fame and community engagement
• Identify and build relationships with key influencers relevant to the Packed Party brand
• Mange influencer network via LTK (Reward Style)
• Manage weekly influencer gifting and work cross functionally to ensure all influencer gifting and packages are sent out timely and monitor and report on influencer gifting impact.
• Upkeep on tracking shipments and working with distribution team as necessary
• Identify and secure potential strategic partners for collaborations and/or giveaways to build and promote Packed Party
• Manage giveaways with Packed Party followers as necessary. compiling relevant information for gifting and ensuring timely delivery for giveaway winners
• Streamline and manage Party Planner Ambassador Program with Walmart Influencers and Packed Party Brand Ambassador Program

Social Support (Statistics + Measurability):

• Regularly analyze social performance across organic social and influencer marketing campaigns and optimize programs accordingly
• For each campaign and product launch, provide a social summary highlighting influencers targeted, reach, mentions, etc.
• Track weekly and monthly engagement, followers, mentions, site visits, across all social channels
• Summarize findings in a monthly report to be shared with leadership team

Qualifications:

• Bachelor’s degree or equivalent work experience (Marketing + Digital Marketing Degree preferred)
• 5 – 7+ years in experience in Social Media Management
• Expert level knowledge of the latest best practices, tools, and trends on social media platforms related to Instagram, Instagram stories, IGTV, Instagram Live, TikTok, Meta/Meta Live, Pinterest and Twitter
• Exceptional relationship management skills, able to work collaboratively with internal teams and external partners
• Excellent communication skills, both verbal and written
• Comes hardwired with the ability to understand the big picture as well as nuances of all social media platforms
• Demonstrated thought leadership & compelling achievements in both paid as well as non-paid social media strategy
• A strategic mindset and capable of partnering with our creative, communications, media and channel teams to bring excellence to our social media
• Must be a team player with a strong work ethic. Works well with others internally as well as externally and harnesses relationships with other brands and influencers
• Strong commitment to prioritization of timelines, accuracy, organization, and professionalism
• Dedicated commitment to deliver on all project deadlines
• Ability to work independently and accomplish tasks with minimal oversight

Additional Skills:

Planoly

Instagram

TikTok

Facebook

Pinterest

Gmail/G-Suite

Google Drive

Packed Party