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Job Title: Search Engine Marketing Manager
Location: Santa Clara County, California, United States
Duration : 3 Months
Pay rate: 60 Hr W2
“All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment”.
Job Description:
Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do
People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow.
The Senior Search Engine Manager at will be an integral member of the digital marketing team, which advances thought leadership on paid media strategies and implements best practices to drive global business. In this role, you will work closely with content producers, internal stakeholders such as the brand management and demand generation teams, international teams, and vendors to expand digital footprint across paid search platforms.
What you get to do in this role:
In this role you get the opportunity to partner with our global stakeholders and agencies to impact marketing driven pipeline. You’ll work with world-class agencies and vendor partners to support our strategy to keep our inside sales teams busy helping the largest enterprises in the world solve massive business challenges.
Key activities:
- Manage key paid media channels and interface with our global stakeholders in regions, focusing on paid search but also touching social and display advertising
- Develop audience first tactics to target potential customers throughout the lifecycle of their digital journey and relationship with
- Write the processes and procedures for onboarding new content onto our site, enforcing best practices for the optimal keyword integration and page structure
- Oversee key relationships with external vendors, including data partners, managed services, and the search media companies
- Develop a workflow for internal teams to request additional budgets, including rules around budget spread, content formatting, ad copy creation, and overall campaign optimization around specific goals for each branch of the business
- Invest significant time in testing, including features and audiences endemic to the ad servers (demo targeting, RSLA, RSA, DSA, LinkedIn integrations on Bing, and various audience generation using data from GA)
- Create dynamic tools using Google Sheets, Excel, and data visualization tools to create SQRs and other core business management tools. Use these tools to continually optimize our keyword libraries and campaign set up
- Author reporting templates, procedures, and best practices, and deliver reporting to stakeholders on weekly / monthly / quarterly cadence. Provide business intelligence and best practices. Use reports to proactively optimize campaign spend, keeping in step with the needs of the business
- Act as consultant and expert for each line of the business, addressing their needs and tailoring service and media advise based on the unique business goals
- Assist with technical aspects of ad server setup, ensuring proper data pipelines are in place and that conversion tracking is properly informing optimization routines
Skills:
- Solid framework of concepts in overall digital media landscape
- Fluency in all tools, processes and goal for paid search campaign management
- Proficiency of digital marketing tools used for delivering, bidding, tracking, and safety of ad buys
- Deep experience with SEM best practices for B2B
- Understanding of good SEO practices and how it benefits SEM
- A/B and multivariate test design, optimization and ROI
- Advertising analytic skillset
- Strong analytical skills and ability to work with large volumes of data to cull out actionable insights via data scrubbing, pivot tables, and visualizations
- Ability to maintain composure in fast pace and dynamic atmosphere
- BA/BS degree
- 6+ years of paid search marketing experience
Education:
- Bachelors preferred
Attachement:
- WAND Request #12748631 Search Engine Marketing Manager Call Outs
- Bill rate: $85.00/hr
- Expectation is to be remote, however if person would like to be in office, any office is open to them. Person must be in US ideally on PST.
- KOC TBD
- What are the top “must have non-negotiable” skill sets that need to be present on a resume in order to be successful for thisrole?
- 2-3 years experience managing paid search campaigns (either B2B or B2C) on Google & Bing
- Prefer person to have experience at an agency and/or in house company that is somewhat well known (like B2B tech)
- Pre-Screening Questions:
- How would you split $1M in budget across the U.S. and the UK knowing that return on ad spend is 2x in UK vs. U.S.?
- What’s your optimization strategy for keeping an campaign clean?
- What part of paid search are you most passionate about?
About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With five nationwide offices, two global delivery centers, and employees in 42 states, Ask Consulting connects people with amazing opportunities.
ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.
ASK Consulting
Female Asian/Blasian Models for Atlanta Event
Job Details: We are seeking vibrant and talented Female Asian/Blasian models to participate in an exciting event taking place this Thursday in Atlanta. This event promises to be a unique and dynamic experience, offering an excellent opportunity to showcase your modeling skills and be a part of a memorable occasion.
Job Responsibilities:
- Collaborate with event organizers and fellow models to bring the vision to life.
- Walk the runway with confidence, showcasing various styles and designs.
- Pose for photographs, ensuring the best angles and expressions are captured.
- Engage with attendees and maintain a professional and approachable demeanor.
Requirements:
- Female individuals of Asian/Blasian ethnicity.
- Height: 5’7″ and above.
- Age: 18-30 years.
- Previous modeling experience is preferred but not mandatory.
- Ability to work effectively in a team and adapt to dynamic environments.
- Strong communication skills and a positive attitude.
Compensation:
- Payment: Competitive hourly rate, commensurate with experience.
- Travel Expenses: Reimbursement for reasonable travel expenses incurred while commuting to the event location.
- Wardrobe/Styling: Wardrobe will be provided by the event organizers.
About SB Energy
Do you want to work with high caliber professionals in a dynamic and growing company? Are you entrepreneurial, hard-working, and collegial? Are you committed to advancing the clean energy revolution? Join us at SB Energy, a world-leading company backed by SoftBank and Ares pairing cutting-edge innovation with best-in-class execution. Our Mission is to provide flexible renewable energy at scale, accelerating the global energy transition and benefiting our planet, customers, communities, and people.
SB Energy develops, constructs, and owns & operates some of the largest and most technically advanced renewable projects across the United States, with Headquarters in Redwood City, CA. The company was formed in 2015 as a subsidiary of Japanese multinational conglomerate SoftBank Group Corp. SB Energy launched its United States platform in 2019 and has quickly become one of the largest solar and storage developer/IPPs in the U.S. With almost 1.7 gigawatts (GW) of renewable energy projects in operation and a multi-GW pipeline, SB Energy is building the renewable energy future – today. SB Energy also utilizes its strong culture of innovation to identify and incorporate new technology into our projects, including our AI-based digital platform, to deliver renewable energy that is local, reliable, and matched to load.
Come join us in accelerating the energy transition to cleaner, more sustainable sources of power!
Basic Function
The Talent Development Manager will be responsible for designing, creating, and executing talent programs in relation to Learning, Development and Succession Planning for professional growth and career progression at SBE. This role will develop programs to train, coach and develop our current and future leaders, identify, and assess external programs through vendor partnerships, and create pathway opportunities across the team. The chief purpose of this role is to bring out the best in every person and the best in every team, so that we can deliver the best of ourselves to SBE’s mission and vision.
Responsibilities
- Establish a vision and plan for SBE’s talent development strategy and drive the implementation of that strategy.
- Design and influence a full suite of development experiences to strengthen business and individual capability and performance.
- Partner with the Leadership Team to build Individual Development Plans for their teams while fostering SBE’s unique culture based on its values.
- Coach and influence leadership on their active engagement in talent planning and development processes.
- Manage existing and establish new programs to reinforce strong performance and potential and support our talent development and learning initiatives, including development of programs and content to help support our leaders, managers, and employees in many aspects of leadership development, job performance and professional skills.
- Identify content and deliver programs for new and experienced people leaders to provide them with management fundamentals.
- Establish metrics to measure the effectiveness of programs and development efforts.
- Identify, oversee, and assess the effectiveness of vendor relationships to ensure programs and services meet our needs and objectives.
- Drive and manage initiatives aimed at building a high-performance team, talent engagement, rewards & recognition and enhancing our culture of inclusion by working collaboratively with colleagues across the HR team.
Qualifications/Requirements
- Bachelor’s degree in relevant area or equivalent experience required
- 6-8 years’ experience in talent/leadership development or related HR function
- Strong skills and experience in managing talent initiatives, internal consulting, curriculum development and facilitation.
- Strong written and verbal communication skills.
- Ability to both think strategically and translate strategy to tactical plans and drive implementation.
- Strong analytical skills, including ability to synthesize data to identify themes and create solutions to address those issues.
- Project management skills, organization skills, and strong time management skills are required to support ability to handle multiple key projects at a time.
Location: San Francisco Bay Area, CA preferred. We have a flexible hybrid working culture in our HQ in Redwood City but will consider remote work with travel.
Base Pay – $110,000 – $130,000
Actual compensation packages are based on several factors that are unique to each candidate, such as skill set, experience, certifications, specific work location, and other non-discriminatory factors permitted by law. Base pay may vary per location due to differences in the cost of living.
The total compensation package for this position may also include an annual discretionary bonus, full Health & Wellness Benefits package, generous long Term Incentive plan designed with our partnership mentality in mind, and other applicable incentive perks as outlined in any formal offer made. The final compensation package will be discussed with the candidate during the final stages of the hiring process.
Our Health & Wellness Benefits
SB Energy’s Benefits programs are designed to support our team members and their families while keeping their well-being, happiness, and varying needs in mind. SB Energy employees may enroll in our benefits programs and take advantage of customized perks and offerings, including those designed to support families, however defined. We offer the following benefits to all team members:
- Comprehensive Medical, Dental, and Vision insurance: 100% premium covered by the company, for employees and dependents​.
- Long-Term Disability (LTD), Life Insurance, AD&D and Voluntary Legal ​Insurance Plan
- Competitive Retirement Benefits with 401(k) company match
- Generous Paid Time Off and 11 Paid Company Holidays
- Flexible working arrangements
- 12 weeks fully paid Parental Leave
- Flexible Spending Account (FSA) –​ Medical & Dependent FSA; Transit & Commuter FSA with employer contributions
- Mental Health Wellness Offerings
- Discounted Physical Wellness plan & Pet Insurance
- Monthly reimbursement for Phone/Internet/Data
- Phone Equipment Purchase Benefits
- Thoughtful Hybrid Workplace Set-up Benefits
Promote Sustainability with a Purpose – At SB Energy, you may choose to become a part of our ‘Just Renewables’ Committee and work along with team members who share a belief in pursuing our mission in such a way that empowers a diverse and inclusive workforce that advances social justice and equity for our employees as well as partners and communities!
SB Energy is committed to increasing the diversity of its workforce and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. SB Energy strives to create an inclusive culture and safe environment for all.
To learn more about us, visit www.sbenergy.com.
SB Energy
Ready to join one of the fastest-growing marketing agencies in the country? You’ve arrived at the right place!
We Are:
A team of proven growth marketers, creatives, and data scientists who help unlock rapid growth for some of the world’s most iconic brands. We’ve successfully grown many companies from hundreds to millions in revenue. We have worked with VC-backed startups and Fortune 500 brands including Nike, Ghostery, P&G, American Express, J&J, Heineken, Southern Marsh, and many others. We are based out of New York City and support startups and scale-ups around the globe.
We Are Looking For:
We are looking for an experienced Paid Search Specialist (SEM) to join our team and manage our clients. We’re looking for a highly analytical and strategic digital marketer who can help us optimize our SEM campaigns and take them to even greater heights. This is a great opportunity for those who have experience managing SEM campaigns for a D2C brand or B2B SaaS Products.
You Will Get To:
- Provide strategic insight on emerging trends and industry developments as they impact the SEM landscape
- Launch SEM campaigns from scratch for a variety of clients (predominantly for D2C, B2B SaaS, and healthcare companies) & optimize our bidding strategy across thousands of keywords
- Become an expert on our client’s brands and goals and develop creative solutions that boost the brand’s reputation and conversions
- Have a deep understanding of our client’s products + competitors so you can launch the most effective ad campaigns that have high engagement
- Liaison with the branding/creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines
- Work with the client to continually test the full SEM funnel, including ad copy and landing page optimization and re-marketing
- Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
- Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc.
- Act as an advisor to guide a client on improving their bottom-of-funnel performance to lower a client’s overall CAC and improve LTV
- Staying on top of client communication and demonstrating strong project management skills
You Have:
- Minimum 4+ years of experience managing SEM campaigns across Google, Bing, and Apple Search
- At least 7 figures in ad spend ($1 million – $10 million minimum) across your career
- Demonstrated history of achieving profitable ROAS whether that’s for a variety of clients or in-house
- Deep knowledge liaisoning with products to set up events on different ad platforms as well as ensuring all events are set up properly and firing at the appropriate places (having experience with marketing attribution platforms such as Rockerbox, AppsFlyer, etc is a major plus)
- You must have experience working with the branding/creative team to produce high-quality ad assets that have proven to capture an audience’s attention and are on par with the branding guidelines
- You must have experience walking through a reporting structure to communicate/display ad performance across search, display, Youtube, shopping, etc and report on ongoing experiments that need to be tested
- You must be highly analytical and prioritize achieving client KPIs
- Expertise with the intersection of paid, owned, and earned media in SEM campaign orchestration
- Passionate about the SEM landscape and can demonstrate thought leadership in the space
- You have strong knowledge of Google Analytics, Semrush, Ahrefs, MOZ, etc
- Experience working with an SEO specialist to identify keyword opportunities that have led to high ad engagement is a major plus.
Benefits:
- Premium Healthcare (Medical, Dental, Vision)
- 401k with Match
- One Medical
- Commuter Benefits
- Unlimited PTO Policy
- Generous Parental Leave Policy
- Remote Work Policy
- Flexible Work Schedule
- Summer Fridays
- Annual Retreat
- Home Office Allowance
- Learning Budget
- GymPass – Company-Sponsored Gym Discounts at Most Major Local and National Gyms
Compensation: ​$77,000 – $100,000
NoGood
Are you a Rockstar at managing digital advertising campaigns? We are hunting for the next great addition to the VELOX team. The right person to join our team will be ambitious and motivated to be the best in digital advertising. You should love exploring the newest, latest, and greatest. You’ll also want to share this knowledge with our account managers and our clients.
We are an ROI-driven agency. Our clients demand performance, and so do we. We are highly analytical and work diligently to determine the best mix of ad placement, platform, technical approach, target, message, call-to-action, and everything else required to scale our clients to the next revenue level.
This position will focus on Google Ads, Facebook Ads, Pinterest, and Microsoft Advertising. You’ll participate in strategy discussions to yield more conversions for our clients and help set scaling points.
You should be able to work with our strategic, creative, and technical teams to learn the key points of any campaign, and then create and execute the campaign. The perfect candidate must have a strong analytical mindset, a passion for marketing and enabling technology, and a track record of quickly learning and applying new marketing technology solutions. There is administrative work related to the position, you’ll need to make sure the numbers all match up for our clients, reporting, and billing.
To get an interview for this position, you must be:
- A motivated, results-oriented team player who can successfully collaborate with multiple personality types and communicate with all levels of the organization cross-functionally.
- A self-starter who can think critically, multi-task, and keep up in a fast-paced environment.
- Able to convey compelling messages and transform complex concepts into clear communications.
- Be focused and ready to deliver on metrics, analytics, and data to achieve budgets and win over stakeholders.
**** This is a full-time in-house position at our office in Boise, Idaho. ****
Responsibilities
- Lead bid management strategies for PPC campaigns ranging from $5-7 figures monthly spend primarily on Google, with some activity through Facebook, Bing, Yahoo, Programmatic, Amazon.
- Serve as the daily client-facing contact, working with our clients – addressing questions and requests as they arise.
- Build, drive, and optimize successful Google, Facebook, and other PPC marketing campaigns
- Drive continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc.
- Constant ongoing creation of keywords, display banners, and ad copy
- Manage Display network placement lists on AdWords and through other contextual and behavioral advertising platforms.
- Work with cross-functional teams on increasing ad relevancy scores and average ad position
- Interpret trends and make recommendations based on client ROI, CPA, CPC, CTR and ROAS
- Ability to effectively work with designers and developers and comfortable laying out a wireframe for a landing page or sketching new banner ads.
Required Skills
- 3+ years in Managing Ad Campaigns
- 2+ years of Google Ads Experience
- 2+ years of Facebook Ads Experience
- A genuine passion for online marketing & paid search/media
- Google Ads & Facebook Ads Certified
- Strong communication skills; able to communicate complex information clearly
- Affiliate marketing experience a plus
- Undergraduate degree in business/marketing or equivalent experience
Benefits
- Top-Tier Competitive Compensation
- Health, Dental, & Vision Insurance (Company Matched)
- Generous 401k (Company Matched)
- Life Insurance (Company Paid)
- 3 Weeks of Paid Vacation & 12 Paid Holidays
- Empowered Work Schedules
- Private Downtown Parking (Company Paid)
- Walking Distance to Greenbelt & BODO
- On-Site Gym & Complimentary Personal Training (Weekly)
- Team Building Events, Catered Lunches & Numerous Company Parties
- Kombucha On Tap!
What’s our culture like?
We’re kind of like one big (or small depending on where you’re from) family. We like to work hard and have fun. We’re serious about getting it right and have a lot of laughs along the way. Accountability is huge for us because the buck stops here. We don’t make excuses. We’re persistent and persuasive, thrive on strategy, and “always striving for greatness” is the name of our game.
VELOX Media
Paid Media Manager
LHH Recruitment Solutions is currently seeking an experienced and results-driven Paid Search Manager to join our client’s dynamic marketing team. This hybrid role, located in the Nashville Area, will be responsible for developing and executing innovative SEM strategies, optimizing paid search campaigns, and driving effective lead generation efforts. The ideal candidate will have a strong background in paid search marketing, a keen eye for detail, and a passion for staying ahead of the latest trends and strategies in the digital marketing landscape.
Responsibilities:
- Develop and execute comprehensive SEM strategies aligned with the company’s goals and objectives. Drive continuous improvements to enhance campaign performance and increase ROI.
- Lead the development and optimization of paid lead generation strategies, leveraging platforms such as Google Ads. Generate high-quality leads while maintaining efficient campaign spend.
- Take ownership of Google Ads paid search efforts, managing campaign setup, structure, and ongoing optimization to maximize click-through rates, conversion rates, and quality scores.
- Provide regular performance reports that showcase campaign metrics, insights, and actionable recommendations. Utilize data-driven insights to make informed decisions and drive improvements.
- Plan, execute, and analyze A/B tests for ad copy, landing pages, and other elements to identify winning strategies and improve overall campaign effectiveness.
- Conduct thorough keyword research, identifying relevant and high-performing keywords. Test and refine keyword strategies to stay competitive in the market.
- Keep ahead of industry trends, search engine algorithm changes, and emerging technologies to ensure the company’s SEM strategies are at the forefront of innovation.
- Collaborate closely with cross-functional teams, including content creators, designers, and data analysts, to ensure cohesive marketing efforts and consistent messaging.
Qualifications:
- Minimum of 4 years of experience in paid search marketing
- In-depth knowledge of Google Ads and Google Analytics
- Experience with tools like SEMrush or similar platforms
- Strong analytical skills and the ability to interpret complex data.
- A/B testing experience and a data-driven approach to campaign optimization.
- Excellent communication skills, both written and verbal.
- Bachelor’s degree in Marketing, Business, or a related field is preferred.
Details:
- The compensation for this position is $75,000 per year
- This is a full time, direct hire role
- Full Benefits and 401K
- This role is HYBRID in Nashville, TN
LHH
Paid Search Manager
Sitting within the Search Marketing team, the Paid Search Manager will lead the activation,
implementation, reporting and optimization, to drive sales and business growth for the LG
Electronics Online Business Store through Google and Bing ads. Daily operations for this role
include hands-on-keyboard campaign execution, optimization, daily budget pacing and bidding,
using Google and Bing’s platform and third party tools (ie. SA360).
About the Team
HS Ad is the in-house digital department for LG Electronics US. Our Search Marketing team is
based in NY-NJ with a hybrid work environment. As of 2022, we ask for a minimum of 3x/week in-
office at our Englewood Cliffs, NJ location.
Key Responsibilities
- Effectively manage Google and Bing paid search campaigns (with use of SA360’s management platform) to meet business objectives and goals
- Build and execute paid search campaigns, inclusive of ad group categorization, keyword mining, search trends, competitor research, audience strategies, negative targeting, etc.
- Develop ad copy messaging that meets brand guidelines and advertising best practices
- Manage pacing and monthly budgets, optimal allocation between engines and tactics, bidding and related settings, spend reconciliation and other related financial upkeep
- Work closely with Measurement & Data Analytics team to facilitate reporting and ad-hoc analyses
- Evaluate data and identify actionable insights to improve performance and spend efficiency, considering beta and pilot opportunities to A/B test
Qualifications
- 3+ years in a strategy or analytics-focused role setting up and managing media campaigns
- 3+ years of setting up and managing paid search campaigns
- Bachelor’s degree in marketing, advertising or communications highly preferred
- Deep understanding of Paid Search campaign management and optimization best practices with an emphasis on SA360, Google, Bing and Google Analytics platforms
- Experience analyzing performance data and summarizing / communicating via reports and presentations
- Highly proficient with Microsoft Office Suite (Excel, Power-point)
- Strong analytical, problem solving, and decision-making skills
- Extremely organized with a strong attention to detail and accuracy
- Strong interpersonal and relationship management skills with ability to work with cross functional teams
- Ability to work under tight deadlines and manage multiple projects/priorities
- Experience in a fast-paced start-up/entrepreneurial environment a plus
HS Ad North America
Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications and Contact Center Applications.
Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.
SOUND INTERESTING? CONTINUE READING BELOW…….
Why this role matters
As an SEO Manager, you will leverage SEO, drive automation, and build marketing strategies to engage with and attract targeted audiences. You will apply a deep understanding of company products, the competitive industry and Vonage’s position in the marketplace to intelligently drive interest and demand from potential customers. This role will create, optimize, and manage organic search programs that drive qualified leads and direct them to the sales team for follow-up and close. This role will work closely with our organic search agency, demand generation, web and content teams to jointly drive strategy, develop SEO roadmaps, and deliver continuous improvement to Vonage’s organic search initiatives.
Where you will work
Hybrid: You will have home based days, but will be required to commute to the office as and when necessary (To be agreed with your line manager).
We are considering candidates that are based in any of our US hub locations (Atlanta, NYC, Holmdel, San Francisco, and Austin)
What you will do
- Contribute to the development of multi-channel marketing and demand generation programs and initiatives through SEO.
- Identify opportunities for long-tail optimization for upper funnel content types and long-form thought leadership, like blogs, ebooks and whitepapers
- Capture and ensure daily review of inbound SEO leads.
- Perform keyword research and competitive analysis.
- Understand and implement technical SEO audits and changes.
- Execute on-page, off-page and technical optimizations including internal linking, external backlinking, Sitemaps/href-lang updates, etc.
- Collaborate with the Content Marketing team to help define content roadmap through keyword research and competitive analysis.
- Devise and execute methods to track, report, analyze and improve SEO performance.
- Develop new SEO tests and strategies.
- Present and communicate SEO strategies and projects to clients and/or internal stakeholders.
- Serve as the key SEO expert/advocate.
- Keep up-to-date with latest SEO trends, strategies and algorithm changes.
- Generate leads through SEO and ensure effective follow up to incoming contacts and queries.
- Consistently meet established weekly and monthly contact, lead generation, capture and other measures.
- Maintain and expand the company’s prospect database.
- Help design and ensure execution of new and enhanced SEO strategies by collaborating across the organization (SEM, Content, Web, Business Insights, Marketing Operations, Integrated Marketing, etc).
- Support team efforts to assess the effectiveness of current research efforts and identify improved methods, information sources and strategies.
- Monitor reports and information to identify trends, issues and challenges, preparing reports for management and recommending areas for improvement.
What you will bring
Required
- Bachelor’s Degree in Communications, Marketing, Business or related discipline.
- Prior experience (5-7 years) in Marketing, SEO, Demand Generation or related position.
Desirable
- Demonstrated ability in driving successful SEO campaigns
- Strong understanding of the full range of products and services offered by Vonage Business.
- Detailed project management and organization skills across multiple tasks and timelines.
- Strong proficiency with Vonage systems, Search engines (Google, BING, etc), Salesforce.com and other performance/insights tools (Brightedge, Adthena, SEMRush, Adobe Analytics, Adobe, etc.)
- Demonstrated impeccable integrity and commitment to customer satisfaction.
- Demonstrated proficiency in marketing customer support and sales administration within the technology sector. Excellent interpersonal and communication skills, including writing, speaking and listening.
- Ability to:
- Create convincing proposals and documentation.
- Create and conduct effective proposal demonstrations that identify and address prospects’ key business issues and, at the same time, highlight Vonage solutions.
How you will benefit
- Medical, Vision, and Dental Coverage
- Health Savings Account (HSA)
- Income Protection
- Maternity & Paternity Leave
- 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
- Unlimited Discretionary Time Off
- Three Paid Volunteer Days a Year
- Tuition Reimbursement
- Voluntary Legal Plan
- Optum Employee Assistance Program
- Discount on Auto, Home & Pet Insurance
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
Vonage
Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications and Contact Center Applications.
Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.
SOUND INTERESTING? CONTINUE READING BELOW…….
Why this role matters
As an SEO Manager, you will leverage SEO, drive automation, and build marketing strategies to engage with and attract targeted audiences. You will apply a deep understanding of company products, the competitive industry and Vonage’s position in the marketplace to intelligently drive interest and demand from potential customers. This role will create, optimize, and manage organic search programs that drive qualified leads and direct them to the sales team for follow-up and close. This role will work closely with our organic search agency, demand generation, web and content teams to jointly drive strategy, develop SEO roadmaps, and deliver continuous improvement to Vonage’s organic search initiatives.
Where you will work
Hybrid: You will have home based days, but will be required to commute to the office as and when necessary (To be agreed with your line manager).
We are considering candidates that are based in any of our US hub locations (Atlanta, NYC, Holmdel, San Francisco, and Austin)
What you will do
- Contribute to the development of multi-channel marketing and demand generation programs and initiatives through SEO.
- Identify opportunities for long-tail optimization for upper funnel content types and long-form thought leadership, like blogs, ebooks and whitepapers
- Capture and ensure daily review of inbound SEO leads.
- Perform keyword research and competitive analysis.
- Understand and implement technical SEO audits and changes.
- Execute on-page, off-page and technical optimizations including internal linking, external backlinking, Sitemaps/href-lang updates, etc.
- Collaborate with the Content Marketing team to help define content roadmap through keyword research and competitive analysis.
- Devise and execute methods to track, report, analyze and improve SEO performance.
- Develop new SEO tests and strategies.
- Present and communicate SEO strategies and projects to clients and/or internal stakeholders.
- Serve as the key SEO expert/advocate.
- Keep up-to-date with latest SEO trends, strategies and algorithm changes.
- Generate leads through SEO and ensure effective follow up to incoming contacts and queries.
- Consistently meet established weekly and monthly contact, lead generation, capture and other measures.
- Maintain and expand the company’s prospect database.
- Help design and ensure execution of new and enhanced SEO strategies by collaborating across the organization (SEM, Content, Web, Business Insights, Marketing Operations, Integrated Marketing, etc).
- Support team efforts to assess the effectiveness of current research efforts and identify improved methods, information sources and strategies.
- Monitor reports and information to identify trends, issues and challenges, preparing reports for management and recommending areas for improvement.
What you will bring
Required
- Bachelor’s Degree in Communications, Marketing, Business or related discipline.
- Prior experience (5-7 years) in Marketing, SEO, Demand Generation or related position.
Desirable
- Demonstrated ability in driving successful SEO campaigns
- Strong understanding of the full range of products and services offered by Vonage Business.
- Detailed project management and organization skills across multiple tasks and timelines.
- Strong proficiency with Vonage systems, Search engines (Google, BING, etc), Salesforce.com and other performance/insights tools (Brightedge, Adthena, SEMRush, Adobe Analytics, Adobe, etc.)
- Demonstrated impeccable integrity and commitment to customer satisfaction.
- Demonstrated proficiency in marketing customer support and sales administration within the technology sector. Excellent interpersonal and communication skills, including writing, speaking and listening.
- Ability to:
- Create convincing proposals and documentation.
- Create and conduct effective proposal demonstrations that identify and address prospects’ key business issues and, at the same time, highlight Vonage solutions.
How you will benefit
- Medical, Vision, and Dental Coverage
- Health Savings Account (HSA)
- Income Protection
- Maternity & Paternity Leave
- 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
- Unlimited Discretionary Time Off
- Three Paid Volunteer Days a Year
- Tuition Reimbursement
- Voluntary Legal Plan
- Optum Employee Assistance Program
- Discount on Auto, Home & Pet Insurance
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.
Vonage
About the opportunity:
Evergreen Money is focused on changing how financial platforms are built by creating a seamless and integrated experience for our customers. We are focused on solving problems that will make way for new and better financial products. Evergreen Money is led by Bill Harris, the founding CEO of PayPal, Personal Capital, and ONE.
About the Role:
The Paid Search Manager will be responsible for creating and managing the full Search ecosystem at Evergreen. This role is highly collaborative and will be a key stakeholder in Evergreen’s growth goals.
In this role, you will have the opportunity to:
- Develop and implement comprehensive paid search strategies using Google Ads, Bing Ads, and Apple Ads, focusing on optimizing campaign performance, maximizing click-through rates
- Lead keyword research, ad copy creation, and landing page optimization to ensure alignment with campaign objectives and target audience
- Manage and monitor paid search campaigns, budgets, and bids across various platforms, continuously optimizing for better performance and ROI
- Conduct A/B testing of ad creatives, landing pages, and targeting to drive continuous improvement and stay ahead of industry trends
- Utilize analytics tools to analyze campaign data, extract actionable insights, and present performance reports to stakeholders
- Collaborate with the design and content teams to ensure ad creatives and landing pages are aligned with campaign goals and brand messaging
To be successful in this role, it would help if you have the following:
- 4+ years of hands-on experience with paid search, preferably in an agency or startup environment
- Proven experience with bid management, budget allocation, and campaign optimization techniques, including LTV optimization
- Proficiency in using analytics tools (e.g., Google Analytics) to track and measure campaign performance
- Strong Excel skills, including pivot tables & vlookups
- Strong analytical skills and the ability to derive insights from data to inform decision-making
- Ability to work independently and as part of a high-growth team, with the ability to project manage multiple cross-functional projects
- Exceptional team player – the role requires cooperation with your team members and other departments and roles at Evergreen
- Experience with Mobile Apps is a plus
- Experience with other parts of Google Ecosystem is a plus (UAC, Discovery, Youtube)
Evergreen Money